Asthma and Allergy Foundation of America - Michigan Chapter

What Asthma and Allergy Foundation of America - Michigan Chapter does

Asthma and Allergy Foundation of America – Michigan Chapter (AAFA-MI) is a 501(c)(3) nonprofit charitable organization founded in 1984 and headquartered in Franklin, Michigan. It operates as the Michigan chapter of the national Asthma and Allergy Foundation of America (AAFA), which has served as the leading patient group for people with asthma and allergies since 1953. AAFA-MI delivers education, training, advocacy, medical management support, and environmental greening programs to Michigan residents of all ages through a portfolio that includes Project HEAL (a community-based asthma equity initiative targeting Detroit underserved populations), clinically-reviewed curricula (Wee Breathers™, Asthma Care for Adults™, Power Breathing Program™), child care provider training (Asthma and Allergy Essentials for Child Care Providers©), a CNE/CEU-credited online clinician course (Asthma Management & Education – Online), medication assistance including the Jared Williams Medication Fund, workplace wellness programs, and scholarship support. The organization maintains Michigan-only geographic focus and was recognized with the Chapter Innovation Award from the national AAFA office for evidence-based education and environmental trigger reduction.

AAFA-MI's business model relies on tax-deductible donations (accepted via check, credit card, and the JustGiving platform), annual membership tiers (Personal/Family $50, Professional $125, Corporate $500), event sponsorships, and competitive grants such as the $157,308 U.S. Environmental Protection Agency grant awarded in October 2023. All programmatic services are delivered free of charge to Michigan residents. The go-to-market is community-led, leveraging referrals from healthcare providers and national AAFA, organic social channels (Facebook, Twitter), health fairs, World Asthma Month events, and direct phone/email outreach. The chapter earns revenue only indirectly through membership dues and donations; no products are sold and no subscription SaaS or transactional revenue lines exist.

The chapter employs between 11 and 50 staff and partners extensively with regional and national bodies — including the Michigan Health Endowment Fund, Michigan Department of Health & Human Services, RabbitAir, Alpha Kappa Alpha at Developing K.I.D.S., Asthma Collaborative Detroit, Eastside Community Network, Climate Action Campaign, and Clear the Air Coalition — to deliver programming. It also contributes to federal and state-level regulatory advocacy on air quality and environmental health issues disproportionately affecting vulnerable urban communities. Revenue, ARR, budget, and audited financials are not publicly disclosed.

Name

Asthma and Allergy Foundation of America - Michigan Chapter

Legal name

Asthma and Allergy Foundation of America - Michigan Chapter

Website

https://aafamich.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

AAFA-MI is a 501(c)(3) nonprofit founded in 1984 that delivers asthma and allergy education, training, advocacy, and medication-assistance programs to Michigan residents of all ages, with a particular focus on Detroit underserved communities through its HEAL initiative.

Ownership category

akta.pro rank

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: AAFA-MI is a 501(c)(3) nonprofit that relies on tax-deductible donations from individuals, corporations, and organizations. Donations can be made via check, credit card, or through the JustGiving platform. Contributions support education, training, and advocacy programs.
2. Membership Fees: The organization offers membership at various levels: Personal or Family ($50), Professional ($125), and Corporate ($500). Members receive benefits in exchange for their annual contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

AAFA-MI is a 501(c)(3) nonprofit that provides free asthma and allergy education, training, advocacy, medication assistance, and community-based health programs to Michigan residents. Its portfolio includes Project HEAL, evidence-based curricula for parents, children, child care providers, and healthcare professionals (Wee Breathers™, Asthma Care for Adults™, Asthma Management & Education), workplace wellness programs, and the Jared Williams Medication Fund for medication access.

Product overview

The Asthma & Allergy Foundation of America – Michigan Chapter (AAFA-MI) is a nonprofit organization offering a portfolio of education, support, and community health programs rather than a traditional technology product. The core offerings include Project HEAL (a community-based asthma equity program), multiple asthma education programs (Asthma Care for Adults™, Wee Breathers™, Asthma Management and Education©, Power Breathing Program™), child care provider training (Asthma and Allergy Essentials for Child Care Providers©), an online clinician training course (AME-O©), medication assistance programs (including the Jared Williams Medication Fund), and community outreach services (health fairs, workplace programs, lectures). These programs are provided free of charge and include materials in Spanish, with the overall mission to improve quality of life for individuals and communities affected by asthma and allergic diseases.

Differentiator

Problem solved

Functional benefit

Products and services

• Project HEAL (Health Equity Advancement & Leadership) A community-based program aimed at addressing inequities in asthma by reducing asthma deaths and illness among high-risk populations; provides tools, resources, and incentives to improve asthma control and overall wellness for Detroit residents affected by healthcare inequities.
• Asthma and Allergy Essentials for Child Care Providers© An asthma and allergy education program designed for child care provider administrators and staff to help them manage asthma and allergy needs in their facilities.
• Asthma Care for Adults™ A group-based education program for parents and caregivers of children aged 0-6, providing guidance on managing pediatric asthma.
• Asthma Management and Education© Training program for health professionals who educate and care for patients with asthma. Presented by trained allied health professionals with CNE (Continuing Nursing Education) credits.
• Wee Breathers™ A flexible curriculum designed to help health professionals educate parents of children under age 7 on asthma management; consists of 7 one-hour lessons, includes asthma trigger checklists for home and child care settings, and an instructor's guide. AAFA-MI staff were instrumental in developing this program.
• Power Breathing Program™ A patient education program designed especially for teens living with asthma, focusing on breathing techniques and self-management.
• Asthma Management & Education - Online (AME-O)© An online program providing clinicians with current information on pathophysiology of asthma and allergy, treatment methods, effective patient education techniques, and asthma prevention; intended for nurses and respiratory therapists, granting 8.75 CEUs upon completion.
• Jared Williams Medication Fund (JWMF) A medication assistance program established in memory of Jared Williams to help Michigan residents affected by asthma afford their medications; includes education, training, and insurance navigation support.
• Medication Assistance & Support Programs and resources to help individuals access and afford their asthma and allergy medications.
• Workplace Health Programs Workshops or lectures conducted by RN-Asthma Educators, designed to meet all levels of knowledge and risk in workplace settings.
• Health Fairs, Community Events, and Lectures Staffed by RNs and asthma educators who provide audience-specific programs at health fairs and community events throughout Michigan.
• Book & Camper Scholarships Scholarships available during summer for books and camp attendance for individuals affected by asthma and allergies.

Quantifiable outcome

• Free program for 30 Detroit residents to improve asthma control through tools, resources, and incentives
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, minor and major.

• National AAFA (Asthma and Allergy Foundation of America)coreStrategic or Co-development PartnerNational parent organization; AAFA-MI is a chapter providing local programs; partnership includes shared resources, Asthma Care for Adults™ program licensing, Wee Breathers™ curriculum co-development, and recognition via Chapter Innovation Award
• RabbitAirminorGTM or Marketing PartnerSponsor for Project HEAL program - air quality and purification company supporting asthma community programs
• Climate Action CampaignmajorStrategic or Co-development PartnerPartnership for May 5, 2026 World Asthma Day press event; joint advocacy on air quality and environmental issues affecting asthma patients
• Clear the Air CoalitionmajorStrategic or Co-development PartnerPartnership during Air Quality Awareness Week at Eastside Community Network; coalition focused on air quality advocacy and awareness
• Eastside Community NetworkmajorStrategic or Co-development PartnerHost venue for Air Quality Awareness Week event on May 9, 2026 at 4401 Conner St, Detroit, MI 48215; community organization focused on air quality
• Alpha Kappa Alpha at Developing K.I.D.S.majorStrategic or Co-development PartnerHost for health fair on May 16, 2026 at 24230 W. McNichols Rd, Detroit, MI 48219; includes asthma screenings, resources, tips and tools
• Asthma Collaborative DetroitmajorStrategic or Co-development PartnerPartner for World Asthma Month celebration on May 30, 2026; joint event with asthma screenings, resources, food and raffle prizes
• Kids With Food AllergiescoreStrategic or Co-development PartnerSister organization; AAFA-MI directs visitors to this organization for the latest food allergy information; shared mission under AAFA umbrella
• Asthma & Allergy FriendlyminorChannel Partner/ Reseller/ DistributorBrand certification program featured on website as helpful resource for patients seeking asthma and allergy-friendly products
• EnviroFlashminorChannel Partner/ Reseller/ DistributorAir quality alert system featured as helpful resource on website for environmental trigger management
• Pollen.comminorChannel Partner/ Reseller/ DistributorPollen tracking resource featured as helpful service on website for allergy management
• Michigan Department of Health & Human Services (MDHHS)majorStrategic or Co-development PartnerFeatured as partner for free or low cost health care resources in Michigan; regulatory and public health collaboration

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Allergy & Asthma Network: National nonprofit patient advocacy organization focused on asthma, allergies, and related conditions. Directly comparable as a peer education/advocacy nonprofit with similar patient-education curricula, clinician resources, and community outreach model.
• Kids With Food Allergies: Sister organization under the AAFA umbrella focused on food allergy education and support. Comparable as a sibling nonprofit delivering patient education and community programs on allergic conditions, with overlapping donor and content infrastructure.

Broad incumbents

• American Academy of Allergy, Asthma & Immunology (AAAAI): Professional medical society for allergists/immunologists that produces patient education content and CME/CE programs similar to AAFA-MI's AME-O offering. Comparable on the clinician-training and patient education axis though professionally rather than community-led.
• American Thoracic Society: Professional society focused on pulmonary health including asthma, offering clinician education and patient resources. Comparable as a respiratory-health education and advocacy peer operating at national scale.
• American Lung Association: Larger national nonprofit addressing lung health including asthma. Comparable as a broad incumbent in respiratory patient education, advocacy, and research funding, with overlapping school and community programs but a wider disease scope.
• Asthma and Allergy Foundation of America (National): Parent organization of AAFA-MI and leading national patient advocacy group for asthma and allergies. Comparable as the umbrella nonprofit that licenses curricula, sets brand standards, and competes for the same national donor pool.

Others

• Michigan Department of Health & Human Services: State public health agency partnering with AAFA-MI on free/low-cost health care resources. Comparable as a Michigan-focused public health resource and program funder rather than a direct competitor.

Emerging players

• Children's Environmental Health Network: Nonprofit focused on environmental health risks to children, including asthma triggers such as air pollution. Comparable on the environmental health equity and pediatric asthma advocacy dimensions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xtwitter.com/AAFAMI
• Facebookfacebook.com/aafami

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about Asthma and Allergy Foundation of America - Michigan Chapter