Boho Group

What Boho Group does

Boho Group AB (publ) is a Swedish public limited company listed on Nasdaq First North Growth Market in Stockholm (ticker sto:BOHO), operating a hotel and property development business centered on Marbella's Golden Mile in southern Spain. The company's core operating asset is Boho Club, an award-winning 40-room boutique hotel with 2-4 beds per room and a Michelin-recommended restaurant; the site sits on four acres of land that was acquired at the company's founding in 2014. Boho Group generates revenue primarily through hotel room bookings (made via hotel reception or the bohoclub.com website) and restaurant operations, with a secondary channel of shareholder customers via a 20% room discount and complimentary dinner program for holders of at least 2,000 shares.

The company's strategic model combines operational hospitality with property development. In 2025, Boho Group obtained final municipal approval — reportedly the first such approval for a hotel project in Marbella — to develop a detailed plan enabling expansion of Boho Club from approximately 7,000 m² to up to 28,400 m² of hotel space, alongside a planned new five-star project, Cielo Marbella. An independent external valuation in December 2025 assessed the Golden Mile assets at approximately EUR 130 million (around SEK 19 per share after liabilities, before deferred tax). Boho Group is led by CEO and co-founder Andreas Bonnier (since 1 April 2024) and a board chaired since 2026 by Mattias Kaneteg; CFO since 2026 is Svante Bengtsson.

The customer base spans international affluent travelers seeking luxury stays on the Costa del Sol, Nordic/Swedish investors accessing Spanish hospitality exposure through the Nasdaq First North listing, and Boho Group shareholders who consume the brand's hospitality services through the benefits program. Distribution is exclusively direct (own website, reception booking, shareholder channel), and the company does not disclose a proprietary technology layer; its competitive positioning rests on the regulatory entitlement to expand on constrained Golden Mile land, brand awards, and the integrated hotel-restaurant concept. Boho Club is 80% owned by Boho Group, and the broader share register includes preference shares alongside ordinary shares.

Name

Boho Group

Legal name

Boho Group AB (publ)

Website

https://bohogroup.com

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Boho Group AB (publ) is a Swedish-listed (Nasdaq First North) hospitality and property development company that operates the 40-room Boho Club boutique hotel and Michelin-recommended restaurant on Marbella's Golden Mile, targeting international affluent travelers and Nordic investors while pursuing major expansion of its hotel capacity.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hospitality (Hotel) Property Management (BPAJAGAG), Hotel Bars & Rooftop Bars (CRANACAL)

Keywords

• Luxury boutique hotels
• Hospitality operations
• Hotel property development
• Fine dining restaurants
• Real estate investment

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Hotel Operations: Revenue from hotel room bookings at Boho Club boutique hotel on Marbella's Golden Mile. The hotel consists of 40 rooms with 2-4 beds each, offering luxury accommodations with occupancy rates approximately 11% higher than peer group average.
2. Restaurant Operations: Revenue from the Michelin-recommended restaurant at Boho Club, offering exclusive culinary experiences as part of the comprehensive guest solution. Includes dinner with tasting menu for hotel guests.
3. Shareholder Benefits Program: Shareholders with minimum 2,000 shares receive 20% room discount and complimentary dinner when booking minimum two nights. Creates loyalty and attracts investor-customers.
4. Property Development Value: Long-term value creation through property development. Independent valuation December 2025 assessed Golden Mile assets at approximately EUR 130 million, with expansion plans to increase hotel space from 7,000 m² to 28,400 m².

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Boho Group operates the Boho Club, a 40-room luxury boutique hotel with a Michelin-recommended restaurant located on Marbella's Golden Mile, Spain. The company pursues long-term value creation through active real estate development and property management, with plans to expand hotel space from approximately 7,000 m² to 28,400 m² following municipal approval. Listed on Nasdaq First North in Stockholm, the company combines premium accommodations, fine dining, and property investment under a single brand.

Product overview

Boho Group operates a dual-segment business model combining hotel operations and property development. The core offering centers on Boho Club Hotel, an award-winning 40-room boutique hotel on Marbella's Golden Mile, complemented by a Michelin-recommended restaurant. The company is pursuing expansion through the Cielo Marbella development project, which plans to develop additional hotel space from approximately 7,000 m² to 28,400 m². Boho Group is listed on Nasdaq First North Growth Market in Stockholm.

Differentiator

Problem solved

Functional benefit

Brands

• Boho Club: Award-winning and exclusive boutique hotel located in the heart of Marbella on the renowned Golden Mile. Features 40 rooms, each accommodating 2-4 guests, with a Michelin-recommended restaurant. Named Spain's Best Luxury Boutique Hotel in 2021.
• Cielo Marbella

Products and services

• Boho Club Hotel Award-winning 40-room luxury boutique hotel on Marbella's Golden Mile with 2-4 beds per room, offering an elegant resort ambiance with a club mentality for international affluent travelers seeking premium accommodations. Named Spain's Best Luxury Boutique Hotel in 2021 and recipient of two international World Luxury Hotel Awards in 2025.
• Boho Club Restaurant Michelin-recommended fine dining restaurant at Boho Club, complementing the boutique hotel experience with exclusive culinary offerings, including a tasting menu dinner experience for guests booking stays of two or more nights.
• Shareholder Benefits Program

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Aman Resorts: Ultra-luxury boutique resort brand focusing on exclusive, design-led properties in premium destinations. Comparable brand positioning, international ultra-affluent customer profile, and integrated F&B narrative.
• Nobu Hotels: Lifestyle luxury boutique hotel brand with resort properties in Marbella and Ibiza. Targets a similar affluent international guest seeking design-forward, restaurant-anchored hospitality experiences.
• Fincahotel Group (Spain boutique rural luxury): Aggregator/platform for boutique luxury hotels in Spain with Mediterranean focus. Comparable as boutique Spanish luxury hospitality destination referencing point for international travelers seeking design-led premium stays.

Direct peers

• Puente Romano Beach Resort & Spa: Five-star resort located directly on Marbella's Golden Mile, part of The Leading Hotels of the World. Same customer profile (international luxury travelers), same location, and competing for the same nightly guest spend.
• Marbella Club Hotel: Iconic luxury boutique hotel on Marbella's Golden Mile, operating since 1954. Directly comparable as the most established full-service luxury hotel on the exact same micro-location as Boho Club, serving international affluent travelers.
• Quartiers Properties (now Boho Group): The previous brand identity of the subject company itself; included for completeness as the prior operating name and former identity of Boho Group in the Swedish small-cap market.

Broad incumbents

• Belmond (LVMH): Luxury hotel and resort collection owned by LVMH, including the Marbella Club property portfolio. Comparable as a high-design, multi-property luxury operator in resort destinations with integrated F&B concepts.
• Four Seasons Hotels & Resorts: Global luxury hotel operator with resort properties in Mediterranean resort markets. Comparable on luxury hospitality standards and affluent international guest profile, though vastly larger scale.
• Minor Hotels (NH Hotel Group): Global hotel operator with significant Spanish presence (NH Hotels brand) including resort properties on the Costa del Sol. Comparable in luxury and upper-upscale segments though far broader in geographic and brand scope.

Regional players

• Meliá Hotels International: Largest Spanish hotel operator with multiple luxury and upscale properties across Spain including Marbella. Overlaps in the Costa del Sol luxury segment but operates across broader geographies and price tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/quartiersproperties

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boho Group