NDTV Limited
NDTV Limited is a publicly listed Indian news broadcaster operating the NDTV 24x7 and NDTV India TV channels, the ndtv.com digital platform, and a portfolio of vertical portals (Profit, Food, Sports, Education, Gadgets 360), serving mass-market Indian news consumers and brand advertisers under Adani Group ownership.
- Company typePublic
- Founded1988
- HeadquartersNew Delhi, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What NDTV Limited does
NDTV Limited (formerly New Delhi Television) is an Indian publicly listed commercial broadcasting company founded in 1988 and headquartered in New Delhi, operating one of the country's most widely consumed news media platforms under the NDTV, NDTV 24x7, and NDTV Profit brands. Its core products are the English-language NDTV 24x7 and Hindi-language NDTV India television channels, the ndtv.com flagship news website, mobile applications on iOS and Android, and free global live TV streaming, supported by a network of sub-brands and vertical portals including NDTV Profit (business), NDTV World (international), NDTV Food, NDTV Sports, Gadgets 360 (technology), NDTV Education, NDTV Health, NDTV Shopping, and regional-language sites such as NDTV Marathi, NDTV Rajasthan, and NDTV MPCG. The company also owns event and awards IP including the NDTV Food Awards, NDTV Ignite, Made In Play Summit, and NDTV Profit Business Leadership Awards.
The underlying technology stack is a conventional television broadcasting and digital media platform: 24/7 linear TV distribution via cable, satellite (DTH), and online streaming, a multi-vertical web CMS, and active social distribution across X, Facebook, Instagram, YouTube, WhatsApp, Threads, and Snapchat. There is no disclosed AI/ML, proprietary model, or API product layer in the input data. NDTV is controlled by the Adani Group following AMG Media Networks' 2022 acquisition of a 29.18% stake through Vishvapradhan Commercial Pvt Ltd for approximately Rs 114 crore, followed by an open offer for an additional 26%.
NDTV's revenue is generated primarily through television advertising on NDTV 24x7 and NDTV India, digital advertising on ndtv.com and mobile apps, and professional services revenue from its event and awards properties. Pricing is not publicly disclosed; news content is freely accessible to consumers, while advertising rates and event sponsorships are quote-based. NDTV reported consolidated net sales of Rs 147.96 crore for Q4 March 2026 (up 16.46% YoY) and standalone net sales of Rs 120.39 crore (up 48.72% YoY), but has registered 10 consecutive quarterly losses; a Rs 396.50 crore rights issue completed in October 2025 was used to materially deleverage the balance sheet and reduce annual interest costs from over Rs 21 crore to under Rs 2 crore. The customer base consists of mass-market Indian news consumers (33% weekly traditional media reach, 29% digital reach, 62% trust rating per Reuters Institute) and a diverse pool of brand advertisers across FMCG, auto, BFSI, and consumer-tech categories.
NDTV Limited firmographics
Firmographics- Name
- NDTV Limited
- Legal name
- NDTV Convergence Limited
- Website
- https://ndtv.com
- Company type
- Public
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- NDTV Limited is a publicly listed Indian news broadcaster operating the NDTV 24x7 and NDTV India TV channels, the ndtv.com digital platform, and a portfolio of vertical portals (Profit, Food, Sports, Education, Gadgets 360), serving mass-market Indian news consumers and brand advertisers under Adani Group ownership.
- Ownership category
- akta.pro rank
Where NDTV Limited is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
NDTV Limited business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Television Advertising: Revenue from TV advertising across NDTV 24x7 and NDTV India channels, including brand sponsorships and program integrations.
- Digital Advertising: Online advertising revenue from ndtv.com website, mobile apps, and digital content properties.
- Events and Awards: Revenue from organizing events including NDTV Food Awards, NDTV Ignite, Made In Play Summit, and NDTV Profit Business Leadership Awards.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
NDTV Limited product offering
Product offeringCore offering
NDTV Limited produces and distributes 24/7 news and current affairs content through its flagship English news channel NDTV 24x7, Hindi channel NDTV India, and NDTV Profit business news channel, alongside a portfolio of digital news verticals including ndtv.com, ndtv.in, NDTV World, NDTV Sports, NDTV Food, Gadgets 360, NDTV Education, and NDTV Health. The company monetizes this audience through television and digital advertising, sponsorships, and owned event IP such as the NDTV Food Awards and NDTV Profit Business Leadership Awards.
Product overview
NDTV Limited operates a multi-platform news media business centered around its flagship NDTV 24x7 English news channel and ndtv.com website. The portfolio includes business news (NDTV Profit), international coverage (NDTV World), regional language sites (NDTV Hindi, Marathi, Rajasthan, MPCG), and vertical-specific portals covering Sports, Food, Technology (Gadgets 360), Education, Health, Lifestyle, Auto, Science, and Offbeat content. Additional offerings include live TV streaming, a podcast platform featuring shows like Ctrl Alt Defence, a shopping marketplace, mobile applications for iOS and Android, and visual web stories. The company broadcasts live news coverage 24/7 with video content, articles, and social media integration across platforms.
Differentiator
Problem solved
Functional benefit
Companies that use NDTV Limited
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
NDTV Limited technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NDTV Limited partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Deakin UniversityminorJoint scholarship program where Deakin University and NDTV celebrated finalists of the Vice Chancellor's Meritorious 100% Scholarship. The scholarship offers full tuition waiver and prioritised on-campus accommodation to Indian students, selected through an innovation and ideas challenge.
- PwC IndiaminorPwC named as Knowledge Partner for NDTV Profit Business Leadership Awards, providing evaluation frameworks and process oversight to ensure credibility of the awards evaluation process.
Scale indicators9 records
Expansion highlights5 records
NDTV Limited competitors and assessment
Company assessmentDirect peers
- Network18 (Reliance Industries): Operates CNN-News18, News18 India, and Moneycontrol. Largest direct peer in scale and breadth of broadcast + digital + business-news verticals, with similar advertising-led revenue model.
- TV Today Network (India Today Group): Operates Aaj Tak (Hindi) and India Today (English) TV channels plus a large digital news portal. Closely comparable to NDTV in dual-language broadcast + digital strategy and audience demographic.
- ABP Network (Ananda Bazar Patrika Group): Operates ABP News (Hindi), ABP Ananda, and a major digital news portal. Comparable peer in Indian news broadcasting + digital publishing, with strong regional language presence.
- Times Network (Bennett, Coleman & Co.): Operates Times Now, ET Now, and Zoom — competing English-language news and business channels in India. Most direct competitor to NDTV 24x7 in premium English news, with comparable advertising-based monetization.
- Republic Media Network (ARG Outlier Media): Operates Republic TV and Republic Bharat — fast-growing English and Hindi news channels. Direct competitor for advertisers and audiences, with a more opinionated editorial positioning.
Broad incumbents
- The Hindu Group: Operates a major English newspaper, The Hindu Business Line, and digital news properties. Comparable in credible-journalism positioning and advertising-supported model, though print-led rather than broadcast-led.
- Sun TV Network: India's largest Tamil-language broadcaster with pan-India presence and significant advertising-led revenue. Comparable business model but focused on regional language and entertainment content rather than national English/Hindi news.
- Zee Entertainment Enterprises: One of India's largest broadcast networks (Zee News, WION, regional channels). Comparable in television advertising and content distribution, but operates at much larger scale and broader general-entertainment footprint.
- Hindustan Times Media (HT Media): Operates Hindustan Times newspaper, Mint business daily, and HT digital. Comparable in credible-journalism positioning and advertising-supported model; print-led but with strong digital news presence competing for the same advertiser wallet.
Emerging players
- Quint Digital Media: Digital-first Indian news platform with English and Hindi editions. Comparable as a digital news competitor for advertisers and audiences, though lacking NDTV's broadcast scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NDTV Limited social profiles
Digital presenceNDTV Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
NDTV Limited leadership team
Management profileNumber of profiles
NDTV Limited subsidiaries and ownership
Company hierarchySubsidiaries2 records
NDTV Limited funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NDTV Limited M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NDTV Limited
What does NDTV Limited do?
NDTV Limited produces and distributes 24/7 news and current affairs content through its flagship English news channel NDTV 24x7, Hindi channel NDTV India, and NDTV Profit business news channel, alongside a portfolio of digital news verticals including ndtv.com, ndtv.in, NDTV World, NDTV Sports, NDTV Food, Gadgets 360, NDTV Education, and NDTV Health. The company monetizes this audience through television and digital advertising, sponsorships, and owned event IP such as the NDTV Food Awards and NDTV Profit Business Leadership Awards.
Is NDTV Limited a public or private company?
NDTV Limited is a public company. It is classified as public and is currently operating.
When was NDTV Limited founded?
NDTV Limited was founded in 1988. It employs 1,001 to 5,000 people.
Where is NDTV Limited based?
NDTV Limited is headquartered in New Delhi, India, in the Asia region.
How does NDTV Limited make money?
Three revenue lines are on record. Television Advertising is the primary driver. The others are digital Advertising and events and Awards.
Who are NDTV Limited's main competitors?
Direct peers on record are Network18 (Reliance Industries), TV Today Network (India Today Group), ABP Network (Ananda Bazar Patrika Group), Times Network (Bennett, Coleman & Co.) and Republic Media Network (ARG Outlier Media). Broad incumbents are The Hindu Group, Sun TV Network, Zee Entertainment Enterprises and Hindustan Times Media (HT Media). Quint Digital Media is listed as an emerging player.
Does NDTV Limited have an API?
No public API is recorded for NDTV Limited.