Ultradent Products, Inc.

What Ultradent Products, Inc. does

Ultradent Products, Inc. is a privately held, family-founded dental products manufacturer founded in 1979 by Dr. Dan Fischer, headquartered in South Jordan, Utah. The company develops, manufactures, and sells a comprehensive portfolio of professional dental materials, devices, and instruments spanning teeth-whitening systems (Opalescence, the #1-selling professional whitening brand with 150M+ smiles whitened), LED curing lights (VALO Grand, VALO X, and Cordless variants using multi-wavelength 385-515 nm LEDs), diode lasers (Gemini, 810/980 nm), preventive products (Enamelast fluoride varnish), tissue management (Astringedent X hemostatic, Umbrella retractor), restorative materials (FORMA S and Transcend composites, Peak Universal Bond, Ultra-Etch), endodontic and surgical products (EndoREZ, UltraTemp REZ, OsteoGen bone grafts), and matrix systems (Halo, Triodent). The portfolio is supported by an extensive granted US patent estate across formulations, industrial designs, and methods.

The company's business model combines one-time equipment revenue (curing lights, lasers, handpieces) with a large recurring consumables stream (whitening gels, fluoride varnish, etchants, adhesives, composites, endodontic sealers, prophy paste, matrix bands), underwritten by 1,001-5,000 employees and direct operations or distributor presence in 14+ countries (including USA, Germany, Japan, China, Brazil, Australia, Mexico, Italy, Spain, the Netherlands, Turkey, Korea, Croatia, and Lithuania via the i-dental acquisition). Go-to-market is primarily enterprise field sales to dental clinicians, DSO organizations, and dental institutions, supplemented by an e-commerce storefront at ultradent.com, a partner portal (myUltradent), structured CE/clinical-education programs (Ultradent Seminars, Opalescence Extravaganza), and a consumer channel for Opalescence products (Opalescence.com, Amazon, Walmart). Two acquisitions completed in 2024 (Ease-In-Shields and i-dental) and a March 2026 product launch (Opalescence Whitening Mouthwash) point to a company actively extending both its catalog and its geographic and clinical vertical reach.

Name

Ultradent Products, Inc.

Legal name

Ultradent Products, Inc.

Website

https://www.ultradent.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ultradent Products is a privately held US dental products manufacturer founded 1979, selling professional whitening systems, LED curing lights, diode lasers, composites, endodontics, and preventive consumables to dental clinicians, DSOs, and dental institutions across 14+ countries via direct sales, distributors, and e-commerce.

Ownership category

akta.pro rank

Product category

Dental Products and Equipment

NAICS

Dental Equipment and Supplies Manufacturing (339114)

SIC

Dental Equipment & Supplies (3843), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

Keywords

• Dental products manufacturer
• Professional dental equipment
• Teeth whitening systems
• LED curing lights
• Dental composite materials

Headquarters

HQ city

South Jordan

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Equipment Sales: Sale of dental equipment including LED curing lights (VALO family), dental lasers (Gemini), and related accessories. Revenue generated from one-time equipment purchases with optional accessories and replacement parts.
2. Dental Consumables: Sale of consumable dental products including whitening gels, fluoride varnishes, hemostatic agents, etchants, bonding agents, composites, impression materials, prophy paste, and other single-use or limited-use dental supplies. These products drive recurring revenue through repeat purchases.
3. Matrix Systems and Accessories: Sale of sectional matrix systems (Halo, Triodent), wedges, and related accessories for restorative dentistry.
4. Endodontic Products: Sale of endodontic files, sealers, and related products for root canal treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Ultradent Products, Inc. manufactures and sells high-tech dental materials, devices, and instruments for dental professionals worldwide. Its portfolio spans professional teeth whitening systems (Opalescence), LED curing lights (VALO), diode lasers (Gemini), fluoride varnishes, hemostatic agents, dental composites, bonding adhesives, endodontic sealers, bone graft materials, and sectional matrix systems. The company operates a vertically integrated manufacturing facility in South Jordan, Utah, and sells globally through direct sales, e-commerce, and authorized distributors.

Product overview

Ultradent Products, Inc. is a dental products manufacturer offering a comprehensive portfolio of professional dental care solutions. The product portfolio centers around several core brands: Opalescence™ teeth whitening (including Go, Custom, Pro, and Home Advanced variants, plus the new Whitening Mouthwash) as the flagship consumer-facing brand; VALO™ LED curing lights (VALO X and VALO Grand) for polymerizing dental materials; preventive products including Enamelast™ fluoride varnish and Ultrapro™ Tx hygiene products; restorative materials like FORMA™ S composite, Transcend™ composite, and Peak™ universal bond; tissue management solutions such as Astringedent™ X hemostatic and Umbrella™ retractors; endodontic products including EndoREZ™ canal sealer; surgical products like OsteoGen® bone grafts and the Gemini™ diode laser; and matrix systems under the Triodent® sub-brand. The company has expanded through acquisitions including Ease-In-Shields™ eye protection from ViewMax Solutions and Lithuania-based i-dental. Ultradent also offers an extensive accessories portfolio including VALO curing light lenses and accessories.

Differentiator

Problem solved

Functional benefit

Brands

• Opalescence: Professional teeth whitening brand, #1-selling professional teeth whitening brand. Includes whitening mouthwash, toothpaste, prefilled trays, and custom whitening gels.
• Triodent
• VALO
• Enamelast
• Gemini

Products and services

• Opalescence Teeth Whitening Ultradent's flagship professional teeth whitening brand offering prefilled trays, custom take-home kits, in-office treatments, and home advanced products for dental clinicians and their patients.
• Opalescence Whitening Mouthwash An alcohol-free whitening mouthwash featuring a hydrogen peroxide formula with cool mint flavor, designed for daily consumer use alongside Opalescence whitening products.
• VALO Grand LED Curing Light LED curing light with a 12mm lens for covering a 10mm molar, using multiwavelength LED (385-515 nm) for polymerizing all light-cured dental materials. Features three curing modes from 1000 to 3200 mW/cm2.
• VALO X Curing Light LED curing light featuring one-button activation, accelerometer for mode cycling via drum tap or wave gestures, improved curing depth, beam collimation, and thermal management. Available in corded and cordless versions.
• Enamelast Fluoride Varnish Award-winning fluoride varnish offering sustained fluoride release for preventive oral care, used by dental professionals for caries prevention.
• FORMA S Composite Light-cured zirconia nano-hybrid dental composite with non-sticky, sculptable handling and excellent polishability for direct restorative procedures.
• Transcend Universal Composite Universal composite resin for direct restorative dental procedures, offering shade matching and lasting polish.
• Halo Sectional Matrix System Sectional matrix system for dental restorations including matrix rings and wedges designed to produce reliable interproximal contacts in Class II restorations.
• Ultra-Etch Etchant Dental etching gel for tooth surface preparation prior to bonding procedures.
• Peak Universal Bond Adhesive Universal dental adhesive for bonding procedures across various restoration types and substrates.
• Astringedent X Hemostatic Agent 12.7% iron solution hemostatic agent for tissue management and hemostasis during dental restorative and crown and bridge procedures.
• OsteoGen Bone Grafts Resorbable bone grafting plugs used in dental surgical procedures for bone regeneration and socket preservation.
• Gemini EVO Diode Laser Diode laser system for soft tissue dental procedures, operating at 810 and 980 nm wavelengths.
• Ultrapro Tx Prophy Paste Prophylaxis paste used by dental hygienists during professional dental cleaning procedures.
• Ultrapro Tx Cordless Hygiene Handpiece Cordless hygiene handpiece used by dental professionals for prophylaxis (cleaning) procedures.
• Umbrella Tongue, Lip, and Cheek Retractor Tissue retraction device providing improved access and isolation of the operative field during dental procedures.
• Ease-In-Shields Protective Eye Shields Protective eye shields for dental clinicians that attach to loupes and eyewear, offering protection from laser and curing lights with patented polycarbonate material.
• Triodent Matrix Systems Matrix system sub-brand including Wave-Wedge, AdaptiVe Wedge, and SuperCurve Matrix products for sectional matrix applications in restorative dentistry.
• Jiffy Natural Polishers Diamond grit polishers used to achieve natural, esthetic finishes on composite dental restorations.
• VALO Curing Light Accessories Accessories for VALO curing lights including specialty lenses (PointCure, ProxiCure, Translume, Interproximal, Diffuser) and barrier sleeves for various clinical applications.

Quantifiable outcome

• 114,592,845 dental procedures have benefited from Ultradent products globally in the current year.
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• American Academy of Facial Esthetics (AAFE)coreStrategic or Co-development Partner · 8 April 2026Ultradent partnered with AAFE to support facial esthetics education and product solutions for dental professionals. AAFE, which has trained over 20,000 dentists, will provide certification training while Ultradent supplies related products. The collaboration aims to help clinicians expand beyond traditional restorative procedures into facial esthetics services.
• StatDDScoreStrategic or Co-development Partner · 8 April 2026Ultradent partnered with StatDDS to supply pharmaceuticals and products for facial esthetics training programs. StatDDS will provide the necessary pharmaceutical products while Ultradent provides complementary dental materials. The collaboration supports comprehensive facial esthetics education for dental professionals.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dentsply Sirona: The largest global dental equipment and supplies manufacturer, offering CAD/CAM systems, imaging, instruments, and consumables. Direct overlap with Ultradent's restorative, endodontic, and whitening portfolios, but at significantly larger scale and broader scope.
• Envista Holdings: Diversified dental products company (Nobel Biocare, Ormco, KaVo Kerr) covering implants, orthodontics, and equipment. Comparable to Ultradent in offering comprehensive dental solutions, with overlap in equipment, restorative, and consumable categories.
• Solventum (formerly 3M Oral Care): Spun off from 3M in 2024, Solventum's Oral Care segment covers preventive, restorative, and orthodontic products. Direct overlap with Ultradent's preventive and restorative portfolios and similar global distribution model.
• Colgate-Palmolive (Oral Care): Global consumer oral care leader with professional whitening and OTC products. Comparable to Ultradent on the consumer Opalescence side, competing across retail whitening, toothpaste, and mouthwash categories.

Direct peers

• Ivoclar Vivadent: Privately held Liechtenstein-based dental materials and equipment manufacturer with strength in composites, ceramics, and CAD/CAM. Highly comparable to Ultradent as a specialty-focused mid-size dental products company with global reach and family ownership structure.
• GC Corporation: Japanese dental materials manufacturer specializing in restoratives, preventive care, and laboratory products. Closely comparable to Ultradent in portfolio composition and global specialty distribution model, particularly in Asia-Pacific.
• VOCO: German privately held dental materials manufacturer focused on restoratives, preventive care, and digital dentistry. Closely comparable mid-size specialty competitor with similar product breadth and international distribution.
• Kuraray Noritake Dental: Japanese dental materials manufacturer known for bonding agents, composites, and ceramics. Direct overlap with Ultradent's bonding/etch and restorative composite categories, serving similar dental professional customers globally.
• Young Innovations: Mid-size specialty dental products company offering preventive, restorative, and hygiene products. Highly comparable in size and product focus to Ultradent, serving dental professionals with consumable-dominant portfolios.

Others

• Henry Schein: Largest dental distributor in North America with growing private-label and technology products. Overlaps with Ultradent as both a competitor (in selected categories) and as a critical distribution channel through which Ultradent reaches mid-market practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ultradent
• YouTubeyoutube.com/user/ultradentproducts
• Facebookfacebook.com/ultradent
• Instagraminstagram.com/ultradentproducts
• LinkedInlinkedin.com/company/ultradent-products-inc-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultradent Products, Inc.