Riccobene Associates Family Dentistry

What Riccobene Associates Family Dentistry does

Riccobene Associates Family Dentistry is a private dental services organization (DSO) founded in 1999 by Dr. Michael Riccobene and headquartered in Cary, North Carolina. The company operates 70+ clinic locations across North Carolina, South Carolina, and Virginia, delivering a comprehensive multi-specialty portfolio that includes general dentistry, cosmetic dentistry, orthodontics, pediatric dentistry, oral surgery, periodontics, prosthodontics, and emergency dental care. It serves individual patients and families through a direct-to-consumer model, while also operating a parallel DSO partnership/affiliation channel that onboards independent practice owners into the network under the "Brush & Floss" brand, with 50+ affiliated practices.

The company generates revenue through per-visit and per-procedure dental service fees billed to patients, dental insurance plans, and in-house subscription membership plans priced at $39/month for adults and $36/month for children, the latter targeting uninsured patients with preventive care plus treatment discounts. Additional revenue streams include Sunbit pay-over-time financing arrangements and affiliate/managed-services fees from partnered practices for back-office functions such as HR, marketing, IT, accounting, and compliance. Technologically, Riccobene deploys 3D imaging, lasers, intraoral scanners, digital patient records, online scheduling, and electronic payment portals across its network, with a recent founding-membership position in VideaHealth's AI Leadership Council signaling early intent to integrate AI into clinical workflows.

In January 2025, Comvest Private Equity made a majority investment in Riccobene to support Southeast expansion; founder Dr. Michael Riccobene retained a significant ownership stake and continues as CEO. The company has since expanded into Upstate South Carolina through a September 2025 partnership/affiliation with Palms Dentistry, and reports a 4.8 average Google rating across 28,000+ reviews, 500,000+ patients served, and 2024 Best Employers in North Carolina recognition.

Name

Riccobene Associates Family Dentistry

Legal name

Riccobene Associates Family Dentistry

Website

https://brushandfloss.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Riccobene Associates Family Dentistry is a private dental services organization operating 70+ multi-specialty clinics across North Carolina, South Carolina, and Virginia, serving individual patients and families with general, cosmetic, orthodontic, surgical, and pediatric dental care under the Brush & Floss brand.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLABAKAB

General Dentistry Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAI

Membership/Subscription & Direct-Pay General Dentistry Practices

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

Keywords

• General dentistry services
• Cosmetic dental care
• Orthodontic treatment services
• Pediatric dental care
• Dental practice management

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Dental Service Fees: Revenue from comprehensive dental services including routine cleanings, cosmetic procedures, orthodontics, oral surgery, and emergency care. Services are billed per visit or procedure, with payment received from patients directly, dental insurance, or membership plans.
2. Practice Partnership/Affiliation Fees: DSO model where affiliated dental practices pay for operational support services including HR, marketing, IT, compliance, and administrative functions in exchange for partnership in the network.
3. Membership Plans: Annual subscription plans ($39/month adult, $36/month child) providing preventive care including cleanings, exams, X-rays, fluoride treatments, and discounts on additional treatments for uninsured patients.
4. Financing Services: Partnership with Sunbit for pay-over-time financing options, generating revenue through financing arrangements for major dental procedures.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Riccobene Associates Family Dentistry operates a multi-location dental services organization delivering comprehensive dental care to families and individual patients. The core offering spans general dentistry, cosmetic dentistry, orthodontics, oral surgery, pediatric dentistry, periodontics, prosthodontics, and emergency dental services delivered through 70+ owned and affiliated practice locations across North Carolina, South Carolina, and Virginia. The company supplements direct services with in-house membership plans for uninsured patients and a DSO partnership model that affiliates independent practices into the network.

Product overview

Riccobene Associates Family Dentistry operates as a dental services organization (DSO) offering a unified multi-location dental practice network. The company provides a comprehensive portfolio of dental services across 70+ convenient locations in North Carolina, South Carolina, and Virginia, including general dentistry, cosmetic dentistry, orthodontics, pediatric dentistry, oral surgery, periodontics, prosthodontics, and emergency dental care. The core offering centers on general and family dentistry at every location, with specialty services (orthodontics, pediatric, periodontics, oral surgery) concentrated in major cities. The company also offers in-house membership plans (Adult Preventative Plan at $39/month and Child Preventative Plan at $36/month) for uninsured patients, providing affordable access to preventive care and discounts on treatments. Services are delivered through a network of general dentists, orthodontists, pediatric dentists, prosthodontists, periodontists, oral surgeons, and endodontists.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Services Routine preventive and restorative dental care including checkups, cleanings, fillings, and diagnostic services for patients of all ages, offered at all Riccobene locations across NC, SC, and VA.
• Cosmetic Dentistry Aesthetic dental treatments including tooth whitening, veneers, bonding, and smile enhancement procedures available at most Riccobene locations.
• Orthodontic Services Teeth-straightening treatments including Invisalign clear aligners and traditional braces, with dedicated orthodontic locations within the Riccobene network.
• Pediatric Dentistry Specialized dental care for children from their first tooth through teenage years, delivered at dedicated pediatric locations within the network.
• Oral Surgery Surgical dental procedures including tooth extractions, wisdom teeth removal, and dental implant placement performed by board-certified oral and maxillofacial surgeons.
• Periodontics Specialized gum care and treatment for periodontal disease provided by board-certified periodontists within the Riccobene network.
• Prosthodontics Restorative dental services including crowns, bridges, dentures, and dental implants to replace missing teeth, delivered by prosthodontists in the network.
• Emergency Dentistry Same-day or next-day emergency dental care for urgent tooth pain, injury, and dental emergencies, with 24/7 after-hours support via a dedicated emergency line.
• Adult Preventative Plan $39/month membership for uninsured adults providing two preventative cleanings per year, fluoride treatment, oral cancer screening, routine X-rays, an emergency exam with X-ray, and up to 10% off additional treatments.
• Child Preventative Plan $36/month membership for children providing two preventative cleanings per year, fluoride treatment, oral cancer screening, routine X-rays, an emergency exam with X-ray, and up to 10% off additional treatments.
• DSO Practice Partnership / Affiliation Program Partnership/affiliation program for independent dental practice owners offering options to sell, transition, partner, or open de novo locations under the Riccobene brand, with back-office support including HR, marketing, IT, accounting, legal compliance, and operations.

Quantifiable outcome

• 500,000+ patients served with exceptional care
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• VideaHealth AI Leadership CouncilminorStrategic or Co-development Partner · 7 January 2026Riccobene Associates is a founding member of VideaHealth's AI Leadership Council, a consortium of dental executives, clinicians, and innovators dedicated to shaping responsible AI adoption in dentistry. The Council will develop standards and best practices, starting with The Dental AI Playbook.
• Palms DentistrycoreChannel Partner/ Reseller/ Distributor · 9 September 2025Riccobene partnered with Palms Dentistry, expanding into the Upstate of South Carolina for the first time. Palms Dentistry operates locations in Simpsonville and the Mauldin area of Greenville, combining two established dental practices to enhance access to comprehensive dental services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Heartland Dental: Largest US DSO supporting thousands of dentist offices nationwide. Heartland competes with Riccobene for both dental talent and patients in overlapping Southeast markets, but operates at vastly greater scale and capital base.
• Aspen Dental Management: National DSO running hundreds of Aspen Dental-branded offices with a focus on accessible general dentistry. Aspen is a direct competitor for affiliation partners and patients in regional markets overlapping Riccobene's Southeast footprint.
• Pacific Dental Services: Large multi-specialty DSO supporting hundreds of supported practices with modern clinical technology. PDS overlaps directly with Riccobene's multi-specialty positioning and Southeast growth strategy.
• Western Dental & Orthodontics: Large multi-state dental group with strong orthodontic and general dentistry presence. Operates as a broader DSO incumbent competing for both patients and partnership practices.

Direct peers

• Smile Brands Dental Group: PE-backed DSO operating hundreds of supported dental offices across multiple states. Smile Brands is a closely comparable mid-to-large DSO competitor with similar affiliation-driven growth and multi-specialty service mix.
• North American Dental Group: PE-backed DSO supporting dental practices across multiple US states with multi-specialty offerings. NADG is a comparable mid-sized DSO pursuing a similar affiliation strategy and clinical model.
• Dental Care Alliance: Mid-sized DSO supporting 400+ practices across 20+ states, offering general and specialty dental services. DCA is a near-comparable peer in size, multi-specialty mix, and DSO affiliation model.
• Great Expressions Dental Centers: Multi-state DSO providing general, specialty, and orthodontic dental services through affiliated offices. Overlaps directly with Riccobene's Southeast growth footprint and service breadth.

Emerging players

• Affordable Care (Affordable Dentures & Implants): PE-backed DSO focused on denture and implant services across hundreds of US locations. A partially overlapping specialty-focused DSO relevant to Riccobene's prosthodontic and oral surgery service lines.

Regional players

• Beaufort Family Dentistry / Local NC Practices: Regional Southeast US dental group practice competing directly in NC, SC, and VA. Comparable to Riccobene at the local market level for patient share, dentist recruitment, and partnership opportunities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brushandflossnc
• Facebookfacebook.com/RiccobeneDentistry

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riccobene Associates Family Dentistry