Emblem

Emblem Cannabis is a Canadian Health Canada-licensed producer and distributor of medical cannabis extracts, dried flower, and vaporizer products sold directly to registered patients nationwide. Following its June 2026 acquisition of Ayurcann, it also distributes Fuego, Xplor, and Happy & Stoned brands through roughly 2,500 Canadian retail locations.

Company typePublic
Founded2008
HeadquartersToronto, Canada
Headcount51–100
GTM typeB2C
OfferingHardware or Manufacturing

What Emblem does

Emblem Cannabis Corporation is a Canadian Health Canada-licensed producer and distributor of medical cannabis, headquartered in Montreal, Quebec, and operating as a wholly-owned subsidiary of Red White & Bloom Brands Inc. The company cultivates and processes full-spectrum cannabis extracts and hang-dried, hand-manicured dried flower, and sells these products alongside vaporizer devices and specialized items such as Assuage suppositories directly to registered patients through an online marketplace at shop.emblemcannabis.com, with nationwide shipping averaging two days. Patient registration is facilitated through a partnership with Canabo Medical Clinic, which routes prospective patients to cannabis-trained healthcare practitioners for medical authorizations, and the company supports a Compassionate Pricing Program plus 100% Veterans Affairs coverage.

The company's revenue model is transactional, combining direct-to-patient medical sales with wholesale and retail distribution. Emblem is publicly traded on the TSX Venture Exchange (CVE:EMC) and OTCMKTS (EMMBF), with a market capitalization of approximately CDN$245.45 million and a PE ratio of -9.89, reflecting ongoing losses typical of the Canadian medical cannabis sector. On June 8, 2026, Emblem closed a CDN$5,501,311 acquisition of Ayurcann Holdings' Health Canada-licensed manufacturing operations through a court-supervised CCAA insolvency proceeding, adding a formulation and packaging facility in Pickering, Ontario, three nationally recognized consumer brands (Fuego, Xplor, Happy & Stoned), over 90 SKUs, and distribution across approximately 2,500 retail locations in Canada. Leadership includes CFO Alexander Stojanovic and COO Daniel David Saperia; the company employs between 51 and 100 people.

Emblem firmographics

Firmographics

Name: Emblem
Legal name: Emblem Cannabis
Website: https://emblemcorp.com
Company type: Public
Founded year: 2008
Operating status: Operating
Headcount range: 51–100 employees
Short description: Emblem Cannabis is a Canadian Health Canada-licensed producer and distributor of medical cannabis extracts, dried flower, and vaporizer products sold directly to registered patients nationwide. Following its June 2026 acquisition of Ayurcann, it also distributes Fuego, Xplor, and Happy & Stoned brands through roughly 2,500 Canadian retail locations.
Ownership category
akta.pro rank

Emblem industry classification

Industry

Product category: Medical Cannabis
NAICS: Health and Personal Care Retailers (456)
SIC: Medicinal Chemicals & Botanical Products (2833)
akta.pro primary industry: Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)
akta.pro secondary industry: Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.) (CRANAFAJ)

Keywords

Medical cannabis
Cannabis cultivation
Cannabis extracts
Licensed producer
Dried flower

Where Emblem is headquartered

Location

Headquarters

HQ city: Toronto
HQ country: Canada
HQ region: North America

Offices2 records

Markets served

Emblem business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

Medical Cannabis Product Sales: Emblem generates revenue through direct sales of medical cannabis products including dried flower, extracts, oils, and vaporizer products to registered patients. Patients purchase through an online marketplace after obtaining medical authorization. Revenue is transactional per order with recurring customer relationships.
Acquired Brand Portfolio Revenue: Following the Ayurcann acquisition, Emblem now owns leading vape and pre-roll brands (Fuego, Xplor, Happy & Stoned) with over 90 SKUs distributed through approximately 2,500 retail locations across Canada, creating additional revenue streams through both B2B wholesale and direct-to-patient channels.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Patient pricing program with compassionate rates

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Emblem product offering

Product offering

Core offering

Emblem is a Health Canada-licensed producer and distributor of medical cannabis operating an online marketplace where registered patients can order full-spectrum extracts, dried flower, vaporizers, and specialized products. The company pairs cannabis sales with award-winning patient care, same-day registration, and fast free shipping across Canada. Following the June 2026 acquisition of Ayurcann's manufacturing operations, Emblem also distributes the Fuego, Xplor, and Happy & Stoned vape and pre-roll brands through approximately 2,500 retail locations nationwide.

Product overview

Emblem Cannabis operates as a medical cannabis provider offering a platform-based online marketplace with multiple product categories. The core offering includes proprietary medical cannabis products (full-spectrum extracts and dried flower), supplemented by vaporizer devices (Arizer Air II, Arizer ArGo, Arizer Solo 2) and specialized products like Assuage suppositories. Following the June 2026 acquisition of Ayurcann's operations, the portfolio expanded to include three nationally recognized acquired brands—Fuego and Xplor (vape products) and Happy & Stoned (pre-roll products)—with over 90 combined SKUs distributed through approximately 2,500 retail locations, along with a licensed manufacturing facility in Pickering, Ontario.

Differentiator

Problem solved

Functional benefit

Products and services

Medical Cannabis Products

Quantifiable outcome

Average 2-day shipping across Canada
+2 more outcomes

Companies that use Emblem

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Emblem technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Emblem partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and minor.

Canabo Medical CliniccoreStrategic or Co-development PartnerCanabo Medical Clinic is a cannabis education centre and cannabinoid clinic that partners with Emblem to facilitate patient assessments. The partnership enables patients to schedule appointments with healthcare practitioners who can assess their eligibility for medical cannabis access and provide the required medical documentation.
GreenSpace BrandsminorStrategic or Co-development PartnerStrategic partnership with GreenSpace Brands for CBD product development, expanding Emblem's product offerings in the CBD consumer market segment.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emblem competitors and assessment

Company assessment

Direct peers

Aurora Cannabis: One of Canada's largest licensed producers with a strong medical cannabis platform (Aurora Med), directly comparable to Emblem as a publicly traded Canadian LP serving registered patients across Canada.
OrganiGram Holdings: Publicly traded Canadian LP focused on both medical and recreational cannabis with branded dried flower and vape products (e.g., SHRED, Tremclad), similar in scale and product mix to Emblem's acquired Fuego/Xplor portfolio.
Tilray Brands: Major global cannabis producer with significant Canadian medical and recreational operations, comparable to Emblem as a publicly traded LP distributing through nationwide retail channels and direct patient platforms.
Canopy Growth Corporation: Canada's largest LP and medical cannabis provider (Spectrum Therapeutics), operating across cultivation, extraction, and branded consumer goods—overlapping with Emblem's full-stack, multi-brand model.
Cronos Group: Canadian-licensed cannabis producer with branded recreational and medical offerings, comparable to Emblem as a publicly traded Canadian LP pursuing both patient-direct and retail distribution.
TerrAscend Corp. Multi-state and Canadian cannabis operator with medical patient platforms (e.g., Apothecarium) and branded wholesale products, analogous to Emblem's mix of direct-to-patient and ~2,500 retail reach.
Village Farms International: Canadian-listed greenhouse operator that converted into a major cannabis LP (Pure Sunfarms), comparable to Emblem as a mid-cap public Canadian producer with controlled-environment cultivation expertise.

Emerging players

High Tide Inc. Canadian cannabis retail-led operator with a large brick-and-mortar store footprint and consumer-brand portfolio, comparable to Emblem on the retail distribution and branded consumer side rather than pure cultivation.
IM Cannabis: Israel/Canada-based medical cannabis operator with a direct-to-patient model, analogous in scale and medical-patient orientation to Emblem's core legacy business pre-Ayurcann.

Others

Red White & Bloom Brands Inc. Emblem's publicly traded parent company operating a multi-state/province cannabis portfolio in the U.S. and Canada—relevant as the controlling shareholder shaping Emblem's capital allocation and strategic direction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Emblem financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Emblem leadership team

Management profile

Number of profiles

Profiles2 records

Emblem subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Emblem funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Emblem M&A and investment

M&A and investment

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emblem

What does Emblem do?

Is Emblem a public or private company?

Emblem is a public company. It is classified as corporate owned and is currently operating.

When was Emblem founded?

Emblem was founded in 2008. It employs 51 to 100 people.

Where is Emblem based?

Emblem is headquartered in Toronto, Canada, in the North America region.

How does Emblem make money?

Two revenue lines are on record. Medical Cannabis Product Sales are the primary driver. The others are acquired Brand Portfolio Revenue.

Who are Emblem's main competitors?

Direct peers on record are Aurora Cannabis, OrganiGram Holdings, Tilray Brands, Canopy Growth Corporation, Cronos Group, TerrAscend Corp. and Village Farms International. Emerging players are High Tide Inc. and IM Cannabis. Red White & Bloom Brands Inc. is listed as an others.

Does Emblem have an API?

No public API is recorded for Emblem.

What industry is Emblem in?

Emblem's product category is Medical Cannabis. Its primary akta.pro industry code is CRANAFAH, Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise), with a secondary code of CRANAFAJ, Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.). Its NAICS code is 456 and its SIC code is 2833.