11:FS
11:FS is a London-based fintech consultancy and product company that designs, builds, and benchmarks digital financial services for banks, challenger banks, and fintechs across 32 countries via consulting, a subscription research platform, core banking technology, and a global fintech podcast.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What 11:FS does
11:FS is a London-headquartered fintech consultancy and product company that builds digital financial services propositions for banks, challenger banks, and fintech startups globally. Founded in 2016 by David M. Brear, Jason Bates (co-founder of Monzo and Starling), and Ross Methven, the firm has grown to 150+ employees and serves clients in 32 countries, with named engagements spanning Metro Bank, CaixaBank, Virgin Money, RBS/NatWest Mettle, Citizens Access, Monzo, Atom Bank, Standard Chartered's Mox, WeLab, Grab, and Lowell Financial, among others. The company is structured as 11:FS Group Limited with a wholly-owned operating subsidiary, 11:FS Foundry Limited.
The firm operates five integrated business lines: 11:FS Ventures (transformation and advisory consulting), 11:FS Pulse (a subscription research and benchmarking platform aggregating thousands of user-journey videos and expert analysis), 11:FS Research (consumer and market intelligence using a Jobs To Be Done methodology), 11:FS Foundry (modular core banking capabilities for digitally native propositions), and 11:FS Media (industry content including the Fintech Insider podcast, distributed in 182 countries). Revenue is generated through professional-services fees, recurring platform subscriptions, and managed services, sold via a direct enterprise sales motion to financial institutions and challengers; the firm claims concept-to-launch delivery in approximately nine months for new banking services.
11:FS firmographics
Firmographics- Name
- 11:FS
- Legal name
- 11:FS Group Limited
- Website
- https://11fs.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- 11:FS is a London-based fintech consultancy and product company that designs, builds, and benchmarks digital financial services for banks, challenger banks, and fintechs across 32 countries via consulting, a subscription research platform, core banking technology, and a global fintech podcast.
- Ownership category
- akta.pro rank
11:FS industry classification
Industry- Product category
- Fintech Consulting
- NAICS
- Finance and Insurance (52)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Personal Financial Management & Budgeting (PFM) (FSAGAAAH)
- akta.pro secondary industries
- Transaction Analytics & Cash-Flow Insights (risk signals, forecasting) (FSAGACAG), Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH)
Keywords
Where 11:FS is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
11:FS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Consulting - 11:FS Ventures: Transformation and advisory services helping financial institutions become truly digital through strategic consulting, proposition design, and implementation support.
- 11:FS Research: Consumer and market research services providing unique, timely market intelligence and analysis from expert strategists and researchers.
- 11:FS Pulse Platform: Subscription-based access to industry benchmarking platform with thousands of user journeys and expert analysis for product benchmarking.
- Media & Events: Industry-leading content and events including the Fintech Insider podcast, industry reports, talks, and workshops.
- 11:FS Foundry: Core banking capabilities offering modular approach to delivering secure, digitally native banking propositions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise consulting and subscription-based platform |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
11:FS product offering
Product offeringCore offering
11:FS is a fintech consultancy that builds next-generation digital propositions for the financial services industry. It combines transformation and advisory consulting (11:FS Ventures), an industry-leading product research and benchmarking platform (11:FS Pulse) with thousands of fintech user journeys, consumer and market research using the Jobs To Be Done framework, modular core banking capabilities (11:FS Foundry) for building digital banks, and media/content operations including the Fintech Insider podcast.
Product overview
11:FS is a fintech consultancy that builds next-generation propositions for the financial services industry. The company operates a platform-plus-services model consisting of: 11:FS Pulse (a research and benchmarking platform providing access to thousands of fintech user journeys), 11:FS Ventures (transformation and advisory consulting), 11:FS Research (consumer and market intelligence using Jobs To Be Done methodology), 11:FS Foundry (modular core banking capabilities for building digital banks), and 11:FS Media (content and events including the Fintech Insider podcast). Together, these offerings help existing financial institutions innovate and challengers scale, from concept through launch.
Differentiator
Problem solved
Functional benefit
Brands
- 11:FS Pulse: Product research platform providing in-depth user journey reviews and analysis to benchmark and build customer-centric propositions.
- 11:FS Ventures
- 11:FS Research
- 11:FS Foundry
- 11:FS Media
- Fintech Insider
Products and services
- 11:FS Ventures Transformation and advisory consulting services focused on defining, building, and launching next-generation financial services globally for banks, fintechs, and challenger financial institutions.
- 11:FS Pulse Subscription-based product research platform providing in-depth user journey videos, reviews, and benchmarking analysis across global fintech and financial services, used by product teams for competitive analysis and UX benchmarking.
- 11:FS Research Consumer and market research services delivering unique, timely market intelligence and analysis from expert strategists and researchers, using the Jobs To Be Done methodology for customer insight.
- 11:FS Foundry Modular approach to delivering secure, digitally native banking propositions at scale, providing core banking capabilities for building new digital banks via the wholly-owned subsidiary 11:FS Foundry Limited.
- 11:FS Media Content and events services delivering financial services content across audio, video, and in-person events, including the chart-topping Fintech Insider podcast covering fintech, finance, breaking news, launches, partnerships, and funding across 182 countries.
Quantifiable outcome
- Discovery phase time reduced by average of one week
- +3 more outcomes
Companies that use 11:FS
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
11:FS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
11:FS partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
11:FS competitors and assessment
Company assessmentBroad incumbents
- Boston Consulting Group (FS practice): Top-tier strategy consulting firm with deep financial services practice advising incumbents on digital strategy, growth, and operating model redesign. Competes for the strategy layer of the same transformation mandates 11:FS targets.
- Accenture (Financial Services): Largest global professional services firm with a sizeable financial services practice covering digital banking, core modernisation, and consulting. Competes for the largest transformation mandates where scale and global delivery outweigh 11:FS's boutique challenger-banking expertise.
Emerging players
- Backbase: Engagement banking software provider offering a digital banking platform for retail, SME, and private banking propositions. Comparable to 11:FS's proposition design and Foundry delivery remit, often as a partner or competitor depending on the engagement structure.
- Thought Machine: Cloud-native core banking platform vendor whose Vault platform underpins several digital challenger banks globally. Adjacent competitor to 11:FS Foundry, with which it can partner or compete in greenfield bank builds.
- Mambu: Cloud-native core banking and lending SaaS platform serving neobanks, incumbents, and embedded finance providers. Adjacent to 11:FS Foundry as an alternative modular banking stack for new digital propositions.
- Mobiquity: Digital consultancy that builds digital banking and wealth management experiences for retail banks, wealth managers, and fintechs. Overlaps with 11:FS's proposition design and customer experience remit, with similar client archetypes though smaller global footprint.
Direct peers
- Capco: Global management and technology consultancy exclusively focused on financial services, advising banks on digital transformation, core banking modernisation, and new proposition launches. Closely comparable to 11:FS Ventures in its consulting-led, FS-only positioning, though at materially larger scale and owned by Wipro.
- Synechron: Digital, consulting, and technology firm focused exclusively on financial services, with practices in digital strategy, design, and engineering for banks and insurers. Overlaps directly with 11:FS's proposition design and build mandate, particularly in core banking and digital channel transformation.
- Publicis Sapient: Digital transformation consultancy within Publicis Groupe with deep financial services practice spanning strategy, design, and engineering. Competes with 11:FS on large bank digital proposition design, customer journey transformation, and platform engineering programmes.
- Thoughtworks: Global technology consultancy with significant financial services client base and proprietary engineering practices for digital banking and platform modernisation. Comparable to 11:FS's design-and-engineer-to-launch delivery model, though at much larger headcount and broader industry exposure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
11:FS social profiles
Digital presence11:FS financial estimates
Financial estimateRevenue estimate
Valuation estimate
11:FS leadership team
Management profileNumber of profiles
Profiles1 record
11:FS subsidiaries and ownership
Company hierarchySubsidiaries1 record
11:FS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
11:FS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 11:FS
What does 11:FS do?
11:FS is a fintech consultancy that builds next-generation digital propositions for the financial services industry. It combines transformation and advisory consulting (11:FS Ventures), an industry-leading product research and benchmarking platform (11:FS Pulse) with thousands of fintech user journeys, consumer and market research using the Jobs To Be Done framework, modular core banking capabilities (11:FS Foundry) for building digital banks, and media/content operations including the Fintech Insider podcast.
Is 11:FS a public or private company?
11:FS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 11:FS founded?
11:FS was founded in 2016. It employs 101 to 250 people.
Where is 11:FS based?
11:FS is headquartered in London, United Kingdom, in the Europe region.
How does 11:FS make money?
Five revenue lines are on record. Consulting - 11:FS Ventures are the primary driver. The others are 11:FS Research, 11:FS Pulse Platform, media & Events and 11:FS Foundry.
Who are 11:FS's main competitors?
Broad incumbents on record are Boston Consulting Group (FS practice) and Accenture (Financial Services). Emerging players are Backbase, Thought Machine, Mambu and Mobiquity. Direct peers are Capco, Synechron, Publicis Sapient and Thoughtworks.
Does 11:FS have an API?
No public API is recorded for 11:FS.
What industry is 11:FS in?
11:FS's product category is Fintech Consulting. Its primary akta.pro industry code is FSAGAAAH, Personal Financial Management & Budgeting (PFM), with a secondary code of FSAGACAG, Transaction Analytics & Cash-Flow Insights (risk signals, forecasting). Its NAICS code is 52 and its SIC code is 6199.