What Barratt Redrow does

Barratt Redrow is the UK's largest housebuilder, formed in October 2024 through the £2.5bn stock-for-stock acquisition of Redrow by Barratt Developments. The company operates a multi-brand residential development platform with three core consumer brands: Barratt Homes (first-time buyers and young families), David Wilson Homes (mover-uppers and growing families), and Redrow (premium purchasers and downsizers), supplemented by Barratt London (Greater London focus) and BD Living. In FY25 (52 weeks to 29 June 2025), the group delivered £5.58bn of revenue, 16,565 total home completions at an average selling price of ~£392,900, and £488.3m of adjusted pre-tax profit, supported by a combined land bank of approximately 258,983 plots (strategic and promotional via Gladman).

The company's operational platform rests on modern methods of construction (MMC), most notably the 186,000 sq ft Oregon Timber Frame facility at Infinity Park, Derby, which became the standard construction approach for all Barratt house types from January 2025, delivering average embodied carbon savings of 5 tonnes per home. MMC was applied to 31% of homes in the period. Sustainability differentiation includes the UK's largest net-zero carbon housing development (576 homes at Cosmeston Farm, Penarth), Biodiversity Net Gain (BNG) at 10%+ on new planning submissions since 2023, water efficiency outperforming regulation by 16% (105 lppd), and 98% diversion of construction waste from landfill. Quality credentials include 17 consecutive years as a 5-star HBF builder and 21 consecutive years as the leading NHBC Pride in the Job Quality Awards winner (115 awards).

The business model is transaction-based new home sales with three pricing tiers (entry-level, mid-market, premium) sold through direct channels: brand-specific websites, 35+ regional offices, and ~405 active sales outlets across the UK. Revenue diversification includes affordable housing (30%+ of developments, sold to housing associations), institutional build-to-rent partnerships (Grainger/Places for London JV), strategic land sales (e.g., Springfield Properties for £64.2m), and large master development JVs (MADE Partnership with Homes England and Lloyds Banking Group; Persimmon, Gallagher Developments). Forward sales of 11,395 homes (up 11.2%) and FY26 guidance of 17,200–17,800 completions support continued volume scaling toward the 22,000 medium-term target.

Name

Barratt Redrow

Legal name

Barratt Redrow plc

Website

https://barrattredrow.co.uk

Company type

Public

Founded year

1958

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Barratt Redrow is the UK's largest housebuilder, operating three brands (Barratt Homes, David Wilson Homes, Redrow) targeting first-time buyers through premium downsizers. It delivered £5.58bn FY25 revenue and 16,565 home completions, with a 258,983-plot land bank and integrated timber frame MMC capability.

Ownership category

akta.pro rank

Product category

Residential Housebuilding

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

General Bldg Contractors - Residential Bldgs (1520), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industries

Single-Family Home Construction (Detached Homes) (IMAFABAA), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), New Construction & Builder Sales (BPAJAAAB), Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI)

Keywords

• Residential housebuilding
• New home construction
• Timber frame building
• Affordable housing development
• Master-planned communities

Headquarters

HQ city

Coalville

HQ country

United Kingdom

HQ region

Europe

Offices35 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Home Sales: Primary revenue stream from selling new build homes across three brands (Barratt Homes, David Wilson Homes, Redrow). Revenue of £5.58bn in FY25 with 16,565 total home completions. Average selling price approximately £392,900.
2. Land Sales: Sale of undeveloped land to other developers. Springfield Properties purchased 2,480 plots from Barratt Redrow for £64.2 million.
3. Joint Venture Development Revenue: Revenue from strategic partnerships including MADE Partnership (with Homes England and Lloyds Banking Group) for large-scale master developments and joint venture projects.
4. Private Rented Sector (PRS) and Multi-unit Sales: Sales to institutional investors and private rented sector operators, particularly in London markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Barratt Redrow is the UK's largest housebuilder, designing, constructing and selling new residential homes through three distinct consumer brands: Barratt Homes (first-time buyers), David Wilson Homes (mover-uppers and growing families), and Redrow (premium purchasers and downsizers, including the Heritage Collection and Lifestyle range). The company delivers master-planned communities with associated affordable housing, operates an in-house timber frame manufacturing facility (Oregon Timber Frame, Derby), and runs joint venture master developments with strategic partners such as Homes England, Lloyds Banking Group, Persimmon, and Grainger. In FY25 it completed 16,565 homes with revenue of £5.58 billion and an average selling price of approximately £392,900.

Product overview

Barratt Redrow is a UK residential housebuilder operating as a multi-brand platform. The company offers distinct brands targeting different customer segments: Barratt Homes for first-time buyers and young families, David Wilson Homes for mover-uppers and growing families, Redrow Homes for premium purchasers and downsizers (featuring the Heritage Collection and Lifestyle range), Barratt London for Greater London developments, and BD Living as part of the broader portfolio. The company also operates the Oregon Timber Frame manufacturing facility as an operational capability for Modern Methods of Construction. The brands are deployed across the company's developments to maximize market reach and accelerate build and sales rates, delivering approximately 16,565 total home completions annually across the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Gladman: The country's largest land promotion business with a controlled portfolio of 113,940 potential plots. Operates at arm's length from Barratt Redrow homebuilding operations providing sites with planning permission to both the company and wider housebuilding industry.

Products and services

• Barratt Homes The company's flagship consumer brand targeting first-time buyers and young families, offering a range of house types designed for accessibility, affordability, and practical layouts. Sold direct via bar ratthomes.co.uk and on-site show homes, supported by government scheme guidance (e.g., Help to Buy). Delivered 8,008 home completions in FY25.
• David Wilson Homes Mid-to-upper tier consumer brand targeting mover-uppers and growing families, offering larger house types with enhanced specifications and customization options focused on quality finishes and community amenities. Delivered 5,037 home completions in FY25.
• Redrow Homes Premium consumer brand targeting premium purchasers, downsizers, and lifestyle-focused buyers. Features the Heritage Collection of character homes and a Lifestyle range offering three-bedroom homes on four-bedroom footprints for flexible downsizer living. Delivered 3,520 home completions in FY25.
• Barratt London Specialist brand focused on residential development across Greater London, delivering urban new-build homes and conversions throughout the capital with dedicated offices in East London (Here East) and West London (Ealing), and a dedicated sales hotline (0330 057 6666).
• BD Living Brand operating within the Barratt Redrow portfolio serving specific market segments in the residential development space, alongside the Barratt, David Wilson, and Redrow brands.
• Gladman Developments (Land Promotion) The country's largest land promotion business with a controlled portfolio of 113,940 potential plots, operating at arm's length from Barratt Redrow's homebuilding operations to provide sites with planning permission to both the group and the wider housebuilding industry.
• Oregon Timber Frame Facility 186,000 sq ft timber frame manufacturing facility at Infinity Park, Derby, producing Modern Methods of Construction (MMC) timber frame components used across the Barratt house types to accelerate build times, reduce waste, and lower embodied carbon. Operational from January 2025 as standard.

Quantifiable outcome

• 5-star HBF customer satisfaction rating for 17 consecutive years
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered moderate, minor and core.

• Buckinghamshire AdvantagemoderateStrategic or Co-development Partner · 25 April 2026Partnership agreement with Buckinghamshire Advantage (subsidiary of Buckinghamshire Council) to develop Woodlands scheme southeast of Aylesbury with 1,100+ homes, sports village, hotel, conference centre, and approximately 1 million sq ft business/employment space.
• Cardiff Universitymoderate1 February 2026University will independently assess and verify the zero-carbon performance of homes at Cosmeston Farm development in Penath, Wales - UK's largest net-zero carbon housing development with 576 homes.
• Grainger plcmoderateStrategic or Co-development Partner · 26 January 2026Joint venture 'Connected Living London' (51:49 between Grainger and Places for London) to develop 195-home build-to-rent scheme at Chiswick Reach, West London. Barratt Redrow delivers construction. First collaboration between Grainger and a major UK housebuilder.
• Plunkett UKminorStrategic or Co-development Partner · 10 July 2025New three-year strategic partnership with community business charity supporting rural community-owned businesses. Plunkett UK participates in Barratt Redrow's master planning and public meetings, hosting stakeholder consultations to shape community infrastructure. Partnership aims to create new job opportunities and strengthen community resilience.
• RSPBcoreStrategic or Co-development Partner · 1 June 2025Unique national partnership with UK's largest nature conservation charity, started in 2015 and extended for further five years. Collaborating to embed nature-led design principles across developments. Partnership evolved from award-winning Kingsbrook development and inspires homeowners to give nature a home while influencing government and wider sector.
• Homes EnglandcoreStrategic or Co-development Partner · 4 October 2024MADE Partnership is a joint venture between Barratt Redrow, Homes England, and Lloyds Banking Group. It is a master developer creating new towns with thousands of homes over decades. Homes England brings government agency capabilities to align interests, unlock obstacles, and drive development. Partnership won RESI 2025 'Deal of the Year (up to £200m)'.
• Oregon Timber FramecoreTechnology or Integration186,000 sq ft Oregon Timber Frame facility at Infinity Park, Derby. Partnership for timber frame manufacturing, which became standard construction method across all Barratt house types from January 2025, delivering 5 tonnes average embodied carbon savings per home.
• Future Homes HubmoderateStrategic or Co-development PartnerBarratt Redrow signed up to Future Homes Hub's Homes for Nature commitment including installation of swift nest bricks, hedgehog highways, and pollinator planting. Company is member of Future Homes Hub BNG Community of Practice.
• Places for LondonmoderateStrategic or Co-development PartnerJoint venture partner (Connected Living London) with Grainger for 195-home build-to-rent development at Chiswick Reach. Partnership part of Places for London's framework for delivering homes across London.
• Springfield PropertiesminorChannel Partner/ Reseller/ DistributorSpringfield purchased 2,480 plots of undeveloped land from Barratt Redrow across six sites for £64.2 million. Land sale enabled Springfield to reduce bank debt and pursue North Scotland strategy focused on renewable energy infrastructure sites.
• Supply Chain Sustainability SchoolminorStrategic or Co-development PartnerBarratt (through Barratt brand) participated in developing mobile learning app for site workers with FIR (Fairness, Inclusion and Respect) as first topic. App addresses training access barriers including limited time, varied language needs, and minimal digital access. Funded by CITB through Industry Impact Fund.
• Gallagher DevelopmentsmoderateStrategic or Co-development PartnerJoint venture for 1,700-home Wootton Valley development as sustainable urban extension to Wootton, Northampton. Partnership includes primary school, local centre, mobility hub, country park, and potential healthcare facility.
• PersimmonmoderateStrategic or Co-development PartnerJoint venture for 2,500-home development in Trowbridge, Wiltshire at Ashton Park site. Outline planning permission received. Partnership includes major infrastructure (Yarnbrook and West Ashton Relief Road), education, healthcare, transport, and recycling facilities.
• NHBCcoreOthersPartnership with NHBC for warranty and certification of new homes. Barratt Redrow has 115 Pride in the Job Quality Awards winners recognized by NHBC. Company participates in NHBC's building standards development including Part 11 for MMC Category One and Two construction.
• Bellway HomesmoderateStrategic or Co-development PartnerPartnership in eHome2 project with University of Salford, Bellway Homes, and Saint-Gobain to create unique industry-leading project testing and building homes of the future.
• CMA (Competition and Markets Authority)coreOthersCMA approved Barratt's £2.5bn acquisition of Redrow after addressing competition concerns. Required appointment of Savills to manage unsold houses at Nantwich site. Also ongoing settlement of £100m to affordable housing programmes following CMA investigation into anti-competitive information sharing.

Scale indicators32 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Berkeley Group Holdings: UK premium housebuilder concentrated in London and South East. Overlaps with Barratt London and Redrow premium offerings; comparable focus on sustainability, placemaking, and brownfield redevelopment in higher-priced markets.
• Bellway plc: Major UK housebuilder focused on family and mover-upper segments. Comparable business model, regional operating structure, and partnership involvement (eHome2 project with University of Salford alongside Barratt Redrow).
• Persimmon plc: UK's second-largest housebuilder and direct competitor across volume and mid-market segments. Closely comparable scale, UK geographic focus, and product offering including affordable and family housing. JV partner with Barratt Redrow on Ashton Park, Trowbridge.
• Vistry Group plc: UK housebuilder with significant partnerships-led and affordable housing exposure. Comparable scale of operations and overlap with Barratt Redrow's PRS partnerships and affordable housing delivery (30%+ of developments).
• Crest Nicholson Holdings: Mid-cap UK housebuilder operating across southern England. Competes directly with David Wilson Homes and Redrow in mover-upper and family segments with comparable product specifications and regional overlap.
• Galliford Try plc: UK housebuilder with mixed-tenure and affordable housing focus. Direct competitor in regional markets; comparable partnerships approach and exposure to public sector housing procurement.
• Taylor Wimpey plc: One of the UK's largest volume housebuilders with comparable geographic footprint and price-tier coverage. Direct competitor in first-time buyer and family home segments, similar land banking strategy and exposure to UK planning cycle.

Regional players

• Avant Homes: Private UK housebuilder focused on North of England and Midlands. Comparable family and first-time buyer product offering; serves a more limited geographic footprint than Barratt Redrow's national platform.

Emerging players

• MJ Gleeson Group: UK housebuilder focused on low-cost family homes in northern regions. Partial overlap with Barratt Homes entry-level brand; different cost positioning and regional focus make it a niche rather than direct competitor.
• Keepmoat Homes: UK regional housebuilder focused on affordable and family housing in the North and Midlands. Comparable volume-tier offering and overlap with Barratt Homes entry-level brand; smaller scale limits direct competition to specific regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/barratt-redrow
• Xx.com/barrattplc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barratt Redrow