Baha Mar

What Baha Mar does

Baha Mar is a $5.2 billion integrated luxury resort destination operated by CTF BM Operations Ltd. on Cable Beach in Nassau, The Bahamas, approximately 180 miles southeast of Florida. Founded in 2017, the property operates three franchised/managed hotel brands — Grand Hyatt Baha Mar, SLS Baha Mar, and Rosewood Baha Mar — under a single resort umbrella, alongside a full casino floor with William Hill sports betting, a 15-acre luxury beachfront water park (Baha Bay) launched in May 2021, the Royal Blue Jack Nicklaus Signature golf course, two flagship spas (ESPA and Sense, A Rosewood Spa), the Racquet Club for tennis and pickleball, the Kids Explorers Club, the B.E.A.C.H. Sanctuary wildlife experience, The Current art gallery, and over 45 restaurants, bars, and lounges including celebrity-chef concepts from Marcus Samuelsson, Daniel Boulud, Scott Conant, and Jon Batiste.

The core platform is an integrated resort operations stack combining hotel property management, casino operations (separately managed by Sky Warrior Bahamas Ltd.), water-park access control, and spa booking. The product surface has been actively expanded through 2025-2026 launches: Leola (an 8,800 sq ft Scott Conant Italian restaurant), Jon Batiste's first Jazz Club, The Studio at Baha Mar (a podcasting venue in partnership with iHeartMedia), and the Baha Mar Celebration Collection (a Colin Cowie-curated wedding line).

Baha Mar generates revenue across seven primary streams: hotel accommodations (rooms across the three brands), food and beverage (45+ venues), Baha Bay water park (included for resort guests, day-pass for non-resort guests), casino gaming, spa and wellness, golf and recreation, and events/weddings. Pricing varies by brand tier — playful-hip (SLS), stylish-modern (Grand Hyatt), and refined-luxury (Rosewood) — with promotional packages featuring F&B and spa credits. The go-to-market motion is direct-to-consumer via bahamar.com, brand websites, dedicated phone reservations per brand, the global Hyatt/SLS/Rosewood reservation networks, and travel agents/tour operators. Target segments include luxury leisure travelers (primary), MICE and corporate events, destination wedding couples, and casino/gaming patrons, with 90%+ occupancy reported as of December 2025.

Name

Baha Mar

Legal name

CTF BM Operations Ltd.

Website

https://bahamar.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Baha Mar is a $5.2 billion integrated luxury resort in Nassau, Bahamas, operating Grand Hyatt, SLS, and Rosewood hotels alongside a casino, 15-acre water park, 45+ restaurants, and golf. It serves luxury leisure travelers, families, MICE groups, and casino patrons via direct digital and travel-agent channels.

Ownership category

akta.pro rank

Product category

Luxury Resort and Hospitality

NAICS

Casino Hotels (721120), Casino Hotels (72112), Golf Courses and Country Clubs (71391), Marinas (713930)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Luxury Casino Resorts (THAGACAJ)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Beach & Island All-Inclusive Resorts (THAGAKAG)

Keywords

• Luxury resort destination
• Integrated casino resort
• Caribbean hospitality services
• Hotel and spa operations
• Destination events and weddings

Headquarters

HQ city

Nassau

HQ country

Bahamas

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodations: Revenue from room nights across three luxury hotel brands (Grand Hyatt, SLS, Rosewood) with varying price points and guest experiences. Room categories range from standard rooms to luxury suites, with resort credits and special offers driving bookings.
2. Food & Beverage: Over 45 restaurants, bars, and lounges generating revenue from dining experiences including celebrity chef restaurants (Marcus Samuelsson, Daniel Boulud, Scott Conant, Jon Batiste), casual venues, and nightlife destinations.
3. Baha Bay Water Park: 15-acre beachfront water park with slides, wave pools, surf simulator, and cabanas. Day passes available for non-resort guests while resort guests receive unlimited access included in stay.
4. Casino Gaming: Casino floor with slots, table games, live sports betting by William Hill, and VIP gaming services including line of credit and front money for high-roller patrons.
5. Spa & Wellness: Two world-class spas (ESPA and Sense, A Rosewood Spa) offering massages, facials, body treatments, salon services, and wellness retreats.
6. Golf & Recreation: Royal Blue golf course with green fees, club rentals, lessons with Trackman analysis, and pro shop. Additional recreation including tennis, pickleball, mini golf, water sports, and fitness center.
7. Events & Weddings: Venue rental for private events, weddings, corporate meetings, and special celebrations including the wedding chapel and curated wedding collections with Colin Cowie.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Baha Mar is an integrated luxury resort destination operating three hotel brands (Grand Hyatt, SLS, Rosewood) on Cable Beach in Nassau, The Bahamas, combined with a 15-acre water park (Baha Bay), a flagship casino with William Hill sports betting, two world-class spas, a Jack Nicklaus Signature golf course, over 45 restaurants and bars featuring celebrity chefs, a wildlife sanctuary, and event venues for weddings and corporate gatherings. The $5.2 billion development sells room nights, dining, gaming, wellness, recreation, and residential real estate to luxury leisure travelers, groups, and event planners.

Product overview

Baha Mar is a $5.2 billion integrated luxury resort destination in Nassau, The Bahamas offering a unified platform-plus-experiences architecture. The core offering centers on three distinct hotel brands—Grand Hyatt, SLS, and Rosewood—providing accommodations with complete access to an extensive array of resort amenities. Adjacent to the hotels sits Baha Bay, a 15-acre luxury water park included in resort access. The resort features over 45 restaurants, bars and lounges including chef-driven concepts (Marcus at Baha Mar, Café Boulud, Leola, Carna, Cleo), multiple nightlife venues (Skybar, Bond, Jon Batiste's Jazz Club), two world-class spas (ESPA and Sense, A Rosewood Spa), the Royal Blue Jack Nicklaus Signature Golf Course, The Racquet Club for tennis and pickleball, Kids Explorers Club, the Beach Sanctuary wildlife experience, The Current art gallery, and The Studio podcasting venue. Additional offerings include the Baha Mar Casino with William Hill sports betting, Baha Mar Celebration Collection wedding services, and Baha Mar Residences real estate properties. The resort also operates the Baha Mar Resort Foundation focused on community, culture, and conservation initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Baha Bay: Luxury water park spanning 15 beachfront acres adjacent to Baha Mar resort, offering water attractions and beach club facilities.
• Royal Blue Golf Club
• Sense, A Rosewood Spa
• ESPA
• Marcus Up Top
• Skybar
• Frankie
• Leola

Products and services

• Grand Hyatt Baha Mar Modern and stylish hotel brand at Baha Mar offering complete access to resort dining, water park, casino, spa, and activities. Targets guests seeking contemporary luxury accommodations.
• SLS Baha Mar Playfully hip hotel brand at Baha Mar offering complete access to resort amenities, positioned for guests seeking stylish nightlife and trendy design.
• Rosewood Baha Mar Richly refined luxury hotel brand at Baha Mar offering complete access to resort facilities, positioned for ultra-high-net-worth travelers seeking refined luxury.
• Baha Bay Water Park Luxury water park set on 15 lush beachfront acres adjacent to Baha Mar, featuring water slides, wave pools, surf simulator, and beach club. Resort guests enjoy unlimited access; day passes available for non-resort guests.
• Baha Mar Casino The Caribbean's most luxurious casino with floor-to-ceiling windows overlooking Cable Beach, featuring gaming of every level and live sports betting by William Hill, with VIP gaming services and credit lines.
• ESPA Spa First flagship ESPA in the Caribbean with 22 luxurious private rooms offering massages, facials, body treatments, and salon services using ESPA's natural products.
• Sense, A Rosewood Spa Luxury spa sanctuary offering therapies blending science, nature, wellness, and beauty with treatments incorporating indigenous Bahamian ingredients.
• Royal Blue Golf Club Jack Nicklaus Signature golf course ranked #1 in The Bahamas, featuring 18 holes with dramatic views of undulating fairways and limestone landscapes, plus lessons with Trackman analysis and a pro shop.
• The Racquet Club World-class tennis and pickleball facility with clay and hard surface courts, designed for players of all skill levels.
• Beach Sanctuary (B.E.A.C.H.) Interactive ecosanctuary bringing guests up close to nurse sharks, sea turtles, stingrays, flamingos, macaws, Aldabra tortoises, and native birds with conservation education.
• The Studio at Baha Mar World's first resort-centric podcasting venue in partnership with iHeartMedia, featuring a soundproofed environment with live-streaming and experiential programming.
• Jon Batiste's Jazz Club Grammy-winning musician Jon Batiste's first-ever jazz club at Baha Mar featuring nightly live shows.
• Marcus Up Top Beachfront rooftop bar by chef Marcus Samuelsson at Grand Hyatt Baha Mar, ideal for sunset cocktails and light bites overlooking Cable Beach.
• Leola Italian restaurant by chef Scott Conant at Grand Hyatt Baha Mar featuring 1920s Italian speakeasy aesthetic with 236 seats across main dining room, outdoor terrace, two bars, and private dining room.
• Baha Mar Celebration Collection

Quantifiable outcome

• Ranked #1 Golf Course in The Bahamas by Golfweek's Best of 2025
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Colin CowiecoreStrategic or Co-development Partner · 28 May 2026Launch of the Baha Mar Celebration Collection - ten curated wedding design wardrobes for destination celebrations. Marking 40 years of Colin Cowie Lifestyle, the collection offers couples fully realized creative concepts spanning styles from Bahamian Beach Chic to Simply White, available for events in 2026 and beyond.
• Tropic Ocean AirwaysminorGTM or Marketing Partner · 19 February 2026Seaplane day trip operator for exclusive Bimini excursions during SOBEWFF, offering top culinary influencers curated experiences to showcase the destination.
• Resorts World BiminiminorGTM or Marketing Partner · 19 February 2026Partner destination for seaplane day trip experiences during SOBEWFF, showcasing The Bahamas' broader tourism offerings.
• American AirlinesminorGTM or Marketing Partner · 19 February 2026Launched nonstop Miami-Bimini route to support island accessibility for tourism, part of broader destination marketing efforts.
• Garrette Bowe (Marcus at Baha Mar)minorStrategic or Co-development Partner · 19 February 2026Executive chef from Marcus at Baha Mar featured at Goya Foods' Grand Tasting Village during SOBEWFF, showcasing Bahamian cuisine with chef presentations.
• Bahamas Ministry of Tourism, Investments and Aviation (BMOTIA)coreGTM or Marketing Partner · 17 February 2026Platinum Partnership with the 25th annual Food Network South Beach Wine & Food Festival (SOBEWFF). The Bahamas served as presenting sponsor of FoodieCon and hosted the festival's first-ever international destination experience, showcasing Bahamian cuisine and culture.
• Perry Institute for Marine SciencecoreStrategic or Co-development PartnerCoral Reef Recovery program partner for Baha Mar's Climate Friendly Travel initiative. The Perry Institute focuses on reviving coral reefs through coral nurseries, out planting, research to fight coral disease, and community training in reef stewardship.
• Bahamas Mangrove AlliancecoreStrategic or Co-development PartnerMangrove Restoration partner for Baha Mar's Climate Friendly Travel initiative. The alliance restores vital mangrove forests that protect coastlines from erosion and storm surges, serve as nursery grounds for fish and conch, and sequester carbon from the atmosphere.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Resorts World Las Vegas: Integrated luxury resort with hotel, casino, F&B and entertainment venues in a single destination — same operational archetype as Baha Mar, including sports betting integration.
• Atlantis Paradise Island: The largest direct competitor in the Bahamas — also a Nassau-based mega-resort with casino, water park, multiple hotel brands, and celebrity chef dining, targeting the same luxury Caribbean family traveler segment.
• Sandals Resorts: Leading all-inclusive Caribbean luxury resort operator with multiple properties across the region; directly competes for the same luxury couple/family vacation demand that Baha Mar targets.
• Hyatt Inclusive Collection: Hyatt's portfolio of all-inclusive Caribbean resorts (e.g., Secrets, Dreams, Zoetry) that compete directly with Baha Mar's bundled luxury pricing model and customer base.

Broad incumbents

• Wynn Resorts: Luxury integrated casino-resort operator with multi-brand and Michelin-caliber dining, similar model combining premium hotel, gaming, and F&B into one destination.
• Grand Hyatt (global system): One of the three hotel brands operated within Baha Mar; comparable large-scale convention/luxury lodging operator with similar distribution and loyalty infrastructure.
• Rosewood Hotels & Resorts (parent system): Global ultra-luxury hotel brand that franchises the Rosewood Baha Mar; comparable in service tier and target audience across worldwide properties.
• SLS Hotels (Ennismore): Lifestyle luxury hotel brand franchised at Baha Mar; comparable lifestyle positioning and high-design guest experience across global urban and resort locations.

Regional players

• Four Seasons Resort Bahamas at Ocean Club: Luxury Bahamian resort on Paradise Island sharing Nassau geography with Baha Mar; comparable ultra-luxury pricing tier and experiences but smaller scale.

Emerging players

• Atlantis The Royal (Dubai): Newer ultra-luxury integrated resort under the Atlantis/Kerzner brand expanding the 'mega-resort' playbook globally; comparable in scope, celebrity chef count, and aspirational positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bahamarresorts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baha Mar