Prime IV Hydration & Wellness

What Prime IV Hydration & Wellness does

Prime IV Hydration & Wellness is a privately held IV therapy and wellness franchise founded in 2017 by Amy Neary and headquartered in Colorado Springs, Colorado. The company operates 208 franchise locations across 42 states and the District of Columbia, generating over $100 million in systemwide revenue as of year-end 2025 with 41% year-over-year growth. Core services include signature IV therapy, micronutrient delivery (vitamins, minerals, antioxidants, amino acids), and NAD+ infusions and injections; at select locations, the company offers premium modules including Niagen IV Therapy (using patented ChromaDex nicotinamide riboside), peptide/semaglutide weight loss programs, and compounded bioidentical hormone replacement therapy (cBHRT) through a partnership with Brite. The technical premise is that intravenous and intramuscular delivery achieves near-100% bioavailability versus 10-20% for oral supplements, addressing fatigue, dehydration, immunity, recovery, anti-aging, weight management, and hormonal symptoms.

The business operates primarily as a franchise model with a consumer-direct go-to-market. Revenue is generated through four streams: (1) one-time IV therapy and injection services at franchise locations, (2) tiered monthly wellness memberships (Select, Essentials, Transformation) providing recurring revenue, (3) franchise development fees and royalties from franchisees, and (4) subscription-based weight loss/peptide and hormone replacement programs. Target customer segments include health-conscious adults, weight management seekers, anti-aging/longevity consumers over 40, athletes, busy professionals, and individuals with hormonal imbalances. The trademarked "ONE HOUR VACATION" service experience pairs treatments with zero-gravity massage chairs, private rooms, and spa amenities.

In December 2025, Prime IV secured senior secured financing from Lafayette Square (through its SSBIC investment vehicle), with Boxwood Partners as exclusive financial advisor, to support continued national expansion, franchisee support, and service innovation. The company has earned the #1 ranking in the IV Therapy Category by Entrepreneur Magazine's Franchise 500 for three consecutive years (2024, 2025, 2026) and was named Best of the Best Franchise in 2024. Recent product and geographic expansion includes Niagen IV therapy at Wall Township, New Jersey (July 2026), NAD+/IV therapy expansion at Reston, Virginia (March 2026), and a planned Berkeley Heights, New Jersey location at The Park mixed-use campus opening July 2026.

Name

Prime IV Hydration & Wellness

Legal name

Prime IV Hydration and Wellness, Inc.

Website

https://primeivhydration.com/

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Prime IV Hydration & Wellness is a dynamic firm that specializes in offering a comprehensive range of IV therapy treatments.

Ownership category

akta.pro rank

Product category

IV Therapy & Wellness Services

NAICS

Other Ambulatory Health Care Services (6219), Diet and Weight Reducing Centers (812191)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHSADAKAL

IV Hydration & Vitamin Therapy

Home & Personal Services/Fitness, Wellness & Personal Training/Spa, Sauna & Recovery Services

Keywords

• IV therapy services
• Hydration drips
• Wellness franchise
• NAD+ infusions
• Bioidentical hormone therapy

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IV Therapy and Injection Services: Individual IV therapy sessions and injections sold directly to consumers at franchise locations. Sessions typically last 45-60 minutes. Revenue from single treatments and add-on boosters.
2. Wellness Memberships: Three-tier membership program (Select, Essentials, Transformation) providing recurring monthly revenue with discounted treatments, VIP access, priority scheduling, and rollover benefits. Members receive complimentary injections, massage chair access, and oxygen treatments.
3. Franchise Development: Revenue from franchise fees and royalties from franchisees operating individual Prime IV locations. The company has grown to over 200 franchise locations across the US.
4. Weight Loss/Peptide Programs: Peptide therapy programs including semaglutide-based weight loss treatments sold through membership and individual purchases with telehealth consultations and prescription management.
5. Bioidentical Hormone Replacement Therapy: Compounded bioidentical hormone replacement therapy (cBHRT) through partnership with Brite, providing topical hormone treatments with ongoing prescription management and consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Prime IV Hydration & Wellness operates a franchise network of spa-like clinics offering IV hydration therapy, micronutrient infusions, and NAD+ injections designed to deliver vitamins, minerals, antioxidants, and amino acids directly into the bloodstream for near 100% absorption. Select locations also offer premium add-on services including Niagen® IV Therapy, peptide/Sermorelin weight loss programs, and compounded bioidentical hormone replacement therapy (cBHRT), with all treatments delivered in a "One-Hour Vacation" spa environment featuring massage chairs, private rooms, and personalized consultations. The company is monetized through individual treatment sales, tiered monthly memberships, and franchise fees/royalties.

Product overview

Prime IV Hydration & Wellness is an IV therapy and wellness franchise offering a unified platform of intravenous hydration and nutrient delivery services. The core offerings include signature IV Therapy, Micronutrients (vitamins, minerals, antioxidants, amino acids), and NAD+ Infusions & Injections. These are available across all locations. At select locations, the company offers premium add-on modules including Niagen IV Therapy (an advanced NAD+ precursor), a Weight Loss Program using Peptide/Sermorelin therapy, and Bioidentical Hormone Replacement Therapy (cBHRT). The company also provides tiered Wellness Memberships (Select, Essentials, Transformation) and named IV drip formulations such as The Immunity Armor, The Glow, The Skinny Drip, The Myers' Cocktail, The Champion, and The Resurrection. The spa-like experience features massage chairs, personalized consultations, and One-Hour Vacation ambiance. The company operates over 200 locations across 42 states as a franchise model.

Differentiator

Problem solved

Functional benefit

Brands

• Niagen®: A patented, clinically researched form of nicotinamide riboside (NR) — a specialized form of Vitamin B3 that the body converts efficiently into NAD+. Available at select locations as IV infusion, IV add-on, or injection. Offers up to 75% faster infusion time compared to traditional NAD+ IV therapy.

Products and services

• IV Therapy Prime IV's signature IV therapy service delivering vitamins and nutrients directly to the bloodstream for maximum absorption, customizable for energy, immunity, recovery, anti-aging, beauty, performance, and other wellness goals. Available at all 208 franchise locations.
• Micronutrients Essential vitamins, minerals, antioxidants, and amino acids delivered through IV drips, injections, and amplifiers to optimize health, boost energy, and support overall wellness. Available at all Prime IV locations.
• NAD+ Infusions & Injections Cellular health therapies using NAD+ to boost cellular energy, enhance mental clarity, support DNA repair, and promote anti-aging effects. Available as 2-8 hour IV infusions or quick IM injections at all Prime IV locations.
• Niagen® IV Therapy Premium NAD+ therapy using ChromaDex's patented Niagen® (nicotinamide riboside) offering up to 75% faster infusion times with NAD+ levels shown to increase up to 20% within 3 hours. Available as IV infusion, IV add-on, or injection at select Prime IV locations.
• Weight Loss Program (Peptide Therapy) Personalized medically supervised weight management program including Sermorelin peptide therapy and semaglutide-based treatments to support metabolism, energy, appetite control, and sustainable weight loss, combined with lifestyle guidance and telehealth prescription management. Available at select Prime IV locations.
• Bioidentical Hormone Replacement Therapy (cBHRT) Compounded bioidentical hormone replacement therapy using Brite's patented, solvent-free, USDA Certified Organic topical applications to restore hormonal balance and address symptoms of perimenopause, andropause, and age-related hormone decline. Available at select Prime IV locations with ongoing prescription management and consultations.
• Wellness Memberships Three-tiered wellness membership program (Select, Essentials, Transformation) providing monthly recurring IV drips, injections, VIP access, priority scheduling, complimentary injections, massage chair access, oxygen treatments at select locations, and discounts on additional IV drips and injections (15%-50% off) to support consistent wellness routines.
• The Immunity Armor Specialty IV drip featuring Glutathione, Vitamin C, and Zinc designed to fortify the immune system, and help prevent, shorten, and reduce severity of colds, flu, and viral infections.
• The Glow Anti-aging IV drip that reduces wrinkles, boosts collagen, helps treat blemishes and dry skin, diminishes age spots, and promotes healthy hair and nails.
• The Skinny Drip Weight loss IV drip designed to enhance diet and fitness goals by speeding up metabolism, increasing energy, and decreasing appetite.
• The Myers' Cocktail Comprehensive wellness IV drip providing relief from migraines, allergies, fatigue, aches and pains, and symptoms of fibromyalgia and gastrointestinal disorders.
• The Champion Performance enhancement IV drip designed for pre- or post-workout recovery, including benefits for tissue repair and cell turnover.
• The Resurrection Hangover recovery IV drip with liver detoxification properties including glutathione to heal and neutralize toxins, extend The After Party benefits with liver support.

Quantifiable outcome

• Nearly 100% nutrient absorption with IV therapy vs 10-20% with oral supplements
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered strategic and minor.

• Brite (cBHRT)strategicStrategic or Co-development PartnerPartnership with Brite for compounded bioidentical hormone replacement therapy (cBHRT) products. Prime IV offers Brite's patented, solvent-free, USDA Certified Organic topical hormone therapy through their clinic locations.
• ChromaDex (Niagen)strategicOEM/ Whitelabel/ Licensing PartnerPrime IV uses ChromaDex's patented Niagen (nicotinamide riboside) in their advanced NAD+ therapy offerings. Niagen is a clinically researched NAD+ precursor available as IV infusion, IV add-on, or injection.
• The Park (Berkeley Heights)minorChannel Partner/ Reseller/ DistributorPrime IV is a tenant at The Park mixed-use campus in Berkeley Heights, NJ. Part of The District at The Park, a 60-acre downtown district with $500 million redevelopment. Opening July 2026.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The DRIPBaR: The DRIPBaR is the closest direct competitor to Prime IV, operating a national IV therapy franchise with hundreds of locations and a similar mix of IV drips, injections, and wellness memberships. It competes head-to-head with Prime IV for franchisees, real estate, and the same health-conscious consumer.
• Restore Hyper Wellness: Restore Hyper Wellness is a national franchise combining IV therapy with cryotherapy, infrared sauna, and other wellness services, targeting the same suburban and metros as Prime IV. Directly comparable in model, customer base, and pricing structure.
• Liquivida: Liquivida is a national IV therapy, hormone replacement, and wellness franchise with a comparable service menu (drips, BHRT, peptides) and franchise growth model. Operates as a direct peer in the IV therapy franchise category.
• Hydrate Medical Spa: Hydrate is a multi-location IV therapy and wellness clinic brand with a similar service mix (IV drips, NAD+, weight loss) and spa-like retail clinic format. Direct competitor for both customers and franchisees in several US regions.

Emerging players

• Vitality IV: Vitality IV is a smaller but rapidly expanding IV therapy franchise offering a comparable IV drip and injection menu. A relevant emerging peer in the IV therapy franchise category.
• IV Remedy: IV Remedy is a boutique IV therapy chain operating retail clinic locations with a service offering that overlaps significantly with Prime IV's core IV drip and injection menu. An emerging player in the same category.

Regional players

• Mobile IV Medics: Mobile IV Medics is a mobile IV therapy provider offering in-home IV drips and injections, addressing the same end-customer need through a different delivery model (home rather than retail clinic). Comparable on product/service; differentiated on distribution.
• Hydration Room: Hydration Room is a West Coast-based chain of IV therapy clinics offering a similar menu of drips, injections, and wellness services. Comparable in product and customer base, but primarily regional in scope.

Others

• ChromaDex: ChromaDex is the supplier of Prime IV's patented Niagen (nicotinamide riboside) ingredient used in advanced NAD+ therapy. Not a competitor but an ecosystem partner and enabling supplier in the NAD+ therapy value chain.
• Lafayette Square: Lafayette Square is a private credit and venture lender that provided senior secured financing to Prime IV in December 2025. Relevant as a financial partner and signal of institutional validation for the franchise's growth trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PrimeIV_STG

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime IV Hydration & Wellness