What Yandy.com does

Yandy.com is a direct-to-consumer e-commerce retailer specializing in sexy lingerie, Halloween and role-play costumes, swimwear, and related intimate apparel and accessories. Operated as ASP Retail Group LLC (an Arizona LLC) and headquartered in Phoenix, the company sells exclusively through its owned yandy.com storefront with shipping to US customers, supported by email and SMS marketing, organic social media across Instagram, Facebook, Twitter, Pinterest, and YouTube, an affiliate program, and a content marketing blog ("Yandy Undressed"). The catalog spans lingerie (babydolls, chemises, teddies, bodysuits, corsets, bustiers, bras, panties), costumes (Halloween, plus-size, couples, cosplay, themed), swimwear (bikinis, micro bikinis, one-pieces, resort), sexy dresses, dancewear, festival/ravewear, stockings/hosiery, accessories, shoes, and a recently added wellness line, with sizes ranging from XS to 5X. The pricing model is one-time transactional at unit price points from under $10 to roughly $150, with bundle promotions (e.g., 5-for-$20 panties), free shipping thresholds at $40 and $75, and a Zip pay-over-time option for orders over $75; revenue is generated entirely through direct product sales.

The business combines its own branded items with distributed third-party brands (Forplay, Oh La La Cheri) and holds an exclusive Playboy licensing arrangement for costumes and bunny collections. Sub-brands Yandy Exclusive Costumes and Yandy Swim Collection represent proprietary design extensions, and seasonal drops (Halloween costumes, swimwear, lingerie collections) anchor demand cycles. The company is privately held with no disclosed funding, M&A, or parent company, and operates with a small headcount of 11-50 employees. No AI/ML capabilities, APIs, or proprietary technology features are described in the available materials, and the technology footprint is a standard online storefront with no disclosed mobile app.

Name

Yandy.com

Legal name

ASP RETAIL GROUP LLC

Website

https://yandy.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Yandy.com is a direct-to-consumer e-commerce retailer selling sexy lingerie, Halloween costumes, swimwear, and intimate apparel to US consumers through its own website, with an extensive catalog spanning XS to 5X and exclusive Playboy licensed costumes.

Ownership category

akta.pro rank

Product category

Lingerie and Costumes E-commerce

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD)

Keywords

• Women's lingerie
• Halloween costumes
• Intimate apparel
• Plus size lingerie
• Swimwear retail

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Others, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: Revenue generated through direct online sales of lingerie, costumes, swimwear, clothing, accessories, and shoes to consumers. The company operates on a one-time purchase model with no subscription requirements, though optional installment payment options (Zip) are available for orders over $75.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Yandy.com is a direct-to-consumer online retailer selling sexy lingerie, intimate apparel, Halloween and role-play costumes, swimwear, dresses, dancewear, stockings and hosiery, accessories, shoes, and wellness products. The catalog spans standard sizes through plus sizes up to 5X and includes Yandy-exclusive designs plus officially licensed collections such as Playboy costumes. Distribution is exclusively through the owned yandy.com storefront, with direct shipping to US customers and no physical retail presence.

Product overview

Yandy.com is an e-commerce platform selling sexy lingerie, costumes, swimwear, dresses, dancewear, accessories, and shoes. The core offering consists of multiple product categories including lingerie (babydolls, chemises, teddies, bodysuits, corsets, bustiers), costumes (Halloween costumes, bunny costumes, animal costumes, cartoon character costumes, role-play costumes), swimwear (bikinis, micro bikinis, one-piece swimsuits), dresses, dancewear, stockings/hosiery, accessories (garter belts, wigs, bondage items), shoes, and wellness products. The company operates sub-brands including Yandy Exclusive Costumes and Yandy Swim Collection for exclusive designs, plus the Yandy Undressed blog for content marketing. Plus size options (1X-5X) are available across most categories. The platform offers free shipping on orders over $40 and accepts major payment methods including Visa, Mastercard, American Express, Discover, and PayPal.

Differentiator

Problem solved

Functional benefit

Products and services

• Lingerie Core lingerie category including babydolls, chemises, teddies, bodysuits, bodystockings, corsets, bustiers, bra and panty sets, garter lingerie, bridal lingerie, and other bedroom apparel for women.
• Plus Size Lingerie Extended size lingerie collection (1X to 5X) featuring babydolls, chemises, teddies, bodystockings, and related pieces for plus-size women.
• Costumes Sexy Halloween and role-play costumes spanning bunny, animal, cartoon, fantasy, uniform, villain, superher
• Swimwear Bikinis, micro bikinis, one-piece swimsuits, monokinis, mix-and-match swim separates, swim cover-ups, and resort swimwear in various styles and colors.
• Sexy Dresses Club dresses, mini dresses, and other sexy dresses for night-out and event wear.
• Dancewear Dance and performance wear including holographic, foil, and metallic styles used for exotic dance, festival, and performing arts applications.
• Stockings and Hosiery Fishnet stockings, garter stockings, knee-high stockings, thigh-high stockings, pantyhose, and plus-size hosiery.
• Accessories Garter belts, gloves, pasties, wigs, bodystickers, chokers, harnesses, and bedroom accessories including bondage items.
• Shoes Boots, costume shoes, high heels, platforms, and slides in various heights including 4-inch, 5-inch, and 6-inch options.
• Wellness Personal wellness products including lubricants, lotions, massage oils, and related personal care items.
• Yandy Exclusive Costumes Exclusive costume designs that are only available through Yandy.com under the Yandy sub-brand.
• Yandy Swim Collection Exclusive swimwear designs only available through Yandy.com under the Yandy sub-brand.
• Festival and Ravewear Festival and rave clothing including holographic, fishnet, and bold styles for music events.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adore Me: DTC intimates brand offering bras, lingerie, sleepwear, and activewear, acquired by Victoria's Secret. Directly competes with Yandy in sexy and everyday lingerie online, with similar pricing tiers, inclusive sizing, and try-at-home logistics.
• ThirdLove: DTC intimates brand offering bras, underwear, and loungewear differentiated by half-cup sizing and broad size range. Comparable to Yandy in DTC reach and inclusive sizing, though positioned more toward everyday comfort than overtly sexy styles.
• Savage X Fenty: Rihanna-founded digitally native intimates and lingerie brand selling bras, underwear, sleepwear, and loungewear DTC. Highly comparable to Yandy's core lingerie assortment, broad size range, content-driven social marketing, and direct-to-consumer e-commerce model.
• Cuup: Digitally native intimates brand selling bras, underwear, and swim DTC with a strong minimalist design identity. Direct competitor for share of women's lingerie wallet online, overlapping with Yandy on inclusive sizing and direct-to-consumer e-commerce.
• Honey Birdette: Specialty lingerie and boudoir brand focused on high-sex-appeal styles sold DTC and through branded boutiques. Closest direct comparator to Yandy in overtly sexy, occasion-driven lingerie with a similarly curated, brand-led product story.
• Lounge Underwear: UK-based DTC intimates and loungewear brand selling directly to consumers online. Direct competitor in the digital-first, social-marketing-driven lingerie category, overlapping with Yandy on affordable, trend-led sexy and everyday styles.

Others

• Playboy (brand): Iconic adult-lifestyle brand licensing its name across apparel, costumes, and accessories. Yandy's exclusive Playboy costume license makes Playboy a strategic licensor/peer for the bunny and themed costume categories.

Broad incumbents

• Victoria's Secret: Largest mass-market lingerie retailer in the US operating both DTC and physical stores. Overlaps with Yandy across bras, panties, sleepwear, loungewear, and swim, and has historically set the cultural tone for sexier intimates that Yandy's positioning builds on.
• Agent Provocateur: Established luxury lingerie and boudoir maison with global DTC and boutique distribution. Comparable to Yandy at the overtly sexy end of the lingerie spectrum, but positioned at a significantly higher price point and brand tier.

Emerging players

• Yours Apparel: Specialty plus-size intimates and lingerie DTC retailer focused on sizes 14+. Comparable to Yandy's plus-size positioning (XS–5X) and serves the underserved segment Yandy targets with extended sizing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Yandy
• YouTubeyoutube.com/@YandyCOM
• Facebookfacebook.com/Yandy
• Instagraminstagram.com/yandy
• Pinterestpinterest.com/yandylingerie
• LinkedInlinkedin.com/company/4844385

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yandy.com