What Cordell & Cordell does

Cordell & Cordell is a privately-held, nationwide domestic litigation firm headquartered in St. Louis, Missouri, specializing in men's divorce and family law matters. Founded in 1990 by Joseph E. Cordell and Yvonne Cordell, the firm operates 100+ offices across 35+ states with 200+ attorneys and approximately 500 total employees, claiming the position of the nation's largest family law firm and serving 100,000+ clients cumulatively. Its core practice areas include divorce, child custody, child support, asset and property division, contempt proceedings, paternity, legal separation, family law appeals, collaborative divorce and mediation, military divorce, prenuptial agreements, protection orders, spousal support, and modification of decrees.

The firm is structured as a professional corporation (Cordell & Cordell, P.C.) and runs a direct-to-consumer go-to-market model via phone intake (1-866-323-7529), website contact forms, online scheduling, walk-in office consultations, and a Smart Advocate-powered client portal. Revenue is generated primarily through traditional hourly billing for legal representation, with a 10% military discount on attorney hourly rates, and a complementary flat-rate estate planning service line (Will Packages $1,649-$2,499, Trust Packages $2,795-$3,995, Power of Attorney Packages $650-$1,000) launched in April 2025 and expanded to 12 states across 18 offices by May 2026. A September 2025 partnership with LawFi introduced third-party "Retain Now, Pay Later" fee financing in Florida offices, and a corporate expansion occurred via the August 2022 acquisition of The Hais Group, a St. Louis family law firm that brought the combined entity to roughly 305 lawyers.

Customer segments center on men and fathers navigating family law matters, with secondary emphasis on military personnel and veterans (with specialized military divorce expertise) and older couples facing gray divorce. Marketing is driven by content channels including a 250+ episode podcast, blog, SEO, town halls, ebooks, and frequent earned media in major national outlets. The firm's growth strategy is multi-pronged: organic office densification, the rollout of estate planning as a non-litigation revenue stream, partner-enabled fee financing, and talent pipeline expansion through a Summer Associate Program that doubled to 22 students in 2026 from 850+ applicants.

Name

Cordell & Cordell

Legal name

Cordell & Cordell, P.C.

Website

https://cordellcordell.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Cordell & Cordell is a privately-held U.S. law firm headquartered in St. Louis, operating 100+ offices across 35+ states as the self-described largest family law firm in the nation. It specializes in men's divorce and family law representation, serving 100,000+ individual clients via hourly billing and a flat-rate estate planning line.

Ownership category

akta.pro rank

Product category

Family Law Legal Services

NAICS

Legal Services (5411), Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Family law services
• Men's divorce representation
• Child custody law
• Estate planning services
• Domestic litigation

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices89 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services - Hourly Billing: Traditional hourly billing model for legal representation in family law matters including divorce, child custody, child support, asset division, and other related services. Military discount of 10% available for eligible new military clients.
2. Estate Planning Services - Flat Rate: Flat-rate pricing for estate planning services including Will Packages, Trust Packages, and Power of Attorney Packages. Will Packages: $1,649 (individuals), $2,499 (couples). Trust Packages: $2,795 (individuals), $3,995 (couples). Power of Attorney Packages: $650 (individuals), $1,000 (couples).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Cordell & Cordell is a nationwide domestic litigation firm providing legal representation focused on men's divorce and family law matters, including child custody, child support, asset and property division, paternity, contempt proceedings, legal separation, family law appeals, and prenuptial agreements. The firm also offers flat-rate estate planning services (wills, trusts, powers of attorney) in select states, and partners with LawFi to provide legal fee financing in Florida.

Product overview

Cordell & Cordell is the nation's largest family law firm offering a comprehensive suite of legal services primarily focused on men's divorce and family law matters. The firm operates a platform of core legal service practice areas (Divorce, Child Custody, Child Support, Asset/Property Division, Contempt Proceedings, Paternity, Legal Separation, Family Law Appeals, Collaborative Divorce/Mediation, Military Divorce) supported by an add-on Estate Planning service launched in 2025. The firm provides client access via a Smart Advocate-powered online portal and partners with LawFi for legal fee financing in Florida. The Summer Associate Program serves as an internal talent pipeline. The firm has expanded to over 100 offices across 35+ states with 200+ attorneys serving 100,000+ clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Divorce Legal Services Comprehensive divorce representation for men, including contested and uncontested divorce, addressing property division, custody, and spousal support.
• Child Custody Legal Services Legal representation for fathers in child custody disputes, advocating for physical and legal custody rights and parenting time arrangements.
• Child Support Legal Services Legal assistance with child support matters including calculation, modification, enforcement, and representation in disputes.
• Asset and Property Division Services Legal representation in dividing marital assets and debts during divorce, addressing real estate, business property, bank accounts, investments, and commingled property.
• Contempt Proceedings Legal Services Legal representation in civil and criminal contempt of court proceedings arising from violations of divorce decrees, custody orders, or support obligations.
• Declaration of Paternity Services Legal assistance for fathers to establish paternity through DNA testing or court order, enabling custody, visitation, and child support rights.
• Estate Planning Services Estate planning services including wills, revocable trusts, powers of attorney, healthcare directives, and probate administration, offered as flat-rate packages: Will Packages from $1,649 (individuals) / $2,499 (couples); Trust Packages from $2,795 (individuals) / $3,995 (couples).
• Family Law Appeals Appellate legal services to challenge or defend family court decisions, including case review, legal strategy, and appellate briefing.
• Legal Separation Services Legal representation for spouses seeking formal separation agreements that define rights and obligations while maintaining marital status.
• Collaborative Divorce and Mediation Services Alternative dispute resolution services including collaborative divorce and mediation, helping couples settle terms without court litigation.
• Military Divorce Legal Services Legal representation for military personnel facing divorce, addressing complex military divorce laws, deployment-related custody issues, division of military pensions and benefits, and Servicemembers Civil Relief Act considerations.
• Legal Fee Financing via LawFi Partnership Partnership-enabled service converting upfront legal costs into affordable monthly payments through LawFi's Retain Now, Pay Later financing solution, available to clients at Cordell & Cordell's Florida offices.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• LawFiminorStrategic or Co-development Partner · 16 September 2025LawFi, a legal fintech lender, partnered with Cordell & Cordell to offer legal fee loans to clients in Florida. The partnership enables Cordell & Cordell's Florida offices to offer LawFi's 'Retain Now, Pay Later' financing solution, converting upfront legal costs into affordable monthly payments. The partnership aims to improve access to justice by enabling clients to finance legal services through LawFi's platform.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LegalZoom: National online legal services platform offering wills, trusts, divorce forms, and other consumer legal products. Comparable as the dominant digital alternative for Cordell's new estate planning line and self-help divorce filings that compete with full-service representation.
• Rocket Lawyer: Online legal services platform offering documents, legal advice, and attorney access on subscription. Comparable as a digital incumbent competing for the same consumer legal services budget, including estate planning and family law document preparation.

Emerging players

• Trust & Will: Digital-first estate planning platform offering wills, trusts, and related documents online. Directly competes with Cordell's newly launched flat-rate estate planning service on convenience and price.

Direct peers

• O'Neil Family Law: Family law firm focused on divorce, custody, and related matters with multiple offices. Comparable in exclusive family law focus and client demographic, though smaller in scale than Cordell.
• McKinley Irvin Family Law: Multi-state family law firm with offices across the Pacific Northwest and Southwest focused on divorce, custody, and family law litigation. Directly comparable in practice mix (family law only) and multi-office model, though not exclusively men's-focused.
• SK Family Law: Multi-office family law firm in the Midwest focused on divorce, custody, and support. Comparable as a regional family law platform with similar practice areas and client profile.
• Stange Law Firm: Multi-state family law firm headquartered in Missouri with offices across the Midwest, focused exclusively on divorce and family law matters. Closely comparable to Cordell in geography, practice focus, and multi-office service model.
• KoonsFuller Family Law: Largest family law firm in Texas with multiple offices focused on divorce, custody, and estate planning. Comparable practice mix (family law + estate planning) and multi-office platform, providing direct regional overlap with Cordell's Texas offices.
• Law Office of David W. Koh: Family law firm specializing in divorce and custody matters. Comparable in exclusive family law focus and D2C client acquisition model, though operating at significantly smaller scale.
• GoransonBain Ausley: Texas-based family law firm offering divorce, custody, and complex family law services. Comparable as a large, multi-office family law specialist competing for similar high-asset and custody matters, though serving both genders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cordell-cordell
• Instagraminstagram.com/cordellcordell
• Xx.com/cordelllaw
• Facebookfacebook.com/cordellcordell

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cordell & Cordell