Chapter 2
Chapter 2 is a next-generation RPO provider delivering embedded talent partners, market intelligence, employer branding, and talent advisory services to enterprise clients across 24+ countries, combining a proprietary AI-powered platform with on-site consulting engagements.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Chapter 2 does
Chapter 2 is a next-generation Recruitment Process Outsourcing (RPO) provider founded in 2019 and headquartered in London, operating across 24+ countries with offices in the UK (London, 2019), South Africa (Johannesburg, 2021), Germany (Berlin, 2022), and the United States (Dallas, 2023). The company delivers four core service pillars: Talent Transformation Advisory (auditing and strategy), Embedded Talent Partners (consultants placed inside client organizations), Intelligence (market mapping, competitor analysis, workforce planning, and DE&I benchmarking), and Employer Branding (content, campaigns, career site design). It also operates a specialized Health Talent sub-brand (chapter2health.com) targeting the healthcare vertical.
The company's technology stack centers on a proprietary AI-powered talent platform integrated with third-party recruitment and assessment tools including PNet, Totaljobs, Teamtailor, Codility, Arctic Shores, Xing, Cord, SourceBreaker, Grammarly, and Horsefly. These integrations enable market mapping, psychometric assessment, technical hiring evaluation, and labor market analytics. The platform supports rather than replaces the human-delivered RPO service model.
Chapter 2 generates revenue through managed RPO services (embedded talent partners), professional services (Talent Advisory and Employer Branding), operating under undisclosed quote-based enterprise pricing. The go-to-market is direct enterprise field sales targeting mid-market and large enterprises across diverse industries including retail (Wayfair), construction (Galliford Try), fintech (Modulr, Investec, Marshmallow), technology (Bumble, Bolt, neo4j, Superhuman), energy (Centrica, Avove), professional services (Collinson), and real estate (The Crown Estate). The company employs 51-100 people and is privately held, with Steven Bartlett (host of Diary of a CEO and Dragon's Den investor) investing as partner in July 2024. Brad Rose serves as Co-Founder of the US entity, having previously led EMEA operations and the development of the AI platform.
Chapter 2 firmographics
Firmographics- Name
- Chapter 2
- Legal name
- Chapter 2
- Website
- https://chapter2.agency
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Chapter 2 is a next-generation RPO provider delivering embedded talent partners, market intelligence, employer branding, and talent advisory services to enterprise clients across 24+ countries, combining a proprietary AI-powered platform with on-site consulting engagements.
- Ownership category
- akta.pro rank
Chapter 2 industry classification
Industry- Product category
- Recruitment Process Outsourcing (RPO) and Talent Acquisition Services
- NAICS
- Employment Placement Agencies (561311), Human Resources Consulting Services (541612), Executive Search Services (561312), Software Publishers (513210)
- SIC
- Services-Employment Agencies (7361), Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise RPO (End-to-End Program Management) (BPACABAA)
- akta.pro secondary industries
- Onsite / Embedded RPO (In-House Recruiter Teams) (BPACABAD), RPO Technology, ATS Administration & Recruitment Operations (BPACABAN), Recruitment Marketing & Employer Branding for RPO (BPACABAL), Executive RPO (Leadership Hiring Programs) (BPACABAI)
Keywords
Where Chapter 2 is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices25 records
Markets served
Chapter 2 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- RPO Services: Recruitment Process Outsourcing services delivering embedded talent partners who work in-house at client organizations. Combines the pace and flexibility of an agency with the cultural understanding of an in-house team.
- Talent Advisory: Transformation Advisory services including auditing, diagnostics, and forward-focused strategy for talent transformation.
- Employer Branding: Employer branding services creating content, strategic campaigns, hero videos, social shorts, and career site design to attract top talent.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Chapter 2 product offering
Product offeringCore offering
Chapter 2 provides next-generation Recruitment Process Outsourcing (RPO) by embedding experienced talent partners directly inside client organizations to manage end-to-end hiring. It complements this with talent transformation advisory (auditing, diagnostics, strategy), intelligence-driven market mapping and workforce planning, and employer branding services including career site design, hero videos, and content production. The offering is delivered globally via a hub-and-spoke operating model supported by a proprietary AI-powered talent platform.
Product overview
Chapter 2 offers a unified talent ecosystem platform built around four core pillars: Talent Transformation/Advisory (auditing and strategic planning), Embedded Talent Partners (in-house talent partners embedded in client organizations), Intelligence (market mapping and workforce planning), and Employer Branding (content and brand strategy). The company operates a hub-and-spoke model combining the pace and flexibility of an agency with the cultural understanding of an in-house team. They also offer a specialized Health Talent sub-brand and have developed a proprietary AI talent platform. The company integrates with multiple third-party recruitment and assessment tools including PNet, Totaljobs, Teamtailor, Codility, Arctic Shores, Xing, Cord, SourceBreaker, Grammarly, and Horsefly.
Differentiator
Problem solved
Functional benefit
Products and services
- Talent Transformation / Talent Advisory Auditing, diagnostics, and forward-focused strategy service that identifies gaps and bottlenecks in talent strategy and recommends the best way forward, working in combination with the firm's other pillars to provide a fully rounded advisory solution for enterprise and mid-market clients.
- Embedded Talent Partners Recruitment Process Outsourcing service that embeds highly experienced talent partners inside client organizations to provide deep understanding of culture, values, and mission; delivers end-to-end recruitment management, scales hiring flexibly and at pace, and attracts top talent with organisational fit.
- Intelligence Strategic planning capability providing evidence-based market mapping, competitor set analysis, strategic workforce planning, and DE&I benchmarking to locate and deliver high-quality candidates for client organizations.
- Employer Branding Service that elevates employer brand and attracts market-leading talent through candidate conversion content, strategic campaigns, hero videos, social shorts, career site design, ATS integration, and LinkedIn and personal branding support.
- Health Talent Specialized talent solutions sub-brand for the healthcare sector, operated as a separate brand at chapter2health.com.
Quantifiable outcome
- 1400% increase in career site visits
- +2 more outcomes
Companies that use Chapter 2
Customer profileNamed customers20 records
Segments2 records
Ideal customer profiles2 records
Chapter 2 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature1 record
Chapter 2 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shot Tower Capital / RedBrick AdvisorsminorDesign partners for Chapter Two (Swedish music tech company) helping stress-test AI valuation platform and feed financial data from deal activity.
Scale indicators4 records
Recent moves10 records
Expansion highlights6 records
Chapter 2 competitors and assessment
Company assessmentDirect peers
- Cielo: Cielo is one of the world's largest pure-play RPO providers, offering end-to-end enterprise recruitment outsourcing across multiple regions. It is a direct competitor to Chapter 2 in the enterprise and mid-market RPO segment and represents the category benchmark Chapter 2 is attempting to disrupt.
- Pontoon Solutions: Pontoon Solutions, part of Adecco Group, is a global RPO and talent advisory provider serving large enterprises. It is a direct competitor with significant scale and procurement relationships that Chapter 2 must compete against for multi-region deals.
- Sevenstep RPO: Sevenstep RPO is an enterprise recruitment process outsourcing provider serving mid-market and large enterprise clients globally. It competes with Chapter 2 in the same customer segment with a comparable embedded, technology-enabled delivery approach.
- Randstad Sourceright: Randstad Sourceright is the RPO arm of Randstad, one of the world's largest staffing groups, offering enterprise RPO, MSP, and talent acquisition solutions. It is a direct competitor with the advantage of being backed by a global staffing platform.
- PeopleScout: PeopleScout (a TrueBlue company) is a global RPO provider offering enterprise and mid-market recruitment process outsourcing, with Affinix technology. It directly competes with Chapter 2 for enterprise RPO engagements across multiple verticals.
- WilsonHCG: WilsonHCG is a global talent solutions provider specializing in RPO, executive search, and talent consulting. It is a direct RPO competitor with a comparable enterprise client focus and global delivery footprint.
- Alexander Mann Solutions (AMS): AMS is a global RPO and talent solutions provider serving large enterprises across financial services, consumer, and technology. It competes head-to-head with Chapter 2 for multi-region enterprise RPO mandates and operates at materially greater scale.
Broad incumbents
- Hays Talent Solutions: Hays Talent Solutions is the RPO and managed service provider arm of Hays, a global recruitment and workforce solutions firm. It competes with Chapter 2 in enterprise RPO, particularly in EMEA and APAC, with the backing of a large public staffing group.
- Korn Ferry: Korn Ferry is a global organizational consulting firm offering RPO, executive search, and talent consulting as part of a much broader portfolio. It is comparable as a broad incumbent in the same enterprise talent acquisition category.
- Heidrick & Struggles: Heidrick & Struggles is a premier executive search and leadership advisory firm. It is comparable for Chapter 2's executive/leadership hiring component and as a broader incumbent in the enterprise talent advisory space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Chapter 2 social profiles
Digital presenceChapter 2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chapter 2 leadership team
Management profileNumber of profiles
Profiles12 records
Chapter 2 subsidiaries and ownership
Company hierarchySubsidiaries1 record
Chapter 2 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chapter 2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chapter 2
What does Chapter 2 do?
Chapter 2 provides next-generation Recruitment Process Outsourcing (RPO) by embedding experienced talent partners directly inside client organizations to manage end-to-end hiring. It complements this with talent transformation advisory (auditing, diagnostics, strategy), intelligence-driven market mapping and workforce planning, and employer branding services including career site design, hero videos, and content production. The offering is delivered globally via a hub-and-spoke operating model supported by a proprietary AI-powered talent platform.
Is Chapter 2 a public or private company?
Chapter 2 is a private company. It is classified as venture growth investor backed and is currently operating.
When was Chapter 2 founded?
Chapter 2 was founded in 2019. It employs 51 to 100 people.
Where is Chapter 2 based?
Chapter 2 is headquartered in London, United Kingdom, in the Europe region.
How does Chapter 2 make money?
Three revenue lines are on record. RPO Services are the primary driver. The others are talent Advisory and employer Branding.
Who are Chapter 2's main competitors?
Direct peers on record are Cielo, Pontoon Solutions, Sevenstep RPO, Randstad Sourceright, PeopleScout, WilsonHCG and Alexander Mann Solutions (AMS). Broad incumbents are Hays Talent Solutions, Korn Ferry and Heidrick & Struggles.
Does Chapter 2 have an API?
No public API is recorded for Chapter 2.
What industry is Chapter 2 in?
Chapter 2's product category is Recruitment Process Outsourcing (RPO) and Talent Acquisition Services. Its primary akta.pro industry code is BPACABAA, Enterprise RPO (End-to-End Program Management), with a secondary code of BPACABAD, Onsite / Embedded RPO (In-House Recruiter Teams). Its NAICS code is 561311 and its SIC code is 7361.