BRIX Holdings

What BRIX Holdings does

BRIX Holdings, LLC is a Dallas-based multi-brand restaurant franchising company founded in 2013 that owns and operates a portfolio of eight foodservice brands: Friendly's (an iconic American diner-style family chain founded in 1935), Clean Juice (the first and only national USDA-certified organic juice bar franchise), Red Mango, Smoothie Factory + Kitchen, Orange Leaf, Souper Salad, Humble Donut Co., and Pizza Jukebox. The portfolio spans approximately 250+ restaurant locations across the United States with concentration in the East Coast, Southwest, Southeast, and South, and is positioned in 'better-for-you' foodservice categories including organic juices, frozen yogurt, smoothies, salads, and made-to-order donuts.

The company is a pure franchisor with no company-operated restaurants; it generates revenue through initial franchise fees, ongoing royalty payments, and brand/marketing support fees collected from single-unit owner/operators and multi-unit franchisees. BRIX has built the portfolio through serial acquisitions—Souper Salad (2014), Humble Donut Co. (2020), and Clean Juice (around 2023-2024)—and supports franchisees with brand standards, marketing, and operational playbooks. No proprietary technology platform has been disclosed.

In July 2025, BRIX was acquired by Legacy Brands International, an investment group managed by Amol Kohli, a multi-unit Friendly's franchisee who began his franchise journey in 2009 and grew to own more than 30 Friendly's locations. Kohli became Chairman while CEO Sherif Mityas retained operational leadership. The new ownership is pursuing geographic expansion into the South and Southeast, additional brand acquisitions, and active product line refreshes across the portfolio.

Name

BRIX Holdings

Legal name

BRIX Holdings, LLC

Website

https://brixholdings.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

BRIX Holdings is a Dallas-based multi-brand restaurant franchisor owning eight foodservice brands—Friendly's, Clean Juice, Red Mango, Orange Leaf, Smoothie Factory + Kitchen, Souper Salad, Humble Donut Co., and Pizza Jukebox—across 250+ US locations, serving single-unit and multi-unit franchisees through royalties and franchise fees.

Ownership category

akta.pro rank

Product category

Restaurant Franchising

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Soups, Broths & Meal Starters (CRADAAAF)

akta.pro secondary industries

Frozen Entrées & Complete Meals (CRADADAA), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Frozen Pizza & Flatbreads (CRADADAB)

Keywords

• Multi-brand franchising
• Restaurant franchise management
• Foodservice franchising
• Franchise development
• Restaurant brand portfolio

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Franchise Royalties and Fees: BRIX Holdings generates revenue through franchise royalties, initial franchise fees, and ongoing royalty payments from franchisees across its eight restaurant brands. The company supports franchise development and brand growth as its primary business model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BRIX Holdings is a Dallas-based multi-brand restaurant franchising company that owns and develops a portfolio of eight foodservice brands, including Friendly's, Clean Juice, Red Mango, Orange Leaf, Smoothie Factory + Kitchen, Souper Salad, Humble Donut Co., and Pizza Jukebox. The company licenses these brands to franchisees, collecting initial franchise fees and ongoing royalties while providing operational, marketing, and brand support across more than 250 U.S. restaurant locations.

Product overview

BRIX Holdings is a Dallas-based multi-brand franchising company operating multiple restaurant chains in the 'better-for-you' food service segment. The portfolio consists of eight distinct brands: Clean Juice (USDA-certified organic juice bar), Friendly's (iconic American diner-style family chain), Red Mango (frozen yogurt and smoothie bar), Smoothie Factory + Kitchen (smoothie and kitchen QSR), Orange Leaf (frozen yogurt), Humble Donut Co. (artisan mini donuts), Souper Salad (salad and soup buffet), and Pizza Jukebox (pizza). Together these brands represent over 250 restaurant locations nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Friendly's: Iconic American diner-style family restaurant chain serving signature entrees, burgers, sandwiches, and hand-crafted specialty ice cream desserts in over 90 full-service restaurants. Founded in 1935 in Springfield, Mass.
• Clean Juice
• Orange Leaf
• Red Mango
• Smoothie Factory + Kitchen
• Souper Salad
• Humble Donut Co.
• Pizza Jukebox

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Dilworth Paxson LLPminorImplementation/ SI/ Consulting Partner · 22 July 2025Legal counsel representing Legacy Brands International in the acquisition of BRIX Holdings.
• Gibson, Dunn & Crutcher LLPminorImplementation/ SI/ Consulting Partner · 22 July 2025Legal counsel representing the sellers (JAMCO Interests and other BRIX owners) in the acquisition transaction.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Smoothie King: Established smoothie and health-focused franchise concept with national footprint; competes head-to-head with Clean Juice, Red Mango, and Orange Leaf for the same health-conscious consumer.
• Blaze Pizza: Fast-casual build-your-own pizza franchise comparable to Pizza Jukebox within BRIX's portfolio; both target similar consumer occasions and franchisee profiles.
• Restaurant Brands International: Multi-brand QSR holding company (Burger King, Tim Hortons, Popeyes, Firehouse Subs) that operates four differentiated food brands under a centralized franchising model — directly comparable to BRIX's portfolio strategy of managing multiple distinct franchise systems.
• Focus Brands: Multi-brand restaurant franchisor (Cinnabon, Auntie Anne's, Carvel, Jamba, Schlotzsky's, Moe's, McAlister's) operating franchise-based brands across bakery, smoothie, and casual-dining categories — a near-direct analogue given shared franchise economics and brand-portfolio construction.
• Tropical Smoothie Cafe: Franchise smoothie and food concept with strong better-for-you positioning and a franchisee-led growth model; directly comparable to BRIX's Red Mango, Orange Leaf, and Smoothie Factory + Kitchen brands.
• Inspire Brands: Multi-brand restaurant holding company (Arby's, Buffalo Wild Wings, Sonic, Jimmy John's, Dunkin', Baskin-Robbins) operating a similar franchise-led portfolio model across very diverse food categories, making it the closest analogue to BRIX's eight-brand structure.
• Jamba: National smoothie and better-for-you franchise brand (acquired by Focus Brands), directly comparable to Red Mango and Orange Leaf for both consumer base and franchise economics.
• GoTo Foods (formerly FAT Brands): Multi-brand restaurant franchising holding company (Fatburger, Johnny Rockets, Round Table Pizza, Wing Zone, etc.) that explicitly pursues small-brand franchisor roll-ups — a closer scale analogue to BRIX than mega-cap peers.

Emerging players

• Sweetgreen: Better-for-you fast-casual brand pursuing a primarily company-operated model (rather than franchise); competes with Souper Salad and Clean Juice for the same wellness-oriented consumer.

Broad incumbents

• Roark Capital Group: PE sponsor controlling Inspire Brands, Focus Brands, Subway, and other franchise platforms — comparable as the dominant capital pool assembling multi-brand restaurant portfolios of which BRIX is a smaller, operator-led analogue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brixholdings
• LinkedInlinkedin.com/company/brixholdings

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRIX Holdings