Ecotrace

What Ecotrace does

Ecotrace is a UK-based B2B2C SaaS provider, spun out of the University of Manchester in 2025, that builds lightweight digital twins (EcoTags) for physical consumer products using existing GS1-standard barcodes. Its platform links each product to a persistent digital record containing manuals, care guides, warranty terms, repair pathways, and recycling routes, accessed by consumers via QR codes on packaging or through the Clarvo consumer mobile app, which uses computer vision to identify products from photographs. The brand-facing product, Aftercare+, comprises a Brand Admin Portal, a Consumer Care Hub, a Partner & Service Network, and an Analytics & Readiness Layer, plus an AI-assisted support assistant that retrieves product-specific guidance from brand-approved sources. Ecotrace positions this stack as forward-compatibility infrastructure for UK Extended Producer Responsibility, Right-to-Repair, and EU Digital Product Passport mandates.

The business operates on a subscription SaaS model, currently delivered through an invitation-based pilot programme targeting UK consumer goods brands in small home appliances (kettles, toasters, coffee machines, garment care), with pilots scoped to 5 to 10 SKUs per brand. Pricing is quote-based and undisclosed, with multi-year contracts referenced. Go-to-market is hybrid: a product-led consumer activation layer (QR scanning, Clarvo app), a sales-led enterprise pilot motion, and event-driven visibility through the University of Manchester Venture Builder Programme, Fixfest 2025, and the Venture Further Awards 2026. The only disclosed capital is a $6,643 University of Manchester pre-seed in May 2025, no revenue is reported, and the team of 1 to 10 is supported by three named advisors covering B2B SaaS, AI agents, and retail circularity.

Name

Ecotrace

Legal name

Ecotrace Ltd

Website

https://ecotrace.uk

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Ecotrace is a UK B2B2C SaaS spin-out from the University of Manchester that builds GS1-barcode-based digital twins (EcoTags) for consumer products, serving durable goods brands via its Aftercare+ platform and end consumers via its Clarvo mobile app.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Plug-and-play SaaS platform enabling consumer brands to digitise the after-sales journey of everyday products. Brands pay for access to the platform, QR code management, analytics, and partner network features.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ecotrace provides a modular B2B SaaS platform that assigns lightweight digital twins (EcoTags) to physical products via existing GS1-standard barcodes. Brands use Aftercare+ to create QR-led digital care hubs giving customers access to warranty, manuals, care guidance, repair, and recycling services, while Clarvo is a consumer-facing mobile app that lets users manage product ownership from purchase through end-of-life via scanning or photo identification.

Product overview

Ecotrace is a modular SaaS platform built around lightweight digital twins (EcoTags) that connect physical consumer products to digital after-sales services. The core portfolio consists of two consumer-facing and brand-facing products: Clarvo, a mobile app for consumers to manage product ownership from purchase through end-of-life via scanning and photo identification; and Aftercare+, a brand-facing platform with four modules (Brand Admin Portal, Consumer Care Hub, Partner & Service Network, and Analytics & Readiness Layer) that enable durable product brands to digitize post-sale customer engagement. Both products share the EcoTag digital identity infrastructure and feed into a broader ecosystem including the Brand Portal for lifecycle tracking and compliance readiness, and the Customer Portal for consumer access.

Differentiator

Problem solved

Functional benefit

Brands

• Clarvo: A consumer-facing mobile app that helps people make confident decisions about using, caring for, repairing, and recycling everyday products by taking a snap. Works as a digital wallet for products, providing product hubs with receipts, warranties, manuals, care guidance, repair options, and recycling routes.
• Aftercare+

Products and services

• Aftercare+ B2B SaaS platform for durable product brands that creates QR-led digital care hubs connecting customers to warranty, manuals, care guidance, repair, recycling, and support services. Includes Brand Admin Portal, Consumer Care Hub, Partner & Service Network, and Analytics & Readiness Layer modules.
• Clarvo Consumer-facing mobile app that helps users manage everyday products from purchase through end-of-life by scanning, photographing, or manually adding products to create a digital product hub with access to receipts, warranties, manuals, care guidance, repair options, and recycling routes.
• Brand Portal Secure brand dashboard for managing digital product EcoTags, tracking product lifecycles, accessing customer engagement analytics, and preparing for regulatory compliance including EU Digital Product Passport requirements.
• Customer Portal Customer-facing interface for browsing Ecotraced products, viewing EcoTags, accessing product care information, warranty details, AI-powered support, and sustainability features including repair, recycling, and trade-in options.

Quantifiable outcome

• Lifecycle score tracking (e.g., 85/100 for demo products)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• The Restart ProjectminorStrategic or Co-development Partner · 1 January 2025Organiser of Fixfest 2025, the international repair festival. Ecotrace showcased work and engaged with repair practitioners and circular economy experts to validate assumptions and gain real-world insights.
• University of ManchestercoreStrategic or Co-development PartnerSpin-out originating from research and venture work at the University of Manchester. Ecotrace participated in the Venture Builder Programme and Venture Further Awards 2026 through the Masood Entrepreneurship Centre, gaining structured support for venture development, mentorship, and visibility.
• Masood Entrepreneurship CentrecoreStrategic or Co-development PartnerEntrepreneurship centre providing structured frameworks for testing and validating early-stage ideas, customer discovery guidance, product strategy support, and pilot preparation. Ran the Venture Further Awards 2026 competition in which Ecotrace was a finalist.
• Alliance Manchester Business School (AMBS)coreStrategic or Co-development PartnerBusiness school affiliated with the venture programme, providing MBA talent and business development support. Founder Yasar W Khan holds an MBA from AMBS '25.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Spherity: Spherity builds decentralised digital identity and product passport solutions that help manufacturers comply with EU DPP and similar regulations across industries including consumer goods and electronics. It maps directly onto Ecotrace's Aftercare+ SaaS proposition of issuing GS1-linked digital twins for after-sales engagement and regulatory readiness.
• Circularise: Circularise offers blockchain-based digital product passports and supply-chain traceability tools that let brands record and share product origin, materials, and circularity data. It is directly comparable to Ecotrace as a B2B SaaS that turns physical products into digital identities for circular after-sales — overlapping on target customers (consumer-goods brands) and value proposition (DPP / circularity infrastructure).

Emerging players

• FairlyMade: FairlyMade provides a digital product passport and traceability platform purpose-built for fashion brands, enabling them to share provenance and circular care information with consumers. It is comparable to Ecotrace as a DPP-first SaaS serving consumer-goods brands, though narrower in vertical focus (fashion vs. durable goods).
• BanQu: BanQu is a blockchain-based supply-chain traceability platform that creates digital identities for products and raw materials to support transparency and circularity. It overlaps with Ecotrace's EcoTag concept and target market (brands needing product-level lifecycle records), though its focus is wider supply-chain provenance rather than after-sales consumer engagement.

Broad incumbents

• iPoint Systems: iPoint is an established product-compliance and sustainability software vendor serving manufacturers with material compliance, EPR, and DPP workflows. It is comparable to Ecotrace in target buyer (compliance/sustainability teams at brands) but is a broader portfolio incumbent rather than a lightweight plug-in for durable-goods after-sales.

Others

• Terso Solutions: Terso Solutions provides RFID-based inventory and asset-tracking platforms, including for circular and returnable-product workflows. It is thematically adjacent to Ecotrace's digital-twin infrastructure but plays in physical-asset tracking rather than the digital after-sales care journey for consumer goods.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ecotrace-as-a-service

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecotrace