Here Montana
Here Montana is a Missoula, Montana-based nonprofit that delivers year-round outdoor recreation programming — backpacking, rafting, skiing, climbing, and more — for people of color aged 14+ in rural Montana, funded by donations, modest program fees, and corporate and agency sponsorships.
- Company typePrivate
- Founded-
- HeadquartersMissoula, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Here Montana does
Here Montana is a Missoula, Montana-based nonprofit organization that addresses underrepresentation of people of color in outdoor recreation by delivering year-round programming — backpacking, rafting, skiing, climbing, packrafting, cyclocross, and more — across 10+ rural and Western Montana locations for participants aged 14 and older. The organization bundles gear access, certified instruction, mentorship, leadership development, mental-health-aware outdoor experiences, and community connection into its core program; weekly community climbing nights at Freestone Climbing Gym (Mondays 7-9 p.m., $5 entry including gear) serve as a recurring entry point. Its revenue model is donation-led, supplemented by nominal program participation fees and corporate/institutional sponsorship from outdoor brands (REI, Patagonia, Lululemon), federal and state agencies (USDA Forest Service, Montana Fish, Wildlife and Parks), and a broader 20+ partner network of conservation organizations, community nonprofits, and local businesses. Go-to-market is community-led: Instagram (@here_montana), word-of-mouth, and partner referrals drive participant acquisition, while earned media (Grist, Outside Magazine, KPAX, Missoulian, Melanin Base Camp) and direct website donations (preset tiers of $10-$40 or custom, with weekly/monthly options) drive fundraising.
Here Montana firmographics
Firmographics- Name
- Here Montana
- Legal name
- Here Montana
- Website
- https://heremontana.org
- Company type
- Private
- Operating status
- Operating
- Short description
- Here Montana is a Missoula, Montana-based nonprofit that delivers year-round outdoor recreation programming — backpacking, rafting, skiing, climbing, and more — for people of color aged 14+ in rural Montana, funded by donations, modest program fees, and corporate and agency sponsorships.
- Ownership category
- akta.pro rank
Here Montana industry classification
Industry- Product category
- Community Outdoor Recreation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Sports and Recreation Instruction (611620), Nature Parks and Other Similar Institutions (712190)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Outdoor & Wilderness Education Schools (Field-Based Learning) (THAAAOAA)
- akta.pro secondary industries
- Hiking, Trekking & Mountain Guiding (THAJABAA), Outdoor Recreation & Adventure Programs (Trips, Climbing, Rentals) (EDALAIAG)
Keywords
Where Here Montana is headquartered
LocationHeadquarters
- HQ city
- Missoula
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Here Montana business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Donations: Here Montana accepts monetary donations from individuals and organizations to support their mission of increasing access to outdoor activities for people of color in Montana.
- Program Participation Fees: Small participant fees for specific programs, such as $5 entry fee for climbing nights which includes gear rental. These fees provide minimal revenue while maintaining accessibility.
- Partnership and Sponsor Support: Support from corporate partners including REI, Patagonia, Lululemon, and government agencies like USDA Forest Service and Montana Fish Wildlife and Parks. Partnerships provide funding, gear donations, and operational support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Climbing Night Entry - $5 with gear rental included |
| Other | Monthly | Donation tiers - $10, $20, $30, $40 or custom amount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Here Montana product offering
Product offeringCore offering
Here Montana is a nonprofit organization that provides year-round outdoor recreation programming and mentorship for people of color (ages 14+) in rural Montana, including backpacking, rafting, skiing, climbing, and other adventure activities. The organization supplies gear access, certified instruction, leadership development, mental health awareness programming, and community-building through regular community climbing nights and 50+ annual outdoor adventures.
Product overview
Here Montana is a nonprofit organization offering a single integrated program focused on increasing access to outdoor recreation for people of color in rural Montana. The core offering consists of year-round outdoor mentorship and leadership programs spanning backpacking, rafting, skiing, and climbing activities throughout Montana's rural communities. The organization supplements its primary programming with community climbing nights at Freestone Climbing Gym, providing regular access to climbing facilities with gear rentals. All programs provide participants with outdoor gear access, instruction from certified leaders, mentorship, and confidence-building opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- Year-Round Outdoor Recreation Programs
Quantifiable outcome
- 300+ lives changed through outdoor programming
- +3 more outcomes
Companies that use Here Montana
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Here Montana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Here Montana partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- REIcoreREI provides partnership support to Here Montana as part of their commitment to increasing outdoor access and diversity in outdoor recreation. REI is a major outdoor retail brand supporting community outdoor organizations.
- PatagoniacorePatagonia supports Here Montana as part of their environmental and outdoor access initiatives. Patagonia provides brand credibility and potential gear or funding support.
- U.S. Department of Agriculture Forest ServicecoreUSDA Forest Service partnership enables access to public lands and supports Here Montana's mission to connect people with Montana's natural spaces and outdoor recreation opportunities.
- Bob Marshall Wilderness FoundationcoreActive partnership including affinity group wilderness trips such as Wilderness 101. The foundation supports backcountry education and access for Here Montana participants.
- LululemonminorLululemon supports Here Montana through their equity and inclusion initiatives, providing brand partnership and potential funding for community outdoor programming.
- Freestone Climbing GymcoreFreestone Climbing Gym partners with Here Montana to offer regular community climbing nights on Mondays, 7-9 p.m. The gym provides space, gear rental, and a welcoming environment for Here Montana participants.
- Montana Fish, Wildlife and ParkscoreState agency partnership provides access to Montana's outdoor resources, potential funding support, and collaboration on outdoor recreation programming for diverse communities.
- Missoula Parks and RecreationcoreCity of Missoula parks and recreation department partners to provide programming access and support community outdoor recreation initiatives.
- Trust For Public LandsminorNational land conservation organization supports Here Montana's mission through access to public lands and conservation-focused programming.
- All Nations Health CentercoreHealthcare partner provides health and wellness perspective, supporting mental health awareness programming through outdoor experiences for communities served.
- Five Valleys Land TrustminorLocal land trust partnership supports access to conserved lands for outdoor recreation and environmental education programming.
- Great Burn Conservation AllianceminorConservation organization partnership supports outdoor access and environmental stewardship education for Here Montana participants.
- YWCA MissoulaminorWomen's organization partnership provides community referral pathway and support for women and families in outdoor programming.
- National Forest FoundationminorNational Forest Foundation supports Here Montana's outdoor access mission through forest conservation and outdoor recreation programming.
- Soft Landing MissoulaminorRefugee support organization partnership provides community referral pathway for diverse communities to access outdoor programming.
- American Packrafting AssociationminorPackrafting organization partnership supports water-based outdoor activities and skill development for Here Montana participants.
- Empower MontanaminorLocal organization partnership provides community connections and support for diverse communities in Montana.
- Spotted Dog CyclesminorLocal bike shop partnership supports cycling and outdoor recreation activities for Here Montana participants.
- Selway Bitteroot Frank Chuch FoundationminorFoundation partnership supports outdoor access and programming for Here Montana communities.
- Montana CyclocrossminorCycling organization partnership supports cycling recreation activities and community events.
- Love Boat PaddleminorPaddle sports organization partnership supports water-based outdoor activities including kayaking and paddleboarding.
- Golden Yolk GriddleminorLocal restaurant partnership provides community connections and potential event sponsorship.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Here Montana competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Here Montana social profiles
Digital presenceHere Montana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Here Montana leadership team
Management profileNumber of profiles
Here Montana funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Here Montana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Here Montana
What does Here Montana do?
Here Montana is a nonprofit organization that provides year-round outdoor recreation programming and mentorship for people of color (ages 14+) in rural Montana, including backpacking, rafting, skiing, climbing, and other adventure activities. The organization supplies gear access, certified instruction, leadership development, mental health awareness programming, and community-building through regular community climbing nights and 50+ annual outdoor adventures.
Is Here Montana a public or private company?
Here Montana is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Here Montana founded?
Here Montana was founded in -1.
Where is Here Montana based?
Here Montana is headquartered in Missoula, United States, in the North America region.
How does Here Montana make money?
Three revenue lines are on record. Donations are the primary driver. The others are program Participation Fees and partnership and Sponsor Support.
Does Here Montana have an API?
No public API is recorded for Here Montana.
What industry is Here Montana in?
Here Montana's product category is Community Outdoor Recreation Services. Its primary akta.pro industry code is THAAAOAA, Outdoor & Wilderness Education Schools (Field-Based Learning), with a secondary code of THAJABAA, Hiking, Trekking & Mountain Guiding. Its NAICS code is 813312 and its SIC code is 7900.