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PwC Middle East

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uuid00066ia

Namestring
PwC Middle East
Legal namestring
PricewaterhouseCoopers International Limited
Websiteurl
pwc.com
Company typeenum
Private
Founded yearint
1998
Descriptiontext

PwC Middle East is the regional member firm of the global PwC professional services network, operating from Dubai, UAE, with active service delivery across Saudi Arabia, Qatar, the UAE, Kuwait, Bahrain, and Oman. Founded in 1998 and employing more than 10,000 people, the firm provides four core service lines: audit and assurance, consulting (including digital transformation and AI advisory), tax, and deals (M&A and corporate finance). It serves a client base skewed toward large enterprises, government ministries, and institutional clients in the GCC, with explicitly named engagements spanning the Qatar Ministry of Communications and Information Technology, the Qatar Ministry of Commerce and Industry, the Qatar banking, healthcare, energy, and government sectors, and partnerships with technology vendors such as OpenAI, Microsoft, Moro Hub, and UnifyApps.

The firm's service model is engagement-based professional services, with fees negotiated per project scope, team requirements, and duration, and multi-year contracts typical for government and enterprise clients. Its technology stack is predominantly partnership-driven rather than proprietary: it positions an "AI Adoption Framework" and scalable AI solution architecture to clients, but execution relies on alliances with global hyperscalers and AI providers (OpenAI, Microsoft, UnifyApps) and on the PwC global network's methodologies and research assets, including the 29th Global CEO Survey. Distribution runs through direct enterprise and government field sales, supplemented by thought-leadership marketing (industry conferences, sector reports, and events such as the CFO Conference Middle East and Gulf News Edufair Dubai via PwC Academy Middle East).

Revenue is not separately disclosed for the Middle East member firm; the entity operates as part of a network of locally owned, legally independent member firms coordinated by PricewaterhouseCoopers International Limited (PwCIL) in London. The firm is materially scaling in 2025, evidenced by a new flagship office in Riyadh's Laysen Valley (announced December 2025), the November 2024 acquisition of Emkan Education, and a sequence of multi-year government and AI ecosystem partnerships announced in late 2025.

Short descriptiontext

PwC Middle East is the regional member firm of the PwC global network, providing audit, consulting, tax, and deals services to enterprises and government ministries across the GCC, with 10,000+ employees headquartered in Dubai.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersDubai, United Arab Emirates
HQ citystring
Dubai
HQ countrystring
United Arab Emirates
HQ regionstring
Middle East
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
audit and assurance, management consulting, tax advisory services, deals advisory, digital transformation consulting
Industry2 codes
1Audit & Assurance Services
CodeBPAHABAAPrimaryYes
2Outsourced Finance & CFO Services
CodeBPAHABAEPrimaryNo
NAICS code1 code
  • Offices of Certified Public Accountants541211
SIC code1 code
  • Services-Consumer Credit Reporting, Collection Agencies7320
Product category
Professional Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Audit and Assurance Services
TypeProfessional Services
Description

Financial statement audits, risk assurance, sustainability assurance, and internal audit services for enterprise and government clients.

pwc.com
2Consulting Services
TypeProfessional Services
Description

Strategy consulting, business transformation, digital transformation, HR transformation, and technology consulting engagements.

pwc.com
3Tax Services
TypeProfessional Services
Description

Tax advisory, compliance, international tax, transfer pricing, and tax transformation services.

pwc.com
4Deals Services
TypeProfessional Services
Description

M&A advisory, capital markets, corporate finance, and performance restructuring services.

pwc.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details1 tier
1Enterprise professional services - custom engagement-based pricing
ModelOtherBilling cadenceMulti-year contract
Notes

Professional services fees are negotiated per engagement based on scope, team requirements, and project duration. Government and enterprise clients typically enter multi-year contracts.

pwc.com
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

PwC Middle East delivers professional services across audit and assurance, consulting, tax, and deals for enterprises and government entities in the GCC. Offerings include financial statement audits, risk and sustainability assurance, strategy and digital transformation consulting, tax advisory and compliance, M&A and corporate finance advisory, and AI-enabled digital services. The firm also operates PwC Academy Middle East, providing professional finance qualifications and business education.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • 84% of Qatar CEOs have clearly defined AI roadmaps, vs lower global average
+2 more records
Product overview1 text field

No specific product information available for PwC Middle East in the provided source data. The source material primarily covers PwC global operations with strategic partnerships and alliances, including relationships with Adobe, Amazon Web Services, Anthropic, Google, Guidewire, Microsoft, OpenAI, Oracle, Salesforce, SAP, and Workday, but does not detail specific product offerings or modules for the Middle East region.

Product and service1 record
1Audit and Assurance Services
Scale indicator8 records

Each record includes

Type, Value, Description, Source

Partnership6 partners
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-12-03
Description

PwC Middle East and Strategy& signed an MoU with UnifyApps to promote AI adoption in Qatar and the GCC region. The collaboration focuses on developing local AI capabilities, modernizing processes, and embedding AI into operations, supported by sector-specific expertise and technology to enable organizations to implement scalable AI solutions aligned with digital transformation goals.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-12-03
Description

Strategic collaboration in Dubai, UAE focused on developing smart city initiatives including integrated command centers, critical infrastructure monitoring, and IoT strategies. The partnership aims to advance digital resilience, sustainability, and smart urban environments in the region through joint solution development.

Strategic tierFlagshipTypeTechnology or IntegrationAnnounced on2025-12-02
Description

Qatar's Ministry of Communications and Information Technology signed a cooperation agreement with PwC Middle East and OpenAI to develop a national AI ecosystem. The partnership aims to establish an AI testbed, promote AI adoption, and support digital transformation across key sectors in Qatar.

Strategic tierFlagshipTypeImplementation/ SI/ Consulting PartnerAnnounced on2025-11-26
Description

Launch of multi-year strategic program to enhance investor services by developing an integrated AI-enabled digital platform. Initiative aims to streamline government services and support Qatar's digital transformation and sustainable development goals under the Third National Development Strategy.

Strategic tierSupportingTypeTechnology or IntegrationAnnounced on2025-11-25
Description

Technology partnership supporting the Qatar MoCI multi-year programme for investor services transformation. Microsoft technology enables the integrated, data-driven, AI-enabled digital platform for improved government and investor interactions.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-10-19
Description

MoU signed to enhance resilience across key sectors in Qatar including banking, healthcare, energy, and government. Collaboration supports Qatar's National Development Strategy and includes organizing workshops to build organizational resilience capabilities ahead of BCRC 2025 in Doha.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Accenture competes with PwC's consulting practice on large-scale GCC digital transformation, AI, and technology implementation mandates, including those involving Microsoft, Oracle, and SAP ecosystems.

TypeBroad incumbent
Description

Strategy& is PwC's own strategy consulting arm and competes with global strategy houses (McKinsey, BCG, Bain) for top-tier GCC transformation mandates, often co-delivered with PwC Middle East.

TypeDirect peer
Description

KPMG Lower Gulf and KPMG Saudi compete head-to-head with PwC Middle East for audit, advisory, and tax mandates in the GCC, including government transformation and enterprise consulting engagements.

TypeDirect peer
Description

Deloitte Middle East is the regional Big Four peer, directly competing with PwC across audit, consulting, tax, and advisory services for the same GCC enterprise and government clients, including on AI and digital transformation mandates.

TypeDirect peer
Description

BDO is an established mid-tier alternative to the Big Four in the Middle East, competing for audit, tax, and advisory work, particularly with mid-market and family-business clients across the GCC.

TypeDirect peer
Description

Baker Tilly's Middle East practice competes directly with PwC in audit, accounting, tax, and advisory services, particularly for mid-market GCC clients and cross-border transaction work.

TypeBroad incumbent
Description

McKinsey's Middle East offices compete with PwC on the highest-end GCC government and enterprise transformation mandates, particularly for sovereign strategy, Vision 2030, and large AI/digital programs.

TypeDirect peer
Description

Grant Thornton operates a Middle East network competing with PwC on audit, tax, and advisory for mid-market and growth-stage GCC enterprises, often as a challenger on price-sensitive engagements.

TypeDirect peer
Description

Mazars competes with PwC across audit, tax, and consulting in the GCC, especially for European-linked GCC clients and mid-market advisory work where its integrated partnership model resonates.

TypeDirect peer
Description

EY's Middle East practice is a direct Big Four competitor, offering the same audit, tax, consulting, and deals service mix targeting GCC governments, sovereigns, and large enterprises across the same transformation themes.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

PwC Middle East

Professional Servicespwc.com

PwC Middle East is the regional member firm of the PwC global network, providing audit, consulting, tax, and deals services to enterprises and government ministries across the GCC, with 10,000+ employees headquartered in Dubai.

What PwC Middle East does

PwC Middle East is the regional member firm of the global PwC professional services network, operating from Dubai, UAE, with active service delivery across Saudi Arabia, Qatar, the UAE, Kuwait, Bahrain, and Oman. Founded in 1998 and employing more than 10,000 people, the firm provides four core service lines: audit and assurance, consulting (including digital transformation and AI advisory), tax, and deals (M&A and corporate finance). It serves a client base skewed toward large enterprises, government ministries, and institutional clients in the GCC, with explicitly named engagements spanning the Qatar Ministry of Communications and Information Technology, the Qatar Ministry of Commerce and Industry, the Qatar banking, healthcare, energy, and government sectors, and partnerships with technology vendors such as OpenAI, Microsoft, Moro Hub, and UnifyApps.

The firm's service model is engagement-based professional services, with fees negotiated per project scope, team requirements, and duration, and multi-year contracts typical for government and enterprise clients. Its technology stack is predominantly partnership-driven rather than proprietary: it positions an "AI Adoption Framework" and scalable AI solution architecture to clients, but execution relies on alliances with global hyperscalers and AI providers (OpenAI, Microsoft, UnifyApps) and on the PwC global network's methodologies and research assets, including the 29th Global CEO Survey. Distribution runs through direct enterprise and government field sales, supplemented by thought-leadership marketing (industry conferences, sector reports, and events such as the CFO Conference Middle East and Gulf News Edufair Dubai via PwC Academy Middle East).

Revenue is not separately disclosed for the Middle East member firm; the entity operates as part of a network of locally owned, legally independent member firms coordinated by PricewaterhouseCoopers International Limited (PwCIL) in London. The firm is materially scaling in 2025, evidenced by a new flagship office in Riyadh's Laysen Valley (announced December 2025), the November 2024 acquisition of Emkan Education, and a sequence of multi-year government and AI ecosystem partnerships announced in late 2025.

PwC Middle East firmographics

Firmographics
Name
PwC Middle East
Legal name
PricewaterhouseCoopers International Limited
Website
https://pwc.com
Company type
Private
Founded year
1998
Operating status
Operating
Headcount range
5,001–10,000 employees
Short description
PwC Middle East is the regional member firm of the PwC global network, providing audit, consulting, tax, and deals services to enterprises and government ministries across the GCC, with 10,000+ employees headquartered in Dubai.
Ownership category
akta.pro rank

PwC Middle East industry classification

Industry
Product category
Professional Services
NAICS
Offices of Certified Public Accountants (541211)
SIC
Services-Consumer Credit Reporting, Collection Agencies (7320)
akta.pro primary industry
Audit & Assurance Services (BPAHABAA)
akta.pro secondary industry
Outsourced Finance & CFO Services (BPAHABAE)

Keywords

  • Audit and assurance
  • Management consulting
  • Tax advisory services
  • Deals advisory
  • Digital transformation consulting

Where PwC Middle East is headquartered

Location

Headquarters

HQ city
Dubai
HQ country
United Arab Emirates
HQ region
Middle East

Offices1 record

Markets served

PwC Middle East business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Audit and Assurance Services: Financial statement audits, risk assurance, sustainability assurance, and internal audit services for enterprise and government clients.
  2. Consulting Services: Strategy consulting, business transformation, digital transformation, HR transformation, and technology consulting engagements.
  3. Tax Services: Tax advisory, compliance, international tax, transfer pricing, and tax transformation services.
  4. Deals Services: M&A advisory, capital markets, corporate finance, and performance restructuring services.

Pricing tiers

ModelBillingPrice
OtherMulti-year contractEnterprise professional services - custom engagement-based pricing

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

PwC Middle East product offering

Product offering

Core offering

PwC Middle East delivers professional services across audit and assurance, consulting, tax, and deals for enterprises and government entities in the GCC. Offerings include financial statement audits, risk and sustainability assurance, strategy and digital transformation consulting, tax advisory and compliance, M&A and corporate finance advisory, and AI-enabled digital services. The firm also operates PwC Academy Middle East, providing professional finance qualifications and business education.

Product overview

No specific product information available for PwC Middle East in the provided source data. The source material primarily covers PwC global operations with strategic partnerships and alliances, including relationships with Adobe, Amazon Web Services, Anthropic, Google, Guidewire, Microsoft, OpenAI, Oracle, Salesforce, SAP, and Workday, but does not detail specific product offerings or modules for the Middle East region.

Differentiator

Problem solved

Functional benefit

Products and services

  • Audit and Assurance Services

Quantifiable outcome

  • 84% of Qatar CEOs have clearly defined AI roadmaps, vs lower global average
  • +2 more outcomes

Companies that use PwC Middle East

Customer profile

Named customers6 records

Segments4 records

Ideal customer profiles4 records

PwC Middle East technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

PwC Middle East partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core, flagship and supporting.

  • UnifyAppscoreTechnology or Integration · 3 December 2025PwC Middle East and Strategy& signed an MoU with UnifyApps to promote AI adoption in Qatar and the GCC region. The collaboration focuses on developing local AI capabilities, modernizing processes, and embedding AI into operations, supported by sector-specific expertise and technology to enable organizations to implement scalable AI solutions aligned with digital transformation goals.
  • Moro HubcoreStrategic or Co-development Partner · 3 December 2025Strategic collaboration in Dubai, UAE focused on developing smart city initiatives including integrated command centers, critical infrastructure monitoring, and IoT strategies. The partnership aims to advance digital resilience, sustainability, and smart urban environments in the region through joint solution development.
  • OpenAIflagshipTechnology or Integration · 2 December 2025Qatar's Ministry of Communications and Information Technology signed a cooperation agreement with PwC Middle East and OpenAI to develop a national AI ecosystem. The partnership aims to establish an AI testbed, promote AI adoption, and support digital transformation across key sectors in Qatar.
  • Qatar Ministry of Commerce and Industry (MoCI)flagshipImplementation/ SI/ Consulting Partner · 26 November 2025Launch of multi-year strategic program to enhance investor services by developing an integrated AI-enabled digital platform. Initiative aims to streamline government services and support Qatar's digital transformation and sustainable development goals under the Third National Development Strategy.
  • MicrosoftsupportingTechnology or Integration · 25 November 2025Technology partnership supporting the Qatar MoCI multi-year programme for investor services transformation. Microsoft technology enables the integrated, data-driven, AI-enabled digital platform for improved government and investor interactions.
  • Business Continuity and Resilience Conference (BCRC)coreStrategic or Co-development Partner · 19 October 2025MoU signed to enhance resilience across key sectors in Qatar including banking, healthcare, energy, and government. Collaboration supports Qatar's National Development Strategy and includes organizing workshops to build organizational resilience capabilities ahead of BCRC 2025 in Doha.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

PwC Middle East competitors and assessment

Company assessment

Broad incumbents

  • Accenture Middle East: Accenture competes with PwC's consulting practice on large-scale GCC digital transformation, AI, and technology implementation mandates, including those involving Microsoft, Oracle, and SAP ecosystems.
  • Strategy& (PwC): Strategy& is PwC's own strategy consulting arm and competes with global strategy houses (McKinsey, BCG, Bain) for top-tier GCC transformation mandates, often co-delivered with PwC Middle East.
  • McKinsey & Company Middle East: McKinsey's Middle East offices compete with PwC on the highest-end GCC government and enterprise transformation mandates, particularly for sovereign strategy, Vision 2030, and large AI/digital programs.

Direct peers

  • KPMG Middle East: KPMG Lower Gulf and KPMG Saudi compete head-to-head with PwC Middle East for audit, advisory, and tax mandates in the GCC, including government transformation and enterprise consulting engagements.
  • Deloitte Middle East: Deloitte Middle East is the regional Big Four peer, directly competing with PwC across audit, consulting, tax, and advisory services for the same GCC enterprise and government clients, including on AI and digital transformation mandates.
  • BDO Middle East: BDO is an established mid-tier alternative to the Big Four in the Middle East, competing for audit, tax, and advisory work, particularly with mid-market and family-business clients across the GCC.
  • Baker Tilly Middle East: Baker Tilly's Middle East practice competes directly with PwC in audit, accounting, tax, and advisory services, particularly for mid-market GCC clients and cross-border transaction work.
  • Grant Thornton Middle East: Grant Thornton operates a Middle East network competing with PwC on audit, tax, and advisory for mid-market and growth-stage GCC enterprises, often as a challenger on price-sensitive engagements.
  • Mazars Middle East: Mazars competes with PwC across audit, tax, and consulting in the GCC, especially for European-linked GCC clients and mid-market advisory work where its integrated partnership model resonates.
  • EY (Ernst & Young) Middle East: EY's Middle East practice is a direct Big Four competitor, offering the same audit, tax, consulting, and deals service mix targeting GCC governments, sovereigns, and large enterprises across the same transformation themes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

PwC Middle East social profiles

Digital presence

PwC Middle East financial estimates

Financial estimate

Revenue estimate

Valuation estimate

PwC Middle East leadership team

Management profile

Number of profiles

Profiles2 records

PwC Middle East funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

PwC Middle East M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PwC Middle East

What does PwC Middle East do?

PwC Middle East delivers professional services across audit and assurance, consulting, tax, and deals for enterprises and government entities in the GCC. Offerings include financial statement audits, risk and sustainability assurance, strategy and digital transformation consulting, tax advisory and compliance, M&A and corporate finance advisory, and AI-enabled digital services. The firm also operates PwC Academy Middle East, providing professional finance qualifications and business education.

Is PwC Middle East a public or private company?

PwC Middle East is a private company. It is classified as management employee owned and is currently operating.

When was PwC Middle East founded?

PwC Middle East was founded in 1998. It employs 5,001 to 10,000 people.

Where is PwC Middle East based?

PwC Middle East is headquartered in Dubai, United Arab Emirates, in the Middle East region.

How does PwC Middle East make money?

Four revenue lines are on record. Audit and Assurance Services are the primary driver. The others are consulting Services, tax Services and deals Services.

Who are PwC Middle East's main competitors?

Broad incumbents on record are Accenture Middle East, Strategy& (PwC) and McKinsey & Company Middle East. Direct peers are KPMG Middle East, Deloitte Middle East, BDO Middle East, Baker Tilly Middle East, Grant Thornton Middle East, Mazars Middle East and EY (Ernst & Young) Middle East.

Does PwC Middle East have an API?

No public API is recorded for PwC Middle East.

What industry is PwC Middle East in?

PwC Middle East's product category is Professional Services. Its primary akta.pro industry code is BPAHABAA, Audit & Assurance Services, with a secondary code of BPAHABAE, Outsourced Finance & CFO Services. Its NAICS code is 541211 and its SIC code is 7320.

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Live signals
Consultancy-mePwC launches Google Cloud AI Experience Zone in Riyadh officePwC inaugurated a Google Cloud AI Experience Zone in Riyadh, a hub for clients to experience AI agents and workflows enabled by Gemini Enterprise. The zone will host client events, workshops, and sector-specific demonstrations to help organizations move from pilot to practice.Qatar TribuneMCIT signs MoU with PwC Middle East to boost digital government developmentMCIT signed an MoU with PwC Middle East in Doha to strengthen cooperation in strategic consulting and knowledge sharing. The partnership focuses on skills development and expertise exchange to improve digital transformation initiatives and support Qatar's Digital Agenda 2030.Gulf TimesQatar's MCIT signs MoU with PwC Middle East to boost digital government developmentQatar's MCIT signed an MoU with PwC Middle East to strengthen cooperation in strategic consulting and knowledge sharing. The partnership focuses on skills development and training to improve digital transformation initiatives, supporting Qatar's Digital Agenda 2030 and National Vision 2030.FinancialContent Business PageMohammed Saty of PwC Middle East Explains Why Better Decisions Lead to Better CybersecurityMohammed Saty, PwC Middle East cybersecurity advisor, argues that executives need to connect cyber risks to business impact to make better decisions. He says a risk dashboard alone is insufficient; leaders must see what each threat threatens and prioritize based on service importance. This approach makes cybersecurity more valuable by supporting transformation without forcing trade-offs.HpcwireAxelera AI and PwC Middle East Collaborate on Regional AI Deployments - AIwirePwC Middle East and Axelera AI announced a collaboration to help organizations in the region move from AI ambition to practical deployment. The partnership will assess AI use cases across government, smart cities, energy, transport, manufacturing, and digital infrastructure against measurable operational outcomes. The collaboration aims to develop shared guidance for scaling AI responsibly.Business Wire BlogPwC Middle East and Axelera AI Collaborate to Help Regional Organisations Turn AI Ambition Into Measurable OutcomesPwC Middle East and Axelera AI announced a collaboration to help regional organizations move from AI ambition to practical, measurable outcomes. The partnership combines PwC's transformation expertise with Axelera's AI acceleration technology to assess deployment readiness and scale. They plan to test use cases across government, smart cities, energy, transport, manufacturing, and digital infrastructure.FinancialContent Business PagePwC Middle East and Axelera AI Collaborate to Help Regional Organisations Turn AI Ambition Into Measurable OutcomesPwC Middle East and Axelera AI announced a collaboration to help regional organisations move from AI ambition to practical, measurable deployment. The partnership combines PwC's transformation expertise with Axelera's edge AI technology to assess use cases across government, smart cities, energy, transport, manufacturing, and digital infrastructure. The aim is to guide decision-makers on scaling AI responsibly and connecting investment to operational outcomes.MorningstarPwC Middle East and Axelera AI Collaborate to Help Regional Organisations Turn AI Ambition Into Measurable OutcomesPwC Middle East and Axelera AI announced a collaboration to help regional organisations move from AI ambition to practical, measurable deployment. The partnership combines PwC's transformation expertise with Axelera's edge AI technology to assess use cases and guide investment. They plan to test applications across government, smart cities, energy, transport, manufacturing, and digital infrastructure.ArabnewsThe Expo effect — how Osaka 2025 is shaping Saudi Arabia’s business strategy for Expo 2030Saudi Arabia is drawing lessons from Osaka 2025 to prepare for Expo 2030, which is expected to attract over 42 million visitors. Experts advise locking in procurement, using index-linked contracts, and maintaining a 15-20% contingency buffer. At least 95% of Expo infrastructure will be repurposed as a Global Village, with long-term benefits for real estate, education, and business services.Analytics InsightPwC Joins the Race of AI MistakesPwC Middle East is under investigation after researchers at GPTZero found that several AI-assisted reports advising businesses and governments on AI and electric vehicles contained fake citations, non-existent academic sources, broken links, and AI hallucinations. The researchers discovered that one cited source even included a URL parameter reading 'utm_source=chatgpt.com', indicating the content was AI-generated. PwC Middle East stated it is reviewing and fact-checking each of its reports, following similar incidents previously identified at KPMG and EY by the same researchers.