Ultra PRO

What Ultra PRO does

Ultra PRO International, founded in 1952 and headquartered in Commerce, California, is a manufacturer and supplier of sports and gaming collectibles accessories, photo products, and scrapbooking albums. The company's core technology centers on archival-quality physical card-protection products — including the registered-trademark TOPLOADER® rigid plastic cases, ONE-TOUCH® magnetic-closure holders with UV-blocking additives and diamond-corner design, PENNY SLEEVES®, PRO-BINDER® portfolios, DECK PROTECTOR® sleeves, ALCOVE® deck boxes, CARDPRESERVER™ 2-in-1 holders, ECLIPSE® matte sleeves, and PATCHCRAFT™ customizable accessories — engineered with acid-free, non-PVC materials to deliver long-term preservation of valuable trading cards.

Ultra PRO serves a horizontal collector base across trading-card collectors (sports and TCG), tabletop gamers (Magic: The Gathering, Pokémon TCG, Dungeons & Dragons), sports memorabilia collectors, and pop-culture IP fans. Its product breadth spans budget consumables ($3.99 penny sleeves) through premium storage and display ($71.99 Showcase Vault for graded slabs), and the company maintains an extensive licensing portfolio with Pokémon, Magic: The Gathering, Dungeons & Dragons, Final Fantasy, Fallout, Warhammer 40k, hololive, Elder Scrolls, Critical Role, and others; PSA and CGC co-branded grading submission kits embed Ultra PRO in the professional authentication workflow. Operating sub-brands include MTG PRO Shop (print-on-demand apparel and accessories for Magic fans) and Legion Supplies (acquired 2022, artist-designed gaming accessories).

The business model is primarily direct-to-consumer e-commerce at ultrapro.com — supported by a PRO Rewards loyalty program and free US shipping over $50 — combined with distribution through hobby shops, card stores, and sporting-goods retailers, plus channel-partner distribution internationally (including an exclusive Canadian distribution partnership with Paris-based Zanzoon for interactive electronic games signed in 2026). Revenue comes from unit-priced one-time sales across hundreds of SKUs at a wide range of price points, with no disclosed subscription, SaaS, or licensing income stream beyond the IP co-branded product sales themselves. The company is privately held with 101–250 employees and no public financial disclosure; Jay Kuo serves as President & CEO.

Name

Ultra PRO

Legal name

Ultra PRO International

Website

https://ultrapro.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Trading Card and Tabletop Gaming Accessories

NAICS

Hobby, Toy, and Game Retailers (45912), Sporting Goods Retailers (45911)

SIC

Retail-Hobby, Toy & Game Shops (5945), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI)

akta.pro secondary industries

Miniature Gaming Accessories (Dice, Mats, Tokens, Measuring Tools) (CRALAKAL), Collectibles & Trading Cards Distribution (CRAOAMAC)

Keywords

• Trading card accessories
• Card protection sleeves
• Tabletop gaming accessories
• Memorabilia storage cases
• Collectible card binders

Headquarters

HQ city

Commerce

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Ultra PRO generates revenue through the sale of physical products including trading card protection accessories (sleeves, toploaders, binders, cases), gaming accessories (playmats, deck boxes), memorabilia storage solutions, and licensed branded merchandise. Products are sold at various price points from budget-friendly to premium.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Ultra PRO International manufactures and sells trading card protection accessories (TOPLOADER®, ONE-TOUCH®, PENNY SLEEVES®, PRO-BINDER®, CARDPRESERVER™), gaming accessories (playmats, deck boxes, binders), memorabilia display and storage solutions, and licensed branded merchandise for tabletop games and pop culture IPs. The company operates a direct-to-consumer e-commerce storefront at ultrapro.com and distributes through hobby shops, card stores, and sporting goods retailers across the United States, with expanding distribution into Canada.

Product overview

Ultra PRO is a comprehensive memorabilia collecting and tabletop gaming accessories company offering a broad portfolio of card protection, storage, and display products. The core product lines include TOPLOADER® rigid plastic card cases and ONE-TOUCH® magnetic holders for long-term card protection and display, supplemented by PENNY SLEEVES® for everyday protection and CARDPRESERVER™ 2-in-1 protective holders. The company offers PRO-BINDER® collection binders, diverse Card Cases & Storage Boxes, Playmats for gaming surfaces, and the premium Showcase Vault carrying case for graded card collections. Grading submission products include the Official PSA Card Grading Submission Kit and Card Grading Submission Combo Pack. The company operates sub-brands including MTG PRO Shop (Magic: The Gathering merchandise) and Legion Supplies (tabletop gaming accessories). Licensed product lines span Pokémon TCG, Dungeons & Dragons, Warhammer 40,000, hololive, The ElderScrolls IV: Oblivion Remastered, CGC accessories, and more. Trading cards and games are also sold alongside the accessory portfolio. The company has been designing and manufacturing products since 1952.

Differentiator

Problem solved

Functional benefit

Brands

• Legion Supplies: Gaming accessories sub-brand featuring sleeves, deck boxes, dice, and binders with unique artist designs.
• MTG PRO Shop
• Legion Supplies

Products and services

• TOPLOADER®

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• ZanzooncoreChannel Partner/ Reseller/ Distributor · 4 March 2026Ultra PRO Entertainment secured exclusive Canadian distribution rights for Paris-based Zanzoon's interactive electronic games for children and families. This expands their existing partnership that began in the U.S. in 2021, leveraging Ultra PRO's U.S. sales infrastructure and retail relationships to introduce Zanzoon's full catalog including Pokémon electronic games to Canadian distribution partners and retailers. Both companies view this as a strategic growth initiative to capture the Canadian market building on their successful U.S. collaboration.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KMC (Kamidoku): KMC is a Japanese manufacturer of card sleeves and gaming accessories popular with TCG players globally, competing with Ultra PRO's core sleeve offerings in the same channels.
• Gamegenic: Gamegenic is a direct competitor specializing in premium tabletop gaming accessories including deck boxes, playmats, and binders, serving the same Magic: The Gathering, Pokémon, and Flesh and Blood communities as Ultra PRO.
• Ultimate Guard: Ultimate Guard is a leading trading card game accessories manufacturer producing sleeves, deck boxes, binders, and playmats, directly competing with Ultra PRO across both sports and TCG collector segments.
• BCW Supplies: BCW Supplies is one of the longest-running competitors in card protection and storage products, offering toploaders, sleeves, and storage boxes directly comparable to Ultra PRO's core catalog.
• Arcane Tinmen (Dragon Shield): Dragon Shield is a premium card sleeve and accessories brand widely adopted in the tabletop gaming community, competing directly with Ultra PRO's DECK PROTECTOR and ECLIPSE sleeve lines.

Others

• Wizards of the Coast: Wizards of the Coast owns Magic: The Gathering and Dungeons & Dragons, key IP licensors for Ultra PRO; they represent a critical licensing partner rather than a competitor, but their IP decisions shape Ultra PRO's product roadmap.
• The Pokémon Company International: The Pokémon Company owns the Pokémon TCG IP and licenses Ultra PRO to produce Pokémon-branded accessories; they are a critical IP partner whose licensing decisions directly affect Ultra PRO's product line breadth.
• Professional Sports Authenticator (PSA): PSA is a leading card grading service for which Ultra PRO produces the Official PSA Card Grading Submission Kit; while not a competitor, PSA's grading market growth directly fuels demand for Ultra PRO's submission accessories.
• Panini: Panini is a global sports and collectibles card manufacturer (FIFA World Cup, NBA, NFL) whose products drive volume demand for Ultra PRO's trading card accessories and are stocked alongside them.
• Topps: Topps is a major sports and entertainment trading card manufacturer whose cards (baseball, football, etc.) drive end-demand for Ultra PRO's sports memorabilia accessories and storage products.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/UltraProIntl
• YouTubeyoutube.com/channel/UCoxMUuzp5lVn4wWkpbRCtRQ?reload=9
• Facebookfacebook.com/UltraPROIntl
• Instagraminstagram.com/ultraprointl
• TikToktiktok.com/@ultraprointl
• LinkedInlinkedin.com/company/ultra-pro-international-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultra PRO