Guideline Geo

Name

Guideline Geo

Legal name

Guideline Geo AB (publ)

Website

https://guidelinegeo.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Geophysical Survey Instruments

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Geophysical Surveying and Mapping Services (541360)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Mineral Exploration & Geoscience Services (Geology, Geophysics, Geochemistry, Resource Modeling) (IMAKAKAA)

Keywords

• Ground penetrating radar
• Resistivity and IP surveying
• Transient electromagnetic systems
• Seismic investigation equipment
• Subsurface mapping instruments

Headquarters

HQ city

Sundbyberg

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Geophysical Instrumentation Sales: Sale of geophysical instruments including GPR systems (MALÅ brand), resistivity/TEM/seismic instruments (ABEM brand), and accessories. Major products include Terrameter LS 2, WalkTEM 2, Easy Locator Core, MIRA systems, GeoDrone, and Terraloc Pro 2.
2. Software Licenses and Subscriptions: Software products including MALÅ Vision (processing/analysis), MIRA Controller, MALÅ Controller App, AGS Software, and GroundTEM software. Trimble Catalyst positioning-as-a-service offered as subscription.
3. Equipment Rental: Worldwide rental of geophysical equipment including all ABEM and MALÅ systems. Rentals include latest equipment with tested/calibrated systems, software configured to customer needs, and 24/7 support. Delivery within one week globally.
4. Service and Support: Care Program offerings including calibration certificates, extended warranty, and annual service. Technical support, product registration, and training services available.
5. Service Level Agreements: Multi-year service contracts providing training, preventive maintenance, and ongoing service support. Example: 3-year SLA valued at 6.0 MSEK from US mining customer.
6. Authorized Distributor Products: Distribution of partnered products including Reutech Slope Stability Monitoring (North America), Emlid RTK GNSS receivers, and Trimble Catalyst positioning service (Europe, Middle East, Africa).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Guideline Geo manufactures and sells near-surface geophysical instruments and supporting software for mapping and visualizing the subsurface. Under the MALÅ brand it provides Ground Penetrating Radar (GPR) systems and under the ABEM brand it provides electrical resistivity/IP, transient electromagnetics, and seismic instruments. The company also offers equipment rentals, the Care Program service contracts, and distributes partnered positioning products such as Trimble Catalyst and Reutech Mining radar.

Product overview

Guideline Geo is a world leader in near-surface geophysical solutions, offering sensors, software, services and support to map and visualize the subsurface. The company operates under two primary brands: MALÅ (Ground Penetrating Radar/GPR) and ABEM (Resistivity, Seismics, and TEM). MALÅ products include the Easy Locator Core (AI-powered GPR), MIRA family (Compact, HDR, Flex for 3D GPR mapping), GeoDrone (drone-based GPR), Ground Explorer, ProEx, and Vision/Controller software. ABEM products include Terrameter LS 2 (resistivity/IP), WalkTEM 2, GroundTEM family (Ralli, Trek, i-Series for TEM), Terraloc Pro 2 (seismics), and Terrameter VES. The portfolio spans four geophysical methods: GPR, Electrical Resistivity/IP, Transient Electromagnetics (TEM), and Seismics. The company also distributes partnered products (Trimble Catalyst, Emlid GNSS, Reutech Mining) and offers rental services, a Care Program, and software solutions for data acquisition and processing.

Differentiator

Problem solved

Functional benefit

Brands

• MALÅ: Ground Penetrating Radar (GPR) solutions brand, setting global standard for GPR technology with roots dating back to the 1930s
• ABEM

Products and services

• MALÅ Easy Locator Core AI-powered Ground Penetrating Radar system for utility locating and underground mapping with intelligent subsurface detection and classification.
• MALÅ MIRA Compact Compact 3D GPR mapping system designed for vehicle-mounted or hand-pushed investigations.
• MALÅ GeoDrone Drone-based GPR solution offering two drone-mounted antennas for unmanned airborne surveying in hard-to-reach areas.
• MALÅ Ground Explorer Integrated GPR solution with a wide range of antenna options for various subsurface investigation needs.
• MALÅ Vision Intelligent GPR processing and analysis software accessible on any device, providing cloud-based data processing and visualization.
• MALÅ Controller App Mobile GPR data acquisition application with integrated Trimble Catalyst GNSS positioning support.
• MALÅ MIRA HDR Large-scale 3D GPR mapping array system with multiple carrier solutions and proprietary HDR technology for improved depth penetration and resolution.
• MALÅ MIRA Flex Modular, custom-built 3D Ground Penetrating Radar (GPR) array solution for specialized applications built on the MIRA platform.
• MIRA Controller Acquisition software for controlling and managing MALÅ MIRA array systems during surveys.
• MALÅ ProEx Versatile GPR system offering comprehensive ground penetrating radar capabilities across multiple use cases.
• MALÅ Easy Locator WideRange GPR utility locator that detects buried metallic and non-metallic utilities across a wide range.
• ABEM Terrameter LS 2 Advanced resistivity and Induced Polarization (IP) surveying system supporting 1D sounding (VES), 2D profiling (ERT), and 3D volumetric surveys on land, in water, or within boreholes, with onboard power, diagnostics, and communication.
• ABEM WalkTEM 2 Modular, scalable transient electromagnetic system for groundwater, mineral, and environmental surveys with high sensitivity to conductive materials.
• ABEM Terraloc Pro 2 Rugged seismograph for recording ground vibrations supporting refraction, reflection, surface wave, and borehole seismic surveys.
• ABEM GroundTEM Ralli Vehicle-mounted (tow) mobile TEM solution for rapid groundwater and environmental mapping across large areas.
• ABEM GroundTEM Trek Backpack-mounted mobile TEM system for rapid subsurface mapping of conductive targets in the top 100m, suited to groundwater prospection and mineral exploration.
• ABEM GroundTEM i-Series Affordable and easy-to-use TEM system for groundwater and environmental applications with explorer coils configuration.
• ABEM Terrameter VES & VES MAX Vertical Electrical Sounding instruments for reliable 1D resistivity measurements and depth soundings.
• ABEM Terrameter Log 300 Integrated Resistivity/IP Logging system for borehole and surface logging applications.
• GroundTEM Software User-friendly software solutions for GroundTEM data acquisition on mobile devices.
• AGS Software Software for processing, inversion, and visualization of geophysical data from electrical and electromagnetic methods.
• Trimble Catalyst (Authorized Distributor Product) GNSS positioning-as-a-service distributed by Guideline Geo that turns a mobile device into a centimeter-accurate mapping and measurement tool, integrated with the MALÅ Controller App and MALÅ Easy Locator Core.
• Emlid RTK GNSS (Authorized Distributor Product) Reach RS2+ RTK GNSS receiver distributed by Guideline Geo as a complementary high-accuracy positioning product for geophysical surveys.
• Reutech Mining (Authorized Distributor Product) Slope Stability Monitoring Solutions distributed by Guideline Geo in North America, including radar systems for slope stability monitoring at open-pit mines.
• Rental Program Worldwide rental of ABEM and MALÅ geoscience systems, including the latest tested and calibrated equipment, software configured to customer needs, and 24/7 support, with delivery within one week globally.
• Care Program Annual service and support program offering calibration certificates, extended warranty coverage, and preventive maintenance for Guideline Geo equipment.

Quantifiable outcome

• 180+ tomographic lines and 120+ successful wells drilled
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core, minor and strategic.

• GeoDirectcoreChannel Partner/ Reseller/ Distributor · 30 June 2026New distributor for Netherlands. Part of ongoing growth strategy to enhance local support and service for MALÅ ground-penetrating radar and geospatial technologies.
• TBC ProductscoreChannel Partner/ Reseller/ Distributor · 30 June 2026New distributor for Guatemala. Part of expansion in Latin American market to provide local sales and support for Guideline Geo products.
• Reutech MiningcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Reutech Slope Stability Monitoring Solutions in North America. Guideline Geo sells, services, and supports Reutech radar systems for slope stability monitoring at open-pit mines.
• EmlidminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Emlid RTK GNSS receivers (Reach RS2+). Complements geophysical solutions with high-accuracy positioning capabilities.
• TrimblecoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Trimble Catalyst positioning-as-a-service in Europe, Middle East, and Africa. Integrates with MALÅ Controller App and Easy Locator Core for precise GNSS positioning in GPR surveys. Special offers available.
• AestusstrategicTechnology or IntegrationPartner agreement signed December 2025 to accelerate use of geophysical surveys prior to drilling. Targets environmental, groundwater resources, and geohazards surveying markets. Guideline Geo will embed Aestus-specific protocol within resistivity/IP solutions.
• EU Horizon Europe / Swiss SERIstrategicStrategic or Co-development PartnerGeoHEAT project (2024-2028) received EUR 4.2 million funding from EU Horizon Europe and additional funding from Swiss State Secretariat for Education, Research and Innovation. Consortium developing novel borehole radar for geothermal exploration.
• Project PressureminorStrategic or Co-development PartnerPartnership for expedition to map Rwenzori Mountains' glaciers. Guideline Geo provides technology and expertise for ice and snow investigations.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Iris Instruments: French manufacturer of electrical resistivity and induced polarization (IP) instruments for mining, hydrogeology, and geotechnical applications. Direct peer to ABEM Terrameter LS 2 and VES product lines.
• Geonics Limited: Canadian manufacturer of electromagnetic (EM) instruments including time-domain EM systems for geophysical, environmental, and archaeological surveys. Direct peer to ABEM's WalkTEM and GroundTEM product family.
• Advanced Geosciences Inc. (AGI): US-based manufacturer of resistivity, IP, and seismic instruments for environmental, geotechnical, and groundwater surveys. Closely comparable to ABEM's resistivity/IP portfolio with overlapping end markets.
• GSSI (Geophysical Survey Systems, Inc.): US-based manufacturer of Ground Penetrating Radar systems for utility locating, archaeology, forensics, and infrastructure inspection. Direct competitor to MALÅ's GPR product line, overlapping heavily in customer base and channel (instrument sales via distributors).
• Sensors & Software Inc. Canadian GPR manufacturer offering utility locating, concrete inspection, and geophysical survey systems. Closely comparable to MALÅ in product category, customer segments, and rental/sales go-to-market model.
• IDS GeoRadar: Italian manufacturer of GPR, interferometric radar, and slope stability monitoring systems, part of Hexagon. Directly competes with both MALÅ GPR and ABEM/Reutech mining radar offerings, with broader corporate backing.

Broad incumbents

• Trimble Inc. Global positioning and geospatial technology company. Although primarily a partner (Trimble Catalyst distribution), Trimble's positioning-as-a-service and broader site-surveying portfolio overlaps with MALÅ's GNSS-enabled GPR workflows in infrastructure customers.
• Radiodetection (SPX): UK-headquartered utility-locating equipment manufacturer owned by SPX Technologies. Broad incumbent in cable and pipe locators that increasingly overlaps with MALÅ Easy Locator Core in utility-detection buying centers.
• Leica Geosystems (Hexagon): Global surveying and geospatial instrumentation incumbent owned by Hexagon. Competes broadly through IDS GeoRadar and Leica detection systems, with far larger resources and enterprise sales coverage than Guideline Geo.

Emerging players

• Geometrics Inc. US manufacturer of magnetometers, seismographs, and geophysical survey instruments. Partial overlap with ABEM Terraloc Pro 2 seismograph product, particularly in academic and environmental segments.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/GuidelineGeo-ABEM-MAL%C3%85
• Facebookfacebook.com/GuidelineGeo
• LinkedInlinkedin.com/company/guidelinegeo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guideline Geo