LifeVantage
- Company typePublic
- Founded2003
- HeadquartersSandy, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
LifeVantage firmographics
Firmographics- Name
- LifeVantage
- Legal name
- LifeVantage Corporation
- Website
- https://lifevantage.com
- Company type
- Public
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where LifeVantage is headquartered
LocationHeadquarters
- HQ city
- Sandy
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
LifeVantage business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D
Revenue model
- Direct Product Sales: LifeVantage generates revenue through direct sales of nutritional supplements, skincare, and wellness products to consumers via e-commerce and mobile app. Products are sold at three price tiers: Consultant Price, Customer Subscription Price, and Retail Price.
- Consultant/Distributor Network: Revenue generated through network of independent consultants who purchase products at discounted consultant prices and resell to customers. Consultants earn commissions through the sales compensation plan based on personal sales and team sales volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Protandim Nrf2 Synergizer - Consultant Price |
| Unit Pricing | Monthly | LoveBiome P84 - Consultant Price |
| Subscription | Monthly | Healthy Edge Stack - Consultant Price |
| Subscription | Monthly | TrueScience Liquid Collagen - Consultant Price |
| Subscription | Monthly | MB System - Consultant Price |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
LifeVantage product offering
Product offeringCore offering
LifeVantage manufactures and sells patented nutritional supplements, skincare, and wellness products under brands including Protandim, TrueScience, LoveBiome, AXIO, MB System, and the core LifeVantage line. Products are formulated around a nutrigenomics-based "cellular activation" concept and are sold directly to consumers via the company's e-commerce site and mobile app, and through a global network of independent consultants/distributors who purchase at wholesale prices and resell to customers.
Product overview
LifeVantage is a direct-selling wellness company that offers a portfolio of science-backed nutritional supplements, skincare, and health products organized under distinct product lines. The core offering centers on the Protandim® brand (Nrf2, NRF1, NAD, and Tri-Synergizer variants), which are antioxidant supplements that activate cellular health. The TrueScience® sub-brand provides topical skincare and beauty products including liquid collagen, scalp serum, and eye creams. The LifeVantage® core line includes Daily Wellness, IC Bright, ProBio, Omega+, and Pro+ supplements targeting immune health, vision, digestive health, and cardiovascular support. Additional offerings include AXIO® for energy, LoveBiome® for microbiome wellness (P84), and the MB System for habit-building. The company operates on a subscription-based model with independent consultant distribution. Products are marketed across intelligent aging, digestive health, immune health, collagen, skin care, and hair care categories, with regional variations in available products across North America, Europe, Oceania, and other markets.
Differentiator
Problem solved
Functional benefit
Brands
- Protandim: Patented blend of active antioxidants supporting cellular health, including Nrf2 and NRF1 synergizers
- TrueScience
- LoveBiome
- MB System
- AXIO
- LifeVantage (product line)
- PhysIQ
- MindBody
Products and services
- Protandim Nrf2 Synergizer A U.S. patented blend of active antioxidants that supports cellular health and well-being, designed to activate the body's natural ability to fight aging. Contains botanical extracts including turmeric, bacopa, ashwagandha, green tea, and milk thistle. Targeted at health-conscious adults seeking anti-aging and cellular wellness support.
- Protandim NRF1 Synergizer A patented formula designed to support healthy aging as part of a healthy lifestyle, complementing Nrf2 for comprehensive cellular activation support. Targeted at health-conscious adults seeking science-backed anti-aging supplements.
- Protandim Tri-Synergizer A combination of multiple Protandim synergizers for maximum activation of the body's age-fighting abilities. Targeted at consumers seeking comprehensive antioxidant and cellular activation support.
- TrueScience Liquid Collagen Contains fish collagen and lycopene; activates, replenishes, and maintains collagen to bring out a youthful glow. Targeted at adults seeking skin and anti-aging beauty-from-within support.
- TrueScience Scalp Serum Topical serum that supports normal hair growth and healthy hair. Targeted at consumers seeking hair-care solutions from the TrueScience skincare line.
- TrueScience TrueLift Eye Cream Helps fight the appearance of fine lines and wrinkles around the eyes. Targeted at adults seeking anti-aging eye-care skincare.
- TrueScience TrueRenew Daily Firming Complex Combats 11 visible signs of aging to reclaim youthful radiance. Targeted at adults seeking comprehensive anti-aging skincare from the TrueScience line.
- MB System A two-product system designed to help build better habits, achieve goals, and support becoming a stronger, healthier individual. Targeted at consumers seeking a structured habit-building wellness solution.
- LifeVantage Daily Wellness A powder that mixes with water for immune support as part of daily wellness. Targeted at consumers seeking convenient daily immune and wellness supplementation.
- LifeVantage IC Bright Contributes to the maintenance of normal vision and helps protect eyes from screen time. Targeted at adults experiencing heavy digital device usage.
- LifeVantage Omega+ Supports cardiovascular, cognitive, and cell health. Targeted at consumers seeking foundational omega-3 supplementation.
- LifeVantage Pro+ Supports digestive health and helps maintain digestive system health. Targeted at consumers seeking digestive wellness support.
- LifeVantage ProBio Helps maintain balanced digestive function and immune health. Targeted at consumers seeking probiotic and gut-health support.
- AXIO Energy and Mental Clarity Activates physical energy and mental clarity on-the-go. Targeted at active professionals and busy adults who need convenient energy and focus support.
- AXIO Locaf A delicious powder mix that blends with water to provide antioxidants to support good health. Targeted at consumers seeking a convenient antioxidant drink mix.
- LoveBiome P84 Activates 14 key peptides in the gut to regulate, repair, and restore balance with probiotics, prebiotics, postbiotics, digestive enzymes, and superfood blends. Targeted at adults seeking advanced gut-health and microbiome support.
- P84 Gold A 60-day supply of LoveBiome P84 with enhanced formulation. Targeted at consumers seeking extended-use, premium microbiome support.
- Healthy Edge Stack A combination of breakthrough Activators providing antioxidants for general wellbeing and regulating, repairing, and restoring gut health. Targeted at consumers seeking a bundled antioxidant and gut-health regimen.
- Healthy Glow Essentials Stack A stack combining key products for overall wellness and skin health. Targeted at consumers seeking a curated system for skin and overall wellness.
- Protandim Nrf2 + NRF1 Duo A convenient combination of the two popular Protandim synergizers for comprehensive aging support. Targeted at existing Protandim customers seeking bundled cellular activation support.
- LifeVantage Petandim Pet supplement product line available in Mexico. Targeted at pet owners seeking cellular-activation wellness support for their animals.
Companies that use LifeVantage
Customer profileSegments3 records
Ideal customer profiles3 records
LifeVantage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
LifeVantage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LoveBiomecoreLoveBiome, an innovator in microbiome wellness, has been integrated into LifeVantage's product portfolio. LoveBiome P84 product activates 14 key peptides in the gut to regulate, repair, and restore balance using probiotics, prebiotics, postbiotics, digestive enzymes, and superfood blends.
Scale indicators1 record
Recent moves1 record
Expansion highlights5 records
LifeVantage competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Customer concentration
LifeVantage social profiles
Digital presenceLifeVantage financial estimates
Financial estimateRevenue estimate
Valuation estimate
LifeVantage leadership team
Management profileNumber of profiles
LifeVantage funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LifeVantage M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LifeVantage
What does LifeVantage do?
LifeVantage manufactures and sells patented nutritional supplements, skincare, and wellness products under brands including Protandim, TrueScience, LoveBiome, AXIO, MB System, and the core LifeVantage line. Products are formulated around a nutrigenomics-based "cellular activation" concept and are sold directly to consumers via the company's e-commerce site and mobile app, and through a global network of independent consultants/distributors who purchase at wholesale prices and resell to customers.
Is LifeVantage a public or private company?
LifeVantage is a public company. It is classified as public and is currently operating.
When was LifeVantage founded?
LifeVantage was founded in 2003. It employs 101 to 250 people.
Where is LifeVantage based?
LifeVantage is headquartered in Sandy, United States, in the North America region.
How does LifeVantage make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are consultant/Distributor Network.
Does LifeVantage have an API?
No public API is recorded for LifeVantage.