Amplify Growth
Amplify Growth is a Dubai-based private growth debt fund providing minimally dilutive senior loans with warrant components to VC-backed technology companies across MENA, primarily the GCC. The $100M fund targets borrowers with >$5M revenue and is managed by Ajeej Capital with Nuwa Capital as advisor.
- Company typePrivate
- Founded2024
- HeadquartersDubai, United Arab Emirates
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Amplify Growth does
Amplify Growth is a Dubai-based private growth debt fund structured as a joint venture between Ajeej Capital (DIFC) Limited, the fund manager, and Nuwa Capital, the fund advisor. Established in 2024 and operating from Gate Village Building 6 in the Dubai International Financial Centre, the firm manages the $100 million Amplify Growth Fund, which is registered with the Dubai Financial Services Authority (DFSA) and directs its services exclusively at Professional Clients. The fund's core product is a hybrid venture debt instrument: senior loans with a typical tenor of 3-4 years, average size of approximately $10M (minimum $3M), structured in 2-3 tranches with flexible amortization and a warrant component (typically 2% of pre-money valuation) that aligns the lender to equity upside upon a liquidity event.
The fund targets VC- and family-office-backed technology companies across MENA with a GCC focus, requiring borrowers to have greater than $5M in revenue, a low cash burn profile, high growth, and a concurrent or recent equity round. Sector coverage is deliberately horizontal, with disclosed portfolio companies spanning an Arabic-first AI cloud contact center (ZIWO), modest fashion retail (Touché Privé), fintech and financial inclusion (Abhi), and Islamic SME lending (Raqamyah). Sharia-compliant structures have been delivered where required by the borrower. Pricing and covenants are bespoke; the fund does not publicly disclose coupons or warrant strike terms.
Revenue mechanics combine management fees on committed AUM, interest income on deployed senior loans, and potential equity upside via the warrant sleeve. Distribution and deal origination are channeled through the Ajeej and Nuwa ecosystems, including the Nuwa Network of founders and investors, supplemented by direct outreach and VC referral. Headcount is small (1-10), led by Fund Head Sharaf Sharaf and two senior associates, consistent with a fund in the early stages of its investment period.
Amplify Growth firmographics
Firmographics- Name
- Amplify Growth
- Legal name
- Ajeej Capital (DIFC) Limited
- Website
- https://amplifygrowth.partners
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Amplify Growth is a Dubai-based private growth debt fund providing minimally dilutive senior loans with warrant components to VC-backed technology companies across MENA, primarily the GCC. The $100M fund targets borrowers with >$5M revenue and is managed by Ajeej Capital with Nuwa Capital as advisor.
- Ownership category
- akta.pro rank
Amplify Growth industry classification
Industry- Product category
- Venture Debt Financing
- NAICS
- All Other Financial Investment Activities (52399), Other Financial Vehicles (525990)
- SIC
- Miscellaneous Business Credit Institution (6159), Investors, Nec (6799)
- akta.pro primary industry
- Venture Growth / Recurring Revenue Credit Funds (FSANAIAG)
- akta.pro secondary industry
- SME Term Loans & Growth Capital (FSAKAGAB)
Keywords
Where Amplify Growth is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Amplify Growth business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Growth Debt Interest Income: The fund provides minimally dilutive debt capital to venture-backed companies. Revenue is generated through interest payments on senior loans, return of principal, and warrant components that provide equity upside upon a liquidity event. Growth debt structures blend debt and equity features, typically including a 2% warrant component on pre-money valuation, 3-4 year senior loans, and flexible amortization schedules.
- Management Fees and Fund Operations: The fund is managed by Ajeej Capital (DIFC) Limited, with Nuwa Capital as fund advisor. The Amplify Growth Fund is registered with DFSA and directed at Professional Clients. Revenue includes management fees charged to the fund and carried interest structures typical of private debt funds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Growth Debt — bespoke senior loan for VC-backed companies |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Amplify Growth product offering
Product offeringCore offering
Amplify Growth is a private growth debt fund managed by Ajeej Capital (DIFC) Limited and advised by Nuwa Capital that provides flexible, minimally dilutive senior debt capital to venture-backed technology companies in the MENA region with a focus on the GCC. The fund structures 3-4 year term loans averaging approximately $10M (with a $3M+ minimum), typically deployed in 2-3 tranches alongside concurrent or recent equity rounds, and includes a warrant component that blends debt and equity features.
Product overview
Amplify Growth is a venture debt fund that operates as a single unified offering: the Amplify Growth Fund. The fund provides growth debt financing structured as a hybrid instrument combining debt capital with equity features (warrants). Target investments are venture-backed companies with $5M+ revenue, high growth profiles, and a clear path to profitability seeking $500K to $20M+ in minimally dilutive capital for expansion, acquisitions, working capital, and technology investments.
Differentiator
Problem solved
Functional benefit
Products and services
- Amplify Growth Fund A specialized venture debt fund providing minimally dilutive growth capital to venture-backed companies seeking financing for expansion, acquisitions, working capital, and technology investments. Offers 3-4 year term loans with flexible amortization, typically structured in 2-3 tranches starting at $3M+ with average loan size of approximately $10M.
- Growth Debt Non-traditional financing product for venture-backed companies combining debt and equity features. Provides flexible capital for capital expenditure, working capital, acquisitions, and growth initiatives with a warrant component (typically 2% of pre-money valuation) giving the lender the option to buy minimal shares upon liquidity events.
Quantifiable outcome
- Portfolio company ZIWO delivered 6.6x revenue growth since its Series A fundraise, supported by Amplify Growth's strategic investment.
- +2 more outcomes
Companies that use Amplify Growth
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Amplify Growth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amplify Growth partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Amplify Growth competitors and assessment
Company assessmentDirect peers
- Shorooq Partners: MENA-focused investment platform providing both equity and debt-like financing to startups. Co-led the $15M credit facility to Abhi alongside Amplify, making it both a collaborator and competitor for venture debt deals in the region.
- Gulf Capital: One of the largest alternative asset managers in MENA with a $220M credit fund previously co-headed by Amplify's Fund Head. Directly comparable as a MENA-focused private credit and growth capital provider.
- Trifecta Capital: India's leading venture debt firm providing growth capital to VC-backed startups with hybrid debt-equity structures, directly comparable to Amplify's model of senior loans with warrant components to high-growth technology companies.
- InnoVen Capital: Asia-focused venture debt provider offering growth financing to VC-backed companies across India and Southeast Asia, with a similar hybrid instrument approach that makes it a strong analog for Amplify's MENA growth debt strategy.
- Velocity (Innoven Capital India): India-based venture debt fund offering structured growth capital to VC-backed startups, with a comparable focus on non-dilutive financing and flexible repayment terms.
- BlackSoil: Indian venture debt and alternative credit platform providing growth capital to VC-backed startups, sharing the same venture-debt-meets-warrant playbook that Amplify employs in MENA.
Broad incumbents
- Sanabil Investments: Saudi Arabia-based investment vehicle managing public and private market allocations across asset classes. Provides growth capital to MENA startups and competes for high-quality regional deal flow alongside Amplify.
Emerging players
- Algebra Ventures: Egypt-focused venture capital firm investing in early-to-growth stage technology startups across MENA. While primarily equity, it represents the broader MENA VC ecosystem that sources Amplify's debt deal flow.
Regional players
- NBK Capital: MENA-based investment bank and asset manager with a mezzanine debt fund previously involving Amplify's Fund Head as a founding team member. Comparable as a regional provider of structured credit to growth-stage companies.
- Shard Credit Partners: UK-based specialist in SME and startup lending where Amplify's Senior Associate Kisan Patel previously worked. Comparable as a specialist lender to growth-stage companies, though focused on a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Amplify Growth social profiles
Digital presenceAmplify Growth compliance and trust
Trust signalCompliance1 record
Amplify Growth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amplify Growth leadership team
Management profileNumber of profiles
Profiles3 records
Amplify Growth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amplify Growth M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amplify Growth
What does Amplify Growth do?
Amplify Growth is a private growth debt fund managed by Ajeej Capital (DIFC) Limited and advised by Nuwa Capital that provides flexible, minimally dilutive senior debt capital to venture-backed technology companies in the MENA region with a focus on the GCC. The fund structures 3-4 year term loans averaging approximately $10M (with a $3M+ minimum), typically deployed in 2-3 tranches alongside concurrent or recent equity rounds, and includes a warrant component that blends debt and equity features.
Is Amplify Growth a public or private company?
Amplify Growth is a private company. It is classified as venture growth investor backed and is currently operating.
When was Amplify Growth founded?
Amplify Growth was founded in 2024. It employs 1 to 10 people.
Where is Amplify Growth based?
Amplify Growth is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Amplify Growth make money?
Two revenue lines are on record. Growth Debt Interest Income is the primary driver. The others are management Fees and Fund Operations.
Who are Amplify Growth's main competitors?
Direct peers on record are Shorooq Partners, Gulf Capital, Trifecta Capital, InnoVen Capital, Velocity (Innoven Capital India) and BlackSoil. Sanabil Investments is listed as a broad incumbent. Algebra Ventures is listed as an emerging player. Regional players are NBK Capital and Shard Credit Partners.
Does Amplify Growth have an API?
No public API is recorded for Amplify Growth.
What industry is Amplify Growth in?
Amplify Growth's product category is Venture Debt Financing. Its primary akta.pro industry code is FSANAIAG, Venture Growth / Recurring Revenue Credit Funds, with a secondary code of FSAKAGAB, SME Term Loans & Growth Capital. Its NAICS code is 52399 and its SIC code is 6159.