Cape Fear Botanical Garden
Cape Fear Botanical Garden is a 501(c)(3) nonprofit operating an 80-acre botanical garden in Fayetteville, NC. It serves the general public, students, wedding and corporate clients, and the Fort Liberty military community through admissions, memberships, venue rentals, education, and events.
- Company typePrivate
- Founded1989
- HeadquartersFayetteville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cape Fear Botanical Garden does
Cape Fear Botanical Garden is a 501(c)(3) nonprofit organization (EIN 56-1673281) founded in 1989 that operates an 80-acre botanical garden in Fayetteville, North Carolina, situated between the Cape Fear River and Cross Creek. The Garden is open to visitors 360 days per year and is anchored by several curated collections, including the McLaurin Camellia Garden (over 100 camellia varieties, part of the American Camellia Trail) and the McCauley Heritage Garden. It generates revenue across seven streams: walk-in admissions ($12 general, with EBT and military discounts), annual memberships laddered from $55 individual to $10,000 lifetime, venue rentals (Huff Orangery capacity 400, Grand Hall capacity 120, whole-garden 500+), portrait photography access (one-day passes and annual memberships), education programs for PreK-12 and adults, charitable donations and grants, and event sponsorships.
The Garden's technology stack is conventional for a community nonprofit: an e-commerce storefront at shop.capefearbg.org for tickets, memberships, and gift shop transactions, Constant Contact for email marketing, and active Facebook and Instagram channels. Distribution is direct-to-consumer through on-site admissions, online ticketing, and a B2B venue-rental sales motion managed by a dedicated event team. Core partnerships include the American Horticultural Society (reciprocal access to 300+ botanical gardens), the American Camellia Society, Cumberland and Florence County school districts, the Cumberland Community Foundation for endowments, and corporate funders including Piedmont Natural Gas, Certum Solutions, and Kubota Tractor.
Customer segments are diverse and geographically anchored: general public visitors, students and educators, wedding couples, corporate clients, the Fort Liberty military community (a dedicated event vertical), and professional photographers. Marketing is primarily event- and content-driven through signature festivals (Wine & Beer Festival, Holiday Lights, Halloween at the BOOtanical Garden, Pondamania), supplemented by social media and newsletter outreach. The organization is privately held with no parent company or subsidiaries and is governed by its own board and management team.
Cape Fear Botanical Garden firmographics
Firmographics- Name
- Cape Fear Botanical Garden
- Legal name
- Cape Fear Botanical Garden
- Website
- https://capefearbg.org
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cape Fear Botanical Garden is a 501(c)(3) nonprofit operating an 80-acre botanical garden in Fayetteville, NC. It serves the general public, students, wedding and corporate clients, and the Fort Liberty military community through admissions, memberships, venue rentals, education, and events.
- Ownership category
- akta.pro rank
Cape Fear Botanical Garden industry classification
Industry- Product category
- Botanical Garden and Nature Education Services
- NAICS
- Zoos and Botanical Gardens (71213)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Parks, Gardens & Botanical Attractions (THAJACAH)
- akta.pro secondary industry
- Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)
Keywords
Where Cape Fear Botanical Garden is headquartered
LocationHeadquarters
- HQ city
- Fayetteville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cape Fear Botanical Garden business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Admission Fees: Standard admission fees charged to visitors for garden access. General admission $12, military/seniors $11, children 6-12 $7, children under 5 free. EBT discounted rates at $5/person for qualifying families.
- Membership Subscriptions: Annual membership tiers ranging from $55 individual to $10,000 lifetime membership. Includes unlimited admission, discounts, guest passes, and reciprocal access to 300+ botanical gardens.
- Venue Rentals: Revenue from renting indoor and outdoor event spaces including the Huff Orangery (6,685 sq ft, 400 capacity), Grand Hall (2,256 sq ft, 120 capacity), and whole garden rental (500+ capacity). Covers weddings, corporate events, military events, and celebrations.
- Photography Services: Fees from portrait photography sessions and annual photography memberships. One-day passes at $150 (1-14 people) or $250 (15+ people). Annual photography memberships at $350 individual or $500 studio.
- Education Programs: Revenue from workshops, camps, field trips, and educational programs for children and adults including yoga, tai chi, horticulture classes, and scout programs.
- Donations and Grants: Charitable contributions, targeted giving, endowment gifts, and planned giving programs. Received $5,000 grant from Certum Solutions in 2023 for water conservation initiatives.
- Event Sponsorships: Sponsorship revenue from community events, educational series, concert and cultural events, and long-term naming rights partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Admission |
| Subscription | Annual | Individual Membership - $55/year |
| Subscription | Annual | Dual Membership - $75/year |
| Subscription | Annual | Household Membership - $100/year |
| Subscription | Annual | Patron Membership - $250/year |
| Subscription | Annual | Dogwood Circle - $500/year |
| Subscription | Annual | Camellia Circle - $1,000/year |
| Subscription | Annual | Daylily Circle - $5,000/year |
| Subscription | Multi-year contract | Lifetime Membership - $10,000 |
| Unit Pricing | Pay-as-you-go | One-Day Photo Pass |
| Subscription | Annual | Annual Photography Membership |
| Unit Pricing | Pay-as-you-go | Tai Chi Classes |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Cape Fear Botanical Garden product offering
Product offeringCore offering
Cape Fear Botanical Garden operates an 80-acre botanical garden in Fayetteville, North Carolina, offering daily visitor admissions, annual memberships, indoor and outdoor venue rentals for weddings, corporate, and military events, PreK-12 and adult education programs, photography sessions and memberships, and signature community events such as the Wine & Beer Festival and Holiday Lights. As a 501(c)(3) nonprofit, it also raises funds through memberships, donations, grants, and event sponsorships.
Differentiator
Problem solved
Functional benefit
Products and services
- General Garden Admission Standard paid admission for individual walk-in and group visitors to access the 80-acre garden; general admission $12, military/seniors $11, children 6-12 $7, children under 5 free, EBT rate $5/person, group rates (25+) adults $8 and children $4.
- Annual Memberships Annual memberships at tiers from $55 Individual to $10,000 Lifetime, including unlimited admission, member discounts, guest passes, member-only events, and reciprocal admission to 300+ botanical gardens through the American Horticultural Society.
- Venue Rentals for Weddings, Corporate, and Military Events Rental of indoor and outdoor event spaces including the Huff Orangery (6,685 sq ft, 400 capacity), Grand Hall (2,256 sq ft, 120 capacity), and whole garden rental (500+ capacity) for weddings, corporate meetings, military balls, and celebrations.
- Photography Sessions and Annual Photography Memberships One-day photo passes ($150 for 1-14 people; $250 for 15+) and annual photography memberships ($350 individual, $500 studio) granting unlimited scheduled photoshoots across the 80-acre garden.
- Education Programs and Workshops Workshops, camps, field trips, classroom programs, scout programs, and adult classes (yoga, tai chi, horticulture) for PreK-12 students, teachers, homeschool groups, scout organizations, and adults.
- Signature Community Events Ticketed annual and seasonal community events such as the CFBG Wine & Beer Festival (June 27, 4p-9p), Holiday Lights, Dog Day, Halloween at the BOOtanical Garden, Pondamania, Garden Gathering, and Sunset Series.
- Donations, Grants, and Sponsorship Programs Charitable giving programs including annual donations, targeted giving, endowment gifts via Cumberland Community Foundation, planned giving, and event/education sponsorships for community and corporate supporters.
Companies that use Cape Fear Botanical Garden
Customer profileSegments6 records
Ideal customer profiles6 records
Cape Fear Botanical Garden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cape Fear Botanical Garden partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- American Horticultural SocietycoreReciprocal admission partnership providing Garden members free or reduced admission to over 300 botanical gardens across North America. Extends member benefits and travel opportunities.
- American Camellia SocietycoreMcLaurin Camellia Garden is part of the American Camellia Trail, recognized by the American Camellia Society. Features over 100 camellia varieties including rare species.
- Education Partners (Cumberland, Florence County Schools, NC Museums)corePartnership with Cumberland County Schools, Florence County Schools, and North Carolina museums to deliver educational programs and field trip experiences aligned with curriculum standards.
- Bound and VineminorDowntown Fayetteville bookstore partner for Wine & Beer Festival Adult Bookfair collaboration.
- NC Wineries, Breweries, and Meaderies (Wine & Beer Festival vendors)minorVendor partners including Locklear Vineyard and Winery, Cypress Bend Vineyards, Heckler Brewing Company, Good Times Mead, Starrlight Mead, Honeygirl Meadery, Hinnant Family Vineyards, Static Line Brewing Company for annual Wine & Beer Festival.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Cape Fear Botanical Garden competitors and assessment
Company assessmentDirect peers
- North Carolina Botanical Garden: State-affiliated botanical garden at UNC-Chapel Hill with extensive native plant collections, education programs, and reciprocal membership network membership comparable to Cape Fear's offerings.
- Daniel Stowe Botanical Garden: 380-acre nonprofit botanical garden in Belmont, NC with comparable admission, membership, wedding venue, and education programs serving the greater Charlotte region.
- Airlie Gardens: 67-acre public garden in Wilmington, NC with admissions, memberships, seasonal events, and wedding rentals — the closest geographic peer to Cape Fear Botanical Garden.
Broad incumbents
- Sarah P. Duke Gardens: Major university-affiliated garden in Durham, NC operating 55 acres with paid admissions, memberships, event rentals, and educational programming, drawing visitors from across the Carolinas.
- Brookgreen Gardens: Large-scale 9,100-acre sculpture and botanical garden in Murrells Inlet, SC with admissions, memberships, events, and education programs operating at a much larger scale than Cape Fear.
- Atlanta Botanical Garden: Major Southeastern botanical garden with comparable mission, reciprocal membership network participation, extensive event programming, and signature seasonal light events.
- Longwood Gardens: Premier 1,100-acre botanical garden in Kennett Square, PA with admissions, memberships, education, and major events — a top-tier comparable for mission, scale, and program mix.
Regional players
- JC Raulston Arboretum: NC State University arboretum in Raleigh with plant collections, educational programming, and membership model similar to Cape Fear's horticultural mission.
- Reynolda Gardens of Wake Forest University: University-affiliated botanical garden in Winston-Salem offering admissions, memberships, and event rentals in a comparable North Carolina market.
Emerging players
- Museum of Life and Science: Durham, NC science-focused nature attraction with admissions, memberships, education programs, and family event programming that competes for similar school and family audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cape Fear Botanical Garden social profiles
Digital presenceCape Fear Botanical Garden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cape Fear Botanical Garden leadership team
Management profileNumber of profiles
Profiles6 records
Cape Fear Botanical Garden funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cape Fear Botanical Garden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cape Fear Botanical Garden
What does Cape Fear Botanical Garden do?
Cape Fear Botanical Garden operates an 80-acre botanical garden in Fayetteville, North Carolina, offering daily visitor admissions, annual memberships, indoor and outdoor venue rentals for weddings, corporate, and military events, PreK-12 and adult education programs, photography sessions and memberships, and signature community events such as the Wine & Beer Festival and Holiday Lights. As a 501(c)(3) nonprofit, it also raises funds through memberships, donations, grants, and event sponsorships.
Is Cape Fear Botanical Garden a public or private company?
Cape Fear Botanical Garden is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Cape Fear Botanical Garden founded?
Cape Fear Botanical Garden was founded in 1989. It employs 11 to 50 people.
Where is Cape Fear Botanical Garden based?
Cape Fear Botanical Garden is headquartered in Fayetteville, United States, in the North America region.
How does Cape Fear Botanical Garden make money?
Seven revenue lines are on record. Admission Fees are the primary driver. The others are membership Subscriptions, venue Rentals, photography Services, education Programs, donations and Grants and event Sponsorships.
Who are Cape Fear Botanical Garden's main competitors?
Direct peers on record are North Carolina Botanical Garden, Daniel Stowe Botanical Garden and Airlie Gardens. Broad incumbents are Sarah P. Duke Gardens, Brookgreen Gardens, Atlanta Botanical Garden and Longwood Gardens. Regional players are JC Raulston Arboretum and Reynolda Gardens of Wake Forest University. Museum of Life and Science is listed as an emerging player.
Does Cape Fear Botanical Garden have an API?
No public API is recorded for Cape Fear Botanical Garden.
What industry is Cape Fear Botanical Garden in?
Cape Fear Botanical Garden's product category is Botanical Garden and Nature Education Services. Its primary akta.pro industry code is THAJACAH, Parks, Gardens & Botanical Attractions, with a secondary code of THAJADAL, Zoos, Aquariums & Botanical Gardens (Educational Collections). Its NAICS code is 71213 and its SIC code is 7900.