Camp Maple Leaf
Camp Maple Leaf is a Canadian registered charity operating sleepover camps in Ontario, New Brunswick, Alberta, and BC for children of Canadian military families and children living with unique medical or life challenges, delivered through condition-specific programs supplemented by donor and government funding.
- Company typePrivate
- Founded1955
- HeadquartersOakville, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Camp Maple Leaf does
Camp Maple Leaf, operating legally as Camp Tanamakoon Charitable Foundation Inc., is a Canadian registered national charity (#870125150RR0001) founded in 1955 that runs residential sleepover camps for children of Canadian military families and children living with unique medical or life challenges. The organization operates across three seasonal locations: Jacob Island (a 104-acre private island on Pigeon Lake, Ontario, the flagship), Greenhill Lake (New Brunswick, Atlantic Canada, added in 2022 via a partnership with Green Hill Lake Camp), and Pine Lake (Alberta, via Camp BB Riback), with additional programming in British Columbia. Its product portfolio comprises approximately 14 condition-specific and family-specific programs, including Camp LPO (dwarfism), Camp Candou (limb differences), Camp Trailblazers (facial differences), Camp Liberté (skin conditions), Camp sTiC Together (Tourette Syndrome), Camp Skein (bereavement), Camp OI-Can (osteogenesis imperfecta), Camp Summit (alopecia), Camp 3-21 (Down Syndrome), Camp Kids of Heroes (families affected by operational stress injury), Camp Otter (children of parents with cancer), Police Services Family Camp, the Adult Community Connection program, and military family camps, alongside 3-4 day family camps and a teen leadership pipeline (LIT, CIT, LTP).
The technology stack is intentionally minimal: camper and staff registration runs on the third-party CampBrain platform, and no proprietary software, mobile applications, or APIs are disclosed. Marketing relies on the organization's website, YouTube channel, email communications, and the CampBrain self-serve registration flow.
Revenue comes from two streams: partial-cost camper fees and a diversified donor base including individual monthly and planned giving, corporate sponsors, service clubs (Kiwanis), foundations (True Patriot Love, McCain, Jays Care, MLSE, Toronto Maple Leafs Alumni), and federal government funding (Veteran Affairs Canada), with the Support our Troops program channeling military-family scholarships. The go-to-market motion is direct-to-consumer family registration, augmented by co-funding partnerships with condition-specific advocacy organizations such as AboutFace and the Canadian Cancer Society. Self-reported outcomes include 82% of campers developing new confidence, 89% trying something new, and 90% reporting a sense of belonging.
Camp Maple Leaf firmographics
Firmographics- Name
- Camp Maple Leaf
- Legal name
- Camp Tanamakoon Charitable Foundation Inc. o/a Camp Maple Leaf
- Website
- https://campmapleleaf.ca
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Camp Maple Leaf is a Canadian registered charity operating sleepover camps in Ontario, New Brunswick, Alberta, and BC for children of Canadian military families and children living with unique medical or life challenges, delivered through condition-specific programs supplemented by donor and government funding.
- Ownership category
- akta.pro rank
Camp Maple Leaf industry classification
Industry- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Educational Services (8200)
- akta.pro primary industry
- Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)
- akta.pro secondary industries
- Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO), Group Camping & Scout Camps (THAGAOAI)
Keywords
Where Camp Maple Leaf is headquartered
LocationHeadquarters
- HQ city
- Oakville
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
Camp Maple Leaf business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Camper Fees: Camp Maple Leaf charges camper fees for program attendance. As a registered charity (#870125150RR0001), fees cover partial costs while donor contributions subsidize the difference to keep camp accessible to all campers regardless of financial resources.
- Donations and Charitable Contributions: The organization relies on donations from individuals, organizations, service clubs, foundations, corporations, and legions. Donors include government agencies (Veteran Affairs Canada), foundations (True Patriot Love Foundation, McCain Foundation), and corporate donors. Monthly giving program and planned giving options are available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Children's Camp Sessions - Jacob Island ON |
| Subscription | Annual | Children's Camp Sessions - Greenhill Lake NB |
| Subscription | Annual | Children's Camp Sessions - Alberta |
| Subscription | Annual | Family Camp Sessions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Camp Maple Leaf product offering
Product offeringCore offering
Camp Maple Leaf is a Canadian registered charity that operates sleepover (overnight) summer camps for two primary camper populations: children from Canadian Military families and children living with unique life challenges. Programming has been delivered for over 65 years across three accredited camp locations, with camper fees supplemented by a financial-assistance program and charitable donations.
Product overview
Camp Maple Leaf is a not-for-profit National registered charity operating three sleepover camp locations (Jacob Island in Ontario, Greenhill Lake in New Brunswick, and Sylvan Lake in Alberta) plus BC programs. The organization offers a diverse portfolio of specialized camp programs designed for children and families facing unique life challenges. Programs include Military Children Camps for Canadian military families, Kids of Heroes camps for families affected by operational stress injuries, condition-specific camps (Camp LPO for dwarfism, Camp Candou for limb differences, Camp Trailblazers for facial differences, Camp Liberté for skin conditions, Camp sTiC Together for Tourette Syndrome, Camp Skein for bereavement, Camp OI-Can for Osteogenesis Imperfecta, Camp Summit for Alopecia), inclusive camps (Camp Fun-4-All, Camp 3-21 for Down Syndrome), family camps, and leadership development programs (LTP and CIT). Each camp location maintains consistent programming and the same welcoming Camp Maple Leaf atmosphere.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 82% of campers developed a new sense of confidence
- +2 more outcomes
Companies that use Camp Maple Leaf
Customer profileNamed customers12 records
Segments4 records
Camp Maple Leaf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Camp Maple Leaf partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered strategic and core.
- Canadian Cancer SocietystrategicGilda's Toronto Family Camp partnership supporting families living with cancer.
- Green Hill Lake CampstrategicPartnership with Green Hill Lake Camp operators who have provided facilities for the Atlantic Canada location since 2022.
- Camp BB RibackstrategicPartnership for the Alberta location using Camp BB Riback facilities at Pine Lake.
- Support our TroopscoreMilitary family support organization through which military families can apply for funding to attend Camp Maple Leaf programs.
- AboutFacestrategicOrganization supporting children with facial differences. Partner providing funded camp spots for Camp Trailblazers program.
Scale indicators7 records
Recent moves3 records
Expansion highlights5 records
Camp Maple Leaf competitors and assessment
Company assessmentDirect peers
- SeriousFun Children's Network: Global network of camps serving children with serious medical conditions and their families, founded by Paul Newman. Operates a multi-site, condition-tailored sleepover model directly analogous to Camp Maple Leaf's specialized programming.
- Campfire Circle (formerly Camp Ooch & Camp Fire Circle): Canadian charitable sleepover and day camp serving children with cancer and other serious illnesses across Ontario and BC. Closest Canadian peer in mission, multi-site structure, and donor-supported model.
- Camp Quality Canada: Canadian charitable sleepover camp serving children with cancer and their families. Operates on a similar volunteer-staffed, donation-subsidized model with condition-specific programming.
- Hole in the Wall Gang Camp: Founding member of the SeriousFun Network, serving children with serious illnesses through year-round residential camp programming in Connecticut. Highly comparable non-profit sleepover camp model with condition-tailored sessions.
- Victory Junction: US-based charitable sleepover camp serving children with chronic medical conditions and serious illnesses. Comparable condition-specific programming, donor-funded model, and family camp sessions.
- Camp Twin Lakes: Georgia-based network of camps serving children with serious illnesses, disabilities, and other life challenges. Directly comparable multi-site, multi-condition non-profit camp operator.
- Sunrise Day Camp: Non-profit day and sleepaway camp serving children with cancer and their siblings across multiple US locations. Closely comparable disease-tailored programming and donor-subsidized access model.
- Eluna Network (Camp Erin): Non-profit operating Camp Erin bereavement camps across the US and Canada for children grieving the loss of a parent or sibling. Direct functional equivalent to Camp Maple Leaf's Camp Skein bereavement program.
Emerging players
- Kids Cancer Alliance: Kentucky-based non-profit operating summer sleepover camps for children with cancer. Comparable condition-specific model but smaller scale and narrower geographic footprint.
Broad incumbents
- Ronald McDonald House Charities Canada: Larger Canadian charitable organization serving families of seriously ill children through lodging and support programs. Operates in an adjacent space (family support for medical needs) rather than direct camp competition, but competes for the same donor and government funding pools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Camp Maple Leaf social profiles
Digital presenceCamp Maple Leaf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Camp Maple Leaf leadership team
Management profileNumber of profiles
Camp Maple Leaf funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Camp Maple Leaf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Camp Maple Leaf
What does Camp Maple Leaf do?
Camp Maple Leaf is a Canadian registered charity that operates sleepover (overnight) summer camps for two primary camper populations: children from Canadian Military families and children living with unique life challenges. Programming has been delivered for over 65 years across three accredited camp locations, with camper fees supplemented by a financial-assistance program and charitable donations.
Is Camp Maple Leaf a public or private company?
Camp Maple Leaf is a private company. It is currently operating.
When was Camp Maple Leaf founded?
Camp Maple Leaf was founded in 1955. It employs 11 to 50 people.
Where is Camp Maple Leaf based?
Camp Maple Leaf is headquartered in Oakville, Canada, in the North America region.
How does Camp Maple Leaf make money?
Two revenue lines are on record. Camper Fees are the primary driver. The others are donations and Charitable Contributions.
Who are Camp Maple Leaf's main competitors?
Direct peers on record are SeriousFun Children's Network, Campfire Circle (formerly Camp Ooch & Camp Fire Circle), Camp Quality Canada, Hole in the Wall Gang Camp, Victory Junction, Camp Twin Lakes, Sunrise Day Camp and Eluna Network (Camp Erin). Kids Cancer Alliance is listed as an emerging player. Ronald McDonald House Charities Canada is listed as a broad incumbent.
Does Camp Maple Leaf have an API?
No public API is recorded for Camp Maple Leaf.
What industry is Camp Maple Leaf in?
Its primary akta.pro industry code is EDAMALAA, Multi-Activity Enrichment Camps (Academic + Arts + Sports), with a secondary code of EDAMALAO, Life Skills & SEL Camps (Confidence, Executive Function, Social Skills). Its NAICS code is 721214 and its SIC code is 7000.