Entertainment Benefits Group

Name

Entertainment Benefits Group

Legal name

Entertainment Benefits Group, LLC

Website

https://entertainmentbenefits.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Employee Benefits Platforms

NAICS

Other Amusement and Recreation Industries (7139), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

akta.pro secondary industry

Benefits Administration (BPACAPAC)

Keywords

• Employee benefits platform
• Travel and entertainment discounts
• Closed user group network
• White-label benefits platform
• B2C theme park marketplace

Headquarters

HQ city

Aventura

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B Employer & Membership Solutions: Platform licensing and transaction fees from corporate employers and membership organizations accessing exclusive discounts and benefits for their employees/members through closed user group networks
2. B2C Travel Marketplace: Revenue from consumer travel bookings through Undercover Tourist platform, specializing in theme park and attraction tickets and vacation packages
3. Brand Solutions & Supplier Partnerships: Revenue from suppliers and brands gaining expanded reach and incremental sales through EBG's closed user group network

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Entertainment Benefits Group operates a multi-sided e-commerce platform connecting corporate employers, membership organizations, and brand suppliers through closed user group networks. The company delivers three B2B solution lines—Employer Solutions, Membership Solutions, and Brand Solutions—providing white-label employee savings platforms with exclusive discounts on travel, entertainment, and consumer products. It also operates Undercover Tourist, a B2C online travel marketplace specializing in theme park and attraction tickets.

Product overview

Entertainment Benefits Group operates as a multi-sided e-commerce platform connecting corporate employers, membership groups, and brand suppliers. The company offers three core product lines: Employer Solutions (employee savings platform with exclusive discounts), Membership Solutions (enhanced benefits for affinity groups), and Brand Solutions (expanded reach for suppliers through closed user groups). Underlying these are technology platforms including White Label & Custom Platform Development, Point of Sale (POS) Technology, Hotel Booking Platform, and Travel Platform. The company also operates Undercover Tourist, a B2C online travel marketplace specializing in theme parks and attractions.

Differentiator

Problem solved

Functional benefit

Brands

• EBG Solutions: The main operating brand for employer solutions, membership solutions, and brand solutions providing e-commerce platforms and employee savings benefits.
• Undercover Tourist

Products and services

• Employer Solutions Provides companies with a unique employee savings platform featuring exclusive discounts and special offers on products, services, and experiences that employees want and need. Targeted at corporate employers, including Fortune 500 and Fortune 1000 corporations.
• Membership Solutions Provides affinity and membership groups with enhanced benefits on best-in-class travel and entertainment deals available to members only. Targeted at affinity groups, member-based organizations, and associations seeking to differentiate member value.
• Brand Solutions Provides suppliers and brands with expanded reach and incremental sales opportunities through EBG's closed user group network. Targeted at major entertainment, travel, automotive, and consumer electronics brands seeking captive audiences.
• Undercover Tourist One of the largest privately held B2C online travel marketplaces in the U.S. specializing in theme parks and attractions, offering trip planning tools and tips for memorable vacations. Targeted at individual consumers and families purchasing theme park and attraction tickets.

Quantifiable outcome

• 10+ million admission tickets sold annually
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Walt Disney WorldcoreStrategic or Co-development PartnerMajor theme park partner providing exclusive ticket packages and vacation offerings through EBG's closed user group network serving 40,000+ corporate clients and 100+ million users
• Disneyland ResortcoreStrategic or Co-development PartnerMajor theme park partner providing exclusive ticket packages and vacation offerings through EBG's platform network
• Universal Orlando ResortcoreStrategic or Co-development PartnerTheme park partner providing exclusive tickets and vacation packages through EBG's platform
• Universal Studios HollywoodcoreStrategic or Co-development PartnerTheme park partner providing exclusive tickets through EBG's platform
• SeaWorldmajorStrategic or Co-development PartnerTheme park partner providing entertainment tickets through EBG's platform network
• United Parks ResortsmajorStrategic or Co-development PartnerTheme park and resort partner through SeaWorld brand affiliation
• Six FlagsmajorStrategic or Co-development PartnerTheme park partner providing entertainment tickets through EBG's platform
• Cirque du SoleilmajorStrategic or Co-development PartnerEntertainment partner providing show tickets through EBG's platform
• Sam's ClubmajorChannel Partner/ Reseller/ DistributorMembership organization leveraging EBG's platform for enhanced member benefits
• HertzmajorStrategic or Co-development PartnerCar rental services integrated into EBG's travel platform
• TrueCarminorStrategic or Co-development PartnerAutomotive services offered through EBG's platform for employee benefits
• SamsungminorStrategic or Co-development PartnerConsumer electronics discounts offered through EBG's employee benefits platform
• LenovominorStrategic or Co-development PartnerTechnology products offered through EBG's employee benefits platform
• Live NationmajorStrategic or Co-development PartnerConcert and event tickets offered through EBG's platform network

Scale indicators4 records

Recent moves4 records

Direct peers

• Ticketmaster Entertainment: Operates the dominant event ticketing marketplace in the US. Highly comparable to EBG on the consumer ticketing side, especially given Live Nation is both an EBG partner and Ticketmaster parent — direct overlap in event ticket distribution.
• Viator (Tripadvisor): Global online marketplace for tours, activities, and attractions — directly comparable to EBG's Undercover Tourist marketplace on product, target consumer, and B2C travel booking model.
• GetYourGuide: Online marketplace specializing in tours, activities, and experiences worldwide. Closely mirrors the Undercover Tourist value proposition with broader international inventory and a similar B2C travel booking model.
• Plum Benefits: Employee discount and benefits platform offering exclusive deals on travel, entertainment, and lifestyle products. Closely comparable to EBG's Employer Solutions and Membership Solutions on product offering and B2B go-to-market.
• Travelzoo: Publishes curated travel and entertainment deals to a large subscriber base. Comparable to EBG on discount travel/entertainment distribution, although Travelzoo is media-led rather than a closed user group.
• Costco Travel: Member-exclusive travel marketplace from Costco, similar in concept to EBG's Sam's Club partnership. Comparable business model — leveraging a closed membership base to drive discounted travel transactions.
• AAA (American Automobile Association): Membership-based organization offering exclusive travel, entertainment, and lifestyle benefits to members. Strong overlap with EBG's Membership Solutions in monetizing affinity groups through travel and entertainment deals.
• Access Development (workingadvantage.com): Employee discount program offering exclusive deals on travel, entertainment, and consumer products. Direct comparable to EBG's Employer Solutions on product offering, distribution model, and target buyer (corporate HR).

Broad incumbents

• Expedia Group: Operates multiple global online travel brands (Expedia, Hotels.com, Vrbo, etc.). Broader incumbent overlap with EBG's travel platform and hotel booking inventory, though Expedia spans the full travel stack rather than employee benefits.

Emerging players

• Klook: Asia-leading travel activities and attractions marketplace expanding globally. Comparable to Undercover Tourist in attractions/tickets focus, with overlapping supplier base but a different geographic stronghold.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/entertainment-benefits-group
• Xx.com/ebgbiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entertainment Benefits Group