HomeGoods
- Company typePublic
- Founded2009
- HeadquartersFramingham, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
HomeGoods firmographics
Firmographics- Name
- HomeGoods
- Legal name
- HomeGoods, a division of The TJX Companies, Inc.
- Website
- https://homegoods.com
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
HomeGoods industry classification
Industry- Product category
- Off-Price Home Furnishings Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912), Furniture Retailers (449110)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Off-Price Mixed General Merchandise (Home-Focused) Retail (CRAEACAJ)
- akta.pro secondary industries
- Off-Price Home Décor & Accessories Retail (CRAEACAA), Off-Price Kitchenware, Tabletop & Housewares Retail (CRAEACAD), Off-Price Home Textiles (Bedding, Bath, Linens) Retail (CRAEACAC), Off-Price Home Organization & Storage Retail (CRAEACAE)
Keywords
Where HomeGoods is headquartered
LocationHeadquarters
- HQ city
- Framingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HomeGoods business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- In-store merchandise sales: HomeGoods generates revenue through the sale of home furnishings, décor, bedding, kitchen, bath, and seasonal merchandise in its brick-and-mortar retail locations. As an off-price retailer, merchandise is sold at 20-50% below department and specialty store prices. No promotions, sales, coupons, or gimmicks are offered—everyday low pricing drives consistent value perception. New inventory arrives multiple times per week with deliveries often containing thousands of items, creating a treasure-hunt experience that encourages repeat visits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Everyday off-price — no tiers, no promotions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels11 records
HomeGoods product offering
Product offeringCore offering
HomeGoods operates brick-and-mortar retail stores selling brand-name and designer home furnishings, furniture, bedding, kitchen, bath, décor, lighting, rugs, wall art, storage, pet supplies, and seasonal merchandise at prices 20-50% below department and specialty store prices. As an off-price home fashion retailer, the company delivers an ever-changing 'treasure-hunt' shopping experience with new inventory arriving multiple times per week, sourcing globally from Europe, Asia, and artisans worldwide.
Product overview
HomeGoods is an off-price home décor retailer owned by TJX Companies that operates physical retail stores offering an ever-changing selection of brand-name and designer home furnishings at prices 20-60% below department and specialty store prices. The core product is its retail store experience, supplemented by a digital ecosystem comprising the HomeGoods website (serving as a store locator and brand information hub), the TJX Rewards credit card loyalty program (offering 5% back in rewards across TJX family stores), gift cards (redeemable in-store and addable to Apple Wallet), and specialty collections including The Dorm Edit, Back to Campus, and World Traveler limited-time collections. The brand positions itself as a 'treasure hunt' shopping destination where new merchandise arrives multiple times weekly from diverse vendors including top brands, artisans, and manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- HomeGoods Retail Stores Physical retail stores offering an ever-changing selection of brand-name and designer home furnishings, décor, furniture, bedding, kitchen items, and seasonal merchandise at prices 20-50% below department and specialty store prices, targeting general consumers seeking affordable home décor.
- TJX Rewards Credit Card A co-branded credit card loyalty program issued with Synchrony Bank that offers 5% back in rewards on purchases across TJX family stores, with the Platinum Mastercard adding rewards for gas, groceries, and restaurants; designed for frequent HomeGoods and TJX shoppers.
- Gift Cards Physical and digital HomeGoods gift cards with no expiration dates, redeemable in-store, with balance checking and Apple Wallet mobile access; offered to consumers for gifting purchases.
- HomeGoods Mobile App Mobile application enabling TJX Rewards cardmembers to access earned Rewards Certificates digitally, track points balance, and scan to redeem in-store rewards at HomeGoods and TJX family stores.
Quantifiable outcome
- 20-50% less than department and specialty store prices
- +2 more outcomes
Companies that use HomeGoods
Customer profileSegments1 record
Ideal customer profiles1 record
HomeGoods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
HomeGoods partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- St. Jude Children's Research HospitalcoreHomeGoods has partnered with St. Jude since 2010 to support patients and families throughout their care experiences. Through in-store fundraising and the sale of charitable merchandise, HomeGoods has raised over $87 million. The company hosts its annual HomeGoods Fall Fest for patient families and participates in the Thanks & Giving campaign. HomeGoods was named the 2023 Thanks & Giving Partner of the Year by St. Jude.
- Dana-Farber Cancer InstitutecoreHomeGoods' over 25-year partnership with Dana-Farber has helped advance research and enhance patient care. Since 2001, through annual in-store fundraisers and the sale of charitable merchandise, HomeGoods and its customers have raised more than $34 million. Initiatives include transforming patient rooms, funding specialized programming including support groups and art therapy, and the HomeGoods Housing Grants Fund helping more than 220 patient families across 13 states.
- Tia and Tamera Mowry-HousleyminorHomeGoods collaborated with 'Sister, Sister' stars Tia and Tamera Mowry-Housley to kick off its holiday décor season, including the third annual 'Deck the Everything Day' campaign. The celebrities helped empower decorators to embrace their festive alter ego and shared different holiday styles.
- Jennifer HudsonminorHomeGoods launched the 'Finding Time Off' marketing campaign in partnership with celebrity Jennifer Hudson to encourage consumers to break free from routine and rediscover joy. The campaign included a multi-city street activation tour across New York City, Boston, and Miami from May 13-15, 2025, and Instagram giveaways through May 16, 2025. Commissioned research showed 85% of Americans want to make time for happiness-inducing activities.
- Synchrony BankminorSynchrony Bank issues the TJX Rewards credit card and TJX Rewards Platinum Mastercard in partnership with HomeGoods and the TJX Companies. Cardholders earn 5% back in Rewards on purchases across the TJX family of stores, with additional rewards for gas, groceries, and restaurants on the Mastercard tier.
Scale indicators5 records
Recent moves13 records
Expansion highlights4 records
HomeGoods competitors and assessment
Company assessmentDirect peers
- Ollie's Bargain Outlet: Closeout retailer selling brand-name merchandise at deep discounts including home goods; comparable opportunistic sourcing model and value-oriented shopper demographic.
- Burlington Stores: U.S. off-price retailer offering apparel and home goods at value prices with a comparable treasure-hunt model and store footprint expansion strategy; competes directly for HomeGoods' value-conscious shopper.
- World Market (Cost Plus): Specialty global-sourced home décor, furniture, and food retailer; comparable globally-inspired home assortment and treasure-hunt positioning though at full regular price points.
- Ross Stores: Major U.S. off-price chain with growing home assortment; comparable business model, value pricing, and opportunistic sourcing approach to HomeGoods.
- Big Lots: Closeout-driven discount retailer with a meaningful home furnishings and décor assortment; comparable value pricing and treasure-hunt dynamic though broader general merchandise mix.
- Marshalls (TJX): Sister off-price banner under TJX that competes for similar value-seeking home and lifestyle shoppers; many locations operate as co-located HomeGoods/Marshalls combo stores, sharing customer base and supply chain.
- Homesense (TJX): Direct TJX sister concept offering larger-format off-price home furnishings with overlapping assortment and treasure-hunt merchandising; comparable as the closest like-for-like home off-price brand in the U.S. market.
- At Home Group: Specialty home décor superstore selling furniture, rugs, and seasonal merchandise at value prices; competes in the same home-furnishings category though from a big-box full-price-positioning model.
- T.J. Maxx (TJX): TJX's flagship off-price banner offering apparel and a growing home assortment; competes for the same treasure-hunt shopper and leverages identical TJX global sourcing infrastructure.
Broad incumbents
- Wayfair: Largest U.S. online home-furnishings retailer; competes for the same category demand but through a digital-only model — represents the structural e-commerce threat HomeGoods has not addressed.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
HomeGoods social profiles
Digital presenceHomeGoods financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomeGoods leadership team
Management profileNumber of profiles
HomeGoods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomeGoods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomeGoods
What does HomeGoods do?
HomeGoods operates brick-and-mortar retail stores selling brand-name and designer home furnishings, furniture, bedding, kitchen, bath, décor, lighting, rugs, wall art, storage, pet supplies, and seasonal merchandise at prices 20-50% below department and specialty store prices. As an off-price home fashion retailer, the company delivers an ever-changing 'treasure-hunt' shopping experience with new inventory arriving multiple times per week, sourcing globally from Europe, Asia, and artisans worldwide.
Is HomeGoods a public or private company?
HomeGoods is a public company. It is classified as public and is currently operating.
When was HomeGoods founded?
HomeGoods was founded in 2009. It employs 5,001 to 10,000 people.
Where is HomeGoods based?
HomeGoods is headquartered in Framingham, United States, in the North America region.
How does HomeGoods make money?
One revenue line is on record: in-store merchandise sales.
Who are HomeGoods's main competitors?
Direct peers on record are Ollie's Bargain Outlet, Burlington Stores, World Market (Cost Plus), Ross Stores, Big Lots, Marshalls (TJX), Homesense (TJX), At Home Group and T.J. Maxx (TJX). Wayfair is listed as a broad incumbent.
Does HomeGoods have an API?
No public API is recorded for HomeGoods.
What industry is HomeGoods in?
HomeGoods's product category is Off-Price Home Furnishings Retail. Its primary akta.pro industry code is CRAEACAJ, Off-Price Mixed General Merchandise (Home-Focused) Retail, with a secondary code of CRAEACAA, Off-Price Home Décor & Accessories Retail. Its NAICS code is 4491 and its SIC code is 5700.