Tabella
Tabella is a free, multilingual mobile and web app for Catholic parishes, dioceses, and ministry groups that consolidates parish communications, mass times, donations, and Catholic content into a single community platform distributed via self-serve product-led growth.
- Company typePrivate
- Founded2022
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tabella does
Tabella is a private mobile and web application operated by Churchly, Inc., purpose-built to serve Catholic parishes, dioceses, ministry groups, and Catholic-owned businesses with a unified communication and community-management platform. The product consolidates fragmented parish communications — previously spread across WhatsApp, GroupMe, email, and tools like Schoology — into a single free app offering posts with images/video/documents, push notifications, automated weekly email digests for non-app users, mass times and event scheduling, donation link aggregation, and a curated Catholic content library (prayers, rosary, daily gospel, podcasts, novenas). The platform is multilingual, distributed via the Apple App Store, Google Play Store, and a web app, and is positioned explicitly as The #1 Free Catholic App for Parishes and Groups.
The underlying technology stack is composed of cross-platform mobile clients, a web-based admin dashboard, and a set of best-of-breed third-party services: OneSignal for push notifications, Intercom for in-app support, YouTube API for video content, Google Analytics/Hotjar/PostHog/AppsFlyer/UXCam for analytics, and donation integrations with eCatholic, OSV Hub, and PayPal. Domain-specialized features include bulk contact import from incumbents (Flocknote, Constant Contact), a Tabella Rewards loyalty program, and a Catholic Business Directory. There is no disclosed AI/ML layer, no patents, and no published APIs.
The business model is freemium: the core platform is free for all users with no subscription, licensing, or usage fees. Monetization is limited to optional in-app purchases for premium Catholic content sold through Apple/Google billing, plus a non-revenue-generating Rewards program. Growth is product-led and community-led, with no direct sales force; adoption occurs via app store discovery, diocesan endorsements, parish referrals, and content marketing. The company is headquartered in Austin, TX, is incorporated in California, has 1–10 employees, and reports hundreds of parish and ministry customers across dozens of dioceses in the US, Mexico, the Philippines, Spain, Brazil, Colombia, and Argentina. Investors include 1517 Fund, New Age Ventures, Capital Factory, igniteXL Ventures, and Manila Angel Investors Network.
Tabella firmographics
Firmographics- Name
- Tabella
- Legal name
- Churchly, Inc.
- Website
- https://tabella.app
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tabella is a free, multilingual mobile and web app for Catholic parishes, dioceses, and ministry groups that consolidates parish communications, mass times, donations, and Catholic content into a single community platform distributed via self-serve product-led growth.
- Ownership category
- akta.pro rank
Tabella industry classification
Industry- Product category
- Faith-based community engagement software
- NAICS
- Religious Organizations (8131), Information (51)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- News & Content Aggregation Portals (BPAMAAAI)
Keywords
Where Tabella is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Tabella business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Freemium Core Platform: The core app is completely free for parishes, ministry groups, dioceses, and individual users. This free tier includes communication tools, push notifications, email summaries, content library access, and community management features. Revenue is indirectly generated through network effects and brand adoption that may support future premium offerings.
- In-App Purchases: Optional content products available for purchase through in-app purchase facilities on Google Play Store and Apple App Store. These premium content items provide additional Catholic content beyond the free library.
- Tabella Rewards Program Credits: Non-monetary loyalty program where community administrators earn Reward Credits based on platform engagement (post reach and goal completion). Credits are redeemable for Amazon Gift Cards. During beta, credits do not expire and no minimum redemption threshold applies during this period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free platform for all Catholic communities and individuals with full core features included |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Tabella product offering
Product offeringCore offering
Tabella is a free, multilingual Catholic community mobile and web application that allows parishes, dioceses, ministry groups, and individual Catholics to communicate via posts, instant push notifications, weekly email digests, mass times, confession schedules, and events. It also offers a free Catholic content library (prayers, rosary, podcasts, novenas, daily gospel), donation link integration with eCatholic, OSV Hub, and PayPal, and a Catholic Business Directory for local parish advertising.
Product overview
Tabella is a unified Catholic community platform consisting of a free mobile app (iOS and Android), a web application, and integrated features for media content, donations, and community management. The core Tabella App enables parishes, dioceses, and ministry groups to post updates, share mass times, manage events, and facilitate donations through integrated payment processors (eCatholic, OSV Hub, PayPal). Tabella Media provides free Catholic content including prayers, rosary, and podcasts. Additional offerings include a Catholic Business Directory, the Tabella Rewards Program for community administrators, Bulk Invites for contact management, and Weekly Email Summaries for non-app users. The platform operates as a single integrated ecosystem rather than separate modular products.
Differentiator
Problem solved
Functional benefit
Products and services
- Tabella App The primary mobile application for Catholic communities, available on iOS and Android, enabling parishes, dioceses, and ministry groups to connect with members through posts, instant push notifications, mass times, confession schedules, events, and integrated donation links. The app is multilingual and free to download.
- Tabella Web App The browser-based version of Tabella accessible at web.tabella.app, offering community exploration, media access, and account management through desktop browsers. Provides full functionality for desktop users, including a community directory and parish management features.
- Tabella Media A Catholic content platform within Tabella providing free access to prayers, the daily gospel, the rosary, Catholic podcasts, and content from Catholic creators without paywalls or subscriptions.
- Catholic Business Directory A directory feature allowing Catholic-owned businesses to advertise and reach thousands of local parishioners, helping parishes cut costs while supporting community commerce.
- Tabella Rewards Program A loyalty-based incentive program for community administrators to earn Reward Credits for growing active, engaged communities. Reward Credits are based on post reach and goal completion and are redeemable for Amazon Gift Cards.
Quantifiable outcome
- Replaces 3+ separate communication platforms (WhatsApp, GroupMe, Schoology) with one unified solution
- +2 more outcomes
Companies that use Tabella
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Tabella technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature10 records
Tabella partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- YouTubecoreTabella utilizes YouTube API Services to display Catholic video content within the app. Users accessing video content acknowledge and agree to Google's Terms of Service and Privacy Policy as part of this integration.
- GooglecoreGoogle provides privacy policy governing YouTube API Services data usage. Tabella also utilizes Google Analytics for web analytics and Google Display Network for advertising.
- IntercomcoreTabella runs on Intercom for customer support operations. The Help Center and in-app chat support utilize Intercom's customer messaging platform.
- OneSignalcorePush notification service provider enabling Tabella to send real-time alerts and updates to users' mobile devices.
- ApplecoreiOS app distribution through Apple App Store; in-app purchase processing through Apple Payment Services; Terms of Service include specific provisions for Apple iOS users.
- GooglecoreAndroid app distribution through Google Play Store; in-app purchase processing through Google Play Billing; Referrer tracking for app install attribution.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Tabella competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tabella social profiles
Digital presenceTabella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tabella leadership team
Management profileNumber of profiles
Profiles2 records
Tabella funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tabella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tabella
What does Tabella do?
Tabella is a free, multilingual Catholic community mobile and web application that allows parishes, dioceses, ministry groups, and individual Catholics to communicate via posts, instant push notifications, weekly email digests, mass times, confession schedules, and events. It also offers a free Catholic content library (prayers, rosary, podcasts, novenas, daily gospel), donation link integration with eCatholic, OSV Hub, and PayPal, and a Catholic Business Directory for local parish advertising.
Is Tabella a public or private company?
Tabella is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tabella founded?
Tabella was founded in 2022. It employs 11 to 50 people.
Where is Tabella based?
Tabella is headquartered in Austin, United States, in the North America region.
How does Tabella make money?
Three revenue lines are on record. Freemium Core Platform is the primary driver. The others are in-App Purchases and tabella Rewards Program Credits.
Does Tabella have an API?
No public API is recorded for Tabella.
What industry is Tabella in?
Tabella's product category is Faith-based community engagement software. Its primary akta.pro industry code is BPAMAAAI, News & Content Aggregation Portals. Its NAICS code is 8131 and its SIC code is 7370.