Crius Energy
Crius Energy (delisted, TSX:KWH.UN) operated as an independent U.S. retail electricity, natural gas, and solar provider, now integrated into Vistra Corp, a Fortune 500 integrated retail electricity and power generation company with approximately 44,000 MW of generation capacity serving residential, commercial, industrial, and large corporate customers from California to Maine.
- Company typePublic
- Founded2012
- HeadquartersStamford, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Crius Energy does
Crius Energy was a TSX-listed (KWH.UN) independent energy retailer founded in 2012 and headquartered in Stamford, Connecticut, that has since been delisted following integration into Vistra Corp. The underlying operating platform is now part of a Fortune 500 integrated retail electricity and power generation business that operates approximately 44,000 MW of generation capacity across nuclear, natural gas, and zero-carbon assets, and distributes retail electricity and natural gas through a family of wholly-owned brands including TXU Energy (Texas), Dynegy (Northeast/Mid-Atlantic/Midwest), Homefield Energy (Illinois), Ambit (the largest energy-focused direct seller in America, using an independent consultant network), U.S. Gas & Electric, and Energy Harbor (clean carbon-free generation in PJM).
The platform serves residential, commercial and industrial, and large corporate customers across competitive electricity markets from California to Maine, with operations spanning PJM, MISO, WECC, and ERCOT. Generation supply is anchored by the Vistra Zero initiative, which produces zero-carbon electricity from nuclear and renewable assets and is the basis for long-term corporate power purchase agreements, including 20-year PPAs with Meta covering more than 2,600 megawatts from three nuclear plants. Revenue is generated through retail electricity and natural gas sales on subscription-style recurring plans and through merchant and contracted power generation, with a sales-led go-to-market model that combines direct consumer brands, a direct-selling consultant channel (Ambit), and enterprise PPAs with hyperscale and industrial customers. The platform's differentiation rests on scale economies across the integrated value chain, multi-brand retail distribution, regulatory expertise across multiple ISOs, and capital-intensive generation assets, including new dispatchable gas-fueled units planned for the Permian Basin.
Crius Energy firmographics
Firmographics- Name
- Crius Energy
- Legal name
- Vistra Corp.
- Website
- https://criusenergy.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Crius Energy (delisted, TSX:KWH.UN) operated as an independent U.S. retail electricity, natural gas, and solar provider, now integrated into Vistra Corp, a Fortune 500 integrated retail electricity and power generation company with approximately 44,000 MW of generation capacity serving residential, commercial, industrial, and large corporate customers from California to Maine.
- Ownership category
- akta.pro rank
Crius Energy industry classification
Industry- Product category
- Retail Energy Supply
- NAICS
- Electric Power Generation (22111), Electric Power Transmission, Control, and Distribution (22112), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911), Natural Gas Transmisison & Distribution (4923)
- akta.pro primary industry
- Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)
- akta.pro secondary industries
- Green/Carbon-Neutral Retail Supply (RECs/GoOs Bundled) (EUAGABAE), Capacity Markets & Resource Adequacy (ICAP/UCAP, CRM) (EUAFALAC)
Keywords
Where Crius Energy is headquartered
LocationHeadquarters
- HQ city
- Stamford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crius Energy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Electricity Sales: Vistra's retail electricity providers (TXU Energy, Dynegy, Homefield Energy, Ambit, U.S. Gas & Electric) sell electricity plans to residential, commercial, and industrial customers across multiple U.S. markets. TXU Energy is Texas' No. 1 choice in competitive electricity providers.
- Power Generation: Vistra operates power generation facilities including nuclear, natural gas, and zero-carbon energy sources. The company has approximately 44,000 MW of generation capacity and operates in PJM, MISO, WECC, and ERCOT markets.
Go-to-market motion1 record
Crius Energy product offering
Product offeringCore offering
Crius Energy is an independent energy retailer in the United States that supplies electricity, natural gas, and solar products to residential and commercial customers. Operating through the Vistra Corp family of companies, it leverages approximately 44,000 MW of generation capacity and a multi-brand retail platform spanning competitive electricity markets from California to Maine.
Differentiator
Problem solved
Functional benefit
Brands
- Vistra Zero: Zero-carbon electricity generation brand powering America toward a clean energy future.
Products and services
- Retail Electricity Supply Retail electricity plans supplied to residential and commercial customers across multiple U.S. competitive markets, leveraging approximately 44,000 MW of generation capacity from the Vistra family.
- Natural Gas Supply
- Solar Products
- Zero-Carbon Energy via Power Purchase Agreements Long-term Power Purchase Agreements delivering zero-carbon electricity (nuclear and renewable) to large corporate customers seeking clean energy supply at scale.
Quantifiable outcome
- More than 2,600 megawatts of zero-carbon energy provided to Meta through 20-year PPAs from three nuclear plants
- +1 more outcomes
Companies that use Crius Energy
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Crius Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Crius Energy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MetacoreVistra entered into 20-year PPAs with Meta to provide more than 2,600 megawatts of zero-carbon energy from a combination of three different Vistra nuclear plants. The agreements include 2,176 MW of operating generation and an additional 433 MW of combined power output increases, representing the largest nuclear updates supported by a corporate customer in the United States.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Crius Energy competitors and assessment
Company assessmentEmerging players
- Sunrun: Sunrun is the largest US residential solar installer and a leading residential VPP operator. It is comparable to Vistra's Verengo Solar business and to the company's stated interest in DER/Virtual Power Plant retail bundles.
Broad incumbents
- Duke Energy: Duke is a major US regulated utility with growing commercial renewables and retail offerings. It overlaps with Vistra in serving large commercial and industrial customers across overlapping geographies and in grid-scale generation.
- Southern Company: Southern Company is a large regulated utility holding company with generation, retail, and transmission across the Southeast. It is comparable to Vistra as a vertically integrated incumbent at greater scale with a different geographic footprint.
- NextEra Energy: NextEra is the world's largest renewable generator and a regulated utility (FPL). It competes with Vistra in both wholesale generation markets and increasingly in zero-carbon corporate PPAs, while operating at materially greater scale across wind and solar.
- Public Service Enterprise Group (PSEG): PSEG is a regulated T&D utility and nuclear generator operating primarily in New Jersey and the Northeast. It is comparable to Vistra in generation-retail integration across PJM and in nuclear-based clean-energy supply.
Direct peers
- Talen Energy: Talen is an independent power producer and competitive retail supplier with a notable nuclear footprint in PJM. It competes directly with Vistra in PJM wholesale markets and in monetizing nuclear capacity through corporate clean-energy deals.
- Constellation Energy: Constellation is the largest US operator of nuclear generation and a major competitive retail supplier. It is the most direct competitor to Vistra's nuclear-backed retail business and to its strategy of monetizing nuclear capacity via long-tenor corporate PPAs.
- Calpine: Calpine is the largest US fleet of natural gas and geothermal generation. It competes with Vistra in PJM, ERCOT, and WECC wholesale markets and is a peer in capacity-market bidding and dispatchable-power strategy.
- NRG Energy: NRG is a leading US competitive retail electricity provider and merchant generator (including the Direct Energy brand). It mirrors Vistra's integrated retail-plus-generation model across PJM, ERCOT, and other competitive markets, serving the same residential, commercial, and industrial customer base.
Regional players
- Eversource Energy: Eversource is a Northeast-focused regulated electric, gas, and water utility. It overlaps with Vistra's Dynegy and Homefield Energy retail brands in serving commercial and industrial customers in the Northeast and Mid-Atlantic markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Crius Energy social profiles
Digital presenceCrius Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crius Energy leadership team
Management profileNumber of profiles
Profiles1 record
Crius Energy subsidiaries and ownership
Company hierarchySubsidiaries7 records
Crius Energy funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crius Energy M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crius Energy
What does Crius Energy do?
Crius Energy is an independent energy retailer in the United States that supplies electricity, natural gas, and solar products to residential and commercial customers. Operating through the Vistra Corp family of companies, it leverages approximately 44,000 MW of generation capacity and a multi-brand retail platform spanning competitive electricity markets from California to Maine.
Is Crius Energy a public or private company?
Crius Energy is a public company. It is classified as corporate owned and is currently operating.
When was Crius Energy founded?
Crius Energy was founded in 2012. It employs 251 to 500 people.
Where is Crius Energy based?
Crius Energy is headquartered in Stamford, United States, in the North America region.
How does Crius Energy make money?
Two revenue lines are on record. Retail Electricity Sales are the primary driver. The others are power Generation.
Who are Crius Energy's main competitors?
Sunrun is listed as an emerging player. Broad incumbents are Duke Energy, Southern Company, NextEra Energy and Public Service Enterprise Group (PSEG). Direct peers are Talen Energy, Constellation Energy, Calpine and NRG Energy. Eversource Energy is listed as a regional player.
Does Crius Energy have an API?
No public API is recorded for Crius Energy.
What industry is Crius Energy in?
Crius Energy's product category is Retail Energy Supply. Its primary akta.pro industry code is EUAGABAI, Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR), with a secondary code of EUAGABAE, Green/Carbon-Neutral Retail Supply (RECs/GoOs Bundled). Its NAICS code is 22111 and its SIC code is 4911.