BRIX Holdings
BRIX Holdings is a Dallas-based multi-brand restaurant franchisor owning eight foodservice brands—Friendly's, Clean Juice, Red Mango, Orange Leaf, Smoothie Factory + Kitchen, Souper Salad, Humble Donut Co., and Pizza Jukebox—across 250+ US locations, serving single-unit and multi-unit franchisees through royalties and franchise fees.
- Company typePrivate
- Founded2013
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BRIX Holdings does
BRIX Holdings, LLC is a Dallas-based multi-brand restaurant franchising company founded in 2013 that owns and operates a portfolio of eight foodservice brands: Friendly's (an iconic American diner-style family chain founded in 1935), Clean Juice (the first and only national USDA-certified organic juice bar franchise), Red Mango, Smoothie Factory + Kitchen, Orange Leaf, Souper Salad, Humble Donut Co., and Pizza Jukebox. The portfolio spans approximately 250+ restaurant locations across the United States with concentration in the East Coast, Southwest, Southeast, and South, and is positioned in 'better-for-you' foodservice categories including organic juices, frozen yogurt, smoothies, salads, and made-to-order donuts.
The company is a pure franchisor with no company-operated restaurants; it generates revenue through initial franchise fees, ongoing royalty payments, and brand/marketing support fees collected from single-unit owner/operators and multi-unit franchisees. BRIX has built the portfolio through serial acquisitions—Souper Salad (2014), Humble Donut Co. (2020), and Clean Juice (around 2023-2024)—and supports franchisees with brand standards, marketing, and operational playbooks. No proprietary technology platform has been disclosed.
In July 2025, BRIX was acquired by Legacy Brands International, an investment group managed by Amol Kohli, a multi-unit Friendly's franchisee who began his franchise journey in 2009 and grew to own more than 30 Friendly's locations. Kohli became Chairman while CEO Sherif Mityas retained operational leadership. The new ownership is pursuing geographic expansion into the South and Southeast, additional brand acquisitions, and active product line refreshes across the portfolio.
BRIX Holdings firmographics
Firmographics- Name
- BRIX Holdings
- Legal name
- BRIX Holdings, LLC
- Website
- https://brixholdings.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BRIX Holdings is a Dallas-based multi-brand restaurant franchisor owning eight foodservice brands—Friendly's, Clean Juice, Red Mango, Orange Leaf, Smoothie Factory + Kitchen, Souper Salad, Humble Donut Co., and Pizza Jukebox—across 250+ US locations, serving single-unit and multi-unit franchisees through royalties and franchise fees.
- Ownership category
- akta.pro rank
BRIX Holdings industry classification
Industry- Product category
- Restaurant Franchising
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)
- SIC
- Food And Kindred Products (2000), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Soups, Broths & Meal Starters (CRADAAAF)
- akta.pro secondary industries
- Frozen Entrées & Complete Meals (CRADADAA), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Frozen Pizza & Flatbreads (CRADADAB)
Keywords
Where BRIX Holdings is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BRIX Holdings business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Franchise Royalties and Fees: BRIX Holdings generates revenue through franchise royalties, initial franchise fees, and ongoing royalty payments from franchisees across its eight restaurant brands. The company supports franchise development and brand growth as its primary business model.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
BRIX Holdings product offering
Product offeringCore offering
BRIX Holdings is a Dallas-based multi-brand restaurant franchising company that owns and develops a portfolio of eight foodservice brands, including Friendly's, Clean Juice, Red Mango, Orange Leaf, Smoothie Factory + Kitchen, Souper Salad, Humble Donut Co., and Pizza Jukebox. The company licenses these brands to franchisees, collecting initial franchise fees and ongoing royalties while providing operational, marketing, and brand support across more than 250 U.S. restaurant locations.
Product overview
BRIX Holdings is a Dallas-based multi-brand franchising company operating multiple restaurant chains in the 'better-for-you' food service segment. The portfolio consists of eight distinct brands: Clean Juice (USDA-certified organic juice bar), Friendly's (iconic American diner-style family chain), Red Mango (frozen yogurt and smoothie bar), Smoothie Factory + Kitchen (smoothie and kitchen QSR), Orange Leaf (frozen yogurt), Humble Donut Co. (artisan mini donuts), Souper Salad (salad and soup buffet), and Pizza Jukebox (pizza). Together these brands represent over 250 restaurant locations nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- Friendly's: Iconic American diner-style family restaurant chain serving signature entrees, burgers, sandwiches, and hand-crafted specialty ice cream desserts in over 90 full-service restaurants. Founded in 1935 in Springfield, Mass.
- Clean Juice
- Orange Leaf
- Red Mango
- Smoothie Factory + Kitchen
- Souper Salad
- Humble Donut Co.
- Pizza Jukebox
Companies that use BRIX Holdings
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
BRIX Holdings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BRIX Holdings partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Dilworth Paxson LLPminorLegal counsel representing Legacy Brands International in the acquisition of BRIX Holdings.
- Gibson, Dunn & Crutcher LLPminorLegal counsel representing the sellers (JAMCO Interests and other BRIX owners) in the acquisition transaction.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
BRIX Holdings competitors and assessment
Company assessmentDirect peers
- Smoothie King: Established smoothie and health-focused franchise concept with national footprint; competes head-to-head with Clean Juice, Red Mango, and Orange Leaf for the same health-conscious consumer.
- Blaze Pizza: Fast-casual build-your-own pizza franchise comparable to Pizza Jukebox within BRIX's portfolio; both target similar consumer occasions and franchisee profiles.
- Restaurant Brands International: Multi-brand QSR holding company (Burger King, Tim Hortons, Popeyes, Firehouse Subs) that operates four differentiated food brands under a centralized franchising model — directly comparable to BRIX's portfolio strategy of managing multiple distinct franchise systems.
- Focus Brands: Multi-brand restaurant franchisor (Cinnabon, Auntie Anne's, Carvel, Jamba, Schlotzsky's, Moe's, McAlister's) operating franchise-based brands across bakery, smoothie, and casual-dining categories — a near-direct analogue given shared franchise economics and brand-portfolio construction.
- Tropical Smoothie Cafe: Franchise smoothie and food concept with strong better-for-you positioning and a franchisee-led growth model; directly comparable to BRIX's Red Mango, Orange Leaf, and Smoothie Factory + Kitchen brands.
- Inspire Brands: Multi-brand restaurant holding company (Arby's, Buffalo Wild Wings, Sonic, Jimmy John's, Dunkin', Baskin-Robbins) operating a similar franchise-led portfolio model across very diverse food categories, making it the closest analogue to BRIX's eight-brand structure.
- Jamba: National smoothie and better-for-you franchise brand (acquired by Focus Brands), directly comparable to Red Mango and Orange Leaf for both consumer base and franchise economics.
- GoTo Foods (formerly FAT Brands): Multi-brand restaurant franchising holding company (Fatburger, Johnny Rockets, Round Table Pizza, Wing Zone, etc.) that explicitly pursues small-brand franchisor roll-ups — a closer scale analogue to BRIX than mega-cap peers.
Emerging players
- Sweetgreen: Better-for-you fast-casual brand pursuing a primarily company-operated model (rather than franchise); competes with Souper Salad and Clean Juice for the same wellness-oriented consumer.
Broad incumbents
- Roark Capital Group: PE sponsor controlling Inspire Brands, Focus Brands, Subway, and other franchise platforms — comparable as the dominant capital pool assembling multi-brand restaurant portfolios of which BRIX is a smaller, operator-led analogue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BRIX Holdings social profiles
Digital presenceBRIX Holdings compliance and trust
Trust signalCompliance1 record
BRIX Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
BRIX Holdings leadership team
Management profileNumber of profiles
Profiles6 records
BRIX Holdings subsidiaries and ownership
Company hierarchySubsidiaries8 records
BRIX Holdings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BRIX Holdings M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BRIX Holdings
What does BRIX Holdings do?
BRIX Holdings is a Dallas-based multi-brand restaurant franchising company that owns and develops a portfolio of eight foodservice brands, including Friendly's, Clean Juice, Red Mango, Orange Leaf, Smoothie Factory + Kitchen, Souper Salad, Humble Donut Co., and Pizza Jukebox. The company licenses these brands to franchisees, collecting initial franchise fees and ongoing royalties while providing operational, marketing, and brand support across more than 250 U.S. restaurant locations.
Is BRIX Holdings a public or private company?
BRIX Holdings is a private company. It is classified as corporate owned and is currently operating.
When was BRIX Holdings founded?
BRIX Holdings was founded in 2013. It employs 11 to 50 people.
Where is BRIX Holdings based?
BRIX Holdings is headquartered in Dallas, United States, in the North America region.
How does BRIX Holdings make money?
One revenue line is on record: franchise Royalties and Fees.
Who are BRIX Holdings's main competitors?
Direct peers on record are Smoothie King, Blaze Pizza, Restaurant Brands International, Focus Brands, Tropical Smoothie Cafe, Inspire Brands, Jamba and GoTo Foods (formerly FAT Brands). Sweetgreen is listed as an emerging player. Roark Capital Group is listed as a broad incumbent.
Does BRIX Holdings have an API?
No public API is recorded for BRIX Holdings.
What industry is BRIX Holdings in?
BRIX Holdings's product category is Restaurant Franchising. Its primary akta.pro industry code is CRADAAAF, Soups, Broths & Meal Starters, with a secondary code of CRADADAA, Frozen Entrées & Complete Meals. Its NAICS code is 3114 and its SIC code is 2000.