What David Yurman does

David Yurman Inc. (legal entity David Yurman Enterprises LLC) is a privately held American designer jewelry company founded in 1980 by David and Sybil Yurman and headquartered in New York. The company designs, manufactures, and sells fine jewelry across women's and men's collections (Sculpted Cable, DY Madison, Chevron, Curb Chain, Pavé Pinky, Armory, Petrvs, Spiritual Beads, Crossover, Memento Mori, Streamline, DY Helios, Waves) plus Wedding & Engagement and High Jewelry tiers. Core technology is jewelry craftsmanship in precious metals (sterling silver, 14K/18K gold, platinum) and gemstones (diamonds, black onyx, tiger's eye, lapis lazuli, jade, sapphires, emeralds, turquoise); the signature twisted cable motif is federally registered as a copyrighted design and actively enforced (lawsuit against TJX Companies, February 2026). Pricing spans entry-level pieces under $500 (e.g., rubber bracelets from $27) to high jewelry exceeding $50,000, with a dedicated concierge sales channel for the upper tier.

The company operates a direct-to-consumer model combining e-commerce (davidyurman.com), company-owned boutiques (New York, Miami), and authorized department-store and jeweler partners across North America (USA, Canada) and Europe (UK, France, Italy, Germany). Marketing is built around celebrity and athlete ambassadors (Eiza González, Michael B. Jordan, plus NBA players Carmelo Anthony, Jaylen Brown, Kevin Love, Josh Hart, Seth Curry), influencer/creator content, holiday campaigns, and lifestyle event activations (e.g., 2025 Miami Grand Prix). The brand also maintains cultural and charitable partnerships with The Trevor Project, Jewelers of America, SCAD, Musée Du Louvre, Paris+ by Art Basel, and the Breast Cancer Research Foundation. In 2026, third-party growth analysis ranked David Yurman the fastest-growing jewelry brand based on Google search data, attributed to a tiered creator strategy and personalized e-commerce. Leadership comprises founder/CEO David Yurman and President/COO Colin Browne; the company is family-owned with no disclosed external investors.

David Yurman is a designer jewelry brand owned and founded by David and Sybil Yurman in 1980 and headquartered in New York. The company designs, produces, and sells men's and women's fine jewelry across signature collections (Sculpted Cable, DY Madison, Chevron, Curb Chain, Pavé Pinky, Armory) plus wedding/engagement and high jewelry, using precious metals and gemstones. Revenue is generated through DTC e-commerce, company-owned boutiques, and authorized retail partners across North America and Europe, with pricing from under $500 to over $50,000 and a dedicated concierge channel for high jewelry.

Name

David Yurman

Legal name

David Yurman Enterprises LLC

Website

https://davidyurman.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

David Yurman is a privately held American luxury jewelry brand founded in 1980 by David and Sybil Yurman, headquartered in New York. It designs and sells men's and women's fine jewelry across signature collections, wedding/engagement lines, and high jewelry, distributed through e-commerce, company-owned boutiques, and authorized retailers across North America and Europe.

Ownership category

akta.pro rank

Product category

Luxury Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industries

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Fine Jewelry Sets & Collections (Parures/Matched Sets) (CRAKAAAF), Men’s Fine Jewelry (CRAKAAAG)

Keywords

• Designer fine jewelry
• Luxury jewelry brand
• Precious metal jewelry
• Signature cable designs
• Fine jewelry collections

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Jewelry Product Sales: David Yurman generates revenue through the sale of fine jewelry products including bracelets, necklaces, rings, earrings, and watches. Products range from affordable sterling silver pieces to high jewelry valued at tens of thousands of dollars.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

David Yurman designs, manufactures, and sells fine designer jewelry and watches for women and men, organized around signature collections such as Sculpted Cable, DY Madison, Chevron, Curb Chain, Pavé Pinky, and Armory. The portfolio spans entry-level sterling silver pieces to high jewelry with pavé diamonds and rare gemstones, offered through company-owned boutiques, e-commerce, and authorized retailers.

Product overview

David Yurman is a luxury jewelry brand offering designer jewelry and watches for women and men. The portfolio is organized around signature collections including the Sculpted Cable Collection (iconic twisted cable motif), DY Madison (refined chain links), Chevron (V-shaped men's collection), Curb Chain, Pavé Pinky, and Armory (men's armor-inspired). Additional offerings include High Jewelry for exceptional pieces, Wedding and Engagement collections with proprietary DY Signature Cut diamonds, and specialized men's collections such as Petrvs (classical intaglios), Spiritual Beads (symbolic beaded designs), Waves, Streamline, and DY Helios. The brand works with precious metals (yellow gold, sterling silver, rose gold, white gold, platinum, black titanium) and various gemstones including diamonds, black onyx, sapphires, emeralds, and turquoise. Products span bracelets, earrings, necklaces, rings, charms, amulets, watches, and accessories for men.

Differentiator

Problem solved

Functional benefit

Brands

• Sculpted Cable Collection: Iconic collection featuring twisted cable designs with diamonds
• DY Madison Collection
• Chevron Collection
• Curb Chain Collection
• Pavé Pinky Collection
• DY Mercer Collection
• Armory Collection
• Spiritual Beads Collection
• Petrvs Collection
• Crossover Collection
• High Jewelry

Products and services

• Sculpted Cable Collection David Yurman's signature twisted cable motif collection featuring intertwined precious metals with optional pavé-set diamonds, representing the brand's iconic design language for women's jewelry.
• DY Madison Collection Chain-based women's collection featuring refined chain links crafted in various precious metals and finishes, offering both minimalist and statement pieces.
• Chevron Collection V-shaped motif collection prominently featured in men's jewelry, including chain bracelets, tags, and cuffs available in materials from rubber to precious metals.
• Curb Chain Collection Classic curb link chain collection offered in various widths and metals, featuring both simple and diamond-pavé styles for men and women.
• Pavé Pinky Collection Iconic women's silhouette collection featuring mosaic pavé setting where diamonds and gemstones are set to create a single field of color and light, including rings, bracelets, and earrings.
• Armory Collection Men's collection inspired by ancient armor, featuring triangular forms sculpted to evoke centuries-old protective plating with a modern symbol of strength and resilience.
• DY Mercer Collection Sculpted oval link women's collection featuring meticulously crafted chain pieces with toggle closures, available in various metal combinations including sterling silver and 18K gold.
• Spiritual Beads Collection Meaningful, symbolic beaded men's collection inspired by Evan Yurman's passion for rare stones, featuring polished gems, brilliant diamonds, and precious metals designed to be collected and layered.
• Crossover Collection Women's collection featuring intertwined precious metals with pavé-set diamonds, expressing connection through elegant multi-strand designs that create dimensional everyday looks.
• Petrvs Collection Men's collection inspired by ancient coins and carved relics, featuring classical intaglios sculpted in precious metal and stone with symbols including the scarab, horse, lion, and bee.
• High Jewelry Luxury high jewelry pieces including extraordinary necklaces, rings, and statement pieces with exceptional diamonds and gemstones, sold through private concierge appointments.
• Wedding and Engagement Jewelry Engagement rings featuring the proprietary DY Signature Cut and wedding bands for both partners, crafted with DY Diamonds using the brand's artistry and design expertise.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Jewelers of AmericacoreStrategic or Co-development Partner · 26 February 2026Partnership to present the David Yurman GEM Awards Grant, a $50,000 grant plus mentorship for emerging fine jewelry designers. The grant aims to support designers who have been in business for at least three years, with Johnny Nelson selected as inaugural winner from 90 submissions.
• The Trevor ProjectcoreGTM or Marketing Partner · 2 June 2025David Yurman supports The Trevor Project through a Pride Jewelry Collection, with proceeds benefiting the organization's life-affirming resources for LGBTQ+ young people in crisis. The partnership includes a minimum guaranteed donation of $50,000 through December 31, 2026.
• SCAD (Savannah College of Art and Design)minorStrategic or Co-development Partner · 28 October 2024David Yurman gifted $1 million to SCAD as part of cultural partnerships supporting art and design education.
• Paris+ by Art BaselminorStrategic or Co-development PartnerCultural partnership participating in Paris+ by Art Basel, supporting the art and cultural scene.
• Musée Du LouvreminorStrategic or Co-development PartnerCultural partnership supporting the Musée Du Louvre Restoration Project, reflecting the brand's commitment to preserving artistic heritage.
• Breast Cancer Research FoundationminorGTM or Marketing PartnerCharitable partnership supporting breast cancer research through product sales and donations.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mikimoto: Japanese fine jewelry house famous for cultured pearls and precious-metal pieces; overlaps with David Yurman's high-jewelry concierge experience and bridal positioning.
• John Hardy: Designer fine jewelry brand known for handcrafted silver and gold pieces with proprietary motifs; closely comparable to David Yurman as a design-led American-rooted fine jewelry house with broad price tiers.
• Boucheron: French high jewelry maison owned by Kering with distinctive signature motifs (Quatre); directly comparable to David Yurman's IP-protected design-led positioning across fine and high jewelry.
• Tiffany & Co. Iconic American fine jewelry house now owned by LVMH; competes directly with David Yurman across gold, silver, and diamond jewelry at similar accessible-luxury price points, with a comparable DTC, boutique, and wholesale model.
• Harry Winston: American fine and high jewelry house famous for diamonds and signature settings; overlaps directly with David Yurman's high-jewelry concierge proposition and bridal/diamond category.

Broad incumbents

• Kendra Scott: American designer jewelry brand with strong direct-to-consumer and boutique retail model; comparable to David Yurman's accessible-luxury entry tiers and growing menswear-like initiatives.
• Van Cleef & Arpels: Richemont-owned high jewelry and bridal maison with iconic proprietary motifs (Alhambra); directly comparable to David Yurman in leveraging signature designs to anchor fine and high jewelry pricing.
• Cartier: Richemont's flagship fine jewelry and high jewelry maison; overlaps with David Yurman across gold, platinum, and diamond signatures and competes for the same aspirational gifting occasion.
• Bulgari: LVMH-owned Italian fine jewelry house with strong signature collections (B.zero1, Serpenti); competes with David Yurman for aspirational fine jewelry consumers in gold, silver, and gems.
• Chanel Fine Jewelry: Chanel's fine and high jewelry line leverages strong brand codes and signature motifs (Camélia, Comète); competes with David Yurman for affluent self-purchasers and gifting occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/davidyurman
• Instagraminstagram.com/DavidYurman
• Pinterestpinterest.com/DavidYurman
• YouTubeyoutube.com/DavidYurman
• Xx.com/davidyurman
• LinkedInlinkedin.com/company/david-yurman

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about David Yurman