Fairway GPO

What Fairway GPO does

Fairway GPO was a private, for-profit Group Purchasing Organization founded in 2013 and headquartered in Hackensack, New Jersey. It aggregated purchasing volume across healthcare and business members to negotiate contracts and capture aggregation savings across eight procurement categories: medical and surgical supplies, purchased services, office supplies and furniture, pharmacy supplies, facilities and housekeeping, IT and wireless, foodservice products and services, and lab supplies. The firm reported more than $45 billion in total member purchasing volume, generating scale-based pricing leverage, and operated with a small team of 1–10 employees.

In 2024, Fairway GPO was acquired by WellLink GPO, a Cleveland, Ohio-based GPO that simultaneously merged with ShareSource Group Purchasing and Purchasing Connections. Following the transaction, Fairway GPO's membership and operations were absorbed into WellLink's platform, and Fairway ceased to operate as an independent entity. The consolidated WellLink platform now serves 32,000+ member locations nationwide with access to more than 4,000 supplier agreements, $1.5 billion in collective spend power, and more than $51 million in annual member savings. The combined organization has also launched three affiliated sub-brands — WellLink Innovations (emerging-technology partnerships), WellLink Health Alliance (nonprofit health initiatives), and WellLink Community (industry convening) — that extend the GPO's footprint beyond contract administration into broader healthcare and community programming.

Name

Fairway GPO

Legal name

Fairway GPO

Website

https://fairwaygpo.com

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

1–10 employees

Short description

Fairway GPO was a private group purchasing organization that aggregated healthcare and business members' procurement volume across medical, pharmacy, IT, facilities, and related categories; acquired by WellLink GPO in 2024, it no longer operates as an independent entity.

Ownership category

akta.pro rank

Product category

Group Purchasing Services

akta.pro primary industry

Hospital Shared Services, GPOs & System Support Organizations (HLAFAAAO)

Keywords

• Group purchasing organization
• Healthcare procurement services
• Volume purchasing contracts
• Membership purchasing program
• Supply cost reduction

Headquarters

HQ city

Hackensack

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Fairway GPO is a Group Purchasing Organization (GPO) founded in 2013 that aggregates the purchasing volume of its healthcare and public sector members to negotiate preferred pricing and contracts with suppliers across categories including medical, purchased services, office supplies, pharmacy, facilities, IT, foodservice, and lab. The organization leverages its members' collective buying power to deliver cost savings on the goods and services they routinely purchase.

Product overview

WellLink GPO (formerly Fairway GPO, CHAMPS GPO, ShareSource Group Purchasing, and Purchasing Connections) operates as a unified group purchasing organization offering a comprehensive procurement platform. The core offering is the GPO service itself, supported by four key value pillars: consultation, education, communication, and collaboration. Members gain access to contract management expertise, aggregation savings, supply chain technology, spend analytics, public sector compliance, and customized service. The portfolio spans eight major procurement categories: Medical & Surgical Supplies, Purchased Services, Office Supplies & Furniture, Pharmacy Supplies, Facilities & Housekeeping, IT & Wireless, Foodservice Products & Services, and Lab Supplies. The organization also offers three affiliated sub-brands: WellLink Health Alliance (health initiatives), WellLink Innovations (emerging technology partnerships), and WellLink Community (industry convening platform).

Differentiator

Problem solved

Functional benefit

Products and services

• Group Purchasing Membership

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WellLink GPOcoreWellLink GPO completed the acquisition of Fairway GPO, expanding its national reach and value for members. This acquisition consolidated Fairway GPO's membership base and operations into WellLink GPO's platform, combining three former identities (CHAMPS GPO, Fairway GPO, and ShareSource Group Purchasing) into a unified brand.

Recent moves6 records

Expansion highlights3 records

Direct peers

• Vizient: The largest U.S. healthcare performance improvement company and GPO, serving hospitals and health systems with group purchasing, analytics, and consulting — directly comparable to Fairway/WellLink in core GPO contracting across medical, pharmacy, and non-clinical categories.
• Premier Inc. Healthcare alliance and GPO serving hospitals, health systems, and other providers through supply chain services, performance analytics, and contracted agreements — a direct competitor to Fairway/WellLink in U.S. healthcare group purchasing.
• HealthTrust: Healthcare GPO serving hospitals, health systems, surgery centers, and physician practices with contract portfolio and supply-chain services, closely overlapping Fairway/WellLink's healthcare member focus and clinical procurement categories.
• Intalere (part of Vizient): Healthcare GPO providing supply-chain, analytics, and contract services to acute and non-acute providers, including the legacy Amerinet membership base — directly comparable to Fairway's healthcare-focused contracting model.
• CoreTrust: Group purchasing organization offering contracted pricing across multiple categories (medical, facility, food, office) to healthcare and business members — comparable to Fairway in mid-market multi-vertical GPO coverage.
• HPG (Healthcare Procurement Group): Regional healthcare GPO serving hospitals, surgery centers, and clinics with negotiated supplier contracts, comparable to Fairway in member type and category coverage.

Broad incumbents

• Provista (part of Vizient): Procurement and supply-chain organization serving non-acute healthcare, education, hospitality, and public-sector buyers — overlapping with Fairway/WellLink's diversified healthcare + public-sector GPO model.
• MedAssets (now part of Vizient): Former independent GPO and supply-chain services firm acquired into Vizient; historically a direct peer in hospital-focused group purchasing now operating under the broader Vizient umbrella.
• Premier Healthcare Alliance: Larger healthcare alliance and GPO with deeper clinical analytics and performance services beyond traditional contracting — broader incumbent offering, but directly comparable in core GPO supply-chain economics.

Others

• U.S. Foods: Sole-source foodservice partner to WellLink/Fairway GPO; not a peer GPO, but a key supplier relationship that illustrates the type of distribution and procurement counterparties Fairway aggregates demand against.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FairwayGpo
• Facebookfacebook.com/FairwayGpo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairway GPO