Emblem
Emblem Cannabis is a Canadian Health Canada-licensed producer and distributor of medical cannabis extracts, dried flower, and vaporizer products sold directly to registered patients nationwide. Following its June 2026 acquisition of Ayurcann, it also distributes Fuego, Xplor, and Happy & Stoned brands through roughly 2,500 Canadian retail locations.
- Company typePublic
- Founded2008
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Emblem does
Emblem Cannabis Corporation is a Canadian Health Canada-licensed producer and distributor of medical cannabis, headquartered in Montreal, Quebec, and operating as a wholly-owned subsidiary of Red White & Bloom Brands Inc. The company cultivates and processes full-spectrum cannabis extracts and hang-dried, hand-manicured dried flower, and sells these products alongside vaporizer devices and specialized items such as Assuage suppositories directly to registered patients through an online marketplace at shop.emblemcannabis.com, with nationwide shipping averaging two days. Patient registration is facilitated through a partnership with Canabo Medical Clinic, which routes prospective patients to cannabis-trained healthcare practitioners for medical authorizations, and the company supports a Compassionate Pricing Program plus 100% Veterans Affairs coverage.
The company's revenue model is transactional, combining direct-to-patient medical sales with wholesale and retail distribution. Emblem is publicly traded on the TSX Venture Exchange (CVE:EMC) and OTCMKTS (EMMBF), with a market capitalization of approximately CDN$245.45 million and a PE ratio of -9.89, reflecting ongoing losses typical of the Canadian medical cannabis sector. On June 8, 2026, Emblem closed a CDN$5,501,311 acquisition of Ayurcann Holdings' Health Canada-licensed manufacturing operations through a court-supervised CCAA insolvency proceeding, adding a formulation and packaging facility in Pickering, Ontario, three nationally recognized consumer brands (Fuego, Xplor, Happy & Stoned), over 90 SKUs, and distribution across approximately 2,500 retail locations in Canada. Leadership includes CFO Alexander Stojanovic and COO Daniel David Saperia; the company employs between 51 and 100 people.
Emblem firmographics
Firmographics- Name
- Emblem
- Legal name
- Emblem Cannabis
- Website
- https://emblemcorp.com
- Company type
- Public
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Emblem Cannabis is a Canadian Health Canada-licensed producer and distributor of medical cannabis extracts, dried flower, and vaporizer products sold directly to registered patients nationwide. Following its June 2026 acquisition of Ayurcann, it also distributes Fuego, Xplor, and Happy & Stoned brands through roughly 2,500 Canadian retail locations.
- Ownership category
- akta.pro rank
Emblem industry classification
Industry- Product category
- Medical Cannabis
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)
- akta.pro secondary industry
- Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.) (CRANAFAJ)
Keywords
Where Emblem is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Emblem business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Medical Cannabis Product Sales: Emblem generates revenue through direct sales of medical cannabis products including dried flower, extracts, oils, and vaporizer products to registered patients. Patients purchase through an online marketplace after obtaining medical authorization. Revenue is transactional per order with recurring customer relationships.
- Acquired Brand Portfolio Revenue: Following the Ayurcann acquisition, Emblem now owns leading vape and pre-roll brands (Fuego, Xplor, Happy & Stoned) with over 90 SKUs distributed through approximately 2,500 retail locations across Canada, creating additional revenue streams through both B2B wholesale and direct-to-patient channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Patient pricing program with compassionate rates |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Emblem product offering
Product offeringCore offering
Emblem is a Health Canada-licensed producer and distributor of medical cannabis operating an online marketplace where registered patients can order full-spectrum extracts, dried flower, vaporizers, and specialized products. The company pairs cannabis sales with award-winning patient care, same-day registration, and fast free shipping across Canada. Following the June 2026 acquisition of Ayurcann's manufacturing operations, Emblem also distributes the Fuego, Xplor, and Happy & Stoned vape and pre-roll brands through approximately 2,500 retail locations nationwide.
Product overview
Emblem Cannabis operates as a medical cannabis provider offering a platform-based online marketplace with multiple product categories. The core offering includes proprietary medical cannabis products (full-spectrum extracts and dried flower), supplemented by vaporizer devices (Arizer Air II, Arizer ArGo, Arizer Solo 2) and specialized products like Assuage suppositories. Following the June 2026 acquisition of Ayurcann's operations, the portfolio expanded to include three nationally recognized acquired brands—Fuego and Xplor (vape products) and Happy & Stoned (pre-roll products)—with over 90 combined SKUs distributed through approximately 2,500 retail locations, along with a licensed manufacturing facility in Pickering, Ontario.
Differentiator
Problem solved
Functional benefit
Products and services
- Medical Cannabis Products
Quantifiable outcome
- Average 2-day shipping across Canada
- +2 more outcomes
Companies that use Emblem
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Emblem technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Emblem partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Canabo Medical CliniccoreCanabo Medical Clinic is a cannabis education centre and cannabinoid clinic that partners with Emblem to facilitate patient assessments. The partnership enables patients to schedule appointments with healthcare practitioners who can assess their eligibility for medical cannabis access and provide the required medical documentation.
- GreenSpace BrandsminorStrategic partnership with GreenSpace Brands for CBD product development, expanding Emblem's product offerings in the CBD consumer market segment.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Emblem competitors and assessment
Company assessmentDirect peers
- Aurora Cannabis: One of Canada's largest licensed producers with a strong medical cannabis platform (Aurora Med), directly comparable to Emblem as a publicly traded Canadian LP serving registered patients across Canada.
- OrganiGram Holdings: Publicly traded Canadian LP focused on both medical and recreational cannabis with branded dried flower and vape products (e.g., SHRED, Tremclad), similar in scale and product mix to Emblem's acquired Fuego/Xplor portfolio.
- Tilray Brands: Major global cannabis producer with significant Canadian medical and recreational operations, comparable to Emblem as a publicly traded LP distributing through nationwide retail channels and direct patient platforms.
- Canopy Growth Corporation: Canada's largest LP and medical cannabis provider (Spectrum Therapeutics), operating across cultivation, extraction, and branded consumer goods—overlapping with Emblem's full-stack, multi-brand model.
- Cronos Group: Canadian-licensed cannabis producer with branded recreational and medical offerings, comparable to Emblem as a publicly traded Canadian LP pursuing both patient-direct and retail distribution.
- TerrAscend Corp. Multi-state and Canadian cannabis operator with medical patient platforms (e.g., Apothecarium) and branded wholesale products, analogous to Emblem's mix of direct-to-patient and ~2,500 retail reach.
- Village Farms International: Canadian-listed greenhouse operator that converted into a major cannabis LP (Pure Sunfarms), comparable to Emblem as a mid-cap public Canadian producer with controlled-environment cultivation expertise.
Emerging players
- High Tide Inc. Canadian cannabis retail-led operator with a large brick-and-mortar store footprint and consumer-brand portfolio, comparable to Emblem on the retail distribution and branded consumer side rather than pure cultivation.
- IM Cannabis: Israel/Canada-based medical cannabis operator with a direct-to-patient model, analogous in scale and medical-patient orientation to Emblem's core legacy business pre-Ayurcann.
Others
- Red White & Bloom Brands Inc. Emblem's publicly traded parent company operating a multi-state/province cannabis portfolio in the U.S. and Canada—relevant as the controlling shareholder shaping Emblem's capital allocation and strategic direction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Emblem social profiles
Digital presenceEmblem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emblem leadership team
Management profileNumber of profiles
Profiles2 records
Emblem subsidiaries and ownership
Company hierarchySubsidiaries1 record
Emblem funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emblem M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emblem
What does Emblem do?
Emblem is a Health Canada-licensed producer and distributor of medical cannabis operating an online marketplace where registered patients can order full-spectrum extracts, dried flower, vaporizers, and specialized products. The company pairs cannabis sales with award-winning patient care, same-day registration, and fast free shipping across Canada. Following the June 2026 acquisition of Ayurcann's manufacturing operations, Emblem also distributes the Fuego, Xplor, and Happy & Stoned vape and pre-roll brands through approximately 2,500 retail locations nationwide.
Is Emblem a public or private company?
Emblem is a public company. It is classified as corporate owned and is currently operating.
When was Emblem founded?
Emblem was founded in 2008. It employs 51 to 100 people.
Where is Emblem based?
Emblem is headquartered in Toronto, Canada, in the North America region.
How does Emblem make money?
Two revenue lines are on record. Medical Cannabis Product Sales are the primary driver. The others are acquired Brand Portfolio Revenue.
Who are Emblem's main competitors?
Direct peers on record are Aurora Cannabis, OrganiGram Holdings, Tilray Brands, Canopy Growth Corporation, Cronos Group, TerrAscend Corp. and Village Farms International. Emerging players are High Tide Inc. and IM Cannabis. Red White & Bloom Brands Inc. is listed as an others.
Does Emblem have an API?
No public API is recorded for Emblem.
What industry is Emblem in?
Emblem's product category is Medical Cannabis. Its primary akta.pro industry code is CRANAFAH, Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise), with a secondary code of CRANAFAJ, Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.). Its NAICS code is 456 and its SIC code is 2833.