Fidelidade

Name

Fidelidade

Legal name

Fidelidade - Companhia de Seguros, S.A.

Website

https://fidelidade.pt

Company type

Private

Founded year

1835

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Core revenue from insurance premiums across multiple lines including auto, health, home, pets, life, and savings products. Revenue is generated through recurring premium payments from individual and business customers.
2. Savings and Investment Products: Pension fund products (PPR), savings plans, and capital accumulation products that generate management fees and potential performance fees

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Fidelidade underwrites and distributes a broad multi-line insurance portfolio in Portugal, including auto (Auto 1|2|3|4 tiers, electric mobility, motorcycle, classic cars, Autoestima), health (Multicare individual/family/corporate/dental/senior plans), pet, home, life, travel, family, cyber, and legal protection insurance, alongside savings and investment products (Fidelidade Savings, PPR pensions, Poupança Auto/Jovem/Kids/Objetivo) and dedicated business insurance lines (work accidents, multi-risk, corporate health, commercial auto). Products are sold via the largest agent network in Portugal (12,000 agents), the MyFidelidade digital platform, and physical FidExperience community spaces.

Product overview

Fidelidade is Portugal's largest insurance company offering a broad multi-line insurance and savings portfolio across both personal and business segments. Its core offerings are organized around Auto insurance (Auto 1|2|3|4 tiered plans, electric mobility, motorcycle, classic cars, and Autoestima used-car product), Health insurance under the Multicare brand (individual, family, corporate, dental, and senior plans), Property insurance (home, condo, rental), Savings and Investment products (Fidelidade Savings, PPR Evoluir, PPR Complemento, Poupança Objetivo, Poupança Auto, Poupança Jovem, Poupança Kids), Pet insurance (PET 1|2|3 and PET Vital), and Business insurance (work accidents, multi-risk, corporate health, commercial auto, cyber safety). These products are supported by a digital ecosystem centered on the MyFidelidade platform (web and mobile app), the Fidelidade Drive telematics app, the FidCoins loyalty program, and physical FidExperience community spaces. Supplementary offerings include Legal Care legal protection, the FIXO home services marketplace, and the FinEasy credit intermediary. The company also operates through subsidiaries like Longrun (life and pensions) and serves the senior segment through a dedicated Oferta 60+ sub-brand.

Differentiator

Problem solved

Functional benefit

Brands

• Multicare: Health insurance brand offering medical coverage, dental, and health plans
• Fidelidade Drive
• MyFidelidade
• Fidelidade Savings
• Fidelidade Pets
• Fidelidade Casa
• Auto 1234
• Help-a-Car
• LONGRUN
• FIXO
• WeCare

Products and services

• Auto 1|2|3|4 (Tiered Motor Insurance) Tiered motor insurance product with four levels (Auto 1 through Auto 4) ranging from mandatory liability-only coverage to comprehensive own-damage protection, with options for electric vehicle charging protection, driver vital protection, and replacement vehicle. Targeted at Portuguese individual consumers and businesses.
• Mobilidade Elétrica (Electric Mobility Insurance) Specialized motor insurance for electric and plug-in hybrid vehicles, including battery failure roadside assistance, third-party damage coverage during charging, and cable theft/vandalism protection. For individual electric vehicle owners in Portugal.
• Mota (Motorcycle Insurance) Motorcycle insurance covering third-party liability, roadside assistance, legal protection, glass breakage, medical expenses, and vehicle search services across Europe. Starting price €6.99/month for basic coverage. For Portuguese motorbike owners.
• Clássicos (Classic Cars Insurance) Specialized classic vehicle insurance covering cross liability between classic and daily-use vehicles, driver protection up to €500,000, dedicated roadside assistance with exclusive towing, and discounts on Museu do Caramulo certification. For owners of classic vehicles 30+ years old.
• Autoestima (Used Car Damage Insurance) First-party damage insurance specifically for used vehicles aged 4 to 20 years, providing coverage up to 70% of market value with a courtesy car during repairs. For owners of used cars.
• Multicare Health Insurance Health insurance brand offering individual, family, and corporate health plans including Multicare 1|2|3, Multicare Vital, Multicare 60+, Multicare Dental, Multicare Proteção Extra and Multicare Proteção Padrão, with a network of healthcare providers, teleconsultation via Medicina Online, digital physiotherapy, and cognitive therapy services. For individuals, families, seniors, and corporate clients.
• PETS (Pet Insurance) Pet insurance covering veterinary expenses, surgery, check-ups, Telepet remote consultations, pet assistance, and funeral services across PET 1|2|3 and PET Vital plans, with a network of partner veterinarians and annual voucher rewards of up to €43. For pet owners in Portugal.
• Poupança e Investimento (Savings and Investment Products) Savings and investment insurance products including Fidelidade Savings (digital savings with min €25/month or €100 one-time), PPR Evoluir (retirement planning with tax benefits), PPR Complemento (gradual retirement withdrawals), Poupança Objetivo (goal-based savings), Poupança Auto (starting at €10/month, prepays car insurance), Poupança Jovem (youth savings), and Poupança Kids (children's savings). For Portuguese individuals and families.
• Casa (Home Insurance) Home insurance covering house, condominium, and local accommodation properties, with coverage for structural damage, contents, liability, and natural disasters, with optional Fidelidade Loyalty benefits. Also includes Condomínio, Alojamento Local and Trabalho Doméstico variants. For homeowners, condo owners, and short-term rental hosts.
• Viagem e Lazer (Travel and Leisure Insurance) Travel and leisure insurance covering personal accidents, bicycle, hunters, recreational boats, student travel, and Just in Case travel protection product. For Portuguese travelers, hobbyists, and students.
• Família (Family Insurance) Family insurance covering family protection vital, personal accidents including 65+ plans, and civil liability for family members. For Portuguese families seeking combined protection for multiple family members.
• Vida (Life Insurance) Life insurance products including mortgage life insurance, life risk protection for those over 65, and Vida Risco Gerações Mais multi-generational life risk coverage. For individuals and families seeking life and mortgage protection.
• Cyber Famílias (Cyber Insurance for Households) Cyber insurance product for households covering digital risks, online fraud, and cyber protection for family members. For Portuguese families seeking protection from online threats.
• Proteção Jurídica / Legal Care Legal protection insurance providing legal advice, assistance, and coverage for legal costs across personal, auto, and business lines. For individuals and businesses needing legal expense coverage.
• Oferta 60+ (Senior Insurance Portfolio) Tailored insurance portfolio for seniors aged 60 and over, combining health (Multicare 60+), personal accidents (Acidentes Pessoais 65+), family protection (Proteção Vital 65+), life insurance, pets, home, and travel coverage into a dedicated offering. For Portuguese seniors aged 60+.
• Fidelidade Empresas (Business Insurance) Business insurance segment covering work accidents, multi-risk business insurance (MR1/MR2/MR3), corporate health insurance, commercial auto (light, heavy, motorcycles), property protection, cyber safety, and industry-specific solutions for restaurants, retail, beauty, transport, education, and tourism. For Portuguese businesses from small enterprises to larger corporations.
• Longrun (Life and Pensions Subsidiary Products) Group entity producing life insurance and pension fund management products with its own solvency and financial condition reporting separate from Fidelidade's non-life operations. For individual and corporate pension and life customers.
• FinEasy (Credit and Savings Intermediary) Credit and savings intermediary service, authorized by Banco de Portugal, integrated within Fidelidade's ecosystem to support families with credit and savings decisions. For Portuguese households seeking intermediated credit and savings products.

Quantifiable outcome

• 8.6/10 customer recommendation score for auto insurance claims handling
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Insurtech Prosperity GroupcoreStrategic or Co-development Partner · 24 August 2021Fidelidade announced acquisition of 70% of Insurtech Prosperity Group operating in Germany and Switzerland, pending regulatory approval. The deal aims to enhance Fidelidade's insurance offerings and expand its presence in the European savings insurance market. The group develops long-term savings products with significant client base and premium income in Europe.
• IAPMEIminorStrategic or Co-development PartnerStrategic partnership between Fidelidade and IAPMEI (Portuguese Agency for Competitiveness and Innovation) to support entrepreneurs and small businesses with insurance solutions.
• Galp, Miio, Pingo Doce, Netflix, Spotify, FnacminorGTM or Marketing PartnerPartner brands in Fidelidade Drive rewards program where customers can exchange FidCoins for vouchers from these brands. Also includes Fnac and other retailers for loyalty rewards across pet and insurance products.
• Museu do CaramulominorGTM or Marketing PartnerPartnership for classic car certification. Fidelidade offers 10 euro discount on certification costs for classic vehicles 30+ years old. Certified classics are exempt from periodic mandatory inspections.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Generali: Italy-headquartered global multi-line insurer with significant P&C, life, and health operations across Europe, including via Generali Seguros in Portugal (formerly Seguradoras Unidas). Comparable to Fidelidade in product breadth and European multi-market footprint, though materially larger and globally diversified.
• Allianz: Germany-headquartered global multi-line insurer with P&C, life/health, and asset management operations worldwide, including a Portuguese subsidiary (Companhia de Seguros Allianz Portugal). Comparable to Fidelidade in full multi-line offering, but with much greater scale and global diversification.
• AXA: France-headquartered global multi-line insurer operating in P&C, health, and life across Europe, including AXA Portugal. Comparable to Fidelidade in multi-line European model and bancassurance-style distribution; materially larger and globally diversified.
• Zurich Insurance: Switzerland-headquartered global multi-line insurer with strong life/savings and P&C franchises across Europe. Comparable to Fidelidade in life/savings and P&C mix and European footprint, with broader international scale.

Direct peers

• Tranquilidade: Portuguese multi-line insurer (formerly Talanx-owned, now Apollo Global Management) competing head-to-head with Fidelidade in Portuguese auto, home, and life. Most direct domestic competitor with overlapping product set, agent distribution, and target segments.
• MAPFRE: Spain-headquartered global multi-line insurer with deep Iberian roots and an explicit focus on auto, health, and life across Spain and Portugal. Comparable to Fidelidade as a domestic market-leading multi-line carrier in a similar Iberian geography with overlapping distribution and product mix.
• Ageas: Belgium-headquartered multi-line insurer with significant life and P&C operations in Europe, including Portugal (formerly Ocidental). Comparable to Fidelidade as a mid-sized European multi-line carrier with bancassurance heritage and similar life/P&C split.
• CNP Assurances: France-headquartered insurer specialized in life insurance and pensions, with bancassurance-led distribution and growing Iberian operations. Comparable to Fidelidade's Longrun life/pension business and savings/investment product set.
• Intact Financial: Canada-headquartered P&C-focused multi-line insurer with personal and commercial lines, distribution scale, and growing digital capabilities. Comparable to Fidelidade in operating-model focus on multi-channel distribution (broker + direct + digital) and P&C combined-ratio management.
• Suncorp Group: Australia-headquartered multi-line insurer with personal and commercial P&C, life, and banking-adjacent distribution. Comparable to Fidelidade as a multi-line insurer with dominant domestic market share, agent/broker distribution scale, and an active digital transformation agenda.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SegurosFidelidade

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fidelidade