PacifiCorp
PacifiCorp is a vertically integrated, rate-regulated electric utility and Berkshire Hathaway Energy subsidiary serving 2.1 million customers across California, Oregon, Washington, Idaho, Utah, and Wyoming through Pacific Power and Rocky Mountain Power, operating 11,873 MW of generation and the largest privately owned transmission system in the Western U.S.
- Company typePrivate
- Founded1984
- HeadquartersPortland, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What PacifiCorp does
PacifiCorp is a vertically integrated regulated electric utility serving approximately 2.1 million customers across six Western U.S. states through two retail brands: Pacific Power (California, Oregon, Washington) and Rocky Mountain Power (Idaho, Utah, Wyoming). The company is a wholly owned subsidiary of Berkshire Hathaway Energy (acquired in 2006 for $5.1 billion) and is headquartered in Portland, Oregon. It operates the largest privately owned transmission system in the Western U.S. and holds an 11,873 MW generation portfolio diversified across wind (2,938 MW), hydro (894 MW), natural gas, coal, solar, and geothermal resources, with battery storage additions underway.
Its core offerings include rate-regulated electricity distribution (revenue recovered via cost-of-service ratemaking approved by state utility commissions), FERC-regulated transmission services, and wholesale energy marketing through the Western Energy Imbalance Market and the newly launched CAISO Extended Day-Ahead Market (EDAM). Demand-side and customer programs under the Wattsmart umbrella—Wattsmart Homes, Wattsmart Business, Wattsmart Battery (VPP), Wattsmart Demand Response, Cool Keeper, Home Energy Reports, Irrigation Load Control, and Low Income Weatherization—are distributed via community engagement and self-service portals across its regulated territories.
Commercially, PacifiCorp is pursuing large-scale generation buildout—including the $1.1 billion, 800 MW Green River Energy Center with rPlus Energies, Clearway's 320 MW Honeycomb Energy Center, TerraPower's 345 MW Natrium advanced nuclear unit targeted for 2030, and a 500 MW VPP with Torus—to serve accelerating data center demand (projected 4,000-5,000 MW peak by 2030 across Berkshire's utilities). At the same time, the company faces material financial pressure from 2020 wildfire litigation, with over $2 billion in cumulative settlements, potential exposure up to ~$55 billion, an S&P downgrade watch, the $1.9 billion divestiture of its Washington operations to Portland General Electric/Manulife, and friction across pending rate cases in Wyoming and Oregon.
PacifiCorp firmographics
Firmographics- Name
- PacifiCorp
- Legal name
- PacifiCorp
- Website
- https://pacificorp.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- PacifiCorp is a vertically integrated, rate-regulated electric utility and Berkshire Hathaway Energy subsidiary serving 2.1 million customers across California, Oregon, Washington, Idaho, Utah, and Wyoming through Pacific Power and Rocky Mountain Power, operating 11,873 MW of generation and the largest privately owned transmission system in the Western U.S.
- Ownership category
- akta.pro rank
PacifiCorp industry classification
Industry- Product category
- Electric Utility Services
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112), Hydroelectric Power Generation (221111), Solar Electric Power Generation (221114)
- SIC
- Electric Services (4911), Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Community Choice Aggregators with Distribution Operations (CCA + Wires, where applicable) (EUADABAK)
- akta.pro secondary industries
- Solar Project Development & IPP (Utility-Scale & Rooftop) (EUAMABAA), Community Solar Development & Subscription Management (EUAMAJAA)
Keywords
Where PacifiCorp is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PacifiCorp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Others
Revenue model
- Electricity Distribution Services: Rate-regulated electricity distribution to 2.1 million customers across six states (California, Oregon, Washington, Idaho, Utah, Wyoming). Revenue approved by state utility commissions based on cost-of-service ratemaking.
- Transmission Services: Owns and operates largest privately owned transmission system in Western U.S. Provides transmission services to other utilities and wholesale customers through FERC-regulated tariffs.
- Generation and Energy Marketing: Wholesale energy sales from owned generation assets including hydroelectric, wind, thermal, and other resources through Western Energy Imbalance Market and bilateral contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Residential and Commercial Rates |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels3 records
PacifiCorp product offering
Product offeringCore offering
PacifiCorp is a vertically integrated regulated electric utility that generates, transmits, and distributes electricity to approximately 2.1 million customers across six western U.S. states. It operates through two divisions — Pacific Power (California, Oregon, Washington) and Rocky Mountain Power (Idaho, Utah, Wyoming) — with 11,873 MW of owned generation capacity spanning hydro, wind, natural gas, coal, solar, and geothermal resources.
Product overview
PacifiCorp is a vertically integrated regulated electric utility offering a unified portfolio of generation, transmission, distribution, and demand-side management services to over 2 million customers across six Western states. The company operates two retail divisions—Pacific Power (California, Oregon, Washington) and Rocky Mountain Power (Idaho, Utah, Wyoming)—under a single corporate structure. Generation assets total 11,873 MW from diverse sources including wind (2,938 MW), hydro (894 MW), and thermal resources, with battery storage expansion underway. Demand-side programs include the Wattsmart brand (Homes, Business, Batteries, Demand Response), Cool Keeper, Home Energy Reports, and Low Income Weatherization. The company also provides transmission infrastructure services and facilitates private generation interconnection through net metering programs. The 2025 Integrated Resource Plan serves as the primary strategic planning framework.
Differentiator
Problem solved
Functional benefit
Brands
- Wattsmart: Energy efficiency and demand response programs including Wattsmart Homes, Wattsmart Business, and Wattsmart Batteries virtual power plant programs.
- Cool Keeper
- Wattsmart Battery
Products and services
- Pacific Power (retail electric service) Retail electric service provided by PacifiCorp under the Pacific Power brand to residential, commercial, and industrial customers in California, Oregon, and Washington.
- Rocky Mountain Power (retail electric service) Retail electric service provided by PacifiCorp under the Rocky Mountain Power brand to residential, commercial, and industrial customers in Idaho, Utah, and Wyoming.
- Electric generation services Vertically integrated electricity generation from a diversified portfolio of owned hydro, wind, natural gas, coal, solar, and geothermal facilities totaling 11,873 MW of nameplate capacity.
- Bulk electric transmission services High-voltage bulk transmission service across the largest privately owned transmission system in the Western U.S., provided to wholesale customers under the Open Access Transmission Tariff and supporting wheeling across the Western Interconnection.
Quantifiable outcome
- $1.1 billion in customer benefits generated through Western Energy Imbalance Market since 2014
- +3 more outcomes
Companies that use PacifiCorp
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
PacifiCorp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PacifiCorp partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major, core and flagship.
- Los Angeles Department of Water and PowermajorSigned implementation agreement to join EDAM in 2027, expanding the day-ahead market footprint.
- Portland General ElectricmajorPortland General Electric signed implementation agreement and is scheduled to begin EDAM participation in October 2026, joining PacifiCorp in the day-ahead market.
- rPlus EnergiescoreGreen River Energy Center (400 MW solar + 400 MW/1,600 MWh battery storage) now commercially online as largest solar-plus-storage project in PacifiCorp's six-state territory. $1.1 billion project expected to generate $55 million in property tax revenue.
- Clearway Energy Groupcore320 MW Honeycomb Energy Center (1,280 MWh battery storage) commissioned in Utah with 20-year contracts with PacifiCorp. $600 million investment using American-made Tesla equipment.
- California Independent System Operator (CAISO)flagshipPacifiCorp served as inaugural partner for CAISO's Extended Day-Ahead Market (EDAM) launch, coordinating approximately 12 GW of generation capacity. EDAM enables coordinated day-ahead operations across Western grid for improved efficiency and reliability.
- TerraPowermajorKemmerer Unit 1, a 345-MW advanced Natrium nuclear plant being built in Wyoming, will supply power to PacifiCorp's grid with completion expected in 2030. TerraPower received NRC's first commercial reactor construction permit in nearly a decade.
- Portland General ElectricmajorPortland General Electric (with 49% minority partner Manulife Investment Management) agreed to acquire PacifiCorp's Washington utility operations for $1.9 billion, including 805 MW of generation capacity, 4,500 miles of T&D lines, and 140,000 customers. Transaction expected to close in 2027 pending regulatory approval.
- ToruscoreWattsmart Battery virtual power plant partnership expanded from 70 MW to 500 MW capacity following strong 2025 performance with 359 VPP events, 102% of contracted power delivery, and 99.9% reliability with 19-second ramp time.
Scale indicators15 records
Recent moves7 records
Expansion highlights5 records
PacifiCorp competitors and assessment
Company assessmentBroad incumbents
- Xcel Energy: Large multi-state investor-owned utility with significant Western U.S. operations in Colorado, Minnesota, and the Southwest. Comparable as a diversified regulated utility with substantial wind and solar generation, similar regulatory multi-state complexity, and leadership in clean energy transition.
- NextEra Energy: Largest U.S. renewable energy generator and operator of Florida Power & Light, with the largest regulated utility customer base in the U.S. Comparable as a leading utility with massive renewable generation portfolio, advanced grid innovation programs, and aggressive capital deployment.
- NV Energy: Vertically integrated regulated electric utility serving Nevada, also owned by Berkshire Hathaway Energy. Comparable as a sister utility under common ownership with similar regulatory structure, generation portfolio, and exposure to Western grid market dynamics.
- Southern Company: Large U.S. investor-owned electric utility holding company serving the Southeast with regulated and competitive generation operations. Comparable as a major diversified utility with similar vertical integration, multi-state regulatory footprint, and significant capital investment programs.
- Duke Energy: One of the largest U.S. investor-owned electric utilities serving the Southeast and Midwest with regulated generation, transmission, and distribution. Comparable as a major diversified utility with similar vertically integrated structure, large customer base, and exposure to energy transition and grid modernization.
Regional players
- Puget Sound Energy: Investor-owned electric and natural gas utility serving customers in Washington state. Comparable as a Pacific Northwest utility operating in a geography adjacent to PacifiCorp's Washington footprint, with similar regulatory environment and customer mix.
- Black Hills Corporation: Investor-owned electric and natural gas utility serving customers in South Dakota, Montana, Wyoming, Colorado, Nebraska, and Kansas. Comparable as a smaller-scale multi-state regulated utility with overlapping Rocky Mountain territory and similar rural customer mix including agricultural irrigation exposure.
Direct peers
- Idaho Power Company: Vertically integrated regulated electric utility serving southern Idaho and eastern Oregon with a hydro-heavy generation portfolio. Direct comparable given overlapping territory with PacifiCorp's Rocky Mountain Power division, similar hydropower exposure, and comparable customer count scale.
- Avista Corp: Investor-owned electric and natural gas utility serving customers in Eastern Washington, Northern Idaho, and parts of Oregon. Comparable as a regulated Pacific Northwest utility with overlapping service territory, similar regulatory dynamics, and exposure to regional hydro and renewable resources.
- Portland General Electric: Vertically integrated regulated electric utility serving Oregon customers with a similar generation mix and transmission footprint. Direct comparable as Pacific Northwest peer currently acquiring PacifiCorp's Washington assets, indicating similar scale, customer profile, and regulatory framework.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PacifiCorp social profiles
Digital presencePacifiCorp financial estimates
Financial estimateRevenue estimate
Valuation estimate
PacifiCorp leadership team
Management profileNumber of profiles
PacifiCorp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PacifiCorp M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PacifiCorp
What does PacifiCorp do?
PacifiCorp is a vertically integrated regulated electric utility that generates, transmits, and distributes electricity to approximately 2.1 million customers across six western U.S. states. It operates through two divisions — Pacific Power (California, Oregon, Washington) and Rocky Mountain Power (Idaho, Utah, Wyoming) — with 11,873 MW of owned generation capacity spanning hydro, wind, natural gas, coal, solar, and geothermal resources.
Is PacifiCorp a public or private company?
PacifiCorp is a private company. It is classified as corporate owned and is currently operating.
When was PacifiCorp founded?
PacifiCorp was founded in 1984. It employs 5,001 to 10,000 people.
Where is PacifiCorp based?
PacifiCorp is headquartered in Portland, United States, in the North America region.
How does PacifiCorp make money?
Three revenue lines are on record. Electricity Distribution Services are the primary driver. The others are transmission Services and generation and Energy Marketing.
Who are PacifiCorp's main competitors?
Broad incumbents on record are Xcel Energy, NextEra Energy, NV Energy, Southern Company and Duke Energy. Regional players are Puget Sound Energy and Black Hills Corporation. Direct peers are Idaho Power Company, Avista Corp and Portland General Electric.
Does PacifiCorp have an API?
No public API is recorded for PacifiCorp.
What industry is PacifiCorp in?
PacifiCorp's product category is Electric Utility Services. Its primary akta.pro industry code is EUADABAK, Community Choice Aggregators with Distribution Operations (CCA + Wires, where applicable), with a secondary code of EUAMABAA, Solar Project Development & IPP (Utility-Scale & Rooftop). Its NAICS code is 2211 and its SIC code is 4911.