Marble Slab Creamery
Marble Slab Creamery is a US frozen dessert franchise founded in 1983, offering fresh small-batch ice cream with signature frozen slab mixing and always-free mix-ins. It operates through franchised storefronts, online ordering, catering, and gift cards under FAT Brands Inc., serving individual consumers and families in the US and Iraq.
- Company typePrivate
- Founded1983
- HeadquartersMarietta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Marble Slab Creamery does
Marble Slab Creamery is a US-origin frozen dessert franchise founded in 1983, best known for its signature frozen slab mixing technique and a customization model in which customers receive always-free mix-ins (fruits, nuts, candies, cookies) combined into ice cream on a chilled marble surface. The product line centers on fresh, small-batch ice cream produced daily in-store, complemented by ice cream cakes (Chocolate Heaven, Strawberry Shortcake, Turtle, Cookies 'N Cream, and create-your-own), signature sundaes, shakes, smoothies, and hand-rolled waffle cones. Orders are fulfilled through franchised retail storefronts, online ordering for pickup and delivery, catering via ezCater, and a gift card program. The brand is a wholly-owned subsidiary of FAT Brands Inc. (NASDAQ: FAT), which provides shared multi-brand franchising infrastructure, and it operates a co-branded loyalty program with Great American Cookies on the Punchh platform.
The business model is asset-light franchising: Marble Slab Creamery collects franchise fees and ongoing royalties from independently owned and operated locations, while individual franchisees set their own retail pricing and manage local ingredient sourcing. The company pursues customer acquisition through a mix of organic social (Facebook, Instagram), event-driven promotions such as National Ice Cream Day, and trend-driven limited-time offerings, supplemented by the co-branded rewards program. Geographic reach is concentrated in the United States, with an emerging international footprint in Iraq via franchisee Eric Wilson, where 7 locations are already operating and 10 additional co-branded Great American Cookies and Marble Slab Creamery stores are planned over five years under a development deal announced in October 2025.
Strategically, Marble Slab Creamery leverages its parent company's multi-brand portfolio to share franchise development, real estate, and loyalty infrastructure with sibling concepts such as Great American Cookies, and to extend into new markets through development deals rather than corporate-owned expansion. There is no disclosed AI/ML capability; technology is limited to e-commerce ordering, Punchh-powered loyalty, and standard franchise POS/back-office tools. The company's competitive position rests on a 40+ year brand, a distinctive in-store customization experience, and franchise-driven distribution rather than proprietary technology or data assets.
Marble Slab Creamery firmographics
Firmographics- Name
- Marble Slab Creamery
- Legal name
- Marble Slab Creamery
- Website
- https://marbleslab.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marble Slab Creamery is a US frozen dessert franchise founded in 1983, offering fresh small-batch ice cream with signature frozen slab mixing and always-free mix-ins. It operates through franchised storefronts, online ordering, catering, and gift cards under FAT Brands Inc., serving individual consumers and families in the US and Iraq.
- Ownership category
- akta.pro rank
Marble Slab Creamery industry classification
Industry- Product category
- Ice Cream Parlors
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Bubble Waffle, Crepe & Specialty Dessert Kiosks (THAFAGAK)
Keywords
Where Marble Slab Creamery is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marble Slab Creamery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Franchise Fees and Royalties: Revenue from franchise fees and ongoing royalties from independently owned franchise locations operating under the Marble Slab Creamery brand.
- Ice Cream and Food Product Sales: Direct product sales through franchise locations including ice cream, ice cream cakes, shakes, sundaes, and related products. Fresh small-batch ice cream made daily with customizable mix-ins.
- Gift Cards: Gift card program allowing customers to purchase gift cards for use at participating Marble Slab Creamery locations.
- Catering Services: Catering services for events and celebrations, including ice cream cakes and custom orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Rewards Program - Point Earning |
| Other | Pay-as-you-go | Rewards Program - $5 OFF Redemption |
| Freemium | Pay-as-you-go | Welcome Reward |
| Freemium | Pay-as-you-go | Birthday Reward |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Marble Slab Creamery product offering
Product offeringCore offering
Marble Slab Creamery operates a franchise chain of ice cream parlors that prepare and serve fresh, small-batch ice cream made daily in stores using a signature frozen slab mixing technique. Customers can build custom creations with always-free mix-ins (fruits, nuts, candies, cookies) and choose from ice cream cakes, sundaes, shakes, smoothies, and hand-rolled waffle cones. The brand is owned by FAT Brands Inc. and distributes through independently owned franchise locations, online ordering, and catering.
Product overview
Marble Slab Creamery is a frozen dessert franchise chain offering fresh, small-batch ice cream since 1983. The core product portfolio centers on customizable ice cream with always-free mix-ins, complemented by ice cream cakes, signature sundaes, shakes and smoothies, and hand-rolled waffle cones. The company operates a co-branded loyalty program (Great American Cookies & Marble Slab Creamery Rewards) powered by Punchh. Products are available in-store, for takeout, and via online ordering. Marble Slab Creamery is part of the FAT Brands family and offers franchise opportunities for prospective operators.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Small-Batch Ice Cream Homemade ice cream made in small batches daily inside each store using fresh ingredients, available in a variety of rotating and signature flavors. Sold to individual consumers in-store, for takeout, and via online ordering.
- Ice Cream Cakes
- Signature Sundaes
- Shakes & Smoothies
- Great American Cookies & Marble Slab Creamery Rewards Program
- Gift Cards
- Franchise Opportunities
- Catering Services
Quantifiable outcome
- Always free mix-ins with every order
- +1 more outcomes
Companies that use Marble Slab Creamery
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Marble Slab Creamery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Marble Slab Creamery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Eric WilsoncoreU.S. military veteran Eric Wilson is a franchise development partner operating 7 existing Marble Slab Creamery locations in Iraq. A new development deal was announced in October 2025 to open 10 additional co-branded Great American Cookies and Marble Slab Creamery stores in Iraq over the next five years, expanding the brand's international presence in the Middle East.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Marble Slab Creamery competitors and assessment
Company assessmentDirect peers
- Graeter's Ice Cream: Premium, craft-made ice cream brand with both retail scoopshops and grocery distribution. Competes with Marble Slab in the premium/artisanal segment and on ice cream cakes.
- Baskin-Robbins: World's largest dedicated ice cream franchise chain with a broad flavor assortment and cake program. Competes head-to-head with Marble Slab in U.S. retail ice cream and ice cream cake occasions.
- Bruster's Real Ice Cream: U.S. franchise chain producing fresh, in-store-made premium ice cream. Directly comparable to Marble Slab on the 'fresh, small-batch, in-store production' value proposition and franchisee-led expansion model.
- MaggieMoo's Ice Cream and Treatery: Ice cream franchise concept specializing in premium, customizable mix-in creations on a frozen slab — virtually identical operating model to Marble Slab and a frequent same-shop comparison for consumers.
- Cold Stone Creamery: U.S. ice cream franchise chain built around customized mix-in creations prepared on a frozen stone. The closest direct competitor to Marble Slab's frozen-slab customization model and franchise-led GTM.
Broad incumbents
- Häagen-Dazs Shops: Premium ice cream café concept operated by a global CPG parent (General Mills). Overlaps with Marble Slab in the upscale scoop-shop segment and on indulgent dessert occasions.
- Dairy Queen: Iconic soft-serve and ice cream chain with massive U.S. footprint. While broader in scope (Blizzard treats, food menu), Dairy Queen competes for the same impulse and family-occasion ice cream trips.
- Friendly's: Family restaurant chain with ice cream as a signature menu category, including sundaes and ice cream cakes. Competes with Marble Slab for family-occasion dining and celebration cake spend.
Emerging players
- Jeni's Splendid Ice Creams: Fast-growing artisanal ice cream brand with company-owned scoop shops and a strong direct-to-consumer channel. Competes for the same premium, flavor-forward consumer that Marble Slab targets.
- Salt & Straw: Independently operated artisanal ice cream scoop shop with a cult brand and viral limited-edition flavors. Represents the emerging craft-ice-cream competitor threatening legacy chains like Marble Slab.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Marble Slab Creamery social profiles
Digital presenceMarble Slab Creamery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marble Slab Creamery leadership team
Management profileNumber of profiles
Profiles1 record
Marble Slab Creamery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marble Slab Creamery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marble Slab Creamery
What does Marble Slab Creamery do?
Marble Slab Creamery operates a franchise chain of ice cream parlors that prepare and serve fresh, small-batch ice cream made daily in stores using a signature frozen slab mixing technique. Customers can build custom creations with always-free mix-ins (fruits, nuts, candies, cookies) and choose from ice cream cakes, sundaes, shakes, smoothies, and hand-rolled waffle cones. The brand is owned by FAT Brands Inc. and distributes through independently owned franchise locations, online ordering, and catering.
Is Marble Slab Creamery a public or private company?
Marble Slab Creamery is a private company. It is classified as corporate owned and is currently operating.
When was Marble Slab Creamery founded?
Marble Slab Creamery was founded in 1983. It employs 11 to 50 people.
Where is Marble Slab Creamery based?
Marble Slab Creamery is headquartered in Marietta, United States, in the North America region.
How does Marble Slab Creamery make money?
Four revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are ice Cream and Food Product Sales, gift Cards and catering Services.
Who are Marble Slab Creamery's main competitors?
Direct peers on record are Graeter's Ice Cream, Baskin-Robbins, Bruster's Real Ice Cream, MaggieMoo's Ice Cream and Treatery and Cold Stone Creamery. Broad incumbents are Häagen-Dazs Shops, Dairy Queen and Friendly's. Emerging players are Jeni's Splendid Ice Creams and Salt & Straw.
Does Marble Slab Creamery have an API?
No public API is recorded for Marble Slab Creamery.
What industry is Marble Slab Creamery in?
Marble Slab Creamery's product category is Ice Cream Parlors. Its primary akta.pro industry code is THAFAGAK, Bubble Waffle, Crepe & Specialty Dessert Kiosks. Its NAICS code is 311520 and its SIC code is 2024.