Ser Familia

What Ser Familia does

Ser Familia is a 501(c)(3) nonprofit organization founded in 2001 that delivers mental health, counseling, and family support services to Latino families, primarily across the state of Georgia. The organization was co-founded by Patti Bazemore and Ivonne M. Kincaid, with Patricia "Patti" Bazemore currently serving as CEO. Its service portfolio includes mental health counseling, family support programming, community education, and youth-focused initiatives, delivered through bilingual and bicultural staff trained to address cultural context as a core component of care. All services are provided free of charge to recipients, eliminating price as a barrier to access.

The organization operates six offices across Georgia along with a location in Guaynabo, Puerto Rico, opened in June 2024 to extend reach beyond the U.S. mainland. In 2024 the organization also purchased a new building in Cobb County to upgrade its Community Resource Center, supported by a federal appropriation championed by Senator Jon Ossoff. Ser Familia holds CARF International accreditation, an externally audited quality standard for human-service providers, and recently completed its reaccreditation cycle. Outreach is conducted through community channels including churches, schools, and community centers, and the organization has reported serving more than 65,000 individuals over its operating history.

The business model is donation- and grant-funded rather than revenue-generating from service recipients. Funding sources include individual donations, corporate contributions (e.g., a $7,500 grant from Delta Community Credit Union in December 2024), foundation grants, and government appropriations. The organization supplements direct service delivery with public-facing awareness campaigns such as "Libera Tus Sentimientos" (Free Your Feelings), a Spanish-language initiative aimed at reducing stigma around mental health in Latino communities. Governance is provided by a board of directors whose officer slate was refreshed for the 2025–2027 term.

Name

Ser Familia

Legal name

Ser Familia Inc.

Website

https://serfamilia.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Ser Familia is a 501(c)(3) nonprofit founded in 2001 that provides free, bilingual mental health and family support services to Latino families across Georgia and Puerto Rico, operating from multiple offices with culturally tailored programming.

Ownership category

akta.pro rank

Product category

Community Mental Health and Family Support Services

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)

Keywords

• Family support services
• Mental health counseling
• Domestic violence advocacy
• Community education programs
• Latino family services

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: Ser Familia operates as a 501(c)(3) nonprofit organization relying primarily on donations from individuals, corporations, and foundations. The organization runs fundraising events including SanSe Atlanta festival, Saborea Atlanta culinary event, and Christmas Families program. Tax ID: 35-2166123.
2. Grants and Government Contracts: The organization receives grants and may enter into government contracts to fund specific programs, particularly for domestic violence prevention and mental health services. Mentioned working with government officials and receiving support through government channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ser Familia is a 501(c)(3) nonprofit that delivers free, culturally and linguistically specific mental health counseling, family therapy, and educational programs to Latino families across Georgia and Puerto Rico. Core programs include couples workshops (Taller de Parejas), youth programs (Renovación Juvenil), parenting programs (including Triple P), family programs, the Georgia Latinos Against Domestic Violence (GLADV) initiative, and counseling services. The organization operates using a wraparound service model that engages entire families to address mental health, relationships, parenting, and domestic violence.

Product overview

Ser Familia is a nonprofit organization providing mental health services, family support, and community education primarily serving Latino families across Georgia and Puerto Rico. The organization operates using the Ser Familia Model, a holistic wraparound approach that involves all family members in services for optimal outcomes. The core programs include Couple's Programs, Youth Programs (Renovación Juvenil), Parenting Programs (including Triple P), Family Programs (Strengthening Families), and domestic violence services through GLADV. Additional offerings include counseling services, SPARCS, Teen Talk, and the C.A.F.E. cultural proficiency program. The organization also runs annual events including SanSe Atlanta and Saborea Atlanta, and seasonal initiatives like the Christmas Families program and Strong Roots Fund campaign.

Differentiator

Problem solved

Functional benefit

Products and services

• Couples Programs (Taller de Parejas) Workshop program designed to help Latino couples strengthen their relationships through improved communication, addressing conflict areas, and building healthy relationship skills. Provided free of charge.
• Youth Programs (Renovación Juvenil) Programs providing guidance, support, and life skills education for Latino youth to help them navigate challenges and build healthy futures. Free for participants.
• Parenting Programs Educational programs including Triple P (Positive Parenting Program) that teach Latino parents effective strategies for raising children and managing family dynamics. Free of charge.
• Family Programs Comprehensive family support services including the Strengthening Families program that addresses family challenges and promotes healthy home environments. Free to Latino families.
• Georgia Latinos Against Domestic Violence (GLADV) Specialized program addressing domestic violence in the Latino community, providing advocacy, support groups, and resources for survivors. Free bilingual services.
• Counseling Services Mental health counseling services provided to Latino individuals and families in Spanish, with treatment plans tailored to client needs. Free of charge.
• SPARCS Youth-focused program providing support and resources for Latino teenagers, supported by corporate partner JM Huber funding.
• Teen Talk Discussion and support program for Latino teenagers addressing relevant youth issues.
• How to Avoid Falling in Love with a Jerk Educational program helping Latino youth recognize unhealthy relationship patterns and develop healthy dating attitudes.
• C.A.F.E. Program providing cultural and linguistic proficiency education and resources for the Latino community.
• Cultural & Linguistic Proficiency Education Education services focused on cultural competency and language access for the Latino community.
• Christmas Families Holiday program that brings Christmas joy to families facing challenging circumstances by connecting donors with families in need of gifts and support.
• SanSe Atlanta Annual celebration of Puerto Rican culture featuring authentic food, live music, and community gatherings; major fundraising event for Ser Familia with 1,500+ attendees at peak.
• Saborea Atlanta Latin American food tasting and fundraising event celebrating Hispanic cuisine that supports Ser Familia's programs.

Quantifiable outcome

• 65,000+ individuals served through programs
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Latino Community Fund (LCF Georgia)coreStrategic or Co-development Partner · 27 November 2024Collaborated to create a comprehensive report on statistics about the Latino population in Georgia presented at the Latino Summit & Forum. Resource designed to provide valuable insights into trends and dynamics within the state's Latino community.
• Neighborhood NexusminorStrategic or Co-development Partner · 27 November 2024Collaborated with Latino Community Fund to produce comprehensive statistics report on the Latino population in Georgia.
• American Foundation for Suicide PreventionminorStrategic or Co-development Partner · 9 August 2024Partnered for GLADV Advocate Meeting presentation on suicide prevention tailored for Latin and Hispanic communities. Mariana Cruz presented 'An Introduction to Suicide Prevention for Latin and Hispanic Communities.'
• Brasfield & GorriecoreStrategic or Co-development Partner · 5 March 2024General contractor providing expertise for Ser Familia's new headquarters building in Cobb County. B&G is working to improve facilities and expand the reach of Ser Familia's vital mental health services. CEO Belisa Urbina was interviewed by B&G sharing her vision for the future impact on the Latino community.
• Voices for Georgia's ChildrenminorStrategic or Co-development Partner · 1 January 2024Partnership to launch the 'Libera Tus Sentimientos' (Free Your Feels) campaign, a Latino-specific version of the Free Your Feels initiative. Provides educational mental health resources in Spanish to the Latino community.
• International Women's ForumminorStrategic or Co-development Partner · 1 January 2024Sponsored CEO Belisa Urbina's International Women's Fellowship including a week at Harvard Business School, with travel to Detroit and INSEAD in France.
• Latin American AssociationminorStrategic or Co-development Partner · 1 January 2024YMHFA (Youth Mental Health First Aid) training provided at the Latin American Association facility for community members.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Voices for Georgia's Children: Georgia-based child advocacy nonprofit that partnered with Ser Familia on the 'Libera Tus Sentimientos' campaign. Shared focus on youth mental health and family wellbeing in Georgia.
• Latino Community Fund Georgia: Georgia-focused nonprofit strengthening Latino communities through civic engagement and capacity building. Direct collaborator with Ser Familia on the Latino Summit & Forum and Georgia Latino statistics report.
• Caminar Latino: Georgia-based nonprofit providing domestic violence intervention and prevention services specifically for the Latino community. Direct overlap with Ser Familia's GLADV programming and target demographic in the Atlanta metro area.
• Latin American Association: Atlanta-based nonprofit providing social services, education, and family support to Latino communities. Ser Familia partners with LAA for YMHFA training delivery, and both serve overlapping Latino populations in Georgia with comparable cultural and linguistic specialization.
• Casa de Esperanza: National nonprofit focused on domestic violence services in Latino communities, providing shelters, advocacy, and bilingual support. Comparable to Ser Familia's GLADV program in mission and target population.

Broad incumbents

• Catholic Charities Atlanta: Large regional social services organization offering refugee resettlement, family support, and counseling to diverse populations including Latino families in Georgia. Broader scale and scope but overlapping family support service lines.
• National Domestic Violence Hotline: National service offering 24/7 crisis intervention and resources for domestic violence survivors. Ser Familia references the 988 lifeline and GLADV program as part of DV service delivery, sharing the survivor-support mission.
• YWCA Greater Atlanta: Regional provider of domestic violence services, family support, and youth programming across metro Atlanta. Operates at broader scale with overlapping family and DV service categories.

Others

• Hispanic Federation:

Regional players

• Saint Joseph's Health System / Mercy Care: Atlanta-based integrated healthcare and social services provider serving homeless and low-income populations with behavioral health, primary care, and support services. Comparable in serving vulnerable populations with holistic, culturally competent care models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SerFamilia
• Facebookfacebook.com/serfamiliainc
• Instagraminstagram.com/serfamilia
• TikToktiktok.com/@serfamilia
• Xx.com/serfamiliainc
• LinkedInlinkedin.com/company/serfamiliainc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ser Familia