Rebellion

What Rebellion does

Rebellion Capital AB is a privately held Swedish investment holding company founded in 2020 and headquartered at Nybrogatan 55, Stockholm. The firm operates as an active, long-term owner that acquires and develops small and medium-sized enterprises (SMEs), positioning itself as "a home for brilliant companies and passionate people." Its go-to-market is a buy-and-hold acquisition model targeting profitable SMEs across the Nordics, with the firm sourcing deals through direct relationships and industry networks rather than traditional marketing channels.

As of Q4 2025 R12, Rebellion's portfolio comprises approximately 15 companies spanning construction services, travel, cleaning, fire safety and ventilation, bathroom fixtures manufacturing, and equipment rental, with a combined ~350 employees and 820 MSEK turnover, generating 113 MSEK in adjusted EBITA (~13.8% margin). Named portfolio companies include Stockholm Betongkonsult (concrete consulting, founded by Patrik Wallin), ABTOT (travel, VD Simon Olofsson), Åtvidabergs Sotning & Ventilationsservice AB (chimney sweeping and ventilation in Linköping/Valdemarsvik/Åtvidaberg), Vihtan Oy (Finnish shower furniture manufacturer in Oulu), and Karlsvognen A/S (Danish mobile restroom and personnel wagon rental with a fleet of 630+ units). All portfolio companies are operated as retained brands under the acquired_brand_retained structure.

Rebellion's revenue mechanics are unlike a typical product company: the holdco earns through portfolio company performance, operational improvements, and capital appreciation rather than product pricing. Geography spans Sweden (Stockholm; Östergötland county), Finland (Oulu), and Denmark, with no global footprint claim. Esmaeilzadeh Holding AB has historically held an investment in Rebellion, though it marked down that holding by approximately SEK 265 million in October 2025 following earn-out conversions into shares — an event that warrants monitoring for capital-structure implications.

Name

Rebellion

Legal name

Rebellion Capital AB

Website

https://rebellioncapital.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Rebellion Capital AB is a Stockholm-based Swedish investment holding company that acquires and actively manages a portfolio of approximately 15 small and medium-sized enterprises across construction, travel, manufacturing, fire safety, and equipment rental in Sweden, Finland, and Denmark.

Ownership category

akta.pro rank

Product category

Investment Holding / Private Equity

NAICS

Portfolio Management and Investment Advice (523940), Other Financial Vehicles (525990)

SIC

Investment Advice (6282)

akta.pro primary industry

Turnaround / Restructuring Private Equity Funds (FSANAKAC)

Keywords

• Investment holding company
• Small business acquisitions
• Active portfolio management
• SME equity partnership
• Long-term ownership

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Investment Returns and Portfolio Company Performance: Rebellion operates as an active, long-term owner generating returns through portfolio company performance, operational improvements, and profitable partnerships across 15+ companies in various sectors including construction services, travel, cleaning, and manufacturing.

Go-to-market motion1 record

Core offering

Rebellion Capital AB is a Swedish investment holding company that acquires and actively owns small and medium-sized enterprises across multiple sectors, providing long-term capital, strategic guidance, and operational support. As of Q4 2025, it holds a portfolio of approximately 15 companies generating 820 MSEK in turnover, including Stockholm Betongkonsult, ABTOT, Åtvidabergs Sotning & Ventilationsservice AB, Vihtan Oy, and Karlsvognen A/S.

Product overview

Rebellion is an investment holding company (Rebellion Capital AB) that functions as an active, long-term owner with a focus on profitable partnerships. The company does not offer a traditional product in the software or technology sense, but rather serves as a parent/holding entity for a portfolio of diverse businesses. As of Q4 2025, Rebellion's portfolio comprises approximately 15 companies with over 350 employees and generating 820 MSEK in turnover. The portfolio companies include Stockholm Betongkonsult (concrete consulting), ABTOT, Åtvidabergs Sotning & Ventilationsservice AB (sweeping and ventilation services), Vihtan Oy (shower furniture and glass doors manufacturer in Finland), and Karlsvognen A/S (rental of mobile rest and personnel wagons for construction and insurance companies).

Differentiator

Problem solved

Functional benefit

Products and services

• Rebellion Capital AB (Active Ownership Holding) Long-term equity capital, active ownership, strategic guidance, and operational support provided to small and medium-sized enterprises acquired by Rebellion; current portfolio of approximately 15 companies across construction services, travel, fire safety/ventilation, manufacturing, and equipment rental.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IK Partners: European private equity firm with a strong Nordic presence focused on mid-market companies. Comparable in deal size and Nordic SME focus.
• Storskogen Group AB: Listed Swedish holding company that acquires and develops profitable SMEs across diverse industries in the Nordics and beyond. Closest direct comparable to Rebellion's SME acquisition and active-ownership model.
• Volati AB: Listed Swedish holding company that acquires and develops SMEs in the Nordic region across multiple industry verticals. Comparable to Rebellion in scale, geography, and decentralized operating model.
• Lifco AB: Listed Swedish industrial holding company that acquires and operates niche industrial businesses, many in the Nordics. Comparable in long-term holdco philosophy though larger and more industrially focused.
• Indutrade AB: Listed Swedish industrial holding company that acquires niche industrial companies. Relevant peer in Nordic SME-acquisition holdco universe, though materially larger than Rebellion.
• Ratos AB: Listed Swedish industrial holding company that owns and develops businesses across various sectors. Comparable long-term ownership orientation, with a more diversified industrial bias.
• Norvestor: Nordic mid-market private equity firm focused on SMEs in the Nordics. Comparable in target deal size and Nordic mid-market focus, though structured as a traditional fund rather than a permanent-capital holdco.
• Altor Equity Partners: Nordic private equity firm focused on mid-to-large cap companies across the Nordics. Comparable in regional focus and active-ownership approach, though generally larger deal sizes.
• Litorina: Swedish mid-market private equity firm focused on Nordic consumer-facing and service companies. Comparable target geography and SME-deal profile.

Broad incumbents

• EQT AB: One of the largest Nordic private equity firms with broad investment strategies across multiple fund types. Operates in the same Nordic PE ecosystem but at materially larger scale and with traditional fund structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebellion