HalalEat

What HalalEat does

HalalEat is a United Kingdom-based consumer food products business operating under the tagline "Taste The Goodness." Founded in 2013 and headquartered in London, the company markets a range of halal-certified food products targeting health-conscious Muslim consumers who require Islamic dietary compliance. The core product offering, branded as the "HalalEat Food Range," is showcased through product imagery on the company's website, though detailed product specifications, pricing, and SKU-level information are not publicly disclosed.

The company's go-to-market is a direct-to-consumer model built on two channels: a WhatsApp ordering and inquiry line (UK number +447548234737) and a website-based email capture that offers money-saving coupon codes in exchange for product-update registration. Pricing is handled privately via WhatsApp, with no publicly disclosed price list, catalog, or formal e-commerce checkout on the website. The firmographic description characterizes HalalEat as an "on demand marketplace platform allowing consumers to order Halal verified takeaway food from local restaurant and takeaways," but the operational evidence shows a proprietary food-products operation rather than a third-party restaurant marketplace, with no visible merchant integrations or app store presence.

Monetization mechanics are not transparently disclosed; the revenue stream is described as one-time-license-style direct sales of halal food products via WhatsApp and the website. The company employs 1-10 people, has raised a total of $133,660 (September 2017 funding round) plus participation in the MassChallenge accelerator (2016), and is led by founder and CEO Abul Rob alongside co-founder Musa Ahmed. There are no disclosed partnerships, awards, patents, certifications, enterprise customers, or AI capabilities in the available data.

Name

HalalEat

Website

https://halaleat.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

HalalEat is a UK-based, direct-to-consumer halal food products business founded in 2013, selling a branded halal-certified food range to Muslim consumers via a WhatsApp ordering channel and a coupon-driven website, with no publicly disclosed pricing or marketplace features.

Ownership category

akta.pro rank

Product category

Halal Consumer Food Products

NAICS

Other Specialty Food Retailers (44529), Specialty Food Retailers (4452)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Halal & Middle Eastern Grocery Stores (CRAHAFAC)

akta.pro secondary industries

Religious & Cultural Foods Wholesale (Halal, Kosher, etc.) (AFAIAIAI), Certified Ready-to-Eat/Ready-to-Heat Prepared Foods (Halal/Kosher) (AFANAIAD)

Keywords

• Halal food products
• Halal certified foods
• Consumer food products
• Ethnic food retail
• Coupon marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Halal Food Products: Revenue generated from direct sales of halal food products to consumers via WhatsApp and website inquiries. The company appears to operate a direct-to-consumer e-commerce model with coupon/promotional incentives for customer acquisition and retention.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

HalalEat sells its own range of halal-certified food products directly to Muslim consumers in the United Kingdom. Orders and inquiries are captured via a WhatsApp business number and the company's website, where consumers can register for product updates and promotional coupon codes. The first-party website presents branded product imagery under the "Hala Eat — Taste The Goodness" identity rather than a multi-restaurant marketplace.

Product overview

HalalEat offers a range of halal food products, as suggested by the product imagery shown on their website. The company appears to operate as a consumer food products business, though detailed product specifications are not provided in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• HalalEat (Hala Eat) Food Range The company's own branded range of halal-certified food products sold directly to Muslim consumers in the UK. Orders and inquiries are handled via the HalalEat WhatsApp number and the company website, which presents product imagery under the "Hala Eat — Taste The Goodness" identity. The product lineup is described as a "core product" range shown through product imagery on the website, with specific SKUs not detailed in the source material.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• GreenBox: GreenBox is a UK halal food delivery brand offering meat, grocery, and ready-to-eat products online. It is the closest direct analogue to HalalEat in terms of halal-certified, UK-based, D2C halal food sold online to Muslim consumers.
• Honest Chops: Honest Chops is a UK-based halal meat and grocery delivery service selling 100% hand-slaughtered halal products direct to consumers. It is comparable to HalalEat on halal certification emphasis, D2C delivery model, and UK diaspora customer base.
• Farmbox: Farmbox is a UK halal meat box and grocery delivery company supplying halal-certified beef, lamb, poultry, and pantry items to households. It overlaps with HalalEat on halal product range, UK D2C delivery, and Muslim consumer targeting.

Broad incumbents

• Halal Food Centre (HFC): HFC is a leading UK supermarket chain dedicated to halal groceries, meat, and ready meals across multiple physical locations. It represents a larger, established halal food retail incumbent that competes with HalalEat for the same end consumer wallet.
• Bestway Wholesale: Bestway is one of the UK's largest wholesale distributors with a dedicated halal range sold to independent retailers and caterers. It is a broad incumbent in halal food distribution, sharing HalalEat's UK halal focus but at significantly larger scale.
• Deliveroo: Deliveroo is a leading UK on-demand food delivery platform that aggregates halal-verified restaurants and takeaways. It is comparable to the marketplace version of HalalEat's positioning, and increasingly competitive as it expands halal labelling and restaurant verification.
• Just Eat: Just Eat is a major UK takeaway aggregator used by many halal restaurants to reach Muslim consumers. It represents the established marketplace alternative to HalalEat's original on-demand marketplace thesis.
• Co-op (UK): Co-op operates a UK-wide grocery retail network with an extensive halal-certified own-label range in stores and online. It is a broad incumbent competitor for everyday halal grocery spend that HalalEat targets.

Regional players

• Tiba Foods: Tiba Foods is a UK-based specialist manufacturer and supplier of halal and ethnic frozen foods (samosas, spring rolls, kebabs) to retailers and foodservice. It is comparable to HalalEat on halal food production and UK distribution, but operates primarily B2B/wholesale rather than D2C.

Emerging players

• Crussh: Crussh is a London-based health-focused food and juice chain that has expanded into halal-friendly product lines and grab-and-go meals. It overlaps with HalalEat on the 'taste + health-conscious' positioning aimed at urban UK consumers, though it is not halal-exclusive.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/HalalEat
• Facebookfacebook.com/HalalEat786
• LinkedInlinkedin.com/company/halaleat-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HalalEat