What Centennial Real Estate Company does

Centennial Real Estate Company is a privately held commercial real estate investment and management firm specializing in retail and mixed-use properties. The company manages a portfolio exceeding 25 million square feet and oversees approximately $2.8 billion in assets under management, serving a client base that includes institutional investors, retail tenants, and property owners. With 300+ employees, Centennial operates across leasing, property management, development, and capital markets functions.

The company's service platform spans the full real estate value chain: asset acquisition and disposition, third-party property management, leasing, tenant coordination, and capital deployment for institutional capital partners. Centennial has pursued an aggressive inorganic and partnership-led growth strategy, including the 2022 acquisition of Bayer Properties, a 2024 strategic partnership with Lincoln Property Company, and high-profile management wins such as Paramus Park. The firm also operates tenant-facing digital platforms (MyPerks and SHOP NOW) designed to drive engagement and foot traffic at managed centers, and has leveraged sports sponsorships (e.g., Dallas Stars partnership) as a marketing lever.

Centennial's revenue model combines recurring management fees on managed square footage, leasing commissions, development fees, and asset management fees on AUM. Its customer base is bifurcated: a relatively concentrated set of institutional capital partners on the investment/asset management side, and a long-tail of national and regional retailers on the leasing/property management side. The firm has signaled continued growth via geographic expansion, additional third-party management contracts, and platform investments.

Name

Centennial Real Estate Company

Legal name

Centennial Real Estate Management LLC

Website

https://centennialrec.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

Centennial Real Estate Company is a privately held retail and mixed-use real estate investment and management firm overseeing approximately $2.8 billion in assets under management and 25 million+ square feet, serving institutional investors, property owners, and retail tenants.

Ownership category

akta.pro rank

Product category

Retail Real Estate Management

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Senior Living Property Management (BPAJAGAI)

Keywords

• Retail real estate management
• Shopping center acquisitions
• Mixed-use development services
• Commercial leasing and merchandising
• Third-party property management

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Property Management Fees: Full-service property management for owned and third-party retail properties
2. Leasing Commissions: Strategic leasing and merchandising services generating deal-based revenue
3. Investment Returns: Returns from acquired and redeveloped retail real estate properties
4. Advisory Services Fees: Third-party advisory services including receiverships and strategic consulting for distressed or underperforming properties

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Centennial Real Estate Company owns, operates, acquires, and redevelops retail and mixed-use real estate destinations across 18 states. It delivers a vertically integrated platform of property and asset management, leasing and merchandising, development and tenant coordination, marketing and research, accounting and finance, and advisory and investment management services to institutional investors, third-party property owners, and national retail tenants. Proprietary digital products (MyPerks app and SHOP NOW e-commerce) support the consumer experience at its shopping centers.

Product overview

Centennial Real Estate Company operates as a national retail real estate owner and operator with a vertically integrated platform of services. The company transforms retail properties into mixed-use destinations through its core offerings: Property & Asset Management, Leasing & Merchandising, Development & Tenant Coordination, Marketing, Research & Innovation, Accounting & Finance, and Advisory Services & Investment Management. The platform is enhanced by proprietary technology products including MyPerks (app-based loyalty program) and SHOP NOW (e-commerce solution enabling customers to shop retailers via center websites). The company manages a portfolio of retail and mixed-use properties across 18 states, providing both owned-asset operations and third-party management services.

Differentiator

Problem solved

Functional benefit

Products and services

• Property & Asset Management
• Leasing & Merchandising
• Development & Tenant Coordination
• Marketing, Research & Innovation
• Accounting & Finance
• Advisory Services & Investment Management
• Receiverships
• Redevelopment Services
• Third-Party Property Management Platform

Quantifiable outcome

• 30+ years of retail real estate expertise transforming properties coast to coast
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered major.

• Dallas StarsmajorStrategic or Co-development Partner · 1 January 2026Partnership with Dallas Stars for potential development of a sports and entertainment district at The Shops at Willow Bend, including a new multipurpose arena as future home ice for the Dallas Stars.
• Levin HoldingsmajorStrategic or Co-development PartnerSteven Levin's Levin Holdings partnering with Cawley Partners and Centennial for the sports and entertainment district development at The Shops at Willow Bend.
• Cawley PartnersmajorStrategic or Co-development PartnerCawley Partners partnering with Levin Holdings and Centennial for the sports and entertainment district development at The Shops at Willow Bend.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Simon Property Group: Largest U.S. mall and premium outlets REIT. Direct competitor in owning, operating, and redeveloping retail real estate destinations with similar institutional tenant relationships and mixed-use repositioning strategy.
• Macerich: Major publicly traded mall REIT focused on Class A retail destinations in top markets. Comparable in tenant mix (Apple, lululemon, Sephora), portfolio scale, and active redevelopment/leasing approach.
• Brookfield Properties: Operates one of the largest retail real estate portfolios in North America. Comparable in mixed-use transformation, institutional capital backing, and focus on premium retail destinations.
• Kimco Realty: Largest publicly traded open-air shopping center REIT. Closely comparable in grocery-anchored and open-air retail focus, third-party management services, and redevelopment pipeline.
• Brixmor Property Group: Open-air shopping center owner/operator with national footprint and active redevelopment program. Similar in property management scale, leasing approach, and tenant breadth.
• Phillips Edison & Company: Publicly traded net-lease shopping center REIT focused on necessity-based and grocery-anchored retail. Comparable in third-party management offerings and open-air retail operating expertise.
• Regency Centers: National owner/operator of grocery-anchored open-air shopping centers. Comparable in leasing and merchandising expertise, mixed-use redevelopment, and institutional capital partnerships.
• Federal Realty Investment Trust: REIT focused on high-quality open-air and mixed-use retail destinations in affluent markets. Comparable in mixed-use repositioning, premium tenant relationships, and long-term value-add redevelopment.

Broad incumbents

• CBRE Group: Largest global commercial real estate services firm. Comparable in property management, leasing, valuation, and advisory services for retail real estate owners and institutional investors, though operating as a much broader services platform.
• JLL (Jones Lang LaSalle): Global commercial real estate services and investment management firm. Comparable in retail property management, leasing, capital markets advisory, and third-party owner services across shopping center portfolios.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/1153705/admin/1153705

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centennial Real Estate Company