Jubilee Life Insurance

What Jubilee Life Insurance does

Jubilee Life Insurance Company Limited is a Pakistan-domiciled, publicly listed life insurer (PSX ticker: JLICL) incorporated on June 29, 1995, originally as New Jubilee Life Insurance Company Limited, and rebranded to its current name. The company offers a full portfolio of individual life insurance products (Child Education, Marriage, Retirement, Wealth Accumulation, Saving & Protection, Health, and Traditional plans), corporate group life and group health insurance, microinsurance targeting underserved populations, and Shariah-compliant Jubilee Family Takaful products. It is one of the larger Pakistani life insurers by balance sheet, with Rs. 18,833 million in total shareholder equity as of December 31, 2025, EPS of Rs. 24.87 for 2025, and a Rs. 13 per share dividend (130%) declared for 2024. The company holds an Insurer Financial Strength rating of AA++ with Stable outlook from JCR-VIS and is audited by KPMG Taseer Hadi & Co.

Jubilee Life operates a multi-channel distribution model anchored by bancassurance partnerships with 11 major Pakistani banks including Habib Bank, MCB, UBL, Bank Alfalah, NBP, Allied Bank, Samba Bank, Habib Metro, Askari Bank, Bank of Azad Jammu & Kashmir, and Mobilink Microfinance Bank. Direct sales are supported by a network of insurance agents and complemented by digital self-service channels: the buyinsurance.pk online platform, the Jubilee Active mobile app, an online customer portal for policy administration, a WhatsApp-based customer service channel, and a call center at (021) 111 111 554. The Saffron loyalty program adds lifestyle, dining, apparel, and medical benefits to deepen customer engagement.

The Aga Khan Fund for Economic Development is the dominant shareholder with 58,079,987 of 100,353,310 issued shares, providing institutional governance backing and linking Jubilee Life to a broader Jubilee insurance brand network present in Kenya, Mauritius, Uganda, and Tanzania. The company's revenue model is subscription-recurring premium-based across individual, group, micro, and Takaful lines, with billing flexibility across annual, semi-annual, quarterly, and monthly cadences. Pricing is quote-based and varies by coverage, age, health status, occupation, and policy term rather than published list rates.

Name

Jubilee Life Insurance

Legal name

Jubilee Life Insurance Company Limited

Website

https://jubileelife.com

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Jubilee Life Insurance is a publicly listed Pakistani life insurer offering individual life, group, microinsurance, and Shariah-compliant Takaful products. It distributes through 11 bank partners, agents, and digital channels including the Jubilee Active app and buyinsurance.pk platform.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Universal Life (UL) Insurance (FSAIABAB)

akta.pro secondary industries

Whole Life Insurance (FSAIABAA), Group Term Life Insurance (FSAIAAAJ)

Keywords

• Life insurance
• Family takaful
• Group health insurance
• Micro insurance
• Bancassurance distribution

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Life Insurance Premiums: Collection of insurance premiums from individual and corporate life insurance policyholders. Products include term life, whole life, endowment, and unit-linked insurance plans with premium payment frequencies including annual, semi-annual, quarterly, and monthly options.
2. Health Insurance Premiums: Premiums collected from group health insurance plans offered to corporate clients, providing coverage for employee medical expenses through a network of panel hospitals.
3. Micro Insurance Premiums: Affordable insurance products designed for underserved populations living in poverty, providing basic coverage to previously uninsured individuals.
4. Takaful (Shariah-Compliant Insurance): Shariah-compliant family takaful products offering financial security through mutual cooperation and trust principles for Muslim customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels5 records

Core offering

Jubilee Life Insurance sells individual life insurance plans (child education, marriage, retirement, wealth accumulation, saving and protection, health, and traditional plans), corporate group life and group health insurance, micro insurance for low-income populations, and Shariah-compliant Family Takaful products. The company distributes these through bancassurance partnerships with 11 Pakistani banks, direct agents, online platforms (buyinsurance.pk, Jubilee Active app), and corporate sales channels.

Product overview

Jubilee Life Insurance operates as a multi-channel life insurance provider offering a portfolio of individual and corporate insurance products distributed through traditional agents, bancassurance partnerships with major Pakistani banks, micro-insurance channels, and digital platforms. The core Individual Life Insurance suite includes Child Education Plans, Marriage Plans, Retirement Plans, Wealth Accumulation Plans, Saving & Protection Plans, Health Plans, and Traditional Plans. The company extends its reach through Corporate Insurance offerings (Group Life and Group Health Insurance), Micro Insurance for underserved populations, and Shariah-compliant Jubilee Family Takaful products. Digital engagement is facilitated through the Jubilee Active mobile app for healthy lifestyle rewards, the buyinsurance.pk online platform, and the Saffron loyalty program. The company also maintains an extensive network of panel hospitals and bancassurance relationships with institutions including HBL, MCB Bank, UBL, Bank Alfalah, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Jubilee Family Takaful: Shariah-compliant financial security with Takaful solutions designed to safeguard future with mutual cooperation and trust.
• Jubilee Active
• Saffron

Products and services

• Individual Life Insurance Plans Portfolio of individual life insurance products for Pakistani consumers, covering life protection and savings-linked plans for different life stages and goals, distributed through bancassurance partners, agents, and online platforms.
• Group Life Insurance Employer-sponsored group life insurance coverage for employees of Pakistani businesses, providing death and disability benefits through a single corporate policy contract.
• Group Health Insurance Employer-sponsored group health insurance coverage for employees of Pakistani businesses, with access to a network of panel hospitals for medical treatment.
• Micro Insurance Affordable life insurance product targeted at low-income and underserved Pakistani populations, providing basic coverage through microfinance and bancassurance microfinance channels.
• Jubilee Family Takaful Shariah-compliant family takaful product offering financial protection based on Islamic principles of mutual cooperation and trust, targeting Muslim Pakistani consumers seeking religious-compliant insurance.
• BuyInsurance.pk Online Purchase Platform Online self-service platform enabling Pakistani consumers to directly purchase Jubilee Life insurance products without visiting a branch or contacting an agent.
• Jubilee Active Mobile Application Mobile application allowing policyholders to manage their insurance policies digitally, purchase insurance, and earn rewards for healthy lifestyle behaviors.
• Saffron Loyalty Program Policyholder loyalty program offering dining, apparel, lifestyle, insurance, and medical benefits to existing Jubilee Life Insurance customers.

Quantifiable outcome

• Insurer Financial Strength rating of AA++ (Double A Plus Plus IFS) with Stable outlook from JCR-VIS Credit Rating Co. Ltd.
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Habib Bank LimitedcoreChannel Partner/ Reseller/ DistributorBancassurance partnership where Habib Bank Limited distributes Jubilee Life Insurance products through its extensive branch network across Pakistan. This is a primary distribution channel for reaching individual customers through trusted banking relationships.
• MCB Bank LimitedcoreChannel Partner/ Reseller/ DistributorBancassurance distribution partnership through MCB's nationwide branch network. MCB Bank is one of Pakistan's largest commercial banks, providing significant reach for insurance product distribution.
• United Bank LimitedcoreChannel Partner/ Reseller/ DistributorBancassurance partnership for distribution of Jubilee Life insurance products. United Bank has a strong presence in corporate and retail banking segments across Pakistan.
• Bank Alfalah LimitedcoreChannel Partner/ Reseller/ DistributorBancassurance distribution agreement through Bank Alfalah's branch network, expanding insurance reach to customers seeking banking and insurance solutions from a single institution.
• National Bank of Pakistan (NBP)coreChannel Partner/ Reseller/ DistributorBancassurance partnership leveraging NBP's extensive network of branches throughout Pakistan, including government, corporate, and retail banking services.
• Allied Bank LimitedcoreChannel Partner/ Reseller/ DistributorBancassurance partnership for distribution of life insurance products through Allied Bank's branch network across Pakistan.
• Samba Bank LimitedminorChannel Partner/ Reseller/ DistributorBancassurance partnership with Samba Bank for insurance product distribution through their banking network.
• Askari BankminorChannel Partner/ Reseller/ DistributorBancassurance distribution partnership through Askari Bank's branch network for insurance products.
• Habib Metro BankminorChannel Partner/ Reseller/ DistributorBancassurance partnership for distribution of insurance products through Habib Metro Bank's urban banking network.
• Bank Of Azad Jammu & KashmirminorChannel Partner/ Reseller/ DistributorBancassurance partnership extending insurance distribution to the Azad Jammu & Kashmir region through BAJK branches.
• Mobilink Microfinance Bank LimitedminorChannel Partner/ Reseller/ DistributorPartnership focused on microinsurance distribution to underserved populations through Mobilink Microfinance Bank's network, aligned with Jubilee Life's microinsurance strategy for reaching the 30%+ of Pakistan's population living in poverty.
• Jubilee General Insurance Company LimitedcoreStrategic or Co-development PartnerAssociated company within the Jubilee insurance group, operating in the general insurance sector in Pakistan and maintaining brand synergy with Jubilee Life Insurance.
• The Jubilee Insurance Company of Kenya LimitedminorStrategic or Co-development PartnerAssociated company within the Jubilee brand network operating in Kenya, part of the broader Jubilee insurance group present across multiple African countries.
• The Jubilee Insurance Company of Maurititius LimitedminorStrategic or Co-development PartnerAssociated company within the Jubilee insurance network operating in Mauritius.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/JubileeLife
• Facebookfacebook.com/JubileeLifeInsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jubilee Life Insurance