Madison Symphony Orchestra
- Company typePrivate
- Founded1925
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Madison Symphony Orchestra firmographics
Firmographics- Name
- Madison Symphony Orchestra
- Legal name
- Madison Symphony Orchestra, Inc.
- Website
- https://madisonsymphony.org
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Madison Symphony Orchestra industry classification
Industry- Product category
- Performing Arts / Symphony Orchestra
- NAICS
- Musical Groups and Artists (711130), Musical Groups and Artists (71113), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)
- akta.pro primary industry
- Concerts & Music Festivals (THAJAFAA)
- akta.pro secondary industries
- Live Music Clubs & Venues (MPAGAIAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)
Keywords
Where Madison Symphony Orchestra is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Madison Symphony Orchestra business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales: Single tickets and subscriptions for symphony concerts and Overture Concert Organ performances sold through Overture Center Box Office. Ticket sales cover less than half of the cost of producing a Symphony Season.
- Individual Giving: Gifts from individuals providing over 60% of contributed income. Includes various donor tiers from Prelude ($50-$499) to Standing Ovation ($20,000+) with escalating benefits including parking, receptions, and concert tickets.
- Corporate Support: Business sponsorships and donations including concert sponsorships ($5,000-$25,000), donor lounge sponsorship ($1,500), and education program sponsorship ($1,000-$2,500). Reaches affluent demographic: 90% with college degree, 61% household income $75,000+.
- Endowment Distributions: Distributions from endowment provide approximately 20% of the Symphony's annual income. Endowment donors of $100,000+ recognized as members of Century Society.
- Merchandise Sales: Online store selling branded merchandise including beanies, baseball hats, t-shirts, polo shirts, hoodies, and microfleece pullovers. Items are made to order and ship 2-3 weeks after order.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per transaction | Student Rush Tickets |
| Subscription | Per transaction | Group Discounts |
| Subscription | Per concert | Subscriber Parking |
| Subscription | Annual | Individual Donor Tiers |
| Subscription | Annual | FOCO Membership Levels |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Madison Symphony Orchestra product offering
Product offeringCore offering
The Madison Symphony Orchestra produces and presents live classical orchestral subscription concerts and a dedicated Overture Concert Organ performance series at Overture Center for the Arts in Madison, Wisconsin. Each season it delivers 11 main-stage symphony concerts featuring world-class guest artists and conductors, four organ performances, and supporting education and community engagement programs that reach over 23,000 children and adults annually. Tickets are sold via subscription, single-ticket purchase, and group/student rush pricing through the Overture Center Box Office and online channels.
Product overview
The Madison Symphony Orchestra offers a portfolio of live performance and educational products centered around its core orchestral concert series and Overture Concert Organ performances. The main symphony subscription series features 11 concerts per season including opening night performances with celebrity soloists, movie-themed concerts (MSO at the Movies), and classical repertoire. The Overture Concert Organ series (now in its 22nd season) provides dedicated organ programming with four annual performances. Supporting these core products are Education Programs (young artist competitions, school concerts, master classes) and Community Engagement initiatives (HeartStrings therapy program, All Ears at the Symphony). The organization also operates a merchandise store and offers special events including after-parties, galas, and open rehearsals. All performances take place at Overture Center for the Arts in Madison, Wisconsin.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Reaches over 23,000 children and adults annually through education and community programs
- +2 more outcomes
Companies that use Madison Symphony Orchestra
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Madison Symphony Orchestra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Madison Symphony Orchestra partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and major.
- WMTV 15 NewscoreSeason sponsor at $100,000+ level. Provides television commercial exposure and logo recognition on MSO television commercials.
- PBS WisconsinmajorBroadcast partner for The Final Forte competition and other MSO programming. Corporate sponsor at $10,000-$14,999 level.
- Wisconsin Public RadiomajorMedia partner providing radio coverage and promotion. Corporate donor at $5,000-$9,999 level.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Madison Symphony Orchestra competitors and assessment
Company assessmentDirect peers
- Nashville Symphony: Regional U.S. symphony with subscription series, education programs, and a similar contributed-income structure. Comparable in scale and programming mix, including pops/crossover offerings.
- Minnesota Orchestra: Upper-Midwest regional orchestra with a full classical subscription season, education/outreach programming, and a multi-stream contributed income model. Larger than MSO but highly comparable in mission, audience, and operating model.
- Detroit Symphony Orchestra: Midwestern regional orchestra running classical subscription concerts, education programs, and community partnerships analogous to MSO. Comparable in audience profile and nonprofit operating model.
- Atlanta Symphony Orchestra: Large U.S. regional orchestra with full subscription season, education/community engagement, and substantial individual and corporate giving. Comparable operating model even if scale is larger than MSO.
- Kansas City Symphony: Regional U.S. symphony orchestra operating a subscription concert series, family and education programs, and corporate sponsorship model analogous to MSO. Similar in size and Midwestern regional positioning.
- Indianapolis Symphony Orchestra: Mid-sized U.S. regional symphony with comparable subscription, education, and community engagement programming, plus a meaningful endowment. Comparable in mission and audience demographics to MSO.
- Cincinnati Symphony Orchestra: Historic U.S. regional orchestra with a classical subscription season, education programs, and substantial contributed-income model. Slightly larger than MSO but directly comparable in programming and nonprofit structure.
- Oregon Symphony: Pacific-Northwest regional orchestra with classical subscription series, education programs, and a multi-tier donor model. Similar in mission and nonprofit structure to MSO.
- Milwaukee Symphony Orchestra: A Wisconsin-based regional symphony orchestra of comparable size and scope, operating a classical subscription series, education programs, and corporate/foundation fundraising model nearly identical to MSO. Closest geographic and structural peer.
- St. Louis Symphony Orchestra: Long-tenured U.S. regional symphony with subscription programming, youth education, and corporate sponsorship. Comparable in mission and Midwest audience context, with a larger operating scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Madison Symphony Orchestra social profiles
Digital presenceMadison Symphony Orchestra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madison Symphony Orchestra leadership team
Management profileNumber of profiles
Profiles10 records
Madison Symphony Orchestra funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madison Symphony Orchestra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madison Symphony Orchestra
What does Madison Symphony Orchestra do?
The Madison Symphony Orchestra produces and presents live classical orchestral subscription concerts and a dedicated Overture Concert Organ performance series at Overture Center for the Arts in Madison, Wisconsin. Each season it delivers 11 main-stage symphony concerts featuring world-class guest artists and conductors, four organ performances, and supporting education and community engagement programs that reach over 23,000 children and adults annually. Tickets are sold via subscription, single-ticket purchase, and group/student rush pricing through the Overture Center Box Office and online channels.
Is Madison Symphony Orchestra a public or private company?
Madison Symphony Orchestra is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Madison Symphony Orchestra founded?
Madison Symphony Orchestra was founded in 1925. It employs 11 to 50 people.
Where is Madison Symphony Orchestra based?
Madison Symphony Orchestra is headquartered in Madison, United States, in the North America region.
How does Madison Symphony Orchestra make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are individual Giving, corporate Support, endowment Distributions and merchandise Sales.
Who are Madison Symphony Orchestra's main competitors?
Direct peers on record are Nashville Symphony, Minnesota Orchestra, Detroit Symphony Orchestra, Atlanta Symphony Orchestra, Kansas City Symphony, Indianapolis Symphony Orchestra, Cincinnati Symphony Orchestra, Oregon Symphony, Milwaukee Symphony Orchestra and St. Louis Symphony Orchestra.
Does Madison Symphony Orchestra have an API?
No public API is recorded for Madison Symphony Orchestra.
What industry is Madison Symphony Orchestra in?
Madison Symphony Orchestra's product category is Performing Arts / Symphony Orchestra. Its primary akta.pro industry code is THAJAFAA, Concerts & Music Festivals, with a secondary code of MPAGAIAB, Live Music Clubs & Venues. Its NAICS code is 711130 and its SIC code is 7900.