Full Picture
Full Picture is an independently owned, bi-coastal brand-building and strategic communications agency founded in 1999, headquartered in New York with a second office in West Hollywood. It serves fashion, lifestyle, and brand-focused enterprises with brand strategy, strategic storytelling, and earned-media campaigns.
- Company typePrivate
- Founded1999
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Full Picture does
Full Picture is a privately held, bi-coastal brand-building and strategic communications agency founded in 1999 and headquartered in New York, with a second operational office in West Hollywood, California. The firm positions itself as an award-winning agency serving brand-focused clients primarily in the fashion and lifestyle verticals, delivering brand strategy, strategic storytelling, and newsworthy communications campaigns intended to help clients exceed commercial goals. Its stated differentiator is the combination of creative talent, deep industry connections, and strategic campaign development aimed at audience engagement.
The agency operates as a professional services firm rather than a software product company. There is no disclosed proprietary technology platform, software product, or suite of automation tools; the website runs on Squarespace, and the marketing stack consists of MailChimp for email delivery alongside standard typography vendors (Google Fonts, Adobe Fonts). No APIs, SDKs, integrations, or named product offerings are described in the input data. Pricing is custom-quoted based on client scope, consistent with project-based agency engagements rather than a standardized SaaS or transactional model.
Full Picture serves brand-focused enterprises through direct client engagement managed out of its New York and Los Angeles offices, with go-to-market conducted via the agency leadership and business development team. It is independently owned with no disclosed parent company, subsidiaries, or institutional investors, and maintains women-owned business credentials (WBENC certification, Female Founder Collective membership). Headcount is reported between 51 and 100 employees, with a compact executive team led by founder and CEO Desiree Gruber alongside a CFO and Director.
Full Picture firmographics
Firmographics- Name
- Full Picture
- Legal name
- Full Picture
- Website
- https://fullpicture.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Full Picture is an independently owned, bi-coastal brand-building and strategic communications agency founded in 1999, headquartered in New York with a second office in West Hollywood. It serves fashion, lifestyle, and brand-focused enterprises with brand strategy, strategic storytelling, and earned-media campaigns.
- Ownership category
- akta.pro rank
Full Picture industry classification
Industry- Product category
- Marketing and PR Services
- NAICS
- Media Representatives (54184), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Activation/Experiential Creative Agencies (MPAAAAAO), Corporate & Brand Event Styling (Product Launches, Activations) (HSACAOAN)
Keywords
Where Full Picture is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Full Picture business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels2 records
Full Picture product offering
Product offeringCore offering
Full Picture is an award-winning agency that builds brands and identifies newsworthy ways for clients to exceed their goals. The firm combines a dynamic range of expertise, deep industry connections, and strategic ideas to deliver brand-building and strategic communications campaigns for client businesses. Services are delivered as customized professional engagements for brand-focused businesses across fashion and adjacent consumer verticals.
Product overview
Full Picture is an award-winning agency that builds brands and identifies newsworthy ways for their clients to exceed their goals. The accessible pages do not describe any discrete named products, modules, or software offerings — the company operates as a professional services agency, and no structured product portfolio is described on the available website pages.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Building and Strategic Communications Services Customized professional services that build brands and identify newsworthy ways for clients to exceed their goals, combining creative expertise, deep industry connections, and strategic ideas to captivate audiences and deliver measurable results. Targeted at brand-focused businesses in fashion and consumer-facing verticals.
Companies that use Full Picture
Customer profileSegments1 record
Ideal customer profiles1 record
Full Picture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Full Picture partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Full Picture competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Full Picture social profiles
Digital presenceFull Picture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Full Picture leadership team
Management profileNumber of profiles
Profiles3 records
Full Picture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Full Picture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Full Picture
What does Full Picture do?
Full Picture is an award-winning agency that builds brands and identifies newsworthy ways for clients to exceed their goals. The firm combines a dynamic range of expertise, deep industry connections, and strategic ideas to deliver brand-building and strategic communications campaigns for client businesses. Services are delivered as customized professional engagements for brand-focused businesses across fashion and adjacent consumer verticals.
Is Full Picture a public or private company?
Full Picture is a private company. It is classified as unknown and is currently operating.
When was Full Picture founded?
Full Picture was founded in 1999. It employs 51 to 100 people.
Where is Full Picture based?
Full Picture is headquartered in New York, United States, in the North America region.
Does Full Picture have an API?
No public API is recorded for Full Picture.
What industry is Full Picture in?
Full Picture's product category is Marketing and PR Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 54184 and its SIC code is 7330.