Pediatric Orthopaedic Associates

What Pediatric Orthopaedic Associates does

Pediatric Orthopaedic Associates is a private, for-profit pediatric orthopaedic medical practice founded in 1996 and headquartered in Atlanta, Georgia. The firm operates a physician appointment platform (website: mypedsortho.com) that facilitates scheduling and access to specialty orthopaedic care for children. With a headcount of 101–250 employees, the practice is staffed by a multi-physician clinical team delivering subspecialty pediatric musculoskeletal care — a niche that requires credentialed talent and is distinct from general orthopaedic or adult practices.

The business model is service-based: revenue is generated through patient encounters, clinical procedures, and ancillary services typical of a specialty medical practice (evaluations, imaging, casting/bracing, surgical follow-up, scoliosis monitoring, and rehabilitation). GTM motion is primarily referral-driven via pediatricians and primary care providers in the Atlanta metropolitan area, supplemented by direct patient family acquisition through the practice's online presence. Pricing is not publicly disclosed and operates under standard medical fee-for-service and insurance reimbursement mechanics rather than a SaaS or subscription model.

Leadership is held by CEO Micki Gulley and COO Lauren Kaeser. The company completed a single disclosed capital raise in September 2017 for approximately $321,370 (investors undisclosed). Most technology, product, partnership, customer-segmentation, and revenue fields in the source data are empty, and the most recently retrieved third-party source is unrelated content from a gambling blog — limiting confidence in any inferred claims beyond what the firmographics and basic operating profile support.

Name

Pediatric Orthopaedic Associates

Website

https://mypedsortho.com

Company type

Private

Founded year

1996

Headcount range

1–10 employees

Short description

Pediatric Orthopaedic Associates is a private, Atlanta-based pediatric orthopaedic medical practice founded in 1996, serving children with musculoskeletal conditions via physician appointments, specialty clinical care, and an online scheduling platform.

Ownership category

akta.pro rank

Product category

Pediatric Orthopaedic Care

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAFAJAH

Pediatric Specialty Care Centers (e.g., cardiology, oncology, neurology)

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

Keywords

• Pediatric orthopaedic care
• Physician appointment scheduling
• Children's orthopaedic services
• Medical practice platform
• Orthopaedic patient care

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Core offering

Pediatric Orthopaedic Associates operates a medical practice platform intended to facilitate physician appointment services for pediatric orthopaedic care. The company delivers orthopaedic medical services to children, with an online platform for scheduling physician appointments. Founded in 1996 and headquartered in Atlanta, the practice serves patients with a team of 101-250 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Orthopaedic Physician Appointment Service Online and in-person scheduling platform for pediatric orthopaedic physician appointments, serving children and families seeking orthopaedic care.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• Nemours Children's Health: Multi-state pediatric health system with significant pediatric orthopaedic capacity in the Southeast (Jacksonville, Orlando) and nationally; comparable as a large-scale pediatric specialty provider that could expand into or compete for the Atlanta-area referral base.
• Cincinnati Children's Hospital Medical Center: Top-tier U.S. pediatric academic medical center with a high-volume pediatric orthopaedic program; comparable as a regional/national competitor for complex pediatric orthopaedic referrals and a benchmark for clinical and research positioning.
• Boston Children's Hospital: Top-ranked U.S. academic pediatric hospital with a leading pediatric orthopaedic surgery department; sets the clinical benchmark for the sub-specialty and competes for complex pediatric orthopaedic cases regionally and nationally.
• Children's Healthcare of Atlanta: Major Atlanta-based pediatric health system with pediatric orthopaedic and surgical sub-specialties; a key local competitor and referral counterparty for Pediatric Orthopaedic Associates given geographic overlap in the Atlanta market.
• Children's Hospital of Philadelphia (CHOP): Major academic pediatric hospital with one of the highest-volume pediatric orthopaedic programs in the U.S.; comparable as a destination center for complex pediatric musculoskeletal care and a potential competitor for high-acuity referrals.
• Hospital for Special Surgery (HSS) – Pediatrics: New York-based orthopaedic specialty hospital with a dedicated pediatric orthopaedic service; directly comparable as a high-volume pediatric orthopaedic clinical program, though attached to a broader adult orthopaedic institution.

Direct peers

• Shriners Children's: National pediatric specialty health system with deep pediatric orthopaedic focus across multiple U.S. sites; directly comparable as a destination for pediatric musculoskeletal care, though operating as a non-profit hospital system rather than an independent practice.
• Texas Scottish Rite for Children: Pediatric orthopaedic specialty hospital in Dallas serving complex musculoskeletal conditions in children; a direct comparable in sub-specialty clinical scope and patient demographic, though operating as a single-site specialty hospital.
• Children's Specialty Group (Pediatric Orthopaedic Surgery): Multi-specialty pediatric physician group affiliated with Children's Wisconsin that includes pediatric orthopaedic surgeons; directly comparable as a multi-physician pediatric specialty group practice structure.

Others

• OrthoPediatrics Corp: Public medical device company focused exclusively on pediatric orthopaedic implants and surgical instruments; adjacent comparable that illustrates industry economics of pediatric orthopaedics and signals strategic interest from capital markets.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/mypedsortho
• LinkedInlinkedin.com/company/pediatric-orthopaedic-assoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pediatric Orthopaedic Associates