KG MOBILITY

What KG MOBILITY does

KG Mobility is a South Korean automaker, formerly SsangYong Motor, that manufactures and sells rugged SUVs and pickup trucks across internal combustion and electric powertrains. Founded in 1954 and now operating as a subsidiary of Korean conglomerate KG Group, the company targets both domestic Korean consumers and export markets spanning Europe, Latin America, the Middle East, Africa, and Southeast Asia. Its core customer base comprises buyers seeking affordable, off-road capable vehicles, particularly in emerging markets underserved by larger OEMs, with the Musso pickup outselling rival Kia Tasman 1,123 units to 376 in one Korean month.

The product lineup centers on the Torres/Torres EVX electric SUV (the primary sales and profitability driver), the Rexton SUV, the Tivoli compact SUV, and the revived Musso pickup truck. KG Mobility has extended into commercial electric vehicles through its 2023 acquisition of Edison Motors. Technology partnerships anchor the company's electrification roadmap: a co-development agreement with Chinese OEM Chery Automobile provides access to the T2X platform for accelerated EV development, while a strategic alliance with Samsung SDI targets 46-series cylindrical battery packs with silicon-carbon anode technology. The company produces approximately 150,000 units annually at its main Pyeongtaek facility, with additional KD assembly capacity planned in Vietnam (FUTA Group, H2 2026) and Algeria (Emin Auto, 10,000 units/year). CEO Hwang Ki-young, who joined in 2023, has overseen the export-led turnaround and received the Korean government's Bronze Tower Order of Industrial Service Merit in 2026.

Revenue is generated primarily through hardware sales of new vehicles via a global dealer network of more than 100 outlets across target regions, complemented by the Auto Yoram aftermarket parts brand launched in January 2026 to sell consumable parts (wiper blades, oil filters, air cleaners, AC filters, brake pads) at 30-40% below genuine-part pricing. KD assembly partnerships extend the distribution model into localized manufacturing for regional cost efficiency. KG Mobility recorded revenue of 4.2433 trillion KRW (approximately $2.8 billion) in FY2025 — a company record — with 53.6 billion KRW in operating profit representing a third consecutive year of profitability.

Name

KG MOBILITY

Legal name

KG Mobility Corporation

Website

https://en.kg-mobility.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

KG Mobility is a South Korean automaker (formerly SsangYong Motor) producing rugged SUVs, pickup trucks, and electric vehicles for global markets including Europe, Latin America, the Middle East, Africa, and Southeast Asia, generating approximately $2.8 billion in FY2025 revenue.

Ownership category

akta.pro rank

Product category

Automotive Manufacturing (SUVs and Pickup Trucks)

NAICS

Motor Vehicle Manufacturing (3361), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Electric Bus (Battery-Electric) Manufacturing (IMACADAE)

akta.pro secondary industry

EV/Hybrid Aftermarket Parts & Accessories Distribution (Batteries, Charging Components) (TLAKAOAG)

Keywords

• SUV manufacturing
• Electric vehicles
• Pickup trucks
• Automotive OEM
• Aftermarket parts

Headquarters

HQ city

Pyongtaek

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue from manufacturing and selling electric SUVs and pickup trucks globally through dealer networks and direct sales in various markets.
2. Aftermarket Parts (Auto Yoram): Revenue from selling aftermarket vehicle parts under the Auto Yoram brand at 30-40% lower prices than genuine parts, targeting customers seeking lower-cost alternatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels3 records

Core offering

KG Mobility manufactures and sells rugged SUVs and pickup trucks (Torres/Torres EVX, Rexton, Tivoli, Musso) through global dealer networks, with a strategic pivot toward electric vehicles via partnerships with Samsung SDI for battery technology and Chery for EV platforms. The company also offers aftermarket parts under the Auto Yoram sub-brand and produces electric buses through its acquired Edison Motors subsidiary.

Product overview

KG Mobility (KGM) is a South Korean automaker formerly known as SsangYong Motor. The company operates as a single-brand manufacturer producing rugged SUVs and pickup trucks, with its core product lineup including the Torres/Torres EVX electric SUV (the main model driving sales), Rexton SUV, Tivoli compact SUV, and the revived Musso pickup truck. Following acquisition of Edison Motors, KGM has expanded into electric buses. The company also launched the 'Auto Yoram' aftermarket parts brand. KGM produces approximately 150,000 units annually at its South Korea facilities and maintains global sales operations across Europe, Latin America, Middle East, Africa, Southeast Asia, and Oceania.

Differentiator

Problem solved

Functional benefit

Brands

• Auto Yoram: Aftermarket parts brand offering vehicle parts at 30-40% lower prices than genuine parts, including consumable parts such as wiper blades, oil filters, air cleaners, air-conditioning filters, and brake pads

Products and services

• Musso Pickup Truck A pickup truck revived after 24 years, offered in both gasoline and diesel variants. The diesel model features earlier torque delivery with a mechanical gear lever. Priced starting at 29.9 million won.
• Torres EVX (with Nomad Special Edition) Electric SUV and KGM's main model driving sales and profitability. A special edition called 'Nomad' was released priced from 34,990 euros in Germany.
• Rexton SUV SUV model and part of KGM's lineup of rugged SUVs. Rexton Sports variant sold 7,362 units in South Korea in 2024. Scheduled to be assembled at Kim Long Motor Hue plant in Vietnam starting H2 2026.
• Tivoli Compact SUV Compact SUV model sold 6,252 units in South Korea in 2024.
• Edison Motors Electric Buses Electric bus specialist acquired by KG Mobility for 55 billion won. Focuses on expanding product lineup and global market presence under new management structure with high localization and technological strength in electric buses.
• Auto Yoram Aftermarket Parts Aftermarket parts brand offering vehicle parts of proven quality at prices 30-40% lower than genuine parts. Initial products include consumable parts such as wiper blades, oil filters, air cleaners, air-conditioning filters, and brake pads.

Quantifiable outcome

• 55% export growth from 45,294 units (2022) to 70,286 units (2025)
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Samsung SDIcoreStrategic or Co-development Partner · 24 December 2025Strategic alliance to jointly design and test cylindrical battery packs for future electric vehicles using Samsung SDI's 46-series battery cells. The partnership includes performance and safety testing, shared research, and collaboration on global battery market strategies. Focus on silicon-carbon technology offering longer life, faster charging, and enhanced safety.
• Chery AutomobilecoreStrategic or Co-development Partner · 1 October 2024Co-development agreement with Chinese automaker Chery to jointly develop electrified vehicles for global markets. KG Mobility receives access to Chery's T2X platform to accelerate EV development and reduce R&D costs, representing a strategic pivot as KG Mobility seeks to compete against larger OEMs in the rapidly electrifying automotive sector.
• Edison MotorscoreStrategic or Co-development Partner · 25 September 2023Acquisition of Edison Motors, an electric bus specialist, for 55 billion won following court approval of rehabilitation plan. Edison Motors will focus on expanding its product lineup and global market presence under KG Mobility's new management structure, with high localization and technological strength in electric buses.
• BYDcoreStrategic or Co-development PartnerBattery pack factory agreement between BYD and KG Mobility for joint battery pack development and production, as part of strategic partnerships in the EV battery market.
• MahindraminorStrategic or Co-development PartnerPartnership with Indian conglomerate Mahindra for technology sharing and market access, forming part of KG Mobility's strategic positioning for global expansion.
• FUTA Group (Vietnam)coreChannel Partner/ Reseller/ DistributorPartnership with Vietnamese partner FUTA Group for KD assembly at Kim Long Motor Hue plant in Hue Industrial Complex. KGM supplies production equipment for body, painting, and assembly processes using its manufacturing technology and quality control systems. Plant scheduled to begin assembling Rexton SUV and Musso pickup in H2 2026.
• Emin Auto (Algeria)coreChannel Partner/ Reseller/ DistributorPartnership with local distributor Emin Auto for establishment of vehicle assembly plant in Algeria with capacity of 10,000 vehicles annually. Plant will produce Musso pickup and Torres SUV for domestic market and regional export, starting next year.

Scale indicators8 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Tata Motors: Indian automaker with a strong SUV portfolio (Nexon, Punch, Harrier, Safari) and pickup presence (Tata Xenon/Yodha); comparable target segments, emerging-market emphasis, and product mix overlap with KGM's SUVs and pickups.
• Mahindra & Mahindra: Indian SUV and pickup maker with comparable global export focus and a stated technology-sharing partnership with KG Mobility. Operates in similar rugged-SUV and emerging-market segments at a comparable scale.
• Chery Automobile: Chinese OEM whose T2X platform underpins KGM's EV co-development. Chery's global export strategy in SUVs and emerging markets, plus JV structure (Chery has multiple joint ventures in Indonesia, Brazil, Russia), closely mirrors KGM's globalization path.
• Great Wall Motors: Chinese SUV and pickup specialist (Haval, Tank, Poer) with a strong emerging-market export footprint in Latin America, the Middle East, and Southeast Asia directly competitive with KGM's Torres, Rexton, and Musso.

Broad incumbents

• Geely Auto Group: Chinese auto group with diverse brands including Volvo, Polestar, and Zeekr that combine EV technology partnerships with global manufacturing footprints—structurally analogous to KGM's multi-partner EV strategy.
• Kia: Domestic Korean rival within the same Hyundai Motor Group family; Kia's Tasman pickup and broader EV lineup directly compete with Musso and Torres EVX, making this the most material Korean peer.
• Hyundai Motor: Largest Korean automaker with deep R&D and EV scale (Ioniq 5, Ioniq 9); competing in the same SUV and European EV segments as KGM with materially greater resources.
• BAIC Group: Chinese state-linked auto group with SUV, EV, and commercial-vehicle operations including electric buses (similar to KGM's Edison Motors subsidiary); comparable scale and emerging-market presence.

Emerging players

• Leapmotor: Chinese EV startup with Stellantis-backed international expansion plan; represents the new wave of technology-partnered EV entrants KGM will compete with as it scales its electrified SUV portfolio.
• VinFast: Vietnamese EV maker pursuing an emerging-market and U.S. expansion playbook analogous to KGM's Southeast Asia strategy; both target Southeast Asia production hubs and global EV growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KGMMOTORS
• YouTubeyoutube.com/@kgm_official
• Facebookfacebook.com/KGMglobalofficial
• LinkedInlinkedin.com/company/kgmobility
• Instagraminstagram.com/kgm_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KG MOBILITY