Sandy Hook Promise

What Sandy Hook Promise does

Sandy Hook Promise is a 501(c)(3) national nonprofit founded in 2013 by family members of victims of the Sandy Hook Elementary School shooting and headquartered in Newtown, Connecticut. Its mission is to educate and empower youth and adults to prevent gun violence, suicide, and self-harm in schools, homes, and communities. The organization serves K-12 schools and districts across all 50 states plus 126 higher education campuses through a portfolio of evidence-informed programs built around the 'Know the Signs' framework, including Start With Hello, No One Eats Alone, Say Something, and the Say Something Anonymous Reporting System (ARS).

The core technology asset is the Say Something ARS, a multi-platform anonymous reporting system accessible via mobile app, text, phone, and website, with tips routed to a 24/7/365 National Crisis Center in Miami staffed by multilingual counselors accredited by the American Association of Suicidology. The Crisis Center has processed 344,000+ tips and credits 1,051 confirmed lives saved and 19 averted planned school shootings. Complementary products include the SAVE Promise Club youth leadership network (5,000+ clubs, 126,000+ members across 49 states) formed via the 2017 SAVE merger, the National Youth Empowerment Board created from the 2024 Beyond Differences integration, and adult-facing training modules such as the Trusted Adult Workshop, Say Something: Prevent Suicide, and the College SAVE Promise Club.

Sandy Hook Promise funds operations entirely through individual donations, corporate partnerships, and foundation grants, with all K-12 programs delivered at no cost to schools. Named institutional partners include the Centene Foundation and Centene managed care subsidiaries (WellCare of Kentucky, Coordinated Care, Superior HealthPlan), the Arthur M. Blank Family Foundation, Walt Disney Company, and BBDO New York for award-winning PSA campaigns. A separately incorporated 501(c)(4) affiliate, Sandy Hook Promise Action Fund, conducts federal and state policy advocacy and has been instrumental in passing the STOP School Violence Act, the STANDUP Act, and the Bipartisan Safer Communities Act. Revenue is not publicly disclosed.

Name

Sandy Hook Promise

Legal name

Sandy Hook Promise Foundation

Website

https://sandyhookpromise.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Sandy Hook Promise is a 501(c)(3) nonprofit that delivers free K-12 violence prevention programs, the Say Something Anonymous Reporting System, and a 24/7 National Crisis Center to schools across all 50 U.S. states, funded by donations, corporate partners, and foundation grants.

Ownership category

akta.pro rank

Product category

Violence Prevention Services

NAICS

Elementary and Secondary Schools (611110), Educational Support Services (611710), Educational Support Services (61171), Community Food Services (624210), Emergency and Other Relief Services (624230)

akta.pro primary industry

Credit Recovery & Learning Loss Catch-Up Programs (K–12) (EDAJAGAI)

akta.pro secondary industries

Budget Support & Policy-Based Lending/Grants (BPADAOAG), Food Assistance & Safety Nets (In-Kind, Vouchers, Cash Transfers) (BPADAJAA), School Feeding & Child Nutrition Programs (BPADAJAD), Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL), Early Childhood Education & Childcare Nonprofits (BPAGADAA), Emergency Preparedness & Response Funding (Public Health) (HLAJALAL)

Keywords

• School violence prevention
• Youth suicide prevention
• Anonymous reporting systems
• School safety programs
• Social inclusion education

Headquarters

HQ city

Newtown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: Direct contributions from individual donors supporting the nonprofit mission of school safety and youth violence prevention.
2. Corporate Partnerships: Partnerships with corporations including healthcare organizations (Centene subsidiaries) and consumer brands that provide funding and promotional support.
3. Foundation Grants: Grants from foundations including the Blank Foundation (Arthur M. Blank Family Foundation) and Centene Foundation supporting program expansion and operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sandy Hook Promise is a 501(c)(3) nonprofit that develops and delivers evidence-informed violence prevention programs and a 24/7 anonymous reporting system to K-12 schools across the United States. Its core portfolio includes the Say Something Anonymous Reporting System backed by an accredited National Crisis Center, along with school climate and youth leadership programs such as Start With Hello, No One Eats Alone, Say Something, and the SAVE Promise Club. All programs are provided at no cost to schools and are funded by individual donations, corporate partnerships, and foundation grants.

Product overview

Sandy Hook Promise offers a comprehensive suite of evidence-informed, developmentally appropriate violence prevention programs provided at no cost to schools. The core portfolio centers on the 'Know the Signs' framework, which includes: Start With Hello (K-12 social isolation prevention), No One Eats Alone (grades 5-8 peer connection program), Say Something (violence prevention training), and the Say Something Anonymous Reporting System backed by a National Crisis Center providing 24/7 crisis counseling. Supporting programs include the SAVE Promise Club youth leadership initiative, Youth Empowerment Board, Program Implementation Workshops, and adult training modules (Trusted Adult Workshop, Prevent Suicide training). All programs are designed for K-12 schools and are often available at no cost thanks to donor funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Start With Hello Evidence-informed program that empowers K-12 students to reduce social isolation and strengthen school communities by teaching practical strategies for building peer relationships and reaching out to support peers.
• No One Eats Alone Peer-led community building program that fights social isolation with student-led connection activities and lessons targeting grade 5-8 students, particularly those struggling with social skills and belonging in the lunchroom. Identified by former U.S. Surgeon General Dr. Vivek Murthy as an effective peer-led program.
• Say Something Evidence-informed violence prevention program that empowers students to recognize and report warning signs of potential harm, teaching them to become Upstanders who recognize warning signs and say something to a Trusted Adult to get help for a peer in crisis.
• Say Something Anonymous Reporting System Multi-platform anonymous reporting system enabling students to safely report potential violence, self-harm, or concerning behaviors through a mobile app, text, phone hotline, or website. Reports are reviewed by trained crisis counselors at the National Crisis Center who coordinate with school officials and law enforcement. Used in more than 350 school districts.
• National Crisis Center 24/7/365 crisis center providing immediate response to tips submitted through the Say Something Anonymous Reporting System, with multilingual crisis counselors accredited by the American Association of Suicidology who listen to concerns, provide resources, and request local assistance when warranted.
• SAVE Promise Club Student-led violence prevention club movement empowering young leaders to take an active role in increasing belonging and preventing violence in schools and communities. Operates across 5,000+ clubs in 49 states with 126,000+ members as the largest student-led violence prevention club movement in the US.

Quantifiable outcome

• 19 planned school shootings prevented
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• BBDO New YorkcoreGTM or Marketing PartnerAdvertising agency partner responsible for creating Sandy Hook Promise's award-winning PSA campaigns, including the Emmy-winning 'Back-to-School Essentials' and 'Teenage Dream' commercials featuring Katy Perry.
• WellCare of Kentucky (Centene Corporation subsidiary)coreGTM or Marketing PartnerManaged care organization partnership to fund and expand violence prevention programs in Kentucky schools. WellCare supports program delivery and promotes Sandy Hook Promise resources within their member communities.
• Coordinated Care (Centene subsidiary)coreGTM or Marketing PartnerManaged care organization partnership to fund and expand violence prevention programs in Washington state schools. Supports program implementation and community outreach.
• Superior HealthPlan (Centene subsidiary)coreGTM or Marketing PartnerManaged care organization partnership to fund and expand violence prevention programs in Texas schools. Promotes programs through member communications and community events.
• The Corcoran GroupminorGTM or Marketing PartnerReal estate company's charitable foundation supporting Sandy Hook Promise programs and events.
• Newman's OwnminorGTM or Marketing PartnerFood company with a foundation that supports nonprofit organizations through grants and product donations for fundraising events.
• ICPminorStrategic or Co-development PartnerStrategic partner supporting youth empowerment and violence prevention initiatives.
• Pro Football Hall of FameminorGTM or Marketing PartnerCo-marketing partnership leveraging Pro Football Hall of Fame brand to raise awareness for violence prevention among youth and families.
• Big Brothers Big Sisters of AmericaminorStrategic or Co-development PartnerYouth mentorship organization partnership for collaborative programs addressing youth safety and empowerment.
• Ambetter from Superior HealthPlanminorGTM or Marketing PartnerHealthcare insurance brand partnership with Centene subsidiary Superior HealthPlan for co-marketing violence prevention programs in Texas.
• Children and ScreensminorStrategic or Co-development PartnerNonprofit organization focused on children's media and screen time research, partnering on youth-focused violence prevention initiatives.
• University of Michigan Prevention Research CenterminorStrategic or Co-development PartnerAcademic research partnership for evidence-based violence prevention program development and evaluation.

Scale indicators16 records

Recent moves4 records

Expansion highlights6 records

Emerging players

• Born This Way Foundation: Lady Gaga-co-founded nonprofit focused on youth mental health, kindness, and peer support. Comparable on youth-driven kindness/anti-isolation programming and celebrity-driven donor base, with narrower geographic and school-partner reach than SHP.

Direct peers

• Raptor Technologies: For-profit K-12 school safety platform providing visitor management, emergency management, and student threat assessment tools. Direct peer in the school-safety technology stack where Sandy Hook Promise's Say Something ARS competes or partners for anonymous-tip workflows.
• Everytown for Gun Safety: Largest U.S. gun violence prevention advocacy organization, combining policy, state-level organizing, and education programs targeting schools and youth. Directly comparable to Sandy Hook Promise on mission, federal/state legislative advocacy, and donor-funded education model.
• Students Against Destructive Decisions (SADD): Youth-led prevention nonprofit historically focused on traffic safety and now broader youth risk topics. Comparable youth-club model and school-district distribution, though at smaller scale and with different topical emphasis.
• American Foundation for Suicide Prevention: Leading U.S. nonprofit focused on suicide prevention research, education programs, and public advocacy. Highly comparable on youth-suicide prevention curriculum, school outreach, and the Say Something: Prevent Suicide module maps closely onto AFSP programming.
• Gaggle: K-12 student safety monitoring service scanning email, documents, and chat for indicators of self-harm, violence, and bullying. Operates an adjacent — and partially overlapping — school tip-and-intervention workflow to the Say Something ARS.
• Brady (Brady United Against Gun Violence): Long-standing national gun violence prevention nonprofit working on policy, education, and culture change. Directly comparable mission overlap, including school-safety and youth-focused programming, and similar donor-funded advocacy structure.
• Sandy Hook Promise Action Fund: Affiliated 501(c)(4) sister organization that handles federal and state policy and advocacy on gun safety, mental health, and school violence prevention. Directly comparable mission and shared leadership, with separate tax/operational structure.

Broad incumbents

• National Child Traumatic Stress Network: Federally funded network of academic and clinical centers addressing child trauma, including exposure to violence. Comparable as a youth trauma and school-based mental health resource provider, though more clinical/research-oriented and federally funded.
• National PTA: Large, established K-12 parent advocacy organization with deep school and district relationships. Comparable as a school-distribution channel and policy advocate on child safety topics, though broader in mission and less specialized in violence prevention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SandyHookPromise
• Xx.com/sandyhook
• LinkedInlinkedin.com/company/sandy-hook-promise

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandy Hook Promise