HomeGoods

Name

HomeGoods

Legal name

HomeGoods, a division of The TJX Companies, Inc.

Website

https://homegoods.com

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Off-Price Home Furnishings Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912), Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Off-Price Mixed General Merchandise (Home-Focused) Retail (CRAEACAJ)

akta.pro secondary industries

Off-Price Home Décor & Accessories Retail (CRAEACAA), Off-Price Kitchenware, Tabletop & Housewares Retail (CRAEACAD), Off-Price Home Textiles (Bedding, Bath, Linens) Retail (CRAEACAC), Off-Price Home Organization & Storage Retail (CRAEACAE)

Keywords

• Off-price home goods
• Home decor retail
• Home furnishings store
• Discount home fashion
• Brick-and-mortar retail

Headquarters

HQ city

Framingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. In-store merchandise sales: HomeGoods generates revenue through the sale of home furnishings, décor, bedding, kitchen, bath, and seasonal merchandise in its brick-and-mortar retail locations. As an off-price retailer, merchandise is sold at 20-50% below department and specialty store prices. No promotions, sales, coupons, or gimmicks are offered—everyday low pricing drives consistent value perception. New inventory arrives multiple times per week with deliveries often containing thousands of items, creating a treasure-hunt experience that encourages repeat visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

HomeGoods operates brick-and-mortar retail stores selling brand-name and designer home furnishings, furniture, bedding, kitchen, bath, décor, lighting, rugs, wall art, storage, pet supplies, and seasonal merchandise at prices 20-50% below department and specialty store prices. As an off-price home fashion retailer, the company delivers an ever-changing 'treasure-hunt' shopping experience with new inventory arriving multiple times per week, sourcing globally from Europe, Asia, and artisans worldwide.

Product overview

HomeGoods is an off-price home décor retailer owned by TJX Companies that operates physical retail stores offering an ever-changing selection of brand-name and designer home furnishings at prices 20-60% below department and specialty store prices. The core product is its retail store experience, supplemented by a digital ecosystem comprising the HomeGoods website (serving as a store locator and brand information hub), the TJX Rewards credit card loyalty program (offering 5% back in rewards across TJX family stores), gift cards (redeemable in-store and addable to Apple Wallet), and specialty collections including The Dorm Edit, Back to Campus, and World Traveler limited-time collections. The brand positions itself as a 'treasure hunt' shopping destination where new merchandise arrives multiple times weekly from diverse vendors including top brands, artisans, and manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• HomeGoods Retail Stores Physical retail stores offering an ever-changing selection of brand-name and designer home furnishings, décor, furniture, bedding, kitchen items, and seasonal merchandise at prices 20-50% below department and specialty store prices, targeting general consumers seeking affordable home décor.
• TJX Rewards Credit Card A co-branded credit card loyalty program issued with Synchrony Bank that offers 5% back in rewards on purchases across TJX family stores, with the Platinum Mastercard adding rewards for gas, groceries, and restaurants; designed for frequent HomeGoods and TJX shoppers.
• Gift Cards Physical and digital HomeGoods gift cards with no expiration dates, redeemable in-store, with balance checking and Apple Wallet mobile access; offered to consumers for gifting purchases.
• HomeGoods Mobile App Mobile application enabling TJX Rewards cardmembers to access earned Rewards Certificates digitally, track points balance, and scan to redeem in-store rewards at HomeGoods and TJX family stores.

Quantifiable outcome

• 20-50% less than department and specialty store prices
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• St. Jude Children's Research HospitalcoreStrategic or Co-development Partner · 1 January 2010HomeGoods has partnered with St. Jude since 2010 to support patients and families throughout their care experiences. Through in-store fundraising and the sale of charitable merchandise, HomeGoods has raised over $87 million. The company hosts its annual HomeGoods Fall Fest for patient families and participates in the Thanks & Giving campaign. HomeGoods was named the 2023 Thanks & Giving Partner of the Year by St. Jude.
• Dana-Farber Cancer InstitutecoreStrategic or Co-development PartnerHomeGoods' over 25-year partnership with Dana-Farber has helped advance research and enhance patient care. Since 2001, through annual in-store fundraisers and the sale of charitable merchandise, HomeGoods and its customers have raised more than $34 million. Initiatives include transforming patient rooms, funding specialized programming including support groups and art therapy, and the HomeGoods Housing Grants Fund helping more than 220 patient families across 13 states.
• Tia and Tamera Mowry-HousleyminorGTM or Marketing PartnerHomeGoods collaborated with 'Sister, Sister' stars Tia and Tamera Mowry-Housley to kick off its holiday décor season, including the third annual 'Deck the Everything Day' campaign. The celebrities helped empower decorators to embrace their festive alter ego and shared different holiday styles.
• Jennifer HudsonminorGTM or Marketing PartnerHomeGoods launched the 'Finding Time Off' marketing campaign in partnership with celebrity Jennifer Hudson to encourage consumers to break free from routine and rediscover joy. The campaign included a multi-city street activation tour across New York City, Boston, and Miami from May 13-15, 2025, and Instagram giveaways through May 16, 2025. Commissioned research showed 85% of Americans want to make time for happiness-inducing activities.
• Synchrony BankminorOthersSynchrony Bank issues the TJX Rewards credit card and TJX Rewards Platinum Mastercard in partnership with HomeGoods and the TJX Companies. Cardholders earn 5% back in Rewards on purchases across the TJX family of stores, with additional rewards for gas, groceries, and restaurants on the Mastercard tier.

Scale indicators5 records

Recent moves13 records

Expansion highlights4 records

Direct peers

• Ollie's Bargain Outlet: Closeout retailer selling brand-name merchandise at deep discounts including home goods; comparable opportunistic sourcing model and value-oriented shopper demographic.
• Burlington Stores: U.S. off-price retailer offering apparel and home goods at value prices with a comparable treasure-hunt model and store footprint expansion strategy; competes directly for HomeGoods' value-conscious shopper.
• World Market (Cost Plus): Specialty global-sourced home décor, furniture, and food retailer; comparable globally-inspired home assortment and treasure-hunt positioning though at full regular price points.
• Ross Stores: Major U.S. off-price chain with growing home assortment; comparable business model, value pricing, and opportunistic sourcing approach to HomeGoods.
• Big Lots: Closeout-driven discount retailer with a meaningful home furnishings and décor assortment; comparable value pricing and treasure-hunt dynamic though broader general merchandise mix.
• Marshalls (TJX): Sister off-price banner under TJX that competes for similar value-seeking home and lifestyle shoppers; many locations operate as co-located HomeGoods/Marshalls combo stores, sharing customer base and supply chain.
• Homesense (TJX): Direct TJX sister concept offering larger-format off-price home furnishings with overlapping assortment and treasure-hunt merchandising; comparable as the closest like-for-like home off-price brand in the U.S. market.
• At Home Group: Specialty home décor superstore selling furniture, rugs, and seasonal merchandise at value prices; competes in the same home-furnishings category though from a big-box full-price-positioning model.
• T.J. Maxx (TJX): TJX's flagship off-price banner offering apparel and a growing home assortment; competes for the same treasure-hunt shopper and leverages identical TJX global sourcing infrastructure.

Broad incumbents

• Wayfair: Largest U.S. online home-furnishings retailer; competes for the same category demand but through a digital-only model — represents the structural e-commerce threat HomeGoods has not addressed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/homegoods
• YouTubeyoutube.com/playlist?list=PLtyMkMtSY__F_9gjTqr7bvjoGb-AL9czA
• Facebookfacebook.com/Homegoods
• LinkedInlinkedin.com/company/8034048
• Instagraminstagram.com/homegoods
• TikToktiktok.com/@homegoods
• Pinterestpinterest.com/homegoods

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeGoods