Sandy Hook Promise
Sandy Hook Promise is a 501(c)(3) nonprofit that delivers free K-12 violence prevention programs, the Say Something Anonymous Reporting System, and a 24/7 National Crisis Center to schools across all 50 U.S. states, funded by donations, corporate partners, and foundation grants.
- Company typePrivate
- Founded2013
- HeadquartersNewtown, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sandy Hook Promise does
Sandy Hook Promise is a 501(c)(3) national nonprofit founded in 2013 by family members of victims of the Sandy Hook Elementary School shooting and headquartered in Newtown, Connecticut. Its mission is to educate and empower youth and adults to prevent gun violence, suicide, and self-harm in schools, homes, and communities. The organization serves K-12 schools and districts across all 50 states plus 126 higher education campuses through a portfolio of evidence-informed programs built around the 'Know the Signs' framework, including Start With Hello, No One Eats Alone, Say Something, and the Say Something Anonymous Reporting System (ARS).
The core technology asset is the Say Something ARS, a multi-platform anonymous reporting system accessible via mobile app, text, phone, and website, with tips routed to a 24/7/365 National Crisis Center in Miami staffed by multilingual counselors accredited by the American Association of Suicidology. The Crisis Center has processed 344,000+ tips and credits 1,051 confirmed lives saved and 19 averted planned school shootings. Complementary products include the SAVE Promise Club youth leadership network (5,000+ clubs, 126,000+ members across 49 states) formed via the 2017 SAVE merger, the National Youth Empowerment Board created from the 2024 Beyond Differences integration, and adult-facing training modules such as the Trusted Adult Workshop, Say Something: Prevent Suicide, and the College SAVE Promise Club.
Sandy Hook Promise funds operations entirely through individual donations, corporate partnerships, and foundation grants, with all K-12 programs delivered at no cost to schools. Named institutional partners include the Centene Foundation and Centene managed care subsidiaries (WellCare of Kentucky, Coordinated Care, Superior HealthPlan), the Arthur M. Blank Family Foundation, Walt Disney Company, and BBDO New York for award-winning PSA campaigns. A separately incorporated 501(c)(4) affiliate, Sandy Hook Promise Action Fund, conducts federal and state policy advocacy and has been instrumental in passing the STOP School Violence Act, the STANDUP Act, and the Bipartisan Safer Communities Act. Revenue is not publicly disclosed.
Sandy Hook Promise firmographics
Firmographics- Name
- Sandy Hook Promise
- Legal name
- Sandy Hook Promise Foundation
- Website
- https://sandyhookpromise.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sandy Hook Promise is a 501(c)(3) nonprofit that delivers free K-12 violence prevention programs, the Say Something Anonymous Reporting System, and a 24/7 National Crisis Center to schools across all 50 U.S. states, funded by donations, corporate partners, and foundation grants.
- Ownership category
- akta.pro rank
Sandy Hook Promise industry classification
Industry- Product category
- Violence Prevention Services
- NAICS
- Elementary and Secondary Schools (611110), Educational Support Services (611710), Educational Support Services (61171), Community Food Services (624210), Emergency and Other Relief Services (624230)
- akta.pro primary industry
- Credit Recovery & Learning Loss Catch-Up Programs (K–12) (EDAJAGAI)
- akta.pro secondary industries
- Budget Support & Policy-Based Lending/Grants (BPADAOAG), Food Assistance & Safety Nets (In-Kind, Vouchers, Cash Transfers) (BPADAJAA), School Feeding & Child Nutrition Programs (BPADAJAD), Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL), Early Childhood Education & Childcare Nonprofits (BPAGADAA), Emergency Preparedness & Response Funding (Public Health) (HLAJALAL)
Keywords
Where Sandy Hook Promise is headquartered
LocationHeadquarters
- HQ city
- Newtown
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sandy Hook Promise business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Individual Donations: Direct contributions from individual donors supporting the nonprofit mission of school safety and youth violence prevention.
- Corporate Partnerships: Partnerships with corporations including healthcare organizations (Centene subsidiaries) and consumer brands that provide funding and promotional support.
- Foundation Grants: Grants from foundations including the Blank Foundation (Arthur M. Blank Family Foundation) and Centene Foundation supporting program expansion and operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | No-cost programs to schools |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Sandy Hook Promise product offering
Product offeringCore offering
Sandy Hook Promise is a 501(c)(3) nonprofit that develops and delivers evidence-informed violence prevention programs and a 24/7 anonymous reporting system to K-12 schools across the United States. Its core portfolio includes the Say Something Anonymous Reporting System backed by an accredited National Crisis Center, along with school climate and youth leadership programs such as Start With Hello, No One Eats Alone, Say Something, and the SAVE Promise Club. All programs are provided at no cost to schools and are funded by individual donations, corporate partnerships, and foundation grants.
Product overview
Sandy Hook Promise offers a comprehensive suite of evidence-informed, developmentally appropriate violence prevention programs provided at no cost to schools. The core portfolio centers on the 'Know the Signs' framework, which includes: Start With Hello (K-12 social isolation prevention), No One Eats Alone (grades 5-8 peer connection program), Say Something (violence prevention training), and the Say Something Anonymous Reporting System backed by a National Crisis Center providing 24/7 crisis counseling. Supporting programs include the SAVE Promise Club youth leadership initiative, Youth Empowerment Board, Program Implementation Workshops, and adult training modules (Trusted Adult Workshop, Prevent Suicide training). All programs are designed for K-12 schools and are often available at no cost thanks to donor funding.
Differentiator
Problem solved
Functional benefit
Products and services
- Start With Hello Evidence-informed program that empowers K-12 students to reduce social isolation and strengthen school communities by teaching practical strategies for building peer relationships and reaching out to support peers.
- No One Eats Alone Peer-led community building program that fights social isolation with student-led connection activities and lessons targeting grade 5-8 students, particularly those struggling with social skills and belonging in the lunchroom. Identified by former U.S. Surgeon General Dr. Vivek Murthy as an effective peer-led program.
- Say Something Evidence-informed violence prevention program that empowers students to recognize and report warning signs of potential harm, teaching them to become Upstanders who recognize warning signs and say something to a Trusted Adult to get help for a peer in crisis.
- Say Something Anonymous Reporting System Multi-platform anonymous reporting system enabling students to safely report potential violence, self-harm, or concerning behaviors through a mobile app, text, phone hotline, or website. Reports are reviewed by trained crisis counselors at the National Crisis Center who coordinate with school officials and law enforcement. Used in more than 350 school districts.
- National Crisis Center 24/7/365 crisis center providing immediate response to tips submitted through the Say Something Anonymous Reporting System, with multilingual crisis counselors accredited by the American Association of Suicidology who listen to concerns, provide resources, and request local assistance when warranted.
- SAVE Promise Club Student-led violence prevention club movement empowering young leaders to take an active role in increasing belonging and preventing violence in schools and communities. Operates across 5,000+ clubs in 49 states with 126,000+ members as the largest student-led violence prevention club movement in the US.
Quantifiable outcome
- 19 planned school shootings prevented
- +3 more outcomes
Companies that use Sandy Hook Promise
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Sandy Hook Promise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sandy Hook Promise partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- BBDO New YorkcoreAdvertising agency partner responsible for creating Sandy Hook Promise's award-winning PSA campaigns, including the Emmy-winning 'Back-to-School Essentials' and 'Teenage Dream' commercials featuring Katy Perry.
- WellCare of Kentucky (Centene Corporation subsidiary)coreManaged care organization partnership to fund and expand violence prevention programs in Kentucky schools. WellCare supports program delivery and promotes Sandy Hook Promise resources within their member communities.
- Coordinated Care (Centene subsidiary)coreManaged care organization partnership to fund and expand violence prevention programs in Washington state schools. Supports program implementation and community outreach.
- Superior HealthPlan (Centene subsidiary)coreManaged care organization partnership to fund and expand violence prevention programs in Texas schools. Promotes programs through member communications and community events.
- The Corcoran GroupminorReal estate company's charitable foundation supporting Sandy Hook Promise programs and events.
- Newman's OwnminorFood company with a foundation that supports nonprofit organizations through grants and product donations for fundraising events.
- ICPminorStrategic partner supporting youth empowerment and violence prevention initiatives.
- Pro Football Hall of FameminorCo-marketing partnership leveraging Pro Football Hall of Fame brand to raise awareness for violence prevention among youth and families.
- Big Brothers Big Sisters of AmericaminorYouth mentorship organization partnership for collaborative programs addressing youth safety and empowerment.
- Ambetter from Superior HealthPlanminorHealthcare insurance brand partnership with Centene subsidiary Superior HealthPlan for co-marketing violence prevention programs in Texas.
- Children and ScreensminorNonprofit organization focused on children's media and screen time research, partnering on youth-focused violence prevention initiatives.
- University of Michigan Prevention Research CenterminorAcademic research partnership for evidence-based violence prevention program development and evaluation.
Scale indicators16 records
Recent moves4 records
Expansion highlights6 records
Sandy Hook Promise competitors and assessment
Company assessmentEmerging players
- Born This Way Foundation: Lady Gaga-co-founded nonprofit focused on youth mental health, kindness, and peer support. Comparable on youth-driven kindness/anti-isolation programming and celebrity-driven donor base, with narrower geographic and school-partner reach than SHP.
Direct peers
- Raptor Technologies: For-profit K-12 school safety platform providing visitor management, emergency management, and student threat assessment tools. Direct peer in the school-safety technology stack where Sandy Hook Promise's Say Something ARS competes or partners for anonymous-tip workflows.
- Everytown for Gun Safety: Largest U.S. gun violence prevention advocacy organization, combining policy, state-level organizing, and education programs targeting schools and youth. Directly comparable to Sandy Hook Promise on mission, federal/state legislative advocacy, and donor-funded education model.
- Students Against Destructive Decisions (SADD): Youth-led prevention nonprofit historically focused on traffic safety and now broader youth risk topics. Comparable youth-club model and school-district distribution, though at smaller scale and with different topical emphasis.
- American Foundation for Suicide Prevention: Leading U.S. nonprofit focused on suicide prevention research, education programs, and public advocacy. Highly comparable on youth-suicide prevention curriculum, school outreach, and the Say Something: Prevent Suicide module maps closely onto AFSP programming.
- Gaggle: K-12 student safety monitoring service scanning email, documents, and chat for indicators of self-harm, violence, and bullying. Operates an adjacent — and partially overlapping — school tip-and-intervention workflow to the Say Something ARS.
- Brady (Brady United Against Gun Violence): Long-standing national gun violence prevention nonprofit working on policy, education, and culture change. Directly comparable mission overlap, including school-safety and youth-focused programming, and similar donor-funded advocacy structure.
- Sandy Hook Promise Action Fund: Affiliated 501(c)(4) sister organization that handles federal and state policy and advocacy on gun safety, mental health, and school violence prevention. Directly comparable mission and shared leadership, with separate tax/operational structure.
Broad incumbents
- National Child Traumatic Stress Network: Federally funded network of academic and clinical centers addressing child trauma, including exposure to violence. Comparable as a youth trauma and school-based mental health resource provider, though more clinical/research-oriented and federally funded.
- National PTA: Large, established K-12 parent advocacy organization with deep school and district relationships. Comparable as a school-distribution channel and policy advocate on child safety topics, though broader in mission and less specialized in violence prevention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sandy Hook Promise social profiles
Digital presenceSandy Hook Promise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sandy Hook Promise leadership team
Management profileNumber of profiles
Profiles9 records
Sandy Hook Promise subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sandy Hook Promise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sandy Hook Promise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sandy Hook Promise
What does Sandy Hook Promise do?
Sandy Hook Promise is a 501(c)(3) nonprofit that develops and delivers evidence-informed violence prevention programs and a 24/7 anonymous reporting system to K-12 schools across the United States. Its core portfolio includes the Say Something Anonymous Reporting System backed by an accredited National Crisis Center, along with school climate and youth leadership programs such as Start With Hello, No One Eats Alone, Say Something, and the SAVE Promise Club. All programs are provided at no cost to schools and are funded by individual donations, corporate partnerships, and foundation grants.
Is Sandy Hook Promise a public or private company?
Sandy Hook Promise is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sandy Hook Promise founded?
Sandy Hook Promise was founded in 2013. It employs 11 to 50 people.
Where is Sandy Hook Promise based?
Sandy Hook Promise is headquartered in Newtown, United States, in the North America region.
How does Sandy Hook Promise make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships and foundation Grants.
Who are Sandy Hook Promise's main competitors?
Born This Way Foundation is listed as an emerging player. Direct peers are Raptor Technologies, Everytown for Gun Safety, Students Against Destructive Decisions (SADD), American Foundation for Suicide Prevention, Gaggle, Brady (Brady United Against Gun Violence) and Sandy Hook Promise Action Fund. Broad incumbents are National Child Traumatic Stress Network and National PTA.
Does Sandy Hook Promise have an API?
No public API is recorded for Sandy Hook Promise.
What industry is Sandy Hook Promise in?
Sandy Hook Promise's product category is Violence Prevention Services. Its primary akta.pro industry code is EDAJAGAI, Credit Recovery & Learning Loss Catch-Up Programs (K–12), with a secondary code of BPADAOAG, Budget Support & Policy-Based Lending/Grants. Its NAICS code is 611110.