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The Agency Group Australia

Full company profile

uuid00068em

Namestring
The Agency Group Australia
Legal namestring
The Agency Group
Websiteurl
theagency.com.au
Company typeenum
Private
Founded yearint
2006
Descriptiontext

The Agency Group Australia is a national real estate agency founded in 2006 that operates a collaborative, non-franchise model spanning six Australian states and territories with approximately 450 agents and offices in Sydney, Perth, Rockhampton, and other regional centers. The company delivers residential and commercial sales, property management (approximately 12,000 properties under management), and project development advisory under sub-brands The Agency Projects, The Agency Commercial Property, and The Agency Property Management. Revenue is generated primarily through transaction-based commissions on approximately $8 billion in 2025 sales volume (6,600 transactions) and recurring property management fees, with additional income from project development mandates handled by a senior team carrying 171 years of collective experience and more than 9,000 prior individual property sales. Distribution is anchored in a field sales network supported by a self-serve website platform, and the firm maintains a dedicated China Desk to serve international Chinese investors. The company has executed vertical integration through 2017 acquisitions of settlement, finance, and lease-related businesses, and the operating model emphasizes cross-market agent collaboration over traditional franchise structures.

Short descriptiontext

The Agency Group Australia is a national, non-franchise real estate agency operating across six Australian states and territories with 450 agents, delivering residential and commercial sales, property management for 12,000 properties, and project development advisory to buyers, sellers, investors, landlords, and developers.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersSydney, Australia
HQ citystring
Sydney
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Offices4 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
residential real estate sales, commercial property services, property management, project development, real estate agency
Industry4 codes
1Traditional Residential Brokerage (Existing Homes)
CodeBPAJAAAAPrimaryYes
2Residential Real Estate Teams & Agent Networks (Team-Based Brokerage)
CodeBPAJAAALPrimaryNo
3Property Management Advisory & Leasing Administration
CodeFSAEAJANPrimaryNo
4Office Brokerage
CodeBPAJABAAPrimaryNo
NAICS code3 codes
  • Offices of Real Estate Agents and Brokers531210
  • Real Estate Property Managers53131
  • Nonresidential Property Managers531312
SIC code2 codes
  • Real Estate Agents & Managers (For Others)6531
  • Land Subdividers & Developers (No Cemeteries)6552
Product category
Real Estate Agency Services
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Real Estate Sales Commissions
TypeTransaction Fee
Description

Commission-based revenue from residential and commercial property sales across Australia

theagency.com.au
2Property Management Fees
TypeSubscription Recurring
Description

Ongoing property management fees for approximately 12,000 properties under management, including tenant placement, rent collection, and property maintenance services

theagency.com.au
3Project Development Services
TypeProfessional Services
Description

End-to-end project development services including site identification, feasibility studies, market research, pricing strategy, 360-degree marketing, and sales for property developments

theagency.com.au
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Marketing or Sales, Operations, Infrastructure
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Brand1 of 3 records shown
1The Agency Projects
Description

Property development and project sales services

theagency.com.au
+2 more records
Core offering1 text field

The Agency Group Australia is a national premium real estate agency operating across six Australian states and territories with approximately 450 agents. It delivers residential and commercial property sales, ongoing rental property management (about 12,000 properties under management), and end-to-end project development services through its dedicated Projects division. The firm also operates a China Desk for international buyers and offers 360-degree marketing campaigns for listings.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • $8 billion in total sales value in 2025
+3 more records
Product overview1 text field

The Agency Group Australia operates as a national real estate agency offering a unified platform of property services. The core offerings include real estate sales (residential and commercial), property management (rental management with approximately 12,000 properties under management), The Agency Projects (project development advisory), and rental tenant services. The company spans six states and territories with approximately 450 agents and has achieved $8 billion in total sales value with 6,600 property sales in 2025.

Product and service5 records
1Real Estate Sales Services
CategoryReal Estate Sales
2Property Management Services
CategoryProperty Management
3The Agency Projects
CategoryProject Development
4Commercial Property Services
CategoryCommercial Real Estate
5Rental Tenant Services
CategoryRental Services
Scale indicator7 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1China Desk
Strategic tierCoreTypeGTM or Marketing Partner
Description

Dedicated China Desk partnership serving Chinese investors and international buyers with property investment needs in Australia. This partnership leverages national and international contacts to connect property developers with Chinese buyers.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The Agency Group Australia

Real Estate Agency Servicestheagency.com.au

The Agency Group Australia is a national, non-franchise real estate agency operating across six Australian states and territories with 450 agents, delivering residential and commercial sales, property management for 12,000 properties, and project development advisory to buyers, sellers, investors, landlords, and developers.

What The Agency Group Australia does

The Agency Group Australia is a national real estate agency founded in 2006 that operates a collaborative, non-franchise model spanning six Australian states and territories with approximately 450 agents and offices in Sydney, Perth, Rockhampton, and other regional centers. The company delivers residential and commercial sales, property management (approximately 12,000 properties under management), and project development advisory under sub-brands The Agency Projects, The Agency Commercial Property, and The Agency Property Management. Revenue is generated primarily through transaction-based commissions on approximately $8 billion in 2025 sales volume (6,600 transactions) and recurring property management fees, with additional income from project development mandates handled by a senior team carrying 171 years of collective experience and more than 9,000 prior individual property sales. Distribution is anchored in a field sales network supported by a self-serve website platform, and the firm maintains a dedicated China Desk to serve international Chinese investors. The company has executed vertical integration through 2017 acquisitions of settlement, finance, and lease-related businesses, and the operating model emphasizes cross-market agent collaboration over traditional franchise structures.

The Agency Group Australia firmographics

Firmographics
Name
The Agency Group Australia
Legal name
The Agency Group
Website
https://theagency.com.au
Company type
Private
Founded year
2006
Operating status
Operating
Headcount range
101–250 employees
Short description
The Agency Group Australia is a national, non-franchise real estate agency operating across six Australian states and territories with 450 agents, delivering residential and commercial sales, property management for 12,000 properties, and project development advisory to buyers, sellers, investors, landlords, and developers.
Ownership category
akta.pro rank

The Agency Group Australia industry classification

Industry
Product category
Real Estate Agency Services
NAICS
Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131), Nonresidential Property Managers (531312)
SIC
Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552)
akta.pro primary industry
Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
akta.pro secondary industries
Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL), Property Management Advisory & Leasing Administration (FSAEAJAN), Office Brokerage (BPAJABAA)

Keywords

  • Residential real estate sales
  • Commercial property services
  • Property management
  • Project development
  • Real estate agency

Where The Agency Group Australia is headquartered

Location

Headquarters

HQ city
Sydney
HQ country
Australia
HQ region
Oceania

Offices4 records

Markets served

The Agency Group Australia business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. Real Estate Sales Commissions: Commission-based revenue from residential and commercial property sales across Australia
  2. Property Management Fees: Ongoing property management fees for approximately 12,000 properties under management, including tenant placement, rent collection, and property maintenance services
  3. Project Development Services: End-to-end project development services including site identification, feasibility studies, market research, pricing strategy, 360-degree marketing, and sales for property developments

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

The Agency Group Australia product offering

Product offering

Core offering

The Agency Group Australia is a national premium real estate agency operating across six Australian states and territories with approximately 450 agents. It delivers residential and commercial property sales, ongoing rental property management (about 12,000 properties under management), and end-to-end project development services through its dedicated Projects division. The firm also operates a China Desk for international buyers and offers 360-degree marketing campaigns for listings.

Product overview

The Agency Group Australia operates as a national real estate agency offering a unified platform of property services. The core offerings include real estate sales (residential and commercial), property management (rental management with approximately 12,000 properties under management), The Agency Projects (project development advisory), and rental tenant services. The company spans six states and territories with approximately 450 agents and has achieved $8 billion in total sales value with 6,600 property sales in 2025.

Differentiator

Problem solved

Functional benefit

Brands

  • The Agency Projects: Property development and project sales services
  • The Agency Commercial Property
  • The Agency Property Management

Products and services

  • Real Estate Sales Services
  • Property Management Services
  • The Agency Projects
  • Commercial Property Services
  • Rental Tenant Services

Quantifiable outcome

  • $8 billion in total sales value in 2025
  • +3 more outcomes

Companies that use The Agency Group Australia

Customer profile

Segments6 records

Ideal customer profiles5 records

The Agency Group Australia technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

The Agency Group Australia partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • China DeskcoreGTM or Marketing PartnerDedicated China Desk partnership serving Chinese investors and international buyers with property investment needs in Australia. This partnership leverages national and international contacts to connect property developers with Chinese buyers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

The Agency Group Australia competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

The Agency Group Australia social profiles

Digital presence

The Agency Group Australia compliance and trust

Trust signal

Compliance2 records

The Agency Group Australia financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Agency Group Australia leadership team

Management profile

Number of profiles

Profiles5 records

The Agency Group Australia funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Agency Group Australia M&A and investment

M&A and investment

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Agency Group Australia

What does The Agency Group Australia do?

The Agency Group Australia is a national premium real estate agency operating across six Australian states and territories with approximately 450 agents. It delivers residential and commercial property sales, ongoing rental property management (about 12,000 properties under management), and end-to-end project development services through its dedicated Projects division. The firm also operates a China Desk for international buyers and offers 360-degree marketing campaigns for listings.

Is The Agency Group Australia a public or private company?

The Agency Group Australia is a private company. It is classified as public and is currently operating.

When was The Agency Group Australia founded?

The Agency Group Australia was founded in 2006. It employs 101 to 250 people.

Where is The Agency Group Australia based?

The Agency Group Australia is headquartered in Sydney, Australia, in the Oceania region.

How does The Agency Group Australia make money?

Three revenue lines are on record. Real Estate Sales Commissions are the primary driver. The others are property Management Fees and project Development Services.

Does The Agency Group Australia have an API?

No public API is recorded for The Agency Group Australia.

What industry is The Agency Group Australia in?

The Agency Group Australia's product category is Real Estate Agency Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAL, Residential Real Estate Teams & Agent Networks (Team-Based Brokerage). Its NAICS code is 531210 and its SIC code is 6531.

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Live signals
GrafaThe Agency Group posts $151.6M GCI in FY26The Agency Group Australia reported record gross commission income of $151.6 million for FY26, up 21% from $125.3 million. Underlying EBITDA rose 59% to $1.8 million, while net loss narrowed to $2.4 million. Growth was driven by national agent network expansion and higher productivity.KalkineThe Agency Group (ASX:AU1) Reports Record FY26 GCI as Earnings Improve Amid Housing SlowdownThe Agency Group reported record gross commission income of $151.6 million for FY26, driven by a 21% increase in sales value and an expanded network of 511 agents. Statutory net loss narrowed significantly by 56% to $2.37 million as revenue grew 10% to $108.7 million, although the company entered FY27 facing softer residential property conditions and weaker second-half earnings. The firm continues to expand its property management portfolio while navigating affordability constraints and declining dwelling values across key markets.Australian Financial ReviewReal estate stars’ ASX-listed agency vets M&A interestAura Group, an IPO hopeful, has approached The Agency, an ASX-listed real estate agency co-founded by Ben Collier and Steven Chen, with a scrip-based buyout proposal. The deal is understood to be in early stages, with no further details disclosed.Realtair3 ways Timed Auctions sell properties for the best priceA promotional article explains how timed auctions help vendors achieve higher prices by opening bidding to buyers who would not attend a live auction, including interstate, overseas and regional buyers. It cites transparent bidding, buyer control over pace, and agent oversight via Realtair notifications. The piece cites Oscar Nicholls of Raine & Horne and Gus Meikle of The Agency in Perth.