earwig

What earwig does

Earwig is a UK-registered private company (London, 1-10 employees) whose current web presence at earwigwork.com operates as 7slots Casino, a direct-to-consumer online gambling platform launched in 2021. The platform is licensed by the Curacao Gaming Commission and primarily targets Turkish users, offering over 2,000 slot titles from 80+ game providers (including NetEnt, Pragmatic Play, Evolution Gaming, and Yggdrasil), live casino, sports betting, table games, jackpot games, virtual sports, lottery, and weekly tournaments. It supports TRY, USD, and EUR currencies and integrates regional payment infrastructure (Papara, FAST/EFT, Jeton, Maksipara) plus cryptocurrency rails.

The platform is accessible via web, dedicated iOS and Android apps, and mirror sites designed to circumvent domain blocks in Turkey. Revenue is generated through the house edge on player wagers, wagering requirements attached to bonuses (100% welcome match up to 50,000 TRY plus 300 free spins, weekly reload bonuses, cashback), and a VIP club structure. Customer acquisition runs through affiliate marketing and messaging-app presence on WhatsApp, Telegram, and Pinterest. The original firmographic description (a marketplace for gig tradespeople, founded 2017) is contradicted by the current website content, indicating either a pivot, a domain sale/lease, or data inconsistency.

Disclosed funding is minimal at approximately $42,908 across two early-stage rounds from Bethnal Green Ventures (2019) and Venrex/Bethnal Green Ventures (2021). Harrison Moore is listed as founder. No parent company, subsidiaries, or institutional investors beyond the early-stage UK VCs are disclosed. The company operates as a small, privately held, single-market operator with thin capital and no publicly disclosed revenue.

Name

earwig

Legal name

7slots Casino

Website

https://earwigwork.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Earwig operates the 7slots Casino online gambling platform at earwigwork.com, targeting Turkish users with 2,000+ slots, live casino, sports betting, and tournaments under a Curacao license. A small (1-10 employees) UK private company, it was originally described as a gig tradesperson marketplace, suggesting a pivot or domain repurposing.

Ownership category

akta.pro rank

Product category

Trades Marketplace

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)

akta.pro secondary industries

Gig / On-Demand Generalist Staffing Platforms (BPACACAK), Local Services & Gigs C2C Marketplaces (CRAFAKAI)

Keywords

• Gig trades marketplace
• Trades job platform
• Construction work matching
• Trades career platform
• Skills development marketplace

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Gaming Losses (House Edge): Revenue generated from the mathematical house edge built into casino games. Players wager real money on slots, table games, and other offerings; the platform retains a percentage across all bets placed.
2. Bonus Wrapping Requirements: Players must complete wagering requirements before withdrawing bonus-related winnings, creating a window where deposited funds support gameplay before bonus funds are fully accessible.
3. VIP/Retention Programs: VIP club and loyalty programs generate higher player lifetime value through exclusive promotions, cashback, and personalized offers to retained high-value players.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

earwig operates an online marketplace that connects gig tradespeople with job opportunities, supports skill development, and enables career building for trades professionals. The platform targets individual tradespeople seeking flexible work in the construction and home services trades.

Product overview

7slots Casino is an online gambling platform providing a comprehensive gaming experience through a single integrated product. The platform offers multiple gaming verticals including over 2,000 slot machines from 80+ providers (NetEnt, Pragmatic Play, Endorphina, Betsoft, Play'n GO, Yggdrasil), sports betting, VIP club, tournaments, lottery, and jackpot games. Users can access the platform via desktop web, mobile browser, or downloadable mobile application for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• earwig marketplace Online marketplace platform connecting gig tradespeople with job opportunities, supporting skill development and career building in the trades sector. Targets individual tradespeople in construction, plumbing, electrical work, carpentry, and similar trades.

Quantifiable outcome

• Up to 500,000 USD jackpot available on progressive jackpot games
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Game Providers (80+ Studios)coreTechnology or Integration · 1 January 2021Partnership with 80+ game providers including NetEnt, Pragmatic Play, Endorphina, Betsoft, Play'n GO, Yggdrasil, Evolution Gaming, Ezugi, Big Time Gaming, Blueprint Gaming, CT Interactive, EGT, EvoPlay, Fazi, Fugaso, Galaxsys, GameArt, and many more. These providers supply slot games, live casino content, table games, and jackpot games to the platform.
• Payment ProviderscoreTechnology or Integration · 1 January 2021Integration with payment providers including Papara (e-wallet), FAST/EFT/Havale (bank transfers), cryptocurrency wallets (USDT, BTC, ETH), Jeton Wallet, and Maksipara for Turkish market deposits and withdrawals.
• Curacao Gaming CommissioncoreOthers · 1 January 2021Licensed and regulated by Curacao Oyun Komisyonu (Curacao Gaming Commission), providing international regulatory oversight and player protection standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bark.com: UK-based online marketplace connecting customers with local professional service providers (including tradespeople). Closest direct peer to earwig on geography, target customer (SMB/trades), and online marketplace model.
• Rated People: UK marketplace for homeowners to find and review vetted tradespeople. Direct comparable on geography, trades focus, and two-sided review-driven matching model.
• Checkatrade: UK directory and lead-generation platform for vetted tradespeople. Comparable on UK geography, tradesperson supply, and homeowner/trades matching — though Checkatrade is a more mature, established incumbent.
• TaskRabbit: Online and mobile marketplace that matches freelance labor (including handyman/trades tasks) with local demand. Directly comparable on gig/marketplace mechanics, though broader in scope than earwig's trades focus.
• Thumbtack: US-based marketplace connecting customers with local professionals across hundreds of service categories including trades. Comparable on marketplace model, SMB/professional target, and lead-gen monetization.
• Handy: Online platform connecting customers with independent cleaning, furniture assembly, and home-improvement professionals. Comparable on gig/marketplace model and trades/home-services target customer.
• Porch: US home services marketplace connecting homeowners with contractors and trades professionals. Comparable on marketplace model targeting trades and home-services supply/demand.

Broad incumbents

• Angi (Angie's List): Large US home services marketplace connecting homeowners with trades and home-service professionals. Broader incumbent with overlapping marketplace dynamics, larger scale, and integrated lead-gen model.
• Yelp: Broad local-business directory and review platform that surfaces local service providers including trades. Adjacent incumbent that captures some of the same SMB-discovery demand, though not a pure marketplace.

Regional players

• Hipages: Australia-based marketplace connecting tradies with residential and commercial job leads. Direct comparable on tradesperson marketplace mechanics; regional due to Australian focus.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/subtap

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about earwig