WaystoCap
WaystoCap Ventures is a Casablanca-based fintech advisory firm serving enterprise and growth-stage clients across MENA and Africa with strategic advisory, fundraising support, innovation consulting, and AI integration services across financial services, manufacturing, public sector, and agriculture verticals.
- Company typePrivate
- Founded2015
- HeadquartersCasablanca, Morocco
- Headcount11–50
- GTM typeB2B
- OfferingServices
What WaystoCap does
WaystoCap, operating commercially as WaystoCap Ventures, is a Casablanca-headquartered fintech advisory firm with a London regional office. The entity originated in 2014–2015 as a B2B marketplace for African businesses; in 2021 the platform operations were divested and the company repositioned as a strategic advisory, fundraising, and innovation consulting boutique serving enterprise and growth-stage clients in MENA and Africa.
The firm delivers four core advisory products: Strategic & Investment Advisory, Fund Raising Services, Innovation Consulting, and AI Integration. These are packaged into four industry verticals — Financial Services, Manufacturing, Public Sector, and Agriculture — and underpinned by named sub-engagements including the Afreximbank Africa Trade Exchange (ATEX) platform (over $100M in transactions closed), cross-border payment and SWIFT integration work for a Mauritius payment provider, digital banking and fundraising support for a West Africa Digital Bank (over $5M raised), and supply chain/payments re-engineering for Zebra Cropbank (over $1M raised). Technology-stack evidence is consulting-led rather than productized: documented capabilities include SWIFT integration guidance, AI-driven process automation, stablecoin and forex platform advisory, and supply-chain digitization — none delivered as standalone software products.
Revenue is generated through professional services fees (consulting retainers and likely success-based fees tied to capital raises), sold via direct senior-partner-led engagement, website inquiries, and referrals from the founders' networks (Y Combinator, The Baobab Network, and investor relationships). Pricing is quote-based and not publicly disclosed. The customer base skews enterprise and institutional (multilateral/development banks, financial institutions, public-sector clients), with headcount reported in the 11–50 band.
WaystoCap firmographics
Firmographics- Name
- WaystoCap
- Legal name
- WaysToCap
- Website
- https://waystocap.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WaystoCap Ventures is a Casablanca-based fintech advisory firm serving enterprise and growth-stage clients across MENA and Africa with strategic advisory, fundraising support, innovation consulting, and AI integration services across financial services, manufacturing, public sector, and agriculture verticals.
- Ownership category
- akta.pro rank
WaystoCap industry classification
Industry- Product category
- Management Consulting — Fintech Advisory
- NAICS
- Portfolio Management and Investment Advice (523940), Miscellaneous Intermediation (52391), Miscellaneous Intermediation (523910)
- SIC
- Services-Management Consulting Services (8742), Investment Advice (6282), Finance Services (6199)
- akta.pro primary industry
- Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)
- akta.pro secondary industries
- Trade Finance & Supply Chain Finance Platforms (FSAGAJAL), Alternative Payment Methods (APM) Enablement (Wallets, A2A, Local Rails) (FSAGABAJ), Cross-Border Payouts & Mass Disbursements (Pay-outs) (FSAMAIAJ), Emergency, Stabilization & Crisis Response Financing (BPADACAM)
Keywords
Where WaystoCap is headquartered
LocationHeadquarters
- HQ city
- Casablanca
- HQ country
- Morocco
- HQ region
- Africa
Offices2 records
Markets served
WaystoCap business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Strategic Advisory Services: Expert guidance for businesses looking to scale, pivot, optimize operations, or make strategic investments in the fintech space. Revenue generated through consulting fees for advisory engagements.
- Fundraising Support: Connecting clients with investors and helping secure capital for business growth. Revenue likely generated through success fees or retainers tied to successful fundraising rounds.
- Innovation Consulting: Transforming businesses with cutting-edge fintech solutions tailored to unique challenges. Professional services revenue from technology consulting engagements.
- AI Integration Services: Leveraging artificial intelligence to improve business processes and industrial innovation and transformation. Consulting revenue from AI implementation projects.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
WaystoCap product offering
Product offeringCore offering
WaystoCap Ventures provides strategic advisory, fundraising support, innovation consulting, and AI integration services to enterprises and growth-stage companies across MENA, Africa and Europe. Its engagements span digital banking transformation, cross-border payment infrastructure (including SWIFT integration), supply chain optimization for agricultural and trade finance, and industry-specific advisory for the financial services, manufacturing, public sector and agriculture verticals. Deliverables include direct consulting mandates, capital raising support for clients (e.g., $5M+ for West Africa Digital Bank, $1M+ for Zebra Cropbank), and operation of large-scale fintech platforms such as the Africa Trade Exchange (ATEX).
Product overview
WaysToCap Ventures operates as a fintech advisory firm offering a unified portfolio of strategic advisory services rather than a traditional software platform. The core offerings include Strategic & Investment Advisory, Fund Raising Services, Innovation Consulting, and AI Integration. These services are delivered through industry-specific solutions across Financial Services, Manufacturing, Public Sector, and Agriculture verticals. The company also delivers specialized sub-products including the Africa Trade Exchange (ATEX) platform for African trade, Cross-Border Payment & Lending Solutions with SWIFT integration, Digital Banking Solutions, and Supply Chain Optimization services. The firm leverages AI integration capabilities to drive industrial innovation and transformation across client engagements.
Differentiator
Problem solved
Functional benefit
Brands
- ATEX (Africa Trade Exchange): Platform launched and managed as part of the Africa Trade Gateway (ATG) initiative, closing over $100M in transactions.
Products and services
- Strategic & Investment Advisory Expert strategic guidance for businesses looking to scale, pivot, optimize operations, or make strategic investments in the fintech space; delivered to enterprise and growth-stage clients.
- Fund Raising Services Connecting businesses with the right investors and securing capital needed to fuel business growth, including investor relations support for clients in MENA and Africa.
- Innovation Consulting Transforming businesses with cutting-edge fintech solutions tailored to unique challenges, including AI integration and digital transformation engagements.
- AI Integration Leveraging artificial intelligence to improve business processes and drive industrial innovation and transformation, including stablecoin solutions, forex trading platforms, and payment infrastructure optimization.
- Africa Trade Exchange (ATEX) B2B trade platform operated by WaystoCap on behalf of Afreximbank as part of the Africa Trade Gateway initiative, facilitating trade finance transactions across the African continent.
- Cross-Border Payment & Lending Solutions Consulting on fintech and cross-border payments integration incorporating SWIFT, enabling secured cross-border lending solutions for enterprise clients.
- Digital Banking Solutions Innovative digital banking advisory for West Africa, supporting fundraising, market expansion, and technical infrastructure build-out for digital-first banks.
- Supply Chain Optimization Farm gate supply chain optimization including payments infrastructure re-engineering for agricultural enterprises and trade finance operators.
Quantifiable outcome
- 40% year-over-year growth for clients navigating complex West African markets
- +3 more outcomes
Companies that use WaystoCap
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
WaystoCap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature4 records
WaystoCap partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Y CombinatorcoreTeam members serve as YC advisors and investors. Nic Pantucci previously served as YC SUS advisor and investor. Provides access to YC startup ecosystem, portfolio companies, and Silicon Valley network.
- AfreximbankcoreLaunched and managed the ATEX platform as part of Afreximbank's Africa Trade Gateway (ATG) initiative. Spearheaded stakeholder engagement, signing up banks across the continent. Major client and strategic partner.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
WaystoCap competitors and assessment
Company assessmentDirect peers
- Dalberg Advisors: Global strategy and policy advisory firm with deep African and emerging-market exposure across financial services, agriculture, and public sector — directly comparable to WaystoCap's vertical-integrated advisory and implementation mandate.
- Open Capital Advisors: Africa-focused management consulting and investment advisory firm providing fundraising, growth strategy, and technology implementation to SMEs and growth-stage companies — highly comparable to WaystoCap's cross-border advisory + capital-raising model.
- Genesis Analytics: African economics and strategy consultancy with strong financial services and public-sector practices — directly comparable across verticals, region, and the mix of strategy-plus-implementation engagements WaystoCap delivers.
Others
- The Baobab Network: Premier Africa-focused early-stage investor where co-founder Niama El Bassunie is Managing Partner — a strategic ecosystem partner (and referral source) rather than direct competitor.
- Helios Investment Partners: Pan-African private equity and venture firm providing strategic, capital-raising, and operating support to growth-stage companies in MENA and Africa — overlapping with WaystoCap's investment advisory and fundraising offerings.
- FSD Africa: Financial sector development organization working on payment infrastructure, capital markets, and inclusive finance across Africa — a thematic peer aligned with WaystoCap's SWIFT, digital banking, and trade-finance advisory work.
Broad incumbents
- McKinsey & Company: Global management consulting incumbent with a substantial Africa and financial-services practice that competes for the same enterprise and DFI mandates WaystoCap pursues.
- Boston Consulting Group: Global strategy consultancy with an established African presence and deep financial-services practice — competing incumbent for the same institutional, DFI, and fintech-transformation engagements.
- Roland Berger: European-origin strategy consultancy with a MENA footprint serving financial institutions, governments, and industrials — comparable for large advisory mandates where WaystoCap competes.
- Africa Finance Corporation: Pan-African multilateral development finance institution driving infrastructure and trade-finance projects — directly comparable client archetype (and adjacent adviser) to WaystoCap's Afreximbank engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WaystoCap social profiles
Digital presenceWaystoCap financial estimates
Financial estimateRevenue estimate
Valuation estimate
WaystoCap leadership team
Management profileNumber of profiles
Profiles7 records
WaystoCap funding detail
Funding detailFunding overview
Funding rounds5 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WaystoCap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WaystoCap
What does WaystoCap do?
WaystoCap Ventures provides strategic advisory, fundraising support, innovation consulting, and AI integration services to enterprises and growth-stage companies across MENA, Africa and Europe. Its engagements span digital banking transformation, cross-border payment infrastructure (including SWIFT integration), supply chain optimization for agricultural and trade finance, and industry-specific advisory for the financial services, manufacturing, public sector and agriculture verticals. Deliverables include direct consulting mandates, capital raising support for clients (e.g., $5M+ for West Africa Digital Bank, $1M+ for Zebra Cropbank), and operation of large-scale fintech platforms such as the Africa Trade Exchange (ATEX).
Is WaystoCap a public or private company?
WaystoCap is a private company. It is classified as venture growth investor backed and is currently operating.
When was WaystoCap founded?
WaystoCap was founded in 2015. It employs 11 to 50 people.
Where is WaystoCap based?
WaystoCap is headquartered in Casablanca, Morocco, in the Africa region.
How does WaystoCap make money?
Four revenue lines are on record. Strategic Advisory Services are the primary driver. The others are fundraising Support, innovation Consulting and AI Integration Services.
Who are WaystoCap's main competitors?
Direct peers on record are Dalberg Advisors, Open Capital Advisors and Genesis Analytics. Others are The Baobab Network, Helios Investment Partners and FSD Africa. Broad incumbents are McKinsey & Company, Boston Consulting Group, Roland Berger and Africa Finance Corporation.
Does WaystoCap have an API?
No public API is recorded for WaystoCap.
What industry is WaystoCap in?
WaystoCap's product category is Management Consulting — Fintech Advisory. Its primary akta.pro industry code is BPAHAOAG, Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs), with a secondary code of FSAGAJAL, Trade Finance & Supply Chain Finance Platforms. Its NAICS code is 523940 and its SIC code is 8742.