Swivel

What Swivel does

SWIVEL (operating as Swivel Transactions, LLC) is a U.S.-based financial technology company and wholly-owned subsidiary of SWBC that provides an integrated Transaction Enablement™ platform serving credit unions and banks. The company was rebranded from SWBC Payments, LLC to SWIVEL in 2022 when it added dedicated Engineering and Risk & Compliance teams, with roots extending to SWBC's Electronic Cash Management (ECM) product launched in 2004. SWIVEL processes over $8 billion in transactions annually across 800+ financial institution clients, with publicly referenced customers including WEOKIE Federal Credit Union, Hughes Federal Credit Union, Lone Star Credit Union, Rio Grande Credit Union, and Amoco Credit Union.

The platform is organized into three integrated modules: SWIVEL Pay (digital payments, digital wallets, interactive voice response, in-person, and call center channels), SWIVEL Enable (an integrated administrative portal, real-time core-banking posting via Connect2Core, text message payment reminders, risk mitigation, and collections automation), and SWIVEL Connect (SDKs, APIs, and SSO for integrators and partners). Card transactions are routed through Visa, Mastercard, and Discover under a sponsorship arrangement with JPMorgan Chase Bank, N.A., with SWIVEL operating as a registered Payment Facilitator (NMLS #2543894). Documented security features include unusual activity monitoring, penetration testing, red-flag signaling, and fraud, AML, and BSA detection.

SWIVEL runs a B2B enterprise sales motion targeting financial institutions, supported by case-study-led demand generation and an integrator/partner program via SWIVEL Connect. Revenue is generated through two streams: transaction and processing fees earned by operating as a payment facilitator, and subscription-style recurring platform fees for the integrated services sold to financial institutions. Leadership includes President Amanda Crocker, formerly Global Head of Payment Operations at Meta, plus senior operators from JPMorgan Chase, Wells Fargo, and SWBC. The unit's recent strategic moves include the 2025 Stored Cards feature launch, the June 2025 integration of Magic-Wrighter's LoanPay Xpress loan payment capability, and continued expansion of partner integrations.

Name

Swivel

Legal name

Swivel Transactions, LLC

Website

https://getswivel.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

SWIVEL (Swivel Transactions, LLC) is a financial technology subsidiary of SWBC that provides an integrated Transaction Enablement platform for credit unions and banks, processing $8B+ annually for 800+ financial institution clients across digital, IVR, in-person, and text payment channels.

Ownership category

akta.pro rank

Product category

Payment Processing Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Activities Related to Credit Intermediation (5223)

SIC

Finance Services (6199)

akta.pro primary industry

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

akta.pro secondary industries

Biller Direct EBPP Platforms (FSAMAJAA), Collections, Recovery & Debt Management Platforms (FSAGAHAI)

Keywords

• Payment processing software
• Transaction enablement platform
• Financial institution payments
• Payment facilitation services
• Core banking integration

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Payment Processing Services: SWIVEL processes card payments for sub-merchants and financial institutions, generating revenue through transaction fees, interchange fees, and processing charges. As a payment facilitator registered with JPMorgan Chase Bank, N.A., they earn fees per transaction processed.
2. Platform Services for Financial Institutions: Subscription-style access to SWIVEL's integrated Transaction Enablement platform including digital payments, IVR, text reminders, and administrative tools. Implementation available at no additional cost to existing SWIVEL Card Processing clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Swivel provides an integrated Transaction Enablement™ Platform that enables financial institutions (credit unions and banks) to accept, process, and manage payments across digital, mobile, IVR, in-person, and call center channels. The platform includes real-time payment data posting to core banking systems, an integrated administrative portal, text message payment reminders, collections automation, risk and fraud monitoring, and SDK/API integration capabilities for partners.

Product overview

SWIVEL operates as a modular Transaction Enablement™ platform composed of three integrated product modules: SWIVEL Pay (digital payment channels including online, wallet, IVR, in-person, and call center), SWIVEL Enable (administrative portal, real-time data posting via Connect2Core, text reminders, security/risk mitigation, and collections), and SWIVEL Connect (SDKs, APIs, and SSO for integrators). The core platform enables financial institutions to handle payments, funding, and collections with real-time posting to core banking systems. The company, a subsidiary of SWBC, rebranded from SWBC Payments to SWIVEL in 2022 and processes over $8B annually across 800+ financial institution clients.

Differentiator

Problem solved

Functional benefit

Brands

• SWIVEL Pay: Digital payment solutions including Digital Payments, Digital Wallets, Interactive Voice Response, In-Person, and Call Center payment options.
• SWIVEL Enable
• SWIVEL Connect

Products and services

• Transaction Enablement Platform Integrated payment processing platform for financial institutions, unifying payments, funding, and collections with real-time data posting to core banking systems; built for credit unions and banks serving their account holders.
• SWIVEL Pay Multi-channel payment acceptance module for financial institutions, covering digital payments, digital wallets, Interactive Voice Response (IVR), in-person payments, and call center payment options.
• SWIVEL Enable Administrative and operations module providing an integrated administrative portal, real-time data posting to core, text message payment reminders, information security and risk mitigation, and collections automation for financial institutions.
• SWIVEL Connect Integration module offering SDKs, APIs, and SSO capabilities for integrators and partners to connect with Swivel's payment platform and core banking systems.

Quantifiable outcome

• 80%+ switch from agent-aided to online payments
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• JPMorgan Chase Bank, N.A.coreTechnology or IntegrationJPMorgan Chase Bank, N.A. serves as SWIVEL's acquiring bank and sponsor bank for payment processing services. SWIVEL (Swivel Transactions, LLC) is a registered Payment Facilitator of JP Morgan Chase Bank, N.A. and Chase Paymentech, LLC. This partnership is essential for SWIVEL's card payment processing operations and regulatory compliance.
• Core Banking PlatformscoreTechnology or IntegrationSWIVEL integrates with popular core banking platforms to enable real-time payment data posting and seamless transaction processing. The company offers SDKs, APIs, and SSO capabilities for integration with various enterprise business systems.
• Card Brands (Visa, Mastercard, Discover)coreTechnology or IntegrationSWIVEL processes payments across major card brands including Visa, Mastercard, and Discover through their JPMorgan Chase sponsorship. Card brand rules and compliance requirements govern SWIVEL's payment processing operations.
• SWBCcoreTechnology or IntegrationSWIVEL is a subsidiary of SWBC (formerly SWBC Payments, LLC), an international financial services company. SWBC provides strategic backing, existing financial institution relationships (2,000+ clients), and shared technology infrastructure. SWBC was founded in 1976 and provides products and services to help businesses, families, and financial institutions meet critical goals.

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Jack Henry & Associates: Major core-banking and payments technology provider to U.S. credit unions and community banks. Directly comparable in that it offers integrated payment processing, IVR, online/mobile bill pay, and real-time posting to core — competing head-to-head with SWIVEL for the same FI buyer.
• Fiserv: Large payments and core-banking incumbent serving banks and credit unions with integrated card processing, bill pay, IVR, and merchant services — the most significant bundled competitor to SWIVEL's Transaction Enablement™ platform.
• FIS (Fidelity National Information Services): Global banking and payments technology provider offering core banking, card services, and integrated payment processing for financial institutions. Competes with SWIVEL for the same FI payments modernization budget.
• NCR Atleos / NCR Corporation: Provides ATM, digital banking, and payment processing solutions to credit unions and community banks — including integrated loan payment and IVR capabilities overlapping directly with SWIVEL Pay and SWIVEL Enable.
• Finastra: Global financial software provider with payments, core, and digital banking products used by community banks and credit unions. Comparable as an alternative integrated platform for SWIVEL's target buyer.

Direct peers

• CSI (Computer Services, Inc.): Core banking and integrated payments provider focused on U.S. community banks and credit unions. Comparable to SWIVEL in target market, channel coverage, and integrated platform approach.
• Alogent: Specialist provider of payment processing, IVR, digital channels, and item processing for U.S. credit unions and community banks — the closest direct competitor to SWIVEL's modular channel approach.
• PayNearMe: Provides bill pay, loan payment, and cash-accept payment solutions to lenders and financial institutions. Overlaps with SWIVEL on loan-payment and multi-channel payment acceptance for FIs.

Emerging players

• CUSO Financial Services / Temenos: Temenos provides digital banking and payments platforms increasingly used by credit unions. Overlaps with SWIVEL on the digital-payments and core-integration layer of the FI tech stack.
• Curb Mobility (formerly Verifone Transit) / Paymentus: Paymentus is a real-time bill pay and EBPP platform used by financial institutions and billers. Comparable to SWIVEL on the bill-pay/loan-payment layer of the FI tech stack, with similar real-time posting and reminder features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/getswivel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swivel